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Report
Mobile Augmented Reality Market Report and Forecast 2025-2034
Market Report I 2025-07-14 I 154 Pages I EMR Inc.
The global mobile augmented reality market size is expected to grow at a CAGR of 3.30% between 2025 and 2034. The major market drivers include increasing application of mobile augmented reality in retail, rising adoption by enterprises, and rapid development of mobile augmented reality applications.
Key Trends in the Market
Mobile augmented reality refers to a type of augmented reality (AR) service designed for mobiles devices which simulates an environment containing real and virtual 3D objects. This type of technology alters the natural environment to expand the information base for users.
- Increasing applications of mobile augmented reality in the e-commerce and retail sector, owing to the higher user engagement is driving the mobile augmented reality market. AR facilitates easy try-on and visualisation of products before purchase which increases customer satisfaction.
- Mobile augmented reality provides a competitive edge to end users and offers real-time analytics which bolsters the business profitability. In this regard, the heightened adoption of mobile augmented reality across enterprises, is fuelling the market growth.
- Rapid development of mobile augmented reality applications for smart devices are likely to be crucial trends in the mobile augmented reality market. Rising awareness regarding mobile augmented reality is leading to more users searching for mobile AR apps.
Market Segmentation
The EMR's report titled "Mobile Augmented Reality Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Component
- Hardware
- Software
- Services
Market Breakup by Device
- Smartphones
- Tablets
- Personal Digital Assistants (PDAs)
- Others
Market Breakup by Application
- Consumer
- Enterprise
- Commercial
- Healthcare
- Aerospace and Defence
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Market Share by Device
The smartphones segments, based on device, accounts for a sizable share of the mobile augmented reality market, supported by the widespread penetration of smartphones and high compatibility of mobile augmented reality with Android and iOS operating systems. Advancements in smartphone technology and reducing costs of basic smartphones are increasing their purchase worldwide, while development of new apps are drawing the interest of consumers towards mobile AR. In addition, common standards are likely to be established which will facilitate AR use in all smartphones, further increasing the market share of smartphones.
Market Share by Application
The aerospace and defence sector, based on application, accounts for a significant share of the mobile augmented reality market. Mobile augmented reality is increasingly being used in aerospace to provide training to pilots and other personnel. Flight simulations supported by mobile augmented reality aid new pilots in gaining proficiency in flying and help experienced pilots practice new systems and plane types.
In the military sector, mobile augmented reality helps provide a wide range of training to military personnel, recreating various scenarios the military personnel may face. Mobile augmented reality offers a safe yet effective means of training in aerospace and defence applications, due to which is it is widely being adopted in these sectors.
Competitive Landscape
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the key players in the global mobile augmented reality market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd.is a leading electronics company which offers services related to consumer electronics, IT and mobile communications, and device solutions. The company was founded in 1969 and is headquartered in Suwon-Si, South Korea.
Blippar Group Limited
Blippar Group Limitedis a technology content company which provides solutions and tools for augmented reality. Established in 2019 and headquartered in London, United Kingdom, this company is dedicated towards improving the accessibility of AR across the world.
ScienceSoft USA Corporation
ScienceSoft USA Corporationis a provider of IT consultation and custom software development services. Founded in 1989 and headquartered in Texas in the United States, ScienceSoft also offers services related to data analytics and cybersecurity.
Other market players include Google LLC, Apple Inc., Magic Leap, Inc., Qualcomm Technologies, Inc., iTechArt Group, Inc., Microsoft Corporation, Groove Jones LLC, ImagineAR, and Marxent Labs LLC, among others.
1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Regions
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Global Mobile Augmented Reality Market Analysis
5.1 Key Industry Highlights
5.2 Global Mobile Augmented Reality Historical Market (2018-2024)
5.3 Global Mobile Augmented Reality Market Forecast (2025-2034)
5.4 Global Mobile Augmented Reality Market by Component
5.4.1 Hardware
5.4.1.1 Historical Trend (2018-2024)
5.4.1.2 Forecast Trend (2025-2034)
5.4.1.3 Breakup by Type
5.4.1.3.1 3D Camera
5.4.1.3.2 Sensors
5.4.1.3.3 Processor
5.4.1.3.4 Others
5.4.2 Software
5.4.2.1 Historical Trend (2018-2024)
5.4.2.2 Forecast Trend (2025-2034)
5.4.3 Services
5.4.3.1 Historical Trend (2018-2024)
5.4.3.2 Forecast Trend (2025-2034)
5.5 Global Mobile Augmented Reality Market by Device
5.5.1 Smartphones
5.5.1.1 Historical Trend (2018-2024)
5.5.1.2 Forecast Trend (2025-2034)
5.5.2 Tablets
5.5.2.1 Historical Trend (2018-2024)
5.5.2.2 Forecast Trend (2025-2034)
5.5.3 Personal Digital Assistants (PDAs)
5.5.3.1 Historical Trend (2018-2024)
5.5.3.2 Forecast Trend (2025-2034)
5.5.4 Others
5.6 Global Mobile Augmented Reality Market by Application
5.6.1 Consumer
5.6.1.1 Historical Trend (2018-2024)
5.6.1.2 Forecast Trend (2025-2034)
5.6.2 Enterprise
5.6.2.1 Historical Trend (2018-2024)
5.6.2.2 Forecast Trend (2025-2034)
5.6.3 Commercial
5.6.3.1 Historical Trend (2018-2024)
5.6.3.2 Forecast Trend (2025-2034)
5.6.4 Healthcare
5.6.4.1 Historical Trend (2018-2024)
5.6.4.2 Forecast Trend (2025-2034)
5.6.5 Aerospace and Defence
5.6.5.1 Historical Trend (2018-2024)
5.6.5.2 Forecast Trend (2025-2034)
5.6.6 Others
5.7 Global Mobile Augmented Reality Market by Region
5.7.1 North America
5.7.1.1 Historical Trend (2018-2024)
5.7.1.2 Forecast Trend (2025-2034)
5.7.2 Europe
5.7.2.1 Historical Trend (2018-2024)
5.7.2.2 Forecast Trend (2025-2034)
5.7.3 Asia Pacific
5.7.3.1 Historical Trend (2018-2024)
5.7.3.2 Forecast Trend (2025-2034)
5.7.4 Latin America
5.7.4.1 Historical Trend (2018-2024)
5.7.4.2 Forecast Trend (2025-2034)
5.7.5 Middle East and Africa
5.7.5.1 Historical Trend (2018-2024)
5.7.5.2 Forecast Trend (2025-2034)
6 North America Mobile Augmented Reality Market Analysis
6.1 United States of America
6.1.1 Historical Trend (2018-2024)
6.1.2 Forecast Trend (2025-2034)
6.2 Canada
6.2.1 Historical Trend (2018-2024)
6.2.2 Forecast Trend (2025-2034)
7 Europe Mobile Augmented Reality Market Analysis
7.1 United Kingdom
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 Germany
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
7.3 France
7.3.1 Historical Trend (2018-2024)
7.3.2 Forecast Trend (2025-2034)
7.4 Italy
7.4.1 Historical Trend (2018-2024)
7.4.2 Forecast Trend (2025-2034)
7.5 Others
8 Asia Pacific Mobile Augmented Reality Market Analysis
8.1 China
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 Japan
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
8.3 India
8.3.1 Historical Trend (2018-2024)
8.3.2 Forecast Trend (2025-2034)
8.4 ASEAN
8.4.1 Historical Trend (2018-2024)
8.4.2 Forecast Trend (2025-2034)
8.5 Australia
8.5.1 Historical Trend (2018-2024)
8.5.2 Forecast Trend (2025-2034)
8.6 Others
9 Latin America Mobile Augmented Reality Market Analysis
9.1 Brazil
9.1.1 Historical Trend (2018-2024)
9.1.2 Forecast Trend (2025-2034)
9.2 Argentina
9.2.1 Historical Trend (2018-2024)
9.2.2 Forecast Trend (2025-2034)
9.3 Mexico
9.3.1 Historical Trend (2018-2024)
9.3.2 Forecast Trend (2025-2034)
9.4 Others
10 Middle East and Africa Mobile Augmented Reality Market Analysis
10.1 Saudi Arabia
10.1.1 Historical Trend (2018-2024)
10.1.2 Forecast Trend (2025-2034)
10.2 United Arab Emirates
10.2.1 Historical Trend (2018-2024)
10.2.2 Forecast Trend (2025-2034)
10.3 Nigeria
10.3.1 Historical Trend (2018-2024)
10.3.2 Forecast Trend (2025-2034)
10.4 South Africa
10.4.1 Historical Trend (2018-2024)
10.4.2 Forecast Trend (2025-2034)
10.5 Others
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter's Five Forces Analysis
11.2.1 Supplier's Power
11.2.2 Buyer's Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Competitive Landscape
12.1 Supplier Selection
12.2 Key Global Players
12.3 Key Regional Players
12.4 Key Player Strategies
12.5 Company Profiles
12.5.1 Samsung Electronics Co., Ltd.
12.5.1.1 Company Overview
12.5.1.2 Product Portfolio
12.5.1.3 Demographic Reach and Achievements
12.5.1.4 Certifications
12.5.2 Blippar Group Limited
12.5.2.1 Company Overview
12.5.2.2 Product Portfolio
12.5.2.3 Demographic Reach and Achievements
12.5.2.4 Certifications
12.5.3 ScienceSoft USA Corporation
12.5.3.1 Company Overview
12.5.3.2 Product Portfolio
12.5.3.3 Demographic Reach and Achievements
12.5.3.4 Certifications
12.5.4 Google LLC
12.5.4.1 Company Overview
12.5.4.2 Product Portfolio
12.5.4.3 Demographic Reach and Achievements
12.5.4.4 Certifications
12.5.5 Apple Inc.
12.5.5.1 Company Overview
12.5.5.2 Product Portfolio
12.5.5.3 Demographic Reach and Achievements
12.5.5.4 Certifications
12.5.6 Magic Leap, Inc.
12.5.6.1 Company Overview
12.5.6.2 Product Portfolio
12.5.6.3 Demographic Reach and Achievements
12.5.6.4 Certifications
12.5.7 Qualcomm Technologies, Inc.
12.5.7.1 Company Overview
12.5.7.2 Product Portfolio
12.5.7.3 Demographic Reach and Achievements
12.5.7.4 Certifications
12.5.8 iTechArt Group, Inc.
12.5.8.1 Company Overview
12.5.8.2 Product Portfolio
12.5.8.3 Demographic Reach and Achievements
12.5.8.4 Certifications
12.5.9 Microsoft Corporation
12.5.9.1 Company Overview
12.5.9.2 Product Portfolio
12.5.9.3 Demographic Reach and Achievements
12.5.9.4 Certifications
12.5.10 Groove Jones LLC
12.5.10.1 Company Overview
12.5.10.2 Product Portfolio
12.5.10.3 Demographic Reach and Achievements
12.5.10.4 Certifications
12.5.11 ImagineAR
12.5.11.1 Company Overview
12.5.11.2 Product Portfolio
12.5.11.3 Demographic Reach and Achievements
12.5.11.4 Certifications
12.5.12 Marxent Labs LLC
12.5.12.1 Company Overview
12.5.12.2 Product Portfolio
12.5.12.3 Demographic Reach and Achievements
12.5.12.4 Certifications
12.5.13 Others
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