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Report

Mobile Application Market By Type (Apple App Store, Google Play Store, Others), By Application (Gaming, Social Media and Entertainment, Health and Fitness, Travel and Hospitality, Retail and E-commerce, Learning and Education, Others): Global Opportunity Analysis and Industry Forecast, 2023-2032

Market Report I 2023-07-01 I 277 Pages I Allied Market Research
Discounted by 10% to 2024-11-15

A mobile application is a work of software that is intended to run on a mobile device. Mobile applications deliver similar performance as PC software. The apps, however, are tiny in comparison and occasionally only provide limited functionality, including games, calculators, or mobile web browsing. The popularity of these apps is attributed to their simplicity of usage. Some of the well-known marketplaces, including the Apple App Store, offer apps for smartphones and other mobile devices. Various online markets, include the Google Play Store, the Microsoft Windows Store, the BlackBerry OS App Store, and others.
Furthermore, the integration of advanced technologies such as AI, ML and cloud computing has the potential to create several benefits for businesses and consumers, including detecting and responding to emerging threats more effectively. A mobile application service can help to improve efficiency and productivity for end users, as well as reduce costs. Moreover, it can provide enhanced security solutions and a better user experience for end users. In addition, mobile applications provide flexibility and scalability to adapt to evolving and changing consumer requirements. These aforementioned factors are anticipated to provide lucrative opportunities for market growth during the forecast period.
Factors such asrise in variable device use and expanding client base in the e-commerce sector. Surge in enterprise applications, more attention on apps specifically utilized for health & fitness, strong download rates, and in-app purchases for gaming apps boost the growth of the market. However, the absence of high-speed connectivity in developing and underdeveloped areas as well as businesses' reluctance to develop their own applications are anticipated to restrain market expansion. In addition, rise in digitization investments, increased adoption of internet of things technologies, and mobile connectivity of smart items are anticipated to offer significant opportunities for market expansion in the future.
On the basis of the type, the global mobile application market share was dominated by the Apple app store segment in 2022 and is expected to maintain its dominance in the upcoming years, owing to different mobile applications that operate on the iOS operating system for gadgets such as iPhones, iPods and iPads. This store is a central location for iOS users to find, download, and update their favorite programs, boosting their overall mobile experience. However, the Google play store segment is expected to witness the highest growth, owing toprovides developers with a platform to distribute their applications to android users globally.
By region, Asia-Pacific dominated the market share in 2022 for the mobile application market. The same region is expected to exhibit the highest growth during the forecast period, owing to vast and diverse population, leading to the creation of region-specific or culturally relevant apps. In addition, with the expansion of internet connectivity and the increasing availability of high-speed mobile data, more people in Asia have access to the internet.
Segment Review
The mobile application market is segmented into type, application, and region. By type, it is classified into Apple app store, Google play store, and others. By application, the market is categorized into gaming, social media and entertainment, health and fitness, travel and hospitality, retail and e-commerce, learning and education, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global mobile application industry is dominated by key players such as Microsoft Corporation, Hewlett Packard Enterprise Development LP, Apple Inc., Intellectsoft US, Cognizant, Google LLC, Verbat Technologies, International Business Machines Corporation, CA Technologies, Inc., and China Mobile Limited. These players have adopted various strategies to increase their market penetration and strengthen their position in the mobile application industry.
COVID-19 Impact Analysis
The COVID-19 pandemic had a considerable effect on the market for mobile applications, impacting user behavior, sparking new trends, and affecting the demand for particular applications. There has been an increase in demand for mobile applications that enable remote communication, project management, video conferencing, and document sharing owing to the shift towards remote work and virtual collaboration during the pandemic. The demand for mobile applications has grown as individuals spend more time at home and rely on their smartphones for various tasks. For many mobile app developers and businesses, this has resulted in an increase in downloads, usage, and income. Applications that enable remote work and productivity, such as Zoom, Microsoft Teams, Slack, and Google Meet, have seen exponential development. The pandemic has intensified attention on health and wellbeing, increasing demand for applications related to fitness and health.
Key Benefits for Stakeholders
-This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the mobile application market analysis from 2022 to 2032 to identify the prevailing mobile application market opportunities.
-The market research is offered along with information related to key drivers, restraints, and opportunities.
-Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
-In-depth analysis of the mobile application market segmentation assists to determine the prevailing market opportunities.
-Major countries in each region are mapped according to their revenue contribution to the global market.
-Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
-The report includes the analysis of the regional as well as global mobile application market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:
- Quarterly Update and* (only available with a corporate license, on listed price)
- 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
- Free Upcoming Version on the Purchase of Five and Enterprise User License.
- 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
- 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 20% is equivalent to 3 working days of free work, applicable once)
- Free data Pack on the Five and Enterprise User License. (Excel version of the report)
- Free Updated report if the report is 6-12 months old or older.
- 24-hour priority response*
- Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline talk to the sales executive to know more)
- Product Life Cycles
- Regulatory Guidelines
- Additional company profiles with specific to client's interest
- Additional country or region analysis- market size and forecast
- Criss-cross segment analysis- market size and forecast
- Historic market data
- Key player details (including location, contact details, supplier/vendor network etc. in excel format)
- Market share analysis of players at global/region/country level
- SWOT Analysis
Key Market Segments
By Type
- Apple App Store
- Google Play Store
- Others
By Application
- Gaming
- Social Media and Entertainment
- Health and Fitness
- Travel and Hospitality
- Retail and E-commerce
- Learning and Education
- Others
By Region
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
- Key Market Players
- Apple Inc.
- CA Technologies, Inc.
- China Mobile Limited
- Cognizant
- Google LLC
- Hewlett Packard Enterprise Development LP
- Intellectsoft US
- International Business Machines Corporation
- Microsoft Corporation
- Verbat Technologies

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter's five forces analysis
3.3.1. Low bargaining power of suppliers
3.3.2. Low threat of new entrants
3.3.3. Low threat of substitutes
3.3.4. Low intensity of rivalry
3.3.5. Low bargaining power of buyers
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Increase in data usage & internet penetration
3.4.1.2. Surge in adoption of wearable devices
3.4.1.3. Rise in smartphone users

3.4.2. Restraints
3.4.2.1. Lack of high-speed connectivity in developing & underdeveloped regions
3.4.2.2. Uncertainty of enterprises in developing their own applications

3.4.3. Opportunities
3.4.3.1. Rise in adoption of internet of things and mobile-connected smart objects
3.4.3.2. Growth in usage of machine learning and artificial intelligence in mobile apps

3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: MOBILE APPLICATION MARKET, BY TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Apple App Store
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Google Play Store
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
4.4. Others
4.4.1. Key market trends, growth factors and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market share analysis by country
CHAPTER 5: MOBILE APPLICATION MARKET, BY APPLICATION
5.1. Overview
5.1.1. Market size and forecast
5.2. Gaming
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Social Media and Entertainment
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. Health and Fitness
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
5.5. Travel and Hospitality
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market share analysis by country
5.6. Retail and E-commerce
5.6.1. Key market trends, growth factors and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market share analysis by country
5.7. Learning and Education
5.7.1. Key market trends, growth factors and opportunities
5.7.2. Market size and forecast, by region
5.7.3. Market share analysis by country
5.8. Others
5.8.1. Key market trends, growth factors and opportunities
5.8.2. Market size and forecast, by region
5.8.3. Market share analysis by country
CHAPTER 6: MOBILE APPLICATION MARKET, BY REGION
6.1. Overview
6.1.1. Market size and forecast By Region
6.2. North America
6.2.1. Key trends and opportunities
6.2.2. Market size and forecast, by Type
6.2.3. Market size and forecast, by Application
6.2.4. Market size and forecast, by country
6.2.4.1. U.S.
6.2.4.1.1. Key market trends, growth factors and opportunities
6.2.4.1.2. Market size and forecast, by Type
6.2.4.1.3. Market size and forecast, by Application
6.2.4.2. Canada
6.2.4.2.1. Key market trends, growth factors and opportunities
6.2.4.2.2. Market size and forecast, by Type
6.2.4.2.3. Market size and forecast, by Application
6.3. Europe
6.3.1. Key trends and opportunities
6.3.2. Market size and forecast, by Type
6.3.3. Market size and forecast, by Application
6.3.4. Market size and forecast, by country
6.3.4.1. UK
6.3.4.1.1. Key market trends, growth factors and opportunities
6.3.4.1.2. Market size and forecast, by Type
6.3.4.1.3. Market size and forecast, by Application
6.3.4.2. Germany
6.3.4.2.1. Key market trends, growth factors and opportunities
6.3.4.2.2. Market size and forecast, by Type
6.3.4.2.3. Market size and forecast, by Application
6.3.4.3. France
6.3.4.3.1. Key market trends, growth factors and opportunities
6.3.4.3.2. Market size and forecast, by Type
6.3.4.3.3. Market size and forecast, by Application
6.3.4.4. Italy
6.3.4.4.1. Key market trends, growth factors and opportunities
6.3.4.4.2. Market size and forecast, by Type
6.3.4.4.3. Market size and forecast, by Application
6.3.4.5. Spain
6.3.4.5.1. Key market trends, growth factors and opportunities
6.3.4.5.2. Market size and forecast, by Type
6.3.4.5.3. Market size and forecast, by Application
6.3.4.6. Rest of Europe
6.3.4.6.1. Key market trends, growth factors and opportunities
6.3.4.6.2. Market size and forecast, by Type
6.3.4.6.3. Market size and forecast, by Application
6.4. Asia-Pacific
6.4.1. Key trends and opportunities
6.4.2. Market size and forecast, by Type
6.4.3. Market size and forecast, by Application
6.4.4. Market size and forecast, by country
6.4.4.1. China
6.4.4.1.1. Key market trends, growth factors and opportunities
6.4.4.1.2. Market size and forecast, by Type
6.4.4.1.3. Market size and forecast, by Application
6.4.4.2. Japan
6.4.4.2.1. Key market trends, growth factors and opportunities
6.4.4.2.2. Market size and forecast, by Type
6.4.4.2.3. Market size and forecast, by Application
6.4.4.3. India
6.4.4.3.1. Key market trends, growth factors and opportunities
6.4.4.3.2. Market size and forecast, by Type
6.4.4.3.3. Market size and forecast, by Application
6.4.4.4. Australia
6.4.4.4.1. Key market trends, growth factors and opportunities
6.4.4.4.2. Market size and forecast, by Type
6.4.4.4.3. Market size and forecast, by Application
6.4.4.5. South Korea
6.4.4.5.1. Key market trends, growth factors and opportunities
6.4.4.5.2. Market size and forecast, by Type
6.4.4.5.3. Market size and forecast, by Application
6.4.4.6. Rest of Asia-Pacific
6.4.4.6.1. Key market trends, growth factors and opportunities
6.4.4.6.2. Market size and forecast, by Type
6.4.4.6.3. Market size and forecast, by Application
6.5. LAMEA
6.5.1. Key trends and opportunities
6.5.2. Market size and forecast, by Type
6.5.3. Market size and forecast, by Application
6.5.4. Market size and forecast, by country
6.5.4.1. Latin America
6.5.4.1.1. Key market trends, growth factors and opportunities
6.5.4.1.2. Market size and forecast, by Type
6.5.4.1.3. Market size and forecast, by Application
6.5.4.2. Middle East
6.5.4.2.1. Key market trends, growth factors and opportunities
6.5.4.2.2. Market size and forecast, by Type
6.5.4.2.3. Market size and forecast, by Application
6.5.4.3. Africa
6.5.4.3.1. Key market trends, growth factors and opportunities
6.5.4.3.2. Market size and forecast, by Type
6.5.4.3.3. Market size and forecast, by Application
CHAPTER 7: COMPETITIVE LANDSCAPE
7.1. Introduction
7.2. Top winning strategies
7.3. Product Mapping of Top 10 Player
7.4. Competitive Dashboard
7.5. Competitive Heatmap
7.6. Top player positioning, 2022
CHAPTER 8: COMPANY PROFILES
8.1. Microsoft Corporation
8.1.1. Company overview
8.1.2. Key Executives
8.1.3. Company snapshot
8.1.4. Operating business segments
8.1.5. Product portfolio
8.1.6. Business performance
8.1.7. Key strategic moves and developments
8.2. Hewlett Packard Enterprise Development LP
8.2.1. Company overview
8.2.2. Key Executives
8.2.3. Company snapshot
8.2.4. Operating business segments
8.2.5. Product portfolio
8.2.6. Business performance
8.2.7. Key strategic moves and developments
8.3. Apple Inc.
8.3.1. Company overview
8.3.2. Key Executives
8.3.3. Company snapshot
8.3.4. Operating business segments
8.3.5. Product portfolio
8.3.6. Business performance
8.3.7. Key strategic moves and developments
8.4. Intellectsoft US
8.4.1. Company overview
8.4.2. Key Executives
8.4.3. Company snapshot
8.4.4. Operating business segments
8.4.5. Product portfolio
8.4.6. Key strategic moves and developments
8.5. Cognizant
8.5.1. Company overview
8.5.2. Key Executives
8.5.3. Company snapshot
8.5.4. Operating business segments
8.5.5. Product portfolio
8.5.6. Business performance
8.5.7. Key strategic moves and developments
8.6. Google LLC
8.6.1. Company overview
8.6.2. Key Executives
8.6.3. Company snapshot
8.6.4. Operating business segments
8.6.5. Product portfolio
8.6.6. Business performance
8.6.7. Key strategic moves and developments
8.7. Verbat Technologies
8.7.1. Company overview
8.7.2. Key Executives
8.7.3. Company snapshot
8.7.4. Operating business segments
8.7.5. Product portfolio
8.8. International Business Machines Corporation
8.8.1. Company overview
8.8.2. Key Executives
8.8.3. Company snapshot
8.8.4. Operating business segments
8.8.5. Product portfolio
8.8.6. Business performance
8.8.7. Key strategic moves and developments
8.9. CA Technologies, Inc.
8.9.1. Company overview
8.9.2. Key Executives
8.9.3. Company snapshot
8.9.4. Operating business segments
8.9.5. Product portfolio
8.9.6. Business performance
8.10. China Mobile Limited
8.10.1. Company overview
8.10.2. Key Executives
8.10.3. Company snapshot
8.10.4. Operating business segments
8.10.5. Product portfolio
8.10.6. Business performance

LIST OF TABLES
TABLE 01. GLOBAL MOBILE APPLICATION MARKET, BY TYPE, 2022-2032 ($BILLION)
TABLE 02. MOBILE APPLICATION MARKET FOR APPLE APP STORE, BY REGION, 2022-2032 ($BILLION)
TABLE 03. MOBILE APPLICATION MARKET FOR GOOGLE PLAY STORE, BY REGION, 2022-2032 ($BILLION)
TABLE 04. MOBILE APPLICATION MARKET FOR OTHERS, BY REGION, 2022-2032 ($BILLION)
TABLE 05. GLOBAL MOBILE APPLICATION MARKET, BY APPLICATION, 2022-2032 ($BILLION)
TABLE 06. MOBILE APPLICATION MARKET FOR GAMING, BY REGION, 2022-2032 ($BILLION)
TABLE 07. MOBILE APPLICATION MARKET FOR SOCIAL MEDIA AND ENTERTAINMENT, BY REGION, 2022-2032 ($BILLION)
TABLE 08. MOBILE APPLICATION MARKET FOR HEALTH AND FITNESS, BY REGION, 2022-2032 ($BILLION)
TABLE 09. MOBILE APPLICATION MARKET FOR TRAVEL AND HOSPITALITY, BY REGION, 2022-2032 ($BILLION)
TABLE 10. MOBILE APPLICATION MARKET FOR RETAIL AND E-COMMERCE, BY REGION, 2022-2032 ($BILLION)
TABLE 11. MOBILE APPLICATION MARKET FOR LEARNING AND EDUCATION, BY REGION, 2022-2032 ($BILLION)
TABLE 12. MOBILE APPLICATION MARKET FOR OTHERS, BY REGION, 2022-2032 ($BILLION)
TABLE 13. MOBILE APPLICATION MARKET, BY REGION, 2022-2032 ($BILLION)
TABLE 14. NORTH AMERICA MOBILE APPLICATION MARKET, BY TYPE, 2022-2032 ($BILLION)
TABLE 15. NORTH AMERICA MOBILE APPLICATION MARKET, BY APPLICATION, 2022-2032 ($BILLION)
TABLE 16. NORTH AMERICA MOBILE APPLICATION MARKET, BY COUNTRY, 2022-2032 ($BILLION)
TABLE 17. U.S. MOBILE APPLICATION MARKET, BY TYPE, 2022-2032 ($BILLION)
TABLE 18. U.S. MOBILE APPLICATION MARKET, BY APPLICATION, 2022-2032 ($BILLION)
TABLE 19. CANADA MOBILE APPLICATION MARKET, BY TYPE, 2022-2032 ($BILLION)
TABLE 20. CANADA MOBILE APPLICATION MARKET, BY APPLICATION, 2022-2032 ($BILLION)
TABLE 21. EUROPE MOBILE APPLICATION MARKET, BY TYPE, 2022-2032 ($BILLION)
TABLE 22. EUROPE MOBILE APPLICATION MARKET, BY APPLICATION, 2022-2032 ($BILLION)
TABLE 23. EUROPE MOBILE APPLICATION MARKET, BY COUNTRY, 2022-2032 ($BILLION)
TABLE 24. UK MOBILE APPLICATION MARKET, BY TYPE, 2022-2032 ($BILLION)
TABLE 25. UK MOBILE APPLICATION MARKET, BY APPLICATION, 2022-2032 ($BILLION)
TABLE 26. GERMANY MOBILE APPLICATION MARKET, BY TYPE, 2022-2032 ($BILLION)
TABLE 27. GERMANY MOBILE APPLICATION MARKET, BY APPLICATION, 2022-2032 ($BILLION)
TABLE 28. FRANCE MOBILE APPLICATION MARKET, BY TYPE, 2022-2032 ($BILLION)
TABLE 29. FRANCE MOBILE APPLICATION MARKET, BY APPLICATION, 2022-2032 ($BILLION)
TABLE 30. ITALY MOBILE APPLICATION MARKET, BY TYPE, 2022-2032 ($BILLION)
TABLE 31. ITALY MOBILE APPLICATION MARKET, BY APPLICATION, 2022-2032 ($BILLION)
TABLE 32. SPAIN MOBILE APPLICATION MARKET, BY TYPE, 2022-2032 ($BILLION)
TABLE 33. SPAIN MOBILE APPLICATION MARKET, BY APPLICATION, 2022-2032 ($BILLION)
TABLE 34. REST OF EUROPE MOBILE APPLICATION MARKET, BY TYPE, 2022-2032 ($BILLION)
TABLE 35. REST OF EUROPE MOBILE APPLICATION MARKET, BY APPLICATION, 2022-2032 ($BILLION)
TABLE 36. ASIA-PACIFIC MOBILE APPLICATION MARKET, BY TYPE, 2022-2032 ($BILLION)
TABLE 37. ASIA-PACIFIC MOBILE APPLICATION MARKET, BY APPLICATION, 2022-2032 ($BILLION)
TABLE 38. ASIA-PACIFIC MOBILE APPLICATION MARKET, BY COUNTRY, 2022-2032 ($BILLION)
TABLE 39. CHINA MOBILE APPLICATION MARKET, BY TYPE, 2022-2032 ($BILLION)
TABLE 40. CHINA MOBILE APPLICATION MARKET, BY APPLICATION, 2022-2032 ($BILLION)
TABLE 41. JAPAN MOBILE APPLICATION MARKET, BY TYPE, 2022-2032 ($BILLION)
TABLE 42. JAPAN MOBILE APPLICATION MARKET, BY APPLICATION, 2022-2032 ($BILLION)
TABLE 43. INDIA MOBILE APPLICATION MARKET, BY TYPE, 2022-2032 ($BILLION)
TABLE 44. INDIA MOBILE APPLICATION MARKET, BY APPLICATION, 2022-2032 ($BILLION)
TABLE 45. AUSTRALIA MOBILE APPLICATION MARKET, BY TYPE, 2022-2032 ($BILLION)
TABLE 46. AUSTRALIA MOBILE APPLICATION MARKET, BY APPLICATION, 2022-2032 ($BILLION)
TABLE 47. SOUTH KOREA MOBILE APPLICATION MARKET, BY TYPE, 2022-2032 ($BILLION)
TABLE 48. SOUTH KOREA MOBILE APPLICATION MARKET, BY APPLICATION, 2022-2032 ($BILLION)
TABLE 49. REST OF ASIA-PACIFIC MOBILE APPLICATION MARKET, BY TYPE, 2022-2032 ($BILLION)
TABLE 50. REST OF ASIA-PACIFIC MOBILE APPLICATION MARKET, BY APPLICATION, 2022-2032 ($BILLION)
TABLE 51. LAMEA MOBILE APPLICATION MARKET, BY TYPE, 2022-2032 ($BILLION)
TABLE 52. LAMEA MOBILE APPLICATION MARKET, BY APPLICATION, 2022-2032 ($BILLION)
TABLE 53. LAMEA MOBILE APPLICATION MARKET, BY COUNTRY, 2022-2032 ($BILLION)
TABLE 54. LATIN AMERICA MOBILE APPLICATION MARKET, BY TYPE, 2022-2032 ($BILLION)
TABLE 55. LATIN AMERICA MOBILE APPLICATION MARKET, BY APPLICATION, 2022-2032 ($BILLION)
TABLE 56. MIDDLE EAST MOBILE APPLICATION MARKET, BY TYPE, 2022-2032 ($BILLION)
TABLE 57. MIDDLE EAST MOBILE APPLICATION MARKET, BY APPLICATION, 2022-2032 ($BILLION)
TABLE 58. AFRICA MOBILE APPLICATION MARKET, BY TYPE, 2022-2032 ($BILLION)
TABLE 59. AFRICA MOBILE APPLICATION MARKET, BY APPLICATION, 2022-2032 ($BILLION)
TABLE 60. MICROSOFT CORPORATION: KEY EXECUTIVES
TABLE 61. MICROSOFT CORPORATION: COMPANY SNAPSHOT
TABLE 62. MICROSOFT CORPORATION: SERVICE SEGMENTS
TABLE 63. MICROSOFT CORPORATION: PRODUCT PORTFOLIO
TABLE 64. MICROSOFT CORPORATION: KEY STRATERGIES
TABLE 65. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: KEY EXECUTIVES
TABLE 66. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: COMPANY SNAPSHOT
TABLE 67. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: SERVICE SEGMENTS
TABLE 68. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: PRODUCT PORTFOLIO
TABLE 69. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: KEY STRATERGIES
TABLE 70. APPLE INC.: KEY EXECUTIVES
TABLE 71. APPLE INC.: COMPANY SNAPSHOT
TABLE 72. APPLE INC.: PRODUCT SEGMENTS
TABLE 73. APPLE INC.: PRODUCT PORTFOLIO
TABLE 74. APPLE INC.: KEY STRATERGIES
TABLE 75. INTELLECTSOFT US: KEY EXECUTIVES
TABLE 76. INTELLECTSOFT US: COMPANY SNAPSHOT
TABLE 77. INTELLECTSOFT US: SERVICE SEGMENTS
TABLE 78. INTELLECTSOFT US: PRODUCT PORTFOLIO
TABLE 79. INTELLECTSOFT US: KEY STRATERGIES
TABLE 80. COGNIZANT: KEY EXECUTIVES
TABLE 81. COGNIZANT: COMPANY SNAPSHOT
TABLE 82. COGNIZANT: SERVICE SEGMENTS
TABLE 83. COGNIZANT: PRODUCT PORTFOLIO
TABLE 84. COGNIZANT: KEY STRATERGIES
TABLE 85. GOOGLE LLC: KEY EXECUTIVES
TABLE 86. GOOGLE LLC: COMPANY SNAPSHOT
TABLE 87. GOOGLE LLC: SERVICE SEGMENTS
TABLE 88. GOOGLE LLC: PRODUCT PORTFOLIO
TABLE 89. GOOGLE LLC: KEY STRATERGIES
TABLE 90. VERBAT TECHNOLOGIES: KEY EXECUTIVES
TABLE 91. VERBAT TECHNOLOGIES: COMPANY SNAPSHOT
TABLE 92. VERBAT TECHNOLOGIES: SERVICE SEGMENTS
TABLE 93. VERBAT TECHNOLOGIES: PRODUCT PORTFOLIO
TABLE 94. INTERNATIONAL BUSINESS MACHINES CORPORATION: KEY EXECUTIVES
TABLE 95. INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT
TABLE 96. INTERNATIONAL BUSINESS MACHINES CORPORATION: SERVICE SEGMENTS
TABLE 97. INTERNATIONAL BUSINESS MACHINES CORPORATION: PRODUCT PORTFOLIO
TABLE 98. INTERNATIONAL BUSINESS MACHINES CORPORATION: KEY STRATERGIES
TABLE 99. CA TECHNOLOGIES, INC.: KEY EXECUTIVES
TABLE 100. CA TECHNOLOGIES, INC.: COMPANY SNAPSHOT
TABLE 101. CA TECHNOLOGIES, INC.: PRODUCT SEGMENTS
TABLE 102. CA TECHNOLOGIES, INC.: SERVICE SEGMENTS
TABLE 103. CA TECHNOLOGIES, INC.: PRODUCT PORTFOLIO
TABLE 104. CHINA MOBILE LIMITED: KEY EXECUTIVES
TABLE 105. CHINA MOBILE LIMITED: COMPANY SNAPSHOT
TABLE 106. CHINA MOBILE LIMITED: SERVICE SEGMENTS
TABLE 107. CHINA MOBILE LIMITED: PRODUCT PORTFOLIO

LIST OF FIGURES
FIGURE 01. MOBILE APPLICATION MARKET, 2022-2032
FIGURE 02. SEGMENTATION OF MOBILE APPLICATION MARKET, 2022-2032
FIGURE 03. MOBILE APPLICATION MARKET,2022-2032
FIGURE 04. TOP INVESTMENT POCKETS IN MOBILE APPLICATION MARKET (2023-2032)
FIGURE 05. LOW BARGAINING POWER OF SUPPLIERS
FIGURE 06. LOW THREAT OF NEW ENTRANTS
FIGURE 07. LOW THREAT OF SUBSTITUTES
FIGURE 08. LOW INTENSITY OF RIVALRY
FIGURE 09. LOW BARGAINING POWER OF BUYERS
FIGURE 10. GLOBAL MOBILE APPLICATION MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
FIGURE 11. MOBILE APPLICATION MARKET, BY TYPE, 2022(%)
FIGURE 12. COMPARATIVE SHARE ANALYSIS OF MOBILE APPLICATION MARKET FOR APPLE APP STORE, BY COUNTRY 2022-2032(%)
FIGURE 13. COMPARATIVE SHARE ANALYSIS OF MOBILE APPLICATION MARKET FOR GOOGLE PLAY STORE, BY COUNTRY 2022-2032(%)
FIGURE 14. COMPARATIVE SHARE ANALYSIS OF MOBILE APPLICATION MARKET FOR OTHERS, BY COUNTRY 2022-2032(%)
FIGURE 15. MOBILE APPLICATION MARKET, BY APPLICATION, 2022(%)
FIGURE 16. COMPARATIVE SHARE ANALYSIS OF MOBILE APPLICATION MARKET FOR GAMING, BY COUNTRY 2022-2032(%)
FIGURE 17. COMPARATIVE SHARE ANALYSIS OF MOBILE APPLICATION MARKET FOR SOCIAL MEDIA AND ENTERTAINMENT, BY COUNTRY 2022-2032(%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF MOBILE APPLICATION MARKET FOR HEALTH AND FITNESS, BY COUNTRY 2022-2032(%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF MOBILE APPLICATION MARKET FOR TRAVEL AND HOSPITALITY, BY COUNTRY 2022-2032(%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF MOBILE APPLICATION MARKET FOR RETAIL AND E-COMMERCE, BY COUNTRY 2022-2032(%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF MOBILE APPLICATION MARKET FOR LEARNING AND EDUCATION, BY COUNTRY 2022-2032(%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF MOBILE APPLICATION MARKET FOR OTHERS, BY COUNTRY 2022-2032(%)
FIGURE 23. MOBILE APPLICATION MARKET BY REGION, 2022
FIGURE 24. U.S. MOBILE APPLICATION MARKET, 2022-2032 ($BILLION)
FIGURE 25. CANADA MOBILE APPLICATION MARKET, 2022-2032 ($BILLION)
FIGURE 26. UK MOBILE APPLICATION MARKET, 2022-2032 ($BILLION)
FIGURE 27. GERMANY MOBILE APPLICATION MARKET, 2022-2032 ($BILLION)
FIGURE 28. FRANCE MOBILE APPLICATION MARKET, 2022-2032 ($BILLION)
FIGURE 29. ITALY MOBILE APPLICATION MARKET, 2022-2032 ($BILLION)
FIGURE 30. SPAIN MOBILE APPLICATION MARKET, 2022-2032 ($BILLION)
FIGURE 31. REST OF EUROPE MOBILE APPLICATION MARKET, 2022-2032 ($BILLION)
FIGURE 32. CHINA MOBILE APPLICATION MARKET, 2022-2032 ($BILLION)
FIGURE 33. JAPAN MOBILE APPLICATION MARKET, 2022-2032 ($BILLION)
FIGURE 34. INDIA MOBILE APPLICATION MARKET, 2022-2032 ($BILLION)
FIGURE 35. AUSTRALIA MOBILE APPLICATION MARKET, 2022-2032 ($BILLION)
FIGURE 36. SOUTH KOREA MOBILE APPLICATION MARKET, 2022-2032 ($BILLION)
FIGURE 37. REST OF ASIA-PACIFIC MOBILE APPLICATION MARKET, 2022-2032 ($BILLION)
FIGURE 38. LATIN AMERICA MOBILE APPLICATION MARKET, 2022-2032 ($BILLION)
FIGURE 39. MIDDLE EAST MOBILE APPLICATION MARKET, 2022-2032 ($BILLION)
FIGURE 40. AFRICA MOBILE APPLICATION MARKET, 2022-2032 ($BILLION)
FIGURE 41. TOP WINNING STRATEGIES, BY YEAR
FIGURE 42. TOP WINNING STRATEGIES, BY DEVELOPMENT
FIGURE 43. TOP WINNING STRATEGIES, BY COMPANY
FIGURE 44. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 45. COMPETITIVE DASHBOARD
FIGURE 46. COMPETITIVE HEATMAP: MOBILE APPLICATION MARKET
FIGURE 47. TOP PLAYER POSITIONING, 2022
FIGURE 48. MICROSOFT CORPORATION: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 49. MICROSOFT CORPORATION: RESEARCH & DEVELOPMENT EXPENDITURE, 2020-2022 ($MILLION)
FIGURE 50. MICROSOFT CORPORATION: REVENUE SHARE BY SEGMENT, 2022 (%)
FIGURE 51. MICROSOFT CORPORATION: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 52. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: NET REVENUE, 2019-2021 ($MILLION)
FIGURE 53. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: REVENUE SHARE BY SEGMENT, 2021 (%)
FIGURE 54. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: REVENUE SHARE BY REGION, 2021 (%)
FIGURE 55. APPLE INC.: NET REVENUE, 2018-2020 ($MILLION)
FIGURE 56. APPLE INC.: REVENUE SHARE BY SEGMENT, 2022 (%)
FIGURE 57. APPLE INC.: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 58. COGNIZANT: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 59. COGNIZANT: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 60. GOOGLE LLC: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 61. GOOGLE LLC: RESEARCH & DEVELOPMENT EXPENDITURE, 2020-2022 ($MILLION)
FIGURE 62. GOOGLE LLC: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 63. GOOGLE LLC: REVENUE SHARE BY SEGMENT, 2022 (%)
FIGURE 64. INTERNATIONAL BUSINESS MACHINES CORPORATION: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 65. INTERNATIONAL BUSINESS MACHINES CORPORATION: RESEARCH & DEVELOPMENT EXPENDITURE, 2019-2021 ($MILLION
FIGURE 66. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 67. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY SEGMENT, 2022 (%)
FIGURE 68. CA TECHNOLOGIES, INC.: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 69. CA TECHNOLOGIES, INC.: REVENUE SHARE BY SEGMENT, 2022 (%)
FIGURE 70. CA TECHNOLOGIES, INC.: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 71. CHINA MOBILE LIMITED: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 72. CHINA MOBILE LIMITED: REVENUE SHARE BY SEGMENT, 2022 (%)

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