Report

Middle East OTR tyre market is projected to witness a CAGR of 5.14% during the forecast period 2025-2032, growing from USD 2.52 billion in 2024 to USD 3.76 billion in 2032. Several factors are contributing to the growth such as rapid infrastructure development, increasing mining activities, technological advancements, and favorable government policies.
The construction sector is expanding rapidly due to urbanization and economic diversification, and it requires heavy-duty machinery. These vehicles need high-performance OTR tyres to navigate through rough and challenging terrains efficiently. In the agricultural sector, advanced farming techniques and machinery require durable OTR tyres that can withstand harsh environments and ensure optimal performance. OTR tyres are vital for smooth operations since they ensure the desired grip, longevity, and safety of vehicles to travel on difficult terrains, making the vehicles productive and long-lasting. The relevance of these tyres is even greater in the region owing to the hotter environment, demanding more innovative and advanced materials and designs that could increase their performance and lifespan.
Companies are increasing their product offerings, and providing comprehensive tyre solutions, including warranties and service packages, to enhance customer loyalty and to cater to the growing OTR tyre market in the region. Moreover, companies are expanding their production unit in the Middle East to capitalize on the growth effectively and rapidly. For instance, in November 2024, Saudi Arabia's Black Arrow Tire Co., partnered with Thailand's Golden Star Rubber to build the Middle East's largest tyre manufacturing facility in Yanbu, with a USD 470 million investments. The company aims to produce 6 million tyres annually, including those for trucks and buses.
Infrastructural Development Drives OTR Tyre Market
Countries in the region are spending billions of dollars on macro-infrastructure projects, including highways, bridges, and railways, to diversify the economy. For instance, in 2024, the Abu Dhabi Executive Council approved 144 projects with a budget of USD 17.97 billion, focusing on housing, education, tourism, and natural resources, enhancing the quality of life and community infrastructure across the emirate, out of which USD 16 billion was allocated to establish various housing and public facilities throughout the emirates. This growth in infrastructure projects caused a huge demand for construction machines like trucks, excavators, and bulldozers, all of which depend on OTR tyres to run on rough terrains without a hitch. Other than that, the booming construction industry attributed to urbanization and economic diversification propels demand for heavy-duty machinery. High-performance OTR tyres that can perform in the harsh environmental conditions of the region are most in demand. Good infrastructure not only promotes economic development but also requires a continuous supply of reliable and durable OTR tyres, making its demand directly related to the growing construction sector.
Technological Advancements Driving Market Growth
The emerging innovation in technology is pushing the efficacy of the Off-the-Road (OTR) tyre market in the Middle East. The introduction of all-steel radial tyre designs enhances the durability and load-carrying capability of these tyres, making them advantageous for the growing construction and mining industries in this region. Moreover, smart tyres, equipped with sensors, which help measure pressure, temperature, and tread wear, have revolutionized the market by offering real-time data which improves the safety of vehicles and provides timely calls for maintenance. Materials science advancements have also resulted in high-performance rubber compounds that could endure very high temperatures and difficult operating conditions prevailing in the Middle East. Technical breakthroughs contribute both to extending OTR tyres lives and affecting the efficiency of the performance of heavy machinery in construction, mining, and agricultural industries.
For instance, in November 2025, Galileo Wheel LTD announced its revolutionary SkidCup airless tires specifically designed for skid steer and loaders. These innovative tyres eliminate puncture risks, enhance traction and stability, and reduce maintenance costs, improving efficiency for construction and landscaping applications.
Construction Sector to Dominate OTR Tyre Market
The OTR tyre market in the Middle East is majorly dominated by the construction industry. Government projects related to massive infrastructure are gaining momentum, such as Saudi Vision 2030, which spurs demand for heavy construction machinery requiring more OTR tyres. Booming construction activities from various extremely tall buildings planned in Dubai to large infrastructure projects across Saudi Arabia, necessitate high-performance and long-lasting OTR tyres to effectively work in the region. In addition, the growing population and high urbanization lead to increased construction of residential and commercial units, further raising the requirement for strong OTR tyres. Moreover, companies are responding quickly to cater for the demand by introducing their new tyres specially for off-road usage. For instance, in May 2024, Prometeon Tyre Group launched its first-ever Serie 02 tires, in which G02 ON-OFF was designed for mixed road construction site use and G210 is for heavy regional application with a special focus on local market needs.
Saudi Arabia Dominates OTR Tyre Market Share
Saudi Arabia dominates the Middle East OTR tyre market owing to its high infrastructural development and economic diversification activities. The ambitious projects of the Kingdom, like the Soudah peak project launched in September 2023 to develop luxury mountain tourist destinations in the Asser region with an aim to develop 2,700 hotel rooms, 1,336 residential units, and 80,000m of commercial spaces, require many construction vehicles equipped with high-performance OTR tyres. The government is also working under the Vision 2030 program to transform the economy, further increasing investment in infrastructure, mining, and agriculture sectors and fueling demand for OTR tyres. Moreover, the adverse environmental conditions in Saudi Arabia consisting of the extreme temperatures and rugged terrains require tyres that are highly durable and reliable for OTR purposes, boosting growth in the market.
Future Market Scenario (2025 - 2032F)
- Increasing investment in infrastructure, particularly in Saudi Arabia and the UAE will foster the demand for OTR tyre in the region.
- Technological advancement in OTR tyre including smart tyre and more durable materials is expected to reshape the OTR tyre landscape and amplify the demand.
- Increasing awareness and regulatory pressures around environmental sustainability will encourage the development and adoption of eco-friendly OTR tyres.
- Rising urbanization in Middle East will necessitate more construction projects including residential, construction, and industrial buildings is expected to foster the growth of OTR tyres.
Key Players Landscape and Outlook
Key players in the Middle East OTR tyre market are promoting themselves through several strategic activities. They are investing highly in research and development concerning innovation for tyre durability, performance, and safety features. It also includes expanding the distribution network and opening new manufacturing units in the region to deal with rising demand. These companies are strategically partnering and collaborating with local players to increase their penetration in the market and enhance their services. They also focus on sustainability by developing environmentally friendly tyres and adopting green manufacturing processes. Companies are continuously upgrading their product offerings and enhancing customer service to stay ahead in the Middle East OTR tyre market.
For instance, in October 2024, Bridgestone Corporation, partnered with Al Jawaden Group to enhance tyre distribution and services in the Middle East. This strategic alliance focuses on sustainability and innovation, aiming to meet the growing demands of the regional market effectively.