Report

The Middle East And Africa Protective Packaging Market size is worth USD 1.79 Billion in 2025, growing at an 4.26% CAGR and is forecast to hit USD 2.21 Billion by 2030.

Protective packaging plays a pivotal role in safeguarding products across various industries, including consumer electronics, pharmaceuticals, and automotive. This technique ensures core products remain undamaged during transportation and storage.

Key Highlights
- The e-commerce market in the Middle East and Africa is poised for growth in the forecast period. Rising internet and smartphone penetration, associated with the attraction of lower prices, diverse product selections, and the convenience of online shopping, are driving this expansion.
- Choosing the right protective packaging hinges on the product type and the industry it serves. For instance, some products may necessitate anti-static packaging. Critical selection criteria encompass product type, material, size specifications, and additional features. Responding to market demands, vendors increasingly prioritize sustainability, offering reusable and recyclable materials.
- Packaging producers face mounting pressure from competitors, regulators, and consumers to adopt eco-friendly solutions. Among these, plant-based pulp packaging is gaining traction, lauded for its biodegradability and reduced energy, water use, and CO2 emissions compared to traditional plastic packaging.
- Industry players like Sonoco Products Company, Storopack Hans Reichenecker GmbH, and Sealed Air Corporation champion sustainability. These companies invest in cutting-edge technologies, including recyclable and recycled plastics, further propelling market growth.
- Alternative methods, especially eco-friendly packaging, are gaining prominence for their emphasis on sustainability and reduced environmental impact. However, this trend poses challenges for the traditional protective packaging market, which has historically leaned on less eco-friendly materials. As consumers and businesses increasingly prioritize sustainability, a notable shift away from conventional protective materials is anticipated.


Middle East And Africa Protective Packaging Market Trends

Bubble Wrap Demand Surges in Middle East and Africa Amid Industrial Growth and E-commerce Boom


- The Middle East and Africa (MEA) are witnessing a burgeoning demand for bubble wrap, fueled by socio-economic and industrial trends. Central to this demand is the region's rapidly expanding e-commerce landscape. As online shopping gains traction across MEA nations, the reliance on protective packaging, notably bubble wrap, intensifies.
- E-commerce entities are looking for efficient, cost-effective solutions to ensure products, especially fragile ones, arrive in faultless condition. This growing reliance underscores bubble wrap's pivotal role in the logistics chain, safeguarding items during transit.
- Bubble wrap stands out for its protective feature; the air-filled bubbles adeptly cushion against shocks and vibrations. This shields against scratches and dents and is crucial for preserving the integrity of delicate products. Moreover, its lightweight nature curtails shipping costs and simplifies handling and transport.
- Industrial expansion in the MEA region further propels bubble wrap's demand. Sectors like electronics, automotive, and manufacturing are witnessing significant growth. These industries, often needing robust packaging to safeguard sensitive equipment during transit and storage, find bubble wrap an indispensable solution. Supporting this trend, World Bank data highlights Saudi Arabia's manufacturing sector's value addition percent of GDP, climbing from 13.21% in 2021 to 14.79% in 2023.
- Urbanization and infrastructure development across MEA amplify the need for protective packaging. With extensive construction projects underway, there's a heightened demand for materials that shield building supplies, furniture, and other sizable items from potential damage. Construction firms are increasingly turning to bubble wrap to protect materials amidst the intricate logistics of urban development.


UAE's E-commerce Boom Drives Need for Protective Packaging Solutions


- Major e-commerce players in the UAE, including Noon, Souq, Ounass, and Nashimi, are not just relying on discounted prices. They're enhancing product content and diversifying delivery options. Services like same-day and next-day delivery have become vital attractions, drawing more consumers to online shopping.
- According to the International Trade Administration and the U.S. Department of Commerce, the UAE's e-commerce sales are projected to reach USD 8 billion by 2025. This surge is primarily fueled by the population's near-universal mobile and internet access. As the market expands, so does the demand for protective packaging solutions, ensuring products reach consumers safely.
- With e-commerce platforms offering a wide range of products, from electronics and cosmetics to clothing and perishables, the emphasis on specialized packaging is transparent. This is not just about preventing damage during transit; it's about meeting rising consumer expectations. Undamaged, well-preserved products bolster brand reputation and enhance customer satisfaction. As a result, businesses are channeling significant investments into protective packaging to minimize returns, cut down on damage-related expenses, and adhere to stringent international shipping standards.
- The Middle East and Africa face distinct logistical hurdles. Factors like extreme temperatures and lengthy shipping distances underscore the importance of protective packaging. Take the GCC countries, where temperatures can soar beyond 50C. Here, temperature-sensitive products demand insulated packaging to uphold their quality. Moreover, Africa's vast geography complicates safe deliveries, spotlighting the necessity for robust protective packaging solutions.
- In the MEA region, governments and private entities are pouring investments into logistics and distribution networks, bolstering the e-commerce landscape. For instance, Saudi Arabia's Vision 2030, which aims to uplift the logistics sector, hints at a rising demand for protective packaging as the e-commerce market flourishes.


Middle East And Africa Protective Packaging Industry Overview

The Protective packaging market in the Middle East and Africa is semi-consolidated, featuring local and global players. Notable participants include Sealed Air Corporation, Mondi Plc, DS Smith PLC, International Paper Company, Sonoco Products Company, Storopack Hans Reichenecker GmbH, and Matco Packaging LLC. These market players increasingly prioritise sustainable protective packaging solutions in response to rising sustainability concerns.

Additional Benefits:

- The market estimate (ME) sheet in Excel format
- 3 months of analyst support