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Report
Middle East & Africa Waffles Market - Industry Trends and Forecast to 2034
Market Report I 2023-12-01 I 195 Pages I Data Bridge Market Research
Middle East and Africa waffles market is expected to reach USD 383,014.91 thousand by 2031 from USD 255,023.04 thousand in 2023, growing at a CAGR of 5.3% during the forecast period of 2024 to 2031.
Market Segmentation
Middle East and Africa Waffles Market, By Type (Belgian Waffle, American Waffle, Liege Waffle, Savory Waffle, Brussels Waffle, Toaster Waffle, Pizzelle, and Others), Storage (Frozen Waffle and Ambient Waffle), Product Type (Plain Waffles, Chocolate Coated Waffles, Filled Waffles, and Others), Category (Conventional and Organic), Waffle Type (With Gluten and Gluten Free), Distribution Channel (Store Based Retailers and Online Retailers), End-User (Residential and Commercial), Country (South Africa, Saudi Arabia, U.A.E., Kuwait, Oman, Qatar, and Rest of Middle East and Africa) - Industry Trends and Forecast to 2031
Overview of Middle East and Africa Waffles Market Dynamics
Driver
- Growing Middle East and Africa snacking culture boosts the consumption of waffles as a snack item
Restraint
- Rising awareness of health issues related to high sugar and calorie content in traditional waffles
Opportunity
- Expansion in emerging regions with evolving culinary preferences
Market Players
Some of the key players operating in the Middle East and Africa waffles market are:
- Kellanova
- General Mills Inc.
- Nature's Path Foods
- Conagra Brands, Inc.
- Lotus Bakeries Corporate
- Belgian Waffles Thijs
- AVIETA S.A.
- Van's Foods
- Kodiak Cakes, LLC
- Tregroes Waffles
- B Boys INC DBA Belgian Boys
- Kashi LLC
- Garner Wafers & Confectionery
- Otto Beier Waffelfabrik GmbH
- DELY Wafels
- Wafflemeister Trading Ltd.
- Julian's Recipe LLC
- J&J Snack Foods Corp.
- Griddle
- NOVA NOVA
TABLE OF CONTENTS
1 INTRODUCTION 45
1.1 OBJECTIVES OF THE STUDY 45
1.2 MARKET DEFINITION 45
1.3 OVERVIEW OF MIDDLE EAST AND AFRICA WAFFLES MARKET 45
1.4 CURRENCY AND PRICING 47
1.5 LIMITATIONS 47
1.6 MARKETS COVERED 47
2 MARKET SEGMENTATION 50
2.1 MARKETS COVERED 50
2.2 GEOGRAPHICAL SCOPE 51
2.3 YEARS CONSIDERED FOR THE STUDY 52
2.4 CURRENCY AND PRICING 52
2.5 DBMR TRIPOD DATA VALIDATION MODEL 53
2.6 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 56
2.7 DBMR MARKET POSITION GRID 57
2.8 MULTIVARIATE MODELLING 58
2.9 MARKET END-USER COVERAGE GRID 59
2.10 SECONDARY SOURCES 60
2.11 ASSUMPTIONS 60
3 EXECUTIVE SUMMARY 61
4 PREMIUM INSIGHTS 63
4.1 FACTORS INFLUENCING PURCHASE DECISION 64
4.2 INDUSTRY TRENDS AND FUTURE PERSPECTIVE OF MIDDLE EAST AND AFRICA WAFFLES MARKET 65
4.3 SUPPLY CHAIN ANALYSIS 66
4.3.1 RAW MATERIAL PROCUREMENT 66
4.3.2 MANUFACTURING PROCESS 67
4.3.3 MARKETING AND DISTRIBUTION 67
4.3.4 END USERS 67
4.4 VALUE CHAIN ANALYSIS: MIDDLE EAST AND AFRICA WAFFLES MARKET 68
5 MARKET OVERVIEW 69
5.1 DRIVERS 71
5.1.1 INCREASING DEMAND FOR CONVENIENT AND ON-THE-GO BREAKFAST 71
5.1.2 GROWING CONSUMER PREFERENCES FOR DIVERSE AND UNIQUE WAFFLE FLAVORS 72
5.1.3 WAFFLES GAINING TRACTION IN CAFES, BREAKFAST JOINTS, AND QUICK-SERVICE RESTAURANTS 73
5.1.4 GROWING MIDDLE EAST AND AFRICA SNACKING CULTURE BOOSTS THE CONSUMPTION OF WAFFLES AS A SNACK ITEM 73
5.2 RESTRAINTS 74
5.2.1 RISING AWARENESS OF HEALTH ISSUES RELATED TO HIGH SUGAR AND CALORIE CONTENT IN TRADITIONAL WAFFLES 74
5.2.2 INTENSE COMPETITION FROM OTHER BREAKFAST AND SNACK ALTERNATIVES 75
5.3 OPPORTUNITIES 76
5.3.1 INCREASING DEMAND FOR HEALTHIER WAFFLE OPTIONS, SUCH AS WHOLE-GRAIN OR GLUTEN-FREE WAFFLES 76
5.3.2 INTRODUCING INNOVATIVE AND EXOTIC FLAVORS, TOPPINGS, AND COMBINATIONS 77
5.3.3 EXPANSION IN EMERGING REGIONS WITH EVOLVING CULINARY PREFERENCES 78
5.4 CHALLENGES 79
5.4.1 VULNERABILITY TO DISRUPTIONS IN THE SUPPLY CHAIN AFFECTING THE AVAILABILITY OF KEY INGREDIENTS 79
5.4.2 ADHERENCE TO VARYING FOOD SAFETY AND LABELING REGULATIONS IN DIFFERENT REGIONS 79
6 MIDDLE EAST AND AFRICA WAFFLES MARKET, BY TYPE 81
6.1 OVERVIEW 82
6.2 BELGIAN WAFFLE 84
6.3 AMERICAN WAFFLE 84
6.4 LIEGE WAFFLE 85
6.5 SAVORY WAFFLE 86
6.6 BRUSSELS WAFFLE 87
6.7 TOASTER WAFFLE 87
6.8 PIZZELLE 88
6.9 OTHERS 89
7 MIDDLE EAST AND AFRICA WAFFLES MARKET, BY STORAGE 90
7.1 OVERVIEW 91
7.2 FROZEN WAFFLE 92
7.3 AMBIENT WAFFLE 93
8 MIDDLE EAST AND AFRICA WAFFLES MARKET, BY PRODUCT TYPE 94
8.1 OVERVIEW 95
8.2 PLAIN WAFFLES 96
8.3 CHOCOLATE COATED WAFFLES 97
8.3.1 CHOCOLATE COATED WAFFLES, BY CHOCOLATE TYPE 98
8.3.1.1 MILK CHOCOLATE 98
8.3.1.2 DARK CHOCOLATE 98
8.3.1.3 WHITE CHOCOLATE 98
8.4 FILLED WAFFLES 98
8.4.1 FILLED WAFFLES, BY FILLING FLAVORS 99
8.4.1.1 CHOCOLATE 99
8.4.1.2 STRAWBERRY 99
8.4.1.3 VANILLA 99
8.4.1.4 BLUEBERRY 100
8.4.1.5 RASPBERRY 100
8.4.1.6 MANGO 100
8.4.1.7 HONEY 100
8.4.1.8 OTHERS 100
8.5 OTHERS 100
9 MIDDLE EAST AND AFRICA WAFFLES MARKET, BY CATEGORY 101
9.1 OVERVIEW 102
9.2 CONVENTIONAL 103
9.3 ORGANIC 103
10 MIDDLE EAST AND AFRICA WAFFLES MARKET, BY WAFFLE TYPE 104
10.1 OVERVIEW 105
10.2 WITH GLUTEN 106
10.3 GLUTEN FREE 106
11 MIDDLE EAST AND AFRICA WAFFLES MARKET, BY DISTRIBUTION CHANNEL 107
11.1 OVERVIEW 108
11.2 STORE BASED RETAILERS 109
11.2.1 STORE BASED RETAILERS, BY TYPE 109
11.2.2 SUPERMARKETS/HYPERMARKETS 110
11.2.2.1 MULTI BRAND STORES 110
11.2.2.2 SPECIALTY STORES 110
11.2.2.3 CONVENIENCE STORES 110
11.2.2.4 OTHERS 110
11.3 ONLINE RETAILERS 110
11.3.1 ONLINE RETAILERS, BY TYPE 111
11.3.1.1 COMPANY-OWNED 111
11.3.1.2 3RD PARTY OWNED 111
12 MIDDLE EAST AND AFRICA WAFFLES MARKET, BY END-USER 112
12.1 OVERVIEW 113
12.2 RESIDENTIAL 114
12.2.1 RESIDENTIAL, BY TYPE 114
12.2.1.1 BELGIAN WAFFLE 115
12.2.1.2 AMERICAN WAFFLE 115
12.2.1.3 LIEGE WAFFLE 115
12.2.1.4 SAVORY WAFFLE 115
12.2.1.5 BRUSSELS WAFFLE 115
12.2.1.6 TOASTER WAFFLE 115
12.2.1.7 PIZZELLE 115
12.2.1.8 OTHERS 115
12.3 COMMERCIAL 116
12.3.1 COMMERCIAL, BY END USE 116
12.3.1.1 CAFES 116
12.3.1.2 RESTAURANT 116
12.3.1.2.1 RESTAURANT, BY TYPE 117
12.3.1.2.1.1 QSR 117
12.3.1.2.1.2 DINE-IN-RESTAURANT 117
12.3.1.3 HOTELS 117
12.3.1.4 TRAVEL AND LEISURE 117
12.3.1.5 OFFICE CANTEEN 117
12.3.1.6 SCHOOLS 117
12.3.1.7 OTHERS 117
12.3.2 COMMERCIAL, BY TYPE 118
12.3.2.1 BELGIAN WAFFLE 118
12.3.2.2 AMERICAN WAFFLE 118
12.3.2.3 LIEGE WAFFLE 118
12.3.2.4 BRUSSELS WAFFLE 118
12.3.2.5 TOASTER WAFFLE 118
12.3.2.6 SAVORY WAFFLE 118
12.3.2.7 PIZZELLE 119
12.3.2.8 OTHERS 119
13 MIDDLE EAST AND AFRICA WAFFLES MARKET, BY REGION 120
13.1 MIDDLE EAST AND AFRICA 123
13.1.1 SOUTH AFRICA 130
13.1.2 UNITED ARAB EMIRATES 134
13.1.3 SAUDI ARABIA 139
13.1.4 OMAN 143
13.1.5 QATAR 147
13.1.6 KUWAIT 151
13.1.7 REST OF MIDDLE EAST AND AFRICA 155
14 WAFFLES MARKET: COMPANY LANDSCAPE 156
14.1 COMPANY SHARE ANALYSIS: MIDDLE EAST AND AFRICA 156
14.2 PRODUCT LAUNCHES 157
14.3 AGREEMENT 157
14.4 CERTIFICATION 158
15 SWOT ANALYSIS 159
16 COMPANY PROFILES 160
16.1 KELLANOVA 160
16.1.1 COMPANY SNAPSHOT 160
16.1.2 REVENUE ANALYSIS 160
16.1.3 COMPANY SHARE ANALYSIS 161
16.1.4 PRODUCT PORTFOLIO 161
16.1.5 RECENT DEVELOPMENTS 162
16.2 GENERAL MILLS INC. 163
16.2.1 COMPANY SNAPSHOT 163
16.2.2 REVENUE ANALYSIS 163
16.2.3 COMPANY SHARE ANALYSIS 164
16.2.4 PRODUCT PORTFOLIO 164
16.2.5 RECENT DEVELOPMENTS 164
16.3 NATURE'S PATH FOODS 165
16.3.1 COMPANY SNAPSHOT 165
16.3.2 COMPANY SHARE ANALYSIS 165
16.3.3 PRODUCT PORTFOLIO 166
16.3.4 RECENT DEVELOPMENT 166
16.4 CONAGRA BRANDS, INC. 167
16.4.1 COMPANY SNAPSHOT 167
16.4.2 REVENUE ANALYSIS 167
16.4.3 COMPANY SHARE ANALYSIS 168
16.4.4 PRODUCT PORTFOLIO 168
16.4.5 RECENT DEVELOPMENT 169
16.5 LOTUS BAKERIES CORPORATE 170
16.5.1 COMPANY SNAPSHOT 170
16.5.2 REVENUE ANALYSIS 170
16.5.3 COMPANY SHARE ANALYSIS 171
16.5.4 PRODUCT PORTFOLIO 171
16.5.5 RECENT DEVELOPMENTS 171
16.6 AVIETA S.A. 172
16.6.1 COMPANY SNAPSHOT 172
16.6.2 PRODUCT PORTFOLIO 172
16.6.3 RECENT DEVELOPMENTS 172
16.7 B BOYS INC DBA BELGIAN BOYS 173
16.7.1 COMPANY SNAPSHOT 173
16.7.2 PRODUCT PORTFOLIO 173
16.7.3 RECENT DEVELOPMENTS 173
16.8 BELGIAN WAFFLES THIJS 174
16.8.1 COMPANY SNAPSHOT 174
16.8.2 PRODUCT PORTFOLIO 174
16.8.3 RECENT DEVELOPMENTS 174
16.9 DELY WAFELS 175
16.9.1 COMPANY SNAPSHOT 175
16.9.2 PRODUCT PORTFOLIO 175
16.9.3 RECENT DEVELOPMENTS 175
16.10 GARNER WAFERS & CONFECTIONERY 176
16.10.1 COMPANY SNAPSHOT 176
16.10.2 PRODUCT PORTFOLIO 176
16.10.3 RECENT DEVELOPMENT 176
16.11 GRIDDLE 177
16.11.1 COMPANY SNAPSHOT 177
16.11.2 PRODUCT PORTFOLIO 177
16.11.3 RECENT DEVELOPMENTS 177
16.12 J&J SNACK FOODS CORP. 178
16.12.1 COMPANY SNAPSHOT 178
16.12.2 REVENUE ANALYSIS 178
16.12.3 PRODUCT PORTFOLIO 179
16.12.4 RECENT DEVELOPMENTS 179
16.13 JULIAN'S RECIPE, LLC 180
16.13.1 COMPANY SNAPSHOT 180
16.13.2 PRODUCT PORTFOLIO 180
16.13.3 RECENT DEVELOPMENTS 180
16.14 KASHI LLC 181
16.14.1 COMPANY SNAPSHOT 181
16.14.2 PRODUCT PORTFOLIO 181
16.14.3 RECENT DEVELOPMENTS 181
16.15 KODIAK CAKES, LLC 182
16.15.1 COMPANY SNAPSHOT 182
16.15.2 PRODUCT PORTFOLIO 182
16.15.3 RECENT DEVELOPMENTS 182
16.16 NOVA 183
16.16.1 COMPANY SNAPSHOT 183
16.16.2 PRODUCT PORTFOLIO 183
16.16.3 RECENT DEVELOPMENTS 185
16.17 OTTO BEIER WAFFELFABRIK GMBH 186
16.17.1 COMPANY SNAPSHOT 186
16.17.2 PRODUCT PORTFOLIO 186
16.17.3 RECENT DEVELOPMENTS 186
16.18 TREGROES WAFFLES 187
16.18.1 COMPANY SNAPSHOT 187
16.18.2 PRODUCT PORTFOLIO 187
16.18.3 RECENT DEVELOPMENTS 187
16.19 VAN'S FOODS 188
16.19.1 COMPANY SNAPSHOT 188
16.19.2 PRODUCT PORTFOLIO 188
16.19.3 RECENT DEVELOPMENT 188
16.20 WAFFLEMEISTER TRADING LTD. 189
16.20.1 COMPANY SNAPSHOT 189
16.20.2 PRODUCT PORTFOLIO 189
16.20.3 RECENT DEVELOPMENT 190
17 QUESTIONNAIRE 191
18 RELATED REPORTS 195
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