Microgreens - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-04-28 I 120 Pages I Mordor Intelligence
The Microgreens Market size is estimated at USD 261.50 billion in 2025, and is expected to reach USD 356.60 billion by 2030, at a CAGR of 6.4% during the forecast period (2025-2030).
Key Highlights
- Microgreens are small, tender vegetable greens used to enhance the color, texture, and flavor of various dishes, including pasta, pizza, omelets, and salads. Their robust aromatic flavor, diverse range of colors, and textures make them popular in culinary applications. Consuming microgreens is associated with health benefits such as weight management, prevention of chronic medical conditions, immunity boosting, and mental health improvement.
- The global trend towards healthier eating habits and increased nutritional awareness continues to drive the microgreens market. Consumers, particularly in urban areas, have become more informed about the high nutrient density of microgreens compared to their mature counterparts. A study published in the International Journal of Home Science found that microgreen varieties contained up to 40 times more nutrients than their mature plant equivalents. Consequently, major supermarket chains in countries such as the United States, United Kingdom, and Australia have expanded their microgreens offerings.
- To meet the growing demand, investments are being made in advanced hydroponic systems that utilize artificial intelligence and smart sensors to optimize growth conditions. Aa a result, there is significant growth in greenhouse hectares for cultivation. For instance, according to the European Commission, the area under greenhouses in Spain reached 25,000 ha and in Italy 18,500 ha in 2023. Companies like Freight Farms are maximizing output by integrating microgreens into their production cycles in vertical farms, utilizing existing space. These microgreens can yield between 0.001 to 0.002 metric tons per tray, generating significant revenue.
- While greens and herbs or microgreens are among the most profitable crops, the limited varieties available for indoor farming may restrict market growth. Although hydroponics farming holds significant potential, its progress and adoption in agriculture have been relatively slow.
- Broccoli, lettuce, arugula, and basil are among the essential microgreens cultivated worldwide using hydroponics and vertical farming techniques. The demand for microgreens is increasing in developed countries, as they can be cultivated indoors throughout the year. According to the United States Fresh Produce Association, the likelihood of consumers purchasing broccoli microgreens increases with income and age. With a growing population, microgreens offer a nutritious and sustainable means to diversify the food supply, which is expected to drive market growth.
Microgreens Market Trends
Rise in Adoption of Indoor Farming
- The increasing global population has led to a rise in food demand, prompting farmers to adopt high-tech methods like indoor farming due to the decrease in productive land. Concurrently, growing health consciousness has encouraged people to consume nutrient-rich diets, further promoting the adoption of indoor farming practices.
- The increased acceptance of agricultural mechanization and advanced knowledge of high-tech farming techniques such as hydroponics, aeroponics, and aquaponics are expected to drive the expansion of the microgreens industry. As consumers worldwide shift towards healthier diets, the demand for microgreens is increasing, with production expected to rise in the coming years. This growing adoption of protected cultivation has contributed to moderate market growth.
- The culinary industry has incorporated microgreens for their flavor enhancement and visual appeal. Chefs increasingly utilize microgreens as garnishes or key ingredients, boosting their popularity in restaurants and among home cooks. This trend is reinforced by consumer education initiatives that emphasize the versatility and health benefits of microgreens, further promoting the adoption of microgreen farms.
- In Canada, greenhouse vegetable production, including microgreens, has seen a steady increase, with the multi-decade growth trend expected to continue. Notably, in 2023, provinces such as Ontario and British Columbia led in harvested areas of greenhouse-grown vegetables, with 1,590 hectares and 340 hectares, respectively.
North America is the Largest Market for Microgreens
- North America held the largest share of the microgreens market in 2023. Increased awareness of health benefits and balanced diets has led people in this region to incorporate green vegetable salads and organic-based food items, including microgreens, into their diets, expanding the market. United States growers have achieved large-scale microgreens production through improved indoor and vertical farming practices.
- Most North American microgreens production occurs in controlled environment agriculture facilities, with major urban centers like New York, Toronto, and Chicago at the forefront. The market has attracted significant venture capital investment, indicating strong growth potential. In March 2023, Canada's first hands-free vertical farm opened in British Columbia, utilizing touchless technology from seeding to harvest.
- Consumer awareness and health consciousness have significantly influenced the growth of the microgreens market in the USA. The United States Department of Agriculture reported that the average United States household's spending on vegetables increased by over 23% between 2019 and 2023. As consumers prioritize healthy eating and seek functional foods, the demand for microgreens has risen, establishing them as a premium, health-focused product in the market.
- Many retailers in the United States supply "Certified Naturally Grown" microgreen seeds to local restaurants and farmers, which can be grown hydroponically and through vertical farming. Canadian farmers prefer indoor agriculture over greenhouse farming for microgreens cultivation due to lighting requirements. Indoor production reduces many pest and disease issues associated with outdoor growing. Consequently, farmers are entering this market to meet the increasing global demand for microgreens.
Microgreens Industry Overview
The microgreens market is fragmented and highly competitive due to the presence of international and regional players. The key players in the microgreens market include Farmbox Greens LLC, The Chef's Garden Inc., Aerofarms LLC, Living Earth Farms, and Good Leaf Farms. These players are adopting product launches and expansion as key strategies for growth in the microgreens market.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising Health Consciousness and Demand for Nutrient-Dense Foods
4.2.2 Growth of Urban Farming and Indoor Agriculture
4.2.3 Increasing Adoption in Fine Dining and Culinary
4.3 Market Restraints
4.3.1 High Production Costs and Limited Scalability
4.3.2 Short Shelf Life and Storage Challenges
4.4 Value Chain Analysis
5 MARKET SEGMENTATION
5.1 Type
5.1.1 Broccoli
5.1.2 Lettuce and Chicory
5.1.3 Arugula
5.1.4 Basil
5.1.5 Fennel
5.1.6 Carrots
5.1.7 Sunflower
5.1.8 Radish
5.1.9 Peas
5.1.10 Other Types
5.2 Farming
5.2.1 Indoor Farming
5.2.2 Vertical Farming
5.2.3 Commercial Greenhouses
5.2.4 Other Farming
5.3 Growth Medium
5.3.1 Peat Moss
5.3.2 Soil
5.3.3 Coconut Coir
5.3.4 Tissue Paper
5.3.5 Other Growth Mediums
5.4 Distribution Channel
5.4.1 Hypermarkets/Supermarkets
5.4.2 Restaurants
5.4.3 Other Distribution Channels
5.5 Geography
5.5.1 North America
5.5.1.1 United States
5.5.1.2 Canada
5.5.1.3 Mexico
5.5.1.4 Rest of North America
5.5.2 Europe
5.5.2.1 Netherlands
5.5.2.2 Spain
5.5.2.3 Germany
5.5.2.4 France
5.5.2.5 Rest of Europe
5.5.3 Asia-Pacific
5.5.3.1 China
5.5.3.2 India
5.5.3.3 Singapore
5.5.3.4 Australia
5.5.3.5 Rest of Asia-Pacific
5.5.4 South America
5.5.4.1 Brazil
5.5.4.2 Chile
5.5.4.3 Argentina
5.5.4.4 Rest of South America
5.5.5 Middle East & Africa
5.5.5.1 Algeria
5.5.5.2 Saudi Arabia
5.5.5.3 Egypt
5.5.5.4 South Africa
5.5.5.5 Rest of Middle East & Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 AeroFarms LLC
6.3.2 Truleaf (GoodLeaf Farms)
6.3.3 Living Earth Farm
6.3.4 Charlies Produce (Farm Box Greens)
6.3.5 Jiangsu Skyplant Greenhouse Technology Co. Ltd
6.3.6 Shanghai Dehuan Industry Co. Ltd
6.3.7 Chef's Garden Inc.
6.3.8 Madar Farms
6.3.9 Metro Microgreens
6.3.10 Gotham Greens
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.