Please Wait.....
Report
Microgreens Market - Growth, Trends, and Forecasts (2023 - 2028)
Market Report I 2023-01-23 I 120 Pages I Mordor Intelligence
Key Highlights
The microgreens market is projected to register a CAGR of 7.5% during the forecast period.
Microgreens are soft, tiny vegetable greens that are available for consumption. They are usually used to improve the color, texture, or flavor of various cuisines such as pasta, pizza, omelets, and salads due to their powerful aromatic flavor and range of colors and textures. The health benefits associated with the consumption of microgreens are they help manage weight, avoid chronic medical conditions, boost immunity, and improve mental health.
The microgreens market is driven by chefs that use them as flavor enhancements and as colorful garnishes on their plates, but there is another niche industry that pushes new growth within this segment, cosmetics. These micro greens are processed into oils and ingredients for consumer items like shampoo and skincare products. Microgreens contain a lot of vitamins A and B in addition to many other micro-elements, making them very attractive ingredients for personal care product manufacturers. Over the long term, this is expected to boost the demand for microgreens.
Broccoli, lettuce, arugula, and basil are some of the important microgreens grown across various regions through hydroponics and vertical farming. North America accounted for the largest market share in 2021. The United States is a major contributor to the share of the region, followed by Canada and Mexico.
Microgreens Market Trends
Rise in Adoption of Indoor Farming
The growing population has led to increased food demand which made farmers turn towards high-tech production methods like indoor farming because of the decrease in productive land. Along with this, the growing health consciousness has led people to consume a diet full of nutrients, which has led to the adoption of indoor farming practices. Consumers not only practice indoor farming at home, but it is also largely being cultivated in major greenhouses. Thus, the market for microgreens is anticipated to grow in the years to come. According to a survey by Artemis, an intelligence platform, almost 16% of growers in indoor cultivation are involved in microgreens production.
In addition to these factors, the increased acceptance of agricultural mechanization and increased knowledge of high-tech farming techniques like hydroponics, aeroponics, and aquaponics are anticipated to promote the expansion of the microgreens industry. With consumers across the world turning toward healthy diets, the demand is increasing, and the production of microgreens is anticipated to increase in the coming years. This rising adoption of protected cultivation has led the market to grow moderately.
Furthermore, in Canada, there has been a steady increase in greenhouse vegetable production, including microgreens, and it is anticipated that the multi-decade trend of growth will continue in the near future. The success of greenhouse technology is boosting the microgreens market. Thus, the revenue has stabilized with the growth in demand, which, in turn, has aided in the market growth.
North America is One of the Largest Markets for Microgreens
North America accounted for the largest share of the microgreens industry in 2021. The rise in the awareness of health benefits and balanced diets has made people in this region include green vegetable salads and organic-based food items including microgreens in their diets which is increasing the market for microgreens. With the help of enhanced indoor and vertical farming practices, US growers have been able to produce microgreens on a large scale. For instance, According to Agrilyst, an intelligence platform, the distribution of greenhouses in the United States in various areas varied, but the production of microgreens in greenhouses was most prevalent in the South and Northeast regions, accounting for 71% and 59%, respectively in 2020. Moreover, hydroponic farming generates the highest revenue for Californian farmers. Therefore, crops such as broccoli, lettuce, and salad vegetables are grown, which are best suited for this farming technique.
Many retailers are providing "Certified Naturally Grown" microgreen seeds to local restaurants and farmers in the United States, which can be grown hydroponically and through vertical farming in the country. Canadian farmers rely on indoor farming than greenhouse farming for growing microgreens because of the electricity needed for lighting. Growing indoors eliminates many of the pest and disease problems of outdoor production. Thus, organic farmers are tapping into this market due to the increased demand from chefs that use them as flavor enhancements and colorful garnishes.
Microgreens Market Competitor Analysis
The microgreens market is fragmented and highly competitive due to the presence of many major players. The key players in the microgreens market contributing to the market include Farmbox Greens LLC, The Chef's Garden Inc., Aerofarms LLC, Living Earth Farms, Good Leaf Farms, Jiangsu Skyplant Greenhouse Technology Co. Ltd, and Shanghai Dehuan Industry Co. Ltd. The major players are adopting new product launches and expansion strategies for global growth in the microgreens market.
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions
1.2 Market Definition and Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain Analysis
5 MARKET SEGMENTATION
5.1 Type
5.1.1 Broccoli
5.1.2 Lettuce and Chicory
5.1.3 Arugula
5.1.4 Basil
5.1.5 Fennel
5.1.6 Carrots
5.1.7 Sunflower
5.1.8 Radish
5.1.9 Peas
5.1.10 Other Types
5.2 Farming
5.2.1 Indoor Farming
5.2.2 Vertical Farming
5.2.3 Commercial Greenhouses
5.2.4 Other Farming
5.3 Growth Medium
5.3.1 Peat Moss
5.3.2 Soil
5.3.3 Coconut Coir
5.3.4 Tissue Paper
5.3.5 Other Growth Mediums
5.4 Distribution Channel
5.4.1 Hypermarkets/Supermarkets
5.4.2 Restaurants
5.4.3 Other Distribution Channels
5.5 Geography
5.5.1 North America
5.5.1.1 United States
5.5.1.2 Canada
5.5.1.3 Mexico
5.5.1.4 Rest of North America
5.5.2 Europe
5.5.2.1 Netherlands
5.5.2.2 Spain
5.5.2.3 Germany
5.5.2.4 France
5.5.2.5 Rest of Europe
5.5.3 Asia-Pacific
5.5.3.1 China
5.5.3.2 India
5.5.3.3 Singapore
5.5.3.4 Australia
5.5.3.5 Rest of Asia-Pacific
5.5.4 South America
5.5.4.1 Brazil
5.5.4.2 Chile
5.5.4.3 Argentina
5.5.4.4 Rest of South America
5.5.5 Middle East & Africa
5.5.5.1 Algeria
5.5.5.2 Saudi Arabia
5.5.5.3 Egypt
5.5.5.4 South Africa
5.5.5.5 Rest of Middle East & Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 AeroFarms LLC
6.3.2 Goodleaf Farms
6.3.3 Living Earth Farm
6.3.4 Farm Box Greens
6.3.5 Jiangsu Skyplant Greenhouse Technology Co. Ltd
6.3.6 Shanghai Dehuan Industry Co. Ltd
6.3.7 Chef's Garden Inc.
6.3.8 Madar Farms
6.3.9 Metro Microgreens
6.3.10 Gotham Greens
6.3.11 Greenbelt Microgreens
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security