Please Wait.....
Report
Mice - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-04-28 I 150 Pages I Mordor Intelligence
The Mice Market size is estimated at USD 0.93 trillion in 2025, and is expected to reach USD 1.40 trillion by 2030, at a CAGR of 8.52% during the forecast period (2025-2030).
MICE (Meetings, Incentives, Conferences, and Exhibitions) aims to bring together leading professionals from diverse industries in a customized hospitality environment. This trend, coupled with a surge in global companies providing MICE services, is propelling market growth. During the pandemic, hybrid and virtual formats became the sole choice for meetings, incentives, conferences, and exhibitions. Many companies embraced this digital medium for all their events, opting to forgo traditional offline gatherings in favor of increased profits. This transition to online platforms streamlined operations and cut out significant traditional expenses like transportation, catering, and venue rentals, which previously represented substantial financial outlays.
Various travel apps designed to cater to travelers' diverse needs have amplified the prominence of MICE across multiple countries, making the experience more streamlined and enjoyable. These platforms are also opening up new avenues for luxury travel. This transformation has increased the visibility of traditional industry intermediaries and emphasized their roles in providing information and infrastructure. Additionally, the growing appetite for 'bleisure' (business + leisure) travel, primarily fueled by the millennial workforce, is set to drive further growth in the market.
While the MICE market continues to grow, it grapples with notable challenges. Political instability in certain regions can hinder international travel, subsequently affecting attendance at Mice events. Furthermore, during economic downturns, companies often tighten their travel budgets, leading to fewer and smaller events. Such dynamics present considerable hurdles for MICE planners and organizers, who strive to ensure their events' success in the middle of these complexities.
Mice Market Trends
Exhibitions Segment Dominated the MICE Market
The exhibitions segment of the MICE (Meetings, Incentives, Conferences, and Exhibitions) market is witnessing significant growth. Driven by a rising demand for face-to-face interactions and a business imperative to showcase products and services, Exhibitions enable companies to engage with potential customers, partners, and industry stakeholders, showcasing their offerings in a vibrant and interactive setting. With businesses increasingly valuing these engagements, exhibitions are solidifying their role as a cornerstone of marketing and sales strategies.
Furthermore, the globalization of trade and commerce is driving the growth of the exhibitions segment. As businesses aim to penetrate new markets and engage with international audiences, global exhibitions serve as a platform for them to present their products and services. These events draw a diverse crowd, from industry professionals and buyers to media representatives, granting exhibitors significant exposure and networking prospects. Engaging with potential clients and partners from various regions amplifies the benefits of participating in these exhibitions.
Despite the significant growth of the exhibitions segment in the MICE market, it faces several challenges that could impact its future trajectory. Economic uncertainty, including downturns and inflation, can lead to reduced corporate spending on events, while geopolitical issues may create safety concerns that deter travel and participation in international events. Additionally, competition within the industry is intensifying as new players emerge and existing companies innovate to capture market share. Internal management challenges, such as adapting to rapid technological changes and ensuring effective communication among teams, further complicate operations.
Asia-Pacific Emerges as a Leading Region in the Surge of Mice Market
The Asia Pacific region is the fastest-growing area in the MICE market. Countries like China, India, and Singapore are spearheading this expansion, propelled by swift economic growth and a notable surge in business travel. With these economies on the rise, the Asia Pacific is cementing its status as a crucial hub for global meetings and conferences, witnessing a growing influx of business investments into MICE activities.
Substantial infrastructure investments are driving the rapid growth of the Asia Pacific MICE market. Countries across the region are upgrading their MICE facilities, which encompass modern convention centers, hotels, and transportation networks. These enhancements elevate the attendee experience and draw in larger, more prestigious events, cementing the region's status as a premier Mice destination.
Additionally, the burgeoning middle class in the Asia Pacific is fueling the region's MICE expansion. With rising disposable incomes, there's a notable uptick in business travel, amplifying the demand for meetings and events. This demographic evolution is prompting businesses to broaden their horizons and tap into new markets, further intensifying the demand for MICE services across the region.
Mice Industry Overview
The MICE market is highly fragmented. The market is characterized by a multitude of players, encompassing numerous small and medium-sized enterprises and several larger firms. This diversity fosters a competitive landscape, offering clients a broad spectrum of services and choices such as event planning, venue management, accommodation, and catering, attracting a diverse range of businesses and specialists in the market. Some of the major players in the market are CWT Meetings & Events, BCD Meetings & Events, Maritz Global Events, Conference Care Ltd, and ATPI Ltd.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Growing Corporate Sector
4.2.2 Technological Advancements
4.3 Market Restraints
4.3.1 Travel Restrictions
4.3.2 High Costs and Budget Constraints
4.4 Market Opportunities
4.4.1 Investment in Infrastructure
4.4.2 Corporate Social Responsibility (CSR)
4.5 Value Chain / Supply Chain Analysis
4.6 Porters 5 Force Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry
4.7 Insights on Technological Innovations in the Market
4.8 Impact of COVID-19 on the Market
5 MARKET SEGMENTATION
5.1 Event Type
5.1.1 Meetings
5.1.2 Incentives
5.1.3 Conferences
5.1.4 Exhibitions
5.2 Geography
5.2.1 North America
5.2.1.1 US
5.2.1.2 Canada
5.2.1.3 Mexico
5.2.1.4 Rest of North America
5.2.2 Europe
5.2.2.1 Germany
5.2.2.2 UK
5.2.2.3 France
5.2.2.4 Russia
5.2.2.5 Spain
5.2.2.6 Rest of Europe
5.2.3 Asia Pacific
5.2.3.1 India
5.2.3.2 China
5.2.3.3 Japan
5.2.3.4 Rest of Asia Pacific
5.2.4 South America
5.2.4.1 Brazil
5.2.4.2 Argentina
5.2.4.3 Rest of South America
5.2.5 Middle East & Africa
5.2.5.1 UAE
5.2.5.2 Saudi Arabia
5.2.5.3 Rest of Middle East & Africa
6 COMPETITIVE LANDSCAPE
6.1 Market Concentration
6.2 Company Profiles
6.2.1 CWT Meetings & Events
6.2.2 BCD Meetings & Events
6.2.3 Maritz Global Events
6.2.4 Conference Care Ltd
6.2.5 ATPI Ltd.
6.2.6 FCM Meetings & Events
6.2.7 Global Cynergies, LLC
6.2.8 Creative Group, Inc.
6.2.9 Carlson Wagonlit Travel
6.2.10 American Express Meetings & Events *
7 MARKET FUTURE TRENDS
8 DISCLAIMER AND ABOUT US
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security