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Report

Mexico Perfume Market Size and Share Outlook - Forecast Trends and Growth Analysis Report 2025-2034

Market Report I 2025-06-05 I 108 Pages I EMR Inc.

The Mexico perfume market was valued at USD 858.56 Million in 2024. The industry is expected to grow at a CAGR of 6.60% during the forecast period of 2025-2034 to attain a valuation of USD 1626.83 Million by 2034.

Mexico Perfume Market Growth

The perfume market in Mexico is poised for a significant surge due to growing trend of personal grooming, changing fashion trends, coupled with a drive to preserve authentic Mexican heritage. For instance, in November 2022, Mexican perfume brand, House of Bo, launched the Tesoro collection at Bergdorf Goodman. It comprises three gender-neutral parfums catering to men, women, and unisex end users owing to the cultural shift in the country.

Perfume companies are striving to capture a significant portion of the market and establish their dominance by constantly adapting and blending native scents to create new formulas to boost market expansion. Givaudan Fragrance & Beauty invested USD 82 million in August 2021 to develop its Pedro Escobedo, Mexico, fragrance production facility. With this investment, the company will be better positioned to serve as a strategic partner to its clients in the area and meet the growing demand from consumers for fragrant, eco-friendly perfumes.

Packaging and presentation are a crucial factor in determining the success of a perfume brand. Eau de Toilette of Dolce and Gabbana is a prime example as it has established its position due to its eco-friendly packaging, high-quality ingredients, and affordable price. Several perfume companies are already following the key trends and optimizing social media platforms and e-commerce services to elevate their brand and make themselves stand out in the market.

Mexico Perfume Industry Segmentation

"Mexico Perfume Market Report and Forecast 2025-2034" offers a detailed analysis of the market based on the following segments:

Market Breakup by Type:

- Parfum
- Eau De Cologne (EDC)
- Eau De Parfum (EDP)
- Eau De Toilette (EDT)
- Others

Market Breakup b:y Product Type:

- Mass
- Premium

Market Breakup by End User:

- Men
- Women
- Unisex

Market Breakup by Distribution Channel:

- Offline_x000D_ _x000D_ Supermarkets and Hypermarkets _x000D_ Specialty Stores _x000D_ Convenience Stores _x000D_ Others _x000D_ _x000D_
- Offline_x000D_ _x000D_ Supermarkets and Hypermarkets _x000D_ Specialty Stores _x000D_ Convenience Stores _x000D_ Others _x000D_ _x000D_
- Online

- Online

Market Breakup by Region:

- Baja California
- Northern Mexico
- The Bajio
- Central Mexico
- Pacific Coast
- Yucatan Peninsula

Mexico Perfume Market Share

Based on type, the mass-produced perfumes account for a larger share of the market due to their affordability as they are cost effective for the general public, with diversified collection offering a vast range of fragrances, and ease of access across the country.

The premium perfumes have carved a niche for themselves in the industry through usage of high-quality materials, elegant and attractive packaging and leveraging social media for brand partnerships and promotion by following the trend of influencer marketing.

Leading Companies in Mexico Perfume Market

Top perfume companies in Mexico are continuously developing new aromas and fragrances to compete in the domestic and global market.

- Natura &Co.

- Estee Lauder Companies Inc.

- Chanel SA

- LVMH Moet Hennessy Louis Vuitton

- Yanbal International

- Shiseido Co.,Ltd.

- Burberry Group PLC

- Dolce & Gabbana S.r.l.

- Kering SA

- PVH Corp.

- Others

1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Regions
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Latin America Perfume Market Overview
5.1 Key Industry Highlights
5.2 Latin America Perfume Historical Market (2018-2024)
5.3 Latin America Perfume Market Forecast (2025-2034)
5.4 Latin America Perfume Market Share by Country
5.4.1 Brazil
5.4.2 Mexico
5.4.3 Argentina
5.4.4 Others
6 Mexico Perfume Market Overview
6.1 Key Industry Highlights
6.2 Mexico Perfume Historical Market (2018-2024)
6.3 Mexico Perfume Market Forecast (2025-2034)
7 Mexico Perfume Market by Type
7.1 Parfum
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 Eau De Cologne (EDC)
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
7.3 Eau De Parfum (EDP)
7.3.1 Historical Trend (2018-2024)
7.3.2 Forecast Trend (2025-2034)
7.4 Eau De Toilette (EDT)
7.4.1 Historical Trend (2018-2024)
7.4.2 Forecast Trend (2025-2034)
7.5 Others
8 Mexico Perfume Market by Product Type
8.1 Mass
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 Premium
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
9 Mexico Perfume Market by End User
9.1 Men
9.1.1 Historical Trend (2018-2024)
9.1.2 Forecast Trend (2025-2034)
9.2 Women
9.2.1 Historical Trend (2018-2024)
9.2.2 Forecast Trend (2025-2034)
9.3 Unisex
9.3.1 Historical Trend (2018-2024)
9.3.2 Forecast Trend (2025-2034)
10 Mexico Perfume Market by Distribution Channel
10.1 Offline
10.1.1 Historical Trend (2018-2024)
10.1.2 Forecast Trend (2025-2034)
10.1.3 Breakup by Type
10.1.3.1 Supermarkets and Hypermarkets
10.1.3.2 Specialty Stores
10.1.3.3 Convenience Stores
10.1.3.4 Others
10.2 Online
10.2.1 Historical Trend (2018-2024)
10.2.2 Forecast Trend (2025-2034)
11 Mexico Perfume Market by Region
11.1 Baja California
11.1.1 Historical Trend (2018-2024)
11.1.2 Forecast Trend (2025-2034)
11.2 Northern Mexico
11.2.1 Historical Trend (2018-2024)
11.2.2 Forecast Trend (2025-2034)
11.3 The Bajio
11.3.1 Historical Trend (2018-2024)
11.3.2 Forecast Trend (2025-2034)
11.4 Central Mexico
11.4.1 Historical Trend (2018-2024)
11.4.2 Forecast Trend (2025-2034)
11.5 Pacific Coast
11.5.1 Historical Trend (2018-2024)
11.5.2 Forecast Trend (2025-2034)
11.6 Yucatan Peninsula
11.6.1 Historical Trend (2018-2024)
11.6.2 Forecast Trend (2025-2034)
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter's Five Forces Analysis
12.2.1 Supplier's Power
12.2.2 Buyers Powers
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Value Chain Analysis
14 Trade Data Analysis (HS Code: 333)
14.1 Major Importing Countries
14.1.1 By Volume
14.1.2 By Value
14.2 Major Exporting Countries
14.2.1 By Volume
14.2.2 By Value
15 Competitive Landscape
15.1 Supplier Selection
15.2 Key Global Players
15.3 Key Regional Players
15.4 Key Player Strategies
15.5 Company Profiles
15.5.1 Natura &Co.
15.5.1.1 Company Overview
15.5.1.2 Product Portfolio
15.5.1.3 Demographic Reach and Achievements
15.5.1.4 Certifications
15.5.2 Estee Lauder Companies Inc.
15.5.2.1 Company Overview
15.5.2.2 Product Portfolio
15.5.2.3 Demographic Reach and Achievements
15.5.2.4 Certifications
15.5.3 Chanel SA
15.5.3.1 Company Overview
15.5.3.2 Product Portfolio
15.5.3.3 Demographic Reach and Achievements
15.5.3.4 Certifications
15.5.4 LVMH Moet Hennessy Louis Vuitton SE
15.5.4.1 Company Overview
15.5.4.2 Product Portfolio
15.5.4.3 Demographic Reach and Achievements
15.5.4.4 Certifications
15.5.5 Yanbal International
15.5.5.1 Company Overview
15.5.5.2 Product Portfolio
15.5.5.3 Demographic Reach and Achievements
15.5.5.4 Certifications
15.5.6 Shiseido Co.,Ltd.
15.5.6.1 Company Overview
15.5.6.2 Product Portfolio
15.5.6.3 Demographic Reach and Achievements
15.5.6.4 Certifications
15.5.7 Burberry Group PLC
15.5.7.1 Company Overview
15.5.7.2 Product Portfolio
15.5.7.3 Demographic Reach and Achievements
15.5.7.4 Certifications
15.5.8 Dolce & Gabbana S.r.l.
15.5.8.1 Company Overview
15.5.8.2 Product Portfolio
15.5.8.3 Demographic Reach and Achievements
15.5.8.4 Certifications
15.5.9 Kering SA
15.5.9.1 Company Overview
15.5.9.2 Product Portfolio
15.5.9.3 Demographic Reach and Achievements
15.5.9.4 Certifications
15.5.10 PVH Corp.
15.5.10.1 Company Overview
15.5.10.2 Product Portfolio
15.5.10.3 Demographic Reach and Achievements
15.5.10.4 Certifications
15.5.11 Others

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