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Report
Mexico: Consumer Profile
Market Direction I 2024-09-11 I 45 Pages I Euromonitor
Mexico's population is set to grow steadily through to 2040, maintaining a youthful demographic led by Gen Alpha and Gen Z, yet emigration is expected to offset some of the growth. Gen Z is set to have the highest average incomes, with millennials the most prevalent in the top income band, focusing their spending on experiences. Rising internet penetration is set to continue boosting e-commerce, while Mexico's climate change vulnerabilities are expected to drive eco-friendly practices.
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Euromonitor's Mexico: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
Key findings
Key drivers affecting consumers in Mexico in 2023
How developments today shape the consumer of tomorrow
Mexico's population is rising moderately but growth is slowed by emigration to the US
High obesity and raised cholesterol rates due to low affordability of healthy foods
With ongoing population growth, younger cohorts are set to remain at the forefront
The rapid growth of cities in Mexico is leading to slum expansion
Opportunities for growth
Biocon introduces innovative treatment in Mexico to address high prevalence of overweight
Numerous large families in Mexico experience poor housing conditions
Rising housing costs make homeownership challenging for many low-income households
Older men are set to remain primary decision-makers among Mexican households
Internet access remains scarce in rural Mexico, but set to improve
With home time rising, Sky Mexico launches Sky+ to cater to demand for Mexican content
Nearly half of Mexico's population live in poverty, causing concern over rising living costs
Gen Z to boost spending but remain key discount store shoppers due to budget constraints
Booming remittance flows from the US to sustain their importance in driving income growth
Accelerating US nearshoring to drive investment in Monterrey, boosting consumer spending
Amazon shopping now more convenient and affordable with Kueski Pay's Buy Now, Pay Later
Key findings from consumer survey
Though careful with spending, Mexicans are ready to pay more for healthy and natural food
In search of value, Mexicans turn to second-hand shops more than global counterparts do
Mexico's vulnerability to climate change raises consumers' environmental consciousness
Mexicans save more than regional peers, boosting their financial confidence and outlook
The extended working week is boosting demand for work-life balance among Mexicans
Posadas Group launches Meaningful Travel Programme to promote sustainable tourism
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