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Report
Mexico Baby Food Products Market Forecast 2025-2032
Market Report I 2025-01-13 I 143 Pages I Inkwood Research
KEY FINDINGS
The Mexico baby food products market is expected to progress at a CAGR of 1.75% during the forecast period, 2025 to 2032. The market was valued at $2503.58 million in 2024 and is expected to reach a revenue of $2895.14 million by 2032. In terms of volume, the Mexico baby food products market was valued at 122.31 kilotons in 2024 and is expected to reach a volume of 137.04 kilotons by 2032, growing at a CAGR of 1.29%, between 2025 to 2032.
MARKET INSIGHTS
The baby food products market in Mexico, particularly for milk formula, is experiencing slower growth due to evolving demographic trends. More couples are delaying parenthood to prioritize careers and financial stability, resulting in a decline in the country's birth rate. In 2024, the birth rate accounted for 16.069 births per 1,000 people, a 1.59% decrease from the previous year. These changes in family dynamics are impacting the demand for baby food products, particularly in the infant nutrition sector.
At the same time, there is a growing focus among parents, especially in urban areas, on the nutritional content of the food they provide for their children. A study by the Mexican Social Security Institute (IMSS) found that 70% of parents are increasingly concerned about the quality of food they choose, with nutrition being a primary concern. This focus on healthier options is likely driven by greater awareness of childhood obesity and related health issues. Additionally, a 2023 report from the Mexican Online Retail Association (AMRO) revealed that online sales of baby food products grew by 25% in the past year, driven by higher internet penetration and a preference for the convenience of online shopping.
Despite the demographic shift, milk formula remains the largest and most consistent category within the baby food products market in terms of both volume and value. Growing-up milk formula, in particular, is seeing significant growth, largely due to its perceived nutritional benefits. Although more expensive than other baby food products, many parents choose milk formula because it is considered a complete and balanced meal for children. These families often supplement milk formula with homemade meals and snacks to ensure a well-rounded diet. This trend suggests that manufacturers must focus on product innovation and diversification to meet the changing needs of parents.
In response to growing concerns about obesity, the Mexican government has introduced several regulations targeting the food and beverage industry. These include stricter rules on advertising, packaging, and labeling, as well as new trans fat regulations for processed foods that were implemented in September 2023. However, baby food products are currently exempt from these policies due to their special nutritional focus, as outlined by NOM-131. Despite this, concerns about the sugar and trans fat content in baby food products, including milk formula, are rising, leading to potential regulatory changes in the future.
SEGMENTATION ANALYSIS
The report on the Mexico baby food products market includes segmentation analysis on the basis of category and distribution channel.
Market by Category:
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
- Milk Formula
o Standard Milk Formula
o Follow-on Milk Formula
o Growing-Up Milk Formula
o Special Baby Milk Formula
Market by Distribution Channel:
- Retail Offline
- Retail E-commerce
Inkwood Research's report on the Mexico baby food products market provides in-depth insights as well as the market's segmentation analysis. The detailed evaluation of the market includes PESTLE Analysis, Market Maturity Analysis, Market Concentration Analysis, Value Chain Analysis, Key Buying Criteria, and Competitive Landscape.
COMPETITIVE INSIGHTS
Some of the key players operating in the Mexico baby food products market include Nestle Mexico SA de CV, Mead Johnson Nutricionales de Mexico S de RL de CV, Abbott Laboratorios de Mexico SA de CV, Wyeth S de RL de CV, etc.
Nestle Mexico SA de CV operates as a subsidiary of Nestle SA, a global producer and distributor of food and beverages. The company's portfolio includes a diverse range of products, such as baby food, bottled water, cereals, chocolates, coffee, frozen foods, dairy products, nutritional supplements, ice cream, and pet food. Nestle also provides meal delivery services and culinary products. Some of its well-known brands include Cerelac, Gerber, Nescafe, Kit Kat, Maggi, Milo, Purina, and Nestea. With operations spanning Asia, Oceania, sub-Saharan Africa, the Americas, Europe, the Middle East, and North Africa, Nestle is headquartered in Vevey, Switzerland.
TABLE OF CONTENTS
1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & ESTIMATES
2.2. COUNTRY SNAPSHOT
2.3. COUNTRY ANALYSIS
2.4. SCOPE OF STUDY
2.5. MAJOR MARKET FINDINGS
2.5.1. RISING INCLINATION TOWARDS ORGANIC BABY FOOD PRODUCTS
2.5.2. GROWING POPULARITY OF INFANT FORMULA
3. MARKET DYNAMICS
3.1. KEY DRIVERS
3.1.1. DEVELOPMENT OF ORGANIC AND HEALTH-FOCUSED FORMULAS IS CATERING TO EVOLVING PARENTAL PREFERENCES
3.1.2. LIFESTYLE CHANGES AND INCREASING BIRTH RATES ARE DRIVING DEMAND FOR BABY FOOD PRODUCTS
3.1.3. AVAILABILITY OF BABY FOOD THROUGH ORGANIZED RETAIL AND DIGITAL PLATFORMS TO DRIVE ACCESSIBILITY
3.2. KEY RESTRAINTS
3.2.1. SHIFTING PARENTAL PREFERENCE TOWARD HOMEMADE FOOD ALTERNATIVES LIMITS RELIANCE ON PACKAGED PRODUCTS
3.2.2. HIGH COSTS OF ORGANIC BABY FOOD ARE EXPECTED TO CREATE BARRIERS FOR PRICE-SENSITIVE CONSUMERS
3.2.3. INCREASED BREASTFEEDING RATES PROMOTED BY GOVERNMENT INITIATIVES REDUCE THE DEMAND FOR BABY FOOD
3.2.4. GRADUAL DECREASE IN MEXICO'S BIRTH RATES POSES A LONG-TERM CHALLENGE TO THE MARKET'S GROWTH
4. KEY ANALYTICS
4.1. KEY MARKET TRENDS
4.1.1. INNOVATIONS IN BABY FOOD FORMULATIONS AND PACKAGING AIMED AT CONVENIENCE AND WASTE REDUCTION
4.1.2. INCREASING RELIANCE ON E-COMMERCE PLATFORMS AS A KEY DISTRIBUTION CHANNEL FOR BABY FOOD PRODUCTS
4.1.3. DEVELOPMENT OF ECO-FRIENDLY AND PORTABLE PACKAGING SOLUTIONS IS ENHANCING PRODUCT APPEAL
4.2. PESTLE ANALYSIS
4.2.1. POLITICAL
4.2.2. ECONOMICAL
4.2.3. SOCIAL
4.2.4. TECHNOLOGICAL
4.2.5. LEGAL
4.2.6. ENVIRONMENTAL
4.3. PORTER'S FIVE FORCES ANALYSIS
4.3.1. BUYERS POWER
4.3.2. SUPPLIERS POWER
4.3.3. SUBSTITUTION
4.3.4. NEW ENTRANTS
4.3.5. INDUSTRY RIVALRY
4.4. GROWTH PROSPECT MAPPING FOR MEXICO
4.5. MARKET MATURITY ANALYSIS
4.6. MARKET CONCENTRATION ANALYSIS
4.7. VALUE CHAIN ANALYSIS
4.7.1. RAW MATERIAL PROCUREMENT
4.7.2. MANUFACTURING AND PROCESSING
4.7.3. DISTRIBUTION AND LOGISTICS
4.7.4. MARKETING AND CONSUMER ENGAGEMENT
4.8. KEY BUYING CRITERIA
4.8.1. NUTRITIONAL VALUE AND SAFETY
4.8.2. TASTE AND TEXTURE SUITABILITY
4.8.3. CONVENIENCE AND PACKAGING
4.8.4. PRICE AND BRAND REPUTATION
5. MARKET BY CATEGORY (IN TERMS OF REVENUE: $ MILLION & IN TERMS OF VOLUME: KILOTONS)
5.1. DRIED BABY FOOD
5.2. PREPARED BABY FOOD
5.3. OTHER BABY FOOD
5.4. MILK FORMULA
5.4.1. STANDARD MILK FORMULA
5.4.2. FOLLOW-ON MILK FORMULA
5.4.3. GROWING-UP MILK FORMULA
5.4.4. SPECIAL BABY MILK FORMULA
6. MARKET BY DISTRIBUTION CHANNEL
6.1. RETAIL OFFLINE
6.2. RETAIL E-COMMERCE
7. COMPETITIVE LANDSCAPE
7.1. KEY STRATEGIC DEVELOPMENTS
7.1.1. MERGERS & ACQUISITIONS
7.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
7.1.3. PARTNERSHIPS & AGREEMENTS
7.1.4. BUSINESS EXPANSIONS & DIVESTITURES
7.2. MARKET SHARE ANALYSIS
7.3. BRAND SHARE ANALYSIS
7.4. COMPANY PROFILES
7.4.1. NESTLE MEXICO SA DE CV
7.4.1.1. COMPANY OVERVIEW
7.4.1.2. PRODUCT PORTFOLIO
7.4.1.3. STRENGTHS & CHALLENGES
7.4.2. MEAD JOHNSON NUTRICIONALES DE MEXICO S DE RL DE CV
7.4.2.1. COMPANY OVERVIEW
7.4.2.2. PRODUCT PORTFOLIO
7.4.2.3. STRENGTHS & CHALLENGES
7.4.3. ABBOTT LABORATORIOS DE MEXICO SA DE CV
7.4.3.1. COMPANY OVERVIEW
7.4.3.2. PRODUCT PORTFOLIO
7.4.3.3. STRENGTHS & CHALLENGES
7.4.4. WYETH S DE RL DE CV
7.4.4.1. COMPANY OVERVIEW
7.4.4.2. PRODUCT PORTFOLIO
7.4.4.3. STRENGTHS & CHALLENGES
7.4.5. ROYAL FRIESLANDCAMPINA NV
7.4.5.1. COMPANY OVERVIEW
7.4.5.2. PRODUCT PORTFOLIO
7.4.5.3. STRENGTHS & CHALLENGES
7.4.6. GENOMMA LAB INTERNACIONAL SAB DE CV
7.4.6.1. COMPANY OVERVIEW
7.4.6.2. PRODUCT PORTFOLIO
7.4.6.3. STRENGTHS & CHALLENGES
7.4.7. DANONE BABY NUTRITION MEXICO SA DE CV
7.4.7.1. COMPANY OVERVIEW
7.4.7.2. PRODUCT PORTFOLIO
7.4.7.3. STRENGTHS & CHALLENGES
7.4.8. HEINZ MEXICO SA DE CV
7.4.8.1. COMPANY OVERVIEW
7.4.8.2. PRODUCT PORTFOLIO
7.4.8.3. STRENGTHS & CHALLENGES
7.4.9. BAYER DE MEXICO SA DE CV
7.4.9.1. COMPANY OVERVIEW
7.4.9.2. PRODUCT PORTFOLIO
7.4.9.3. STRENGTHS & CHALLENGES
LIST OF TABLES
TABLE 1: MARKET SNAPSHOT - BABY FOOD PRODUCTS
TABLE 2: COUNTRY SNAPSHOT - MEXICO
TABLE 3: MEXICO BABY FOOD PRODUCTS MARKET, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 4: MEXICO BABY FOOD PRODUCTS MARKET, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 5: MEXICO BABY FOOD PRODUCTS MARKET, HISTORICAL YEARS, 2018-2023 (IN KILOTONS)
TABLE 6: MEXICO BABY FOOD PRODUCTS MARKET, FORECAST YEARS, 2025-2032 (IN KILOTONS)
TABLE 7: MEXICO BABY FOOD PRODUCTS MARKET, BY CATEGORY, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 8: MEXICO BABY FOOD PRODUCTS MARKET, BY CATEGORY, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 9: MEXICO BABY FOOD PRODUCTS MARKET, BY CATEGORY, HISTORICAL YEARS, 2018-2023 (IN KILOTONS)
TABLE 10: MEXICO BABY FOOD PRODUCTS MARKET, BY CATEGORY, FORECAST YEARS, 2025-2032 (IN KILOTONS)
TABLE 11: MEXICO BABY FOOD PRODUCTS MARKET, BY MILK FORMULA, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 12: MEXICO BABY FOOD PRODUCTS MARKET, BY MILK FORMULA, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 13: MEXICO BABY FOOD PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 14: MEXICO BABY FOOD PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 15: LIST OF MERGERS & ACQUISITIONS
TABLE 16: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 17: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 18: LIST OF BUSINESS EXPANSIONS & DIVESTITURES
LIST OF FIGURES
FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER'S FIVE FORCES ANALYSIS
FIGURE 3: GROWTH PROSPECT MAPPING FOR MEXICO
FIGURE 4: MARKET MATURITY ANALYSIS
FIGURE 5: MARKET CONCENTRATION ANALYSIS
FIGURE 6: VALUE CHAIN ANALYSIS
FIGURE 7: KEY BUYING CRITERIA
FIGURE 8: MEXICO BABY FOOD PRODUCTS MARKET, GROWTH POTENTIAL, BY CATEGORY, IN 2024
FIGURE 9: MEXICO BABY FOOD PRODUCTS MARKET, BY DRIED BABY FOOD, 2025-2032 (IN $ MILLION)
FIGURE 10: MEXICO BABY FOOD PRODUCTS MARKET, BY PREPARED BABY FOOD, 2025-2032 (IN $ MILLION)
FIGURE 11: MEXICO BABY FOOD PRODUCTS MARKET, BY OTHER BABY FOOD, 2025-2032 (IN $ MILLION)
FIGURE 12: MEXICO BABY FOOD PRODUCTS MARKET, BY MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 13: MEXICO BABY FOOD PRODUCTS MARKET, GROWTH POTENTIAL, BY MILK FORMULA, IN 2024
FIGURE 14: MEXICO BABY FOOD PRODUCTS MARKET, BY STANDARD MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 15: MEXICO BABY FOOD PRODUCTS MARKET, BY FOLLOW-ON MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 16: MEXICO BABY FOOD PRODUCTS MARKET, BY GROWING-UP MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 17: MEXICO BABY FOOD PRODUCTS MARKET, BY SPECIAL BABY MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 18: MEXICO BABY FOOD PRODUCTS MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2024
FIGURE 19: MEXICO BABY FOOD PRODUCTS MARKET, BY RETAIL OFFLINE, 2025-2032 (IN $ MILLION)
FIGURE 20: MEXICO BABY FOOD PRODUCTS MARKET, BY RETAIL E-COMMERCE, 2025-2032 (IN $ MILLION)
FIGURE 21: MEXICO BABY FOOD PRODUCTS MARKET - MARKET SHARE ANALYSIS, 2023 & 2024 (IN %)
FIGURE 22: MEXICO BABY FOOD PRODUCTS MARKET - BRAND SHARE ANALYSIS, 2023 & 2024 (IN %)
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