MENA Household Care Market Report and Forecast 2024-2032
Market Report I 2023-12-20 I 210 Pages I EMR Inc.
MENA Household Care Market Report and Forecast 2024-2032
Market Outlook
According to the report by Expert Market Research (EMR), the MENA household care market grew significantly in 2023. Aided by the burgeoning middle class, urbanisation trends, and an increasing emphasis on hygiene and cleanliness, the market is projected to further grow at a CAGR of 5.2% between 2024 and 2032.
Household care products encompass a wide range of items including detergents, dishwashing liquids, disinfectants, and other cleaning agents. These products are essential for ensuring cleanliness, hygiene, and an overall pleasant living environment. The MENA region, characterised by its rapid economic growth and changing socio-cultural dynamics, has experienced a surge in the demand for these products, reflective of a shift towards a more urbanised and health-conscious populace.
Driving the MENA household care market growth is the rising awareness about health and hygiene, especially in the wake of global health crises. As populations grow more educated and informed, there's an evident tilt towards products that not only clean but also disinfect and safeguard against harmful microorganisms. This has led manufacturers to innovate and introduce products that cater to these evolving needs.
Urbanisation trends in the region, with more people moving to cities and leading busier lifestyles, have resulted in an uptick in the requirement for convenient, effective, and quick cleaning solutions which contribute to the MENA household care market demand. The rise in dual-income households, where both partners work, also influences purchasing decisions towards efficient and time-saving products.
Another significant factor bolstering the market in the MENA region is the influx of expatriates and the resultant cultural exchange. With a significant portion of the population in countries like the UAE and Qatar being expatriates, there's a demand for diverse products that cater to varied cleaning habits and preferences and further increase the MENA household care market size.
On the innovation front, sustainability is emerging as a key focus area. With global and local emphasis on reducing plastic waste and environmental conservation, brands are under pressure to develop eco-friendly packaging and sustainable product formulations. Biodegradable products, refill stations, and concentrated formulations are some innovations making headway according to the MENA household care market analysis.
Market Segmentation
The market can be divided based on product, distribution channel, and country.
Market Breakup by Product
- Laundry Detergents
- Laundry Additives
- Dishwashing
- Hard Surface Cleaners
- Toilet Care
- Others
Market Breakup by Distribution Channel
- B2B
o Institutional
o Hospitality and Hotels
o Healthcare
o Industrial
- B2C
o Standalone
o Supermarkets/Hypermarkets
o Online
Market Breakup by Country
- Saudi Arabia
- United Arab Emirates
- Iran
- Egypt
- Morocco
- Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the MENA household care market. Some of the major players explored in the report by Expert Market Research are as follows:
- Unilever PLC
- Henkel AG & Co. KGaA
- Reckitt Benckiser Group plc.
- The Procter & Gamble Company
- Saudi Industrial Detergents Co. (SIDCO)
- The National Detergent Company SAOG (NDC)
- Arma
- Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 MENA
7 Opportunities and Challenges in the Market
8 MENA Household Care Market Analysis
8.1 Key Industry Highlights
8.2 MENA Household Care Historical Market (2018-2023)
8.3 MENA Household Care Market Forecast (2024-2032)
8.4 MENA Household Care Market by Product
8.4.1 Laundry Detergents
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Laundry Additives
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Dishwashing
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Hard Surface Cleaners
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Toilet Care
8.4.5.1 Historical Trend (2018-2023)
8.4.5.2 Forecast Trend (2024-2032)
8.4.6 Others
8.5 MENA Household Care Market by Distribution Channel
8.5.1 B2B
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.1.3 Breakup by Type
8.5.1.3.1 Institutional
8.5.1.3.2 Hospitality and Hotels
8.5.1.3.3 Healthcare
8.5.1.3.4 Industrial
8.5.2 B2C
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.2.3 Breakup by Type
8.5.2.3.1 Standalone
8.5.2.3.2 Supermarkets/Hypermarkets
8.5.2.3.3 Online
8.6 MENA Household Care Market by Country
8.6.1 Saudi Arabia
8.6.2 United Arab Emirates
8.6.3 Iran
8.6.4 Egypt
8.6.5 Morocco
8.6.6 Others
9 Regional Analysis
9.1 Saudi Arabia
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 United Arab Emirates
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Iran
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Egypt
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Morocco
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter's Five Forces Analysis
10.2.1 Supplier's Power
10.2.2 Buyers Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Price Analysis
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Unilever PLC
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Henkel AG & Co. KGaA
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Reckitt Benckiser Group plc.
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 The Procter & Gamble Company
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 Saudi Industrial Detergents Co. (SIDCO)
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 The National Detergent Company SAOG (NDC)
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Arma
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. MENA Household Care Market: Key Industry Highlights, 2018 and 2032
2. MENA Household Care Historical Market: Breakup by Product (USD Million), 2018-2023
3. MENA Household Care Market Forecast: Breakup by Product (USD Million), 2024-2032
4. MENA Household Care Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
5. MENA Household Care Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
6. MENA Household Care Historical Market: Breakup by Country (USD Million), 2018-2023
7. MENA Household Care Market Forecast: Breakup by Country (USD Million), 2024-2032
8. MENA Household Care Market Structure
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