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Report
Megatrends in Turkey
Market Direction I 2024-12-13 I 78 Pages I Euromonitor
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's 10 focus megatrends and insights as to how each trend has manifested in Turkey.
Euromonitor's Megatrends in Turkey report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
Businesses harness megatrends to renovate, innovate and disrupt
The drivers shaping consumer behaviour
Megatrends framework
Shift in consumer behaviour and technological adoption are transforming how Turks shop
Convenience
Hong-Kong's Lalamove enters Turkey's fast-growing on-demand delivery sector
Busy shoppers seek time-saving products and services
Employees desire more flexible working conditions
In-store shoppers want to be able to see what they buy
Tech-savvy consumers enjoy the convenience of e-commerce
Younger consumers seek more convenient alternatives to home cooking
Digital living
Garanti BBVA's new digital payment platform, TAMi, expands access to e-commerce
Turkish consumers rely heavily on home-delivered food
Consumers are careful to protect their personal data
Millennials are the keenest to share data in return for special offers
Personal contacts are the most influential information sources
Consumers expect more face-to-face interactions in future
Diversity and inclusion
Starbucks opens its first youths' Community Store in Turkey
Gen X are the most likely to express their opinions online
Younger consumers want to bring about positive change
Most Turks feel confident about their identity
Consumers are paying closer attention to brand values
Experience more
Immersive Hello Kitty Experience launched in Turkish mall
Middle-class consumers drive growth in the experience economy
Travellers prefer all-inclusive experiences
Turkish consumers enjoy tailored experiences
Personalisation
Arcelik launches its smart Gourmet Chef Pro Multipurpose Cooker
Millennials show greatest enthusiasm for tech-driven experiences
Self-expression is important to millennials
Premiumisation
Homie launches premium lamb-based dog food on Kolay Mama
Consumers seek an easier life
Turks are spending more time researching products before buying
Food buyers prioritise healthy options and strong brands
Pursuit of value
Turkish Airlines offers free stopover stay in Istanbul for travel enthusiasts on a budget
Older consumers are the most frugal in their buying habits
Cost-of-living crisis is felt across the age spectrum
Turkish shoppers embrace the repurposing movement
Consumers are eager to maximise value
Shopper reinvented
Watsons caters to the needs of modern shoppers with "offline plus online" (O+O) options
Millennials demand transparency and customisation
Shoppers enjoy a blend of offline and online options
Growing social media usage impacts brand engagement
Younger consumers shift from e- to s-commerce
Sustainable living
Scays Group's Wastea is a vegan leather made from upcycled tea waste
Mindful consumption is on the rise
Consumers support the circular economy
Cutting down on plastics use is a key priority
Political engagement is relatively high
Eco-conscious consumers favour biodegradable packaging
Wellness
Icim x3 Probiyotik launches with three different probiotic types
Herbal remedies are highly popular for combating stress
Consumers link health and wellness to better nutrition
Most consumers pay attention to personal safety
Leverage the power of megatrends to shape your strategy today
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