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Report
Megatrends in the US
Market Direction I 2024-10-07 I 78 Pages I Euromonitor
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's 10 focus megatrends and insights as to how each trend has manifested in the US.
Euromonitor's Megatrends in the US report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
Businesses harness megatrends to renovate, innovate and disrupt
The drivers shaping consumer behaviour
Megatrends framework
US consumers prioritise convenience and digital solutions
Convenience
Tovala's Smart Oven Air Fryer offers scan-to-cook tech for quick meal-making
Consumers are using tech to help simplify their lives
The new work-from-home culture is driving demand for home tech
American consumers want easy access to stores
E-commerce is underpinned by the need for convenience
Meal kits save time for busy consumers
Digital living
Barista Brew by Midea set to enhance the at-home coffee experience through AI
The US ranks above the global average in most areas of tech
Consumers are concerned about data privacy in the age of AI
Millennials are the most likely to share their data to receive personalised offers
Consumers are most likely to seek information from friends and family
Americans are looking for a balance between in-person and online interactions
Diversity and inclusion
GameFlo unveils card game featuring players from diverse backgrounds
US consumers tend to be actively engaged in social and political issues
Most Millennials are active in political and social issues
Americans are embracing inclusivity
Brand values are becoming increasingly important to consumers
Experience more
EssilorLuxottica and Meta introduce Ray-Ban/Meta smart glasses in the US
Americans have resumed out-of-home activities post-pandemic
Tourists seek relaxation and safety above all
Millennials want to create memories with tailored experiences
Personalisation
Nestle elevates personalised nutrition with its Petivity Microbiome Analysis Kit
Baby Boomers are most likely to join store loyalty schemes
Millennials are the most individualistic cohort
Premiumisation
Nissin Foods builds on premiumisation strategy with new brand launch
Americans appreciate premium and personalised features
Consumers are researching products more thoroughly before parting with their money
Nutrition and taste are high on the agenda regarding food purchases
Pursuit of value
Nuuly, a clothing rental service for younger, less affluent consumers, becomes profitable
Shoppers are seeking ways to stretch their budgets
Older shoppers are most likely to be feeling the pinch
Consumers continue to embrace the circular economy
Older consumers are the most cautious about future spending
Shopper reinvented
Target launches Target Circle 360 membership scheme after a year of declining sales
Millennials put their trust in celebrity endorsements
Online clothing shopping is rapidly gaining ground on in-store shopping
Americans are less likely to shop via social media compared to global counterparts
The younger generations are more likely to embrace social commerce
Sustainable living
DS Smith introduces an alternative to plastic shopping bags
More than half of consumers believe they can make a change through their choices
Millennials are most likely to rent items instead of buying
Reducing food waste and plastics use are top of the agenda
Americans are more willing to donate to charities than their global counterparts
Consumers place the most importance on packaging that is recyclable or biodegradable
Wellness
Peloton becomes the exclusive digital fitness content provider for Lululemon
Consumers adopt a more holistic approach to wellness
Americans are keen on taking preventative health measures
Consumers are actively trying to stay safe when out and about
Leverage the power of megatrends to shape your strategy today
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