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Report

Megatrends in the United Arab Emirates

Market Direction I 2024-12-09 I 78 Pages I Euromonitor

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's 10 focus megatrends and insights as to how each trend has manifested in the United Arab Emirates.


Euromonitor's Megatrends in the United Arab Emirates report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Scope
Businesses harness megatrends to renovate, innovate and disrupt
The drivers shaping consumer behaviour
Megatrends framework
Convenience will be a key factor in buying decisions going forward
Convenience
New meal plan focusing on gut health launches in the UAE
The UAE's youthful population will pay to save time
Consumers seek more flexible work and mobility solutions
Shoppers like to browse in-store for new ideas
Online shoppers enjoy the flexibility of e-commerce
Meal kits make life easier for Baby Boomers
Digital living
myZoi rolls out the UAE's first inclusive digital wallet
Busy UAE residents rely on home-delivered meals
Consumers pay more attention to issues of data privacy
Young people are happy to share data in exchange for targeted offers
Consumers are guided by friends and family when making purchasing decisions
UAE residents expect more face-to-face interactions in future
Diversity and inclusion
Emirati citizen successfully launches campaign to include Arabic menus in cafes
UAE consumers are more community-orientated than their global peers
Millennials tend to be the most benevolent
The UAE's multicultural community values inclusivity
Mindful consumerism is on the rise
Experience more
Arabian Adventures launches exclusive private dining experience in the Dubai desert
The UAE's experience economy is highly valued by consumers
Relaxation remains the primary travel motivation
Consumers expect stores to provide engaging and personalised experiences
Personalisation
Yango rolls out Yasmina smart speakers with bilingual AI assistant
Consumer experiences become more personalised and tech-driven
UAE residents are keen to express their individuality
Premiumisation
UAE-based Coffee Planet launches new premium RTD Coffee
Millennials seek exclusivity through customisation
UAE residents are generally confident about their financial situation
Consumers are attracted to healthy and organic ingredients
Pursuit of value
Circular fashion set to evolve with the merger of Best Kept Shared with Bazaara
Young consumers use tech to enhance the shopping experience
Most shoppers are still worried about rising prices
The repurposing trend gains momentum
Shoppers are keen to maximise value
Shopper reinvented
New beauty editorial and e-tail app Nour aims to inspire and educate consumers
Shoppers demand transparency and authenticity from brands
Consumers enjoy the omnichannel experience
UAE residents are keen to engage with brands via social media
Young consumers embrace social commerce
Sustainable living
World's largest vertical farm opens in the UAE
UAE residents have a strong sense of community
Only a minority of consumers practise recycling
Reducing plastics use is the most important environmental priority
Shoppers take greater account of brand values
Recyclable packaging is deemed the most sustainable
Wellness
Sharjah Coop launches protein-rich organic milk under the Meliha brand
Massage is the most common way to beat stress
Consumers take a greater interest in holistic health
UAE residents remain alert to personal safety post-pandemic
Leverage the power of megatrends to shape your strategy today

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