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Report
Megatrends in the Philippines
Market Direction I 2024-09-27 I 75 Pages I Euromonitor
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's 10 focus megatrends, and insights as to how each trend has manifested in the Philippines.
Euromonitor's Megatrends in the Philippines report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
Businesses can harness megatrends to renovate, innovate and disrupt
The drivers shaping consumer behaviour
Megatrends Framework
Faster paced lifestyles will make convenience among key priorities for tech-savvy Filipinos
Convenience
New ride hailing app PeekUp focuses on convenience, availability and fair pricing
Technological innovation helps to free up time for busy Filipinos
Long commute times make local transport a necessity
Being able to view and feel items remains crucial for older shoppers
Consumers enjoy the flexibility and choice of online shopping
Filipinos are looking for more convenient meal options
Digital living
Rakuten Viber partners with Share Treats to offer a unique online gifting experience
Filipinos' use of digital technology exceeds global average in most areas
Consumers are paying more attention to data privacy
Gen Z is navigating the balance between maintaining anonymity and sharing data online
Filipinos rely more on personal recommendations than on brand messages
Consumers expect more face-to-face interactions in future
Diversity and inclusion
GCash highlights the financial challenges facing para-athletes
Filipinos have a strong community spirit
Most consumers feel their identity is embraced
Filipinos value trustworthy companies and brands
Experience more
Kalaro launches "e-sports super-app", with opportunities for monetisation
Filipinos enjoy spending time with friends and family
Consumers prioritise safety and relaxation when on holiday
Younger consumers are keen on unique and virtual experiences
Personalisation
BPI and Personetics use AI-powered analytics to offer customers tailored financial advice
Young Filipinos are eager to promote their online persona
The desire for uniqueness and convenience is driving the personalisation trend
Premiumisation
Haier launches new range of high-tech appliances with smart features
Consumers are prepared to spend money to make their lives easier
Filipinos become more discerning as incomes rise
Consumers favour healthy ingredients and high-quality products
Pursuit of value
Hard discounter Dali Discount set for further expansion
Filipino shoppers are keen to get the best value for money
Consumer confidence is being hit by rising living costs
Repurposing movement grows in a bid to cut costs
Most consumers intend to save more money
Shopper reinvented
TikTok Shop Mall offers an authentic and high-quality shopping experience
Consumers place high importance on brand trust
In-store shopping is still preferred, despite e-commerce growth
Consumers are engaging more with brands via social media
Millennials are the most likely to interact with brands
Sustainable living
L'Oreal and Watsons launch joint green initiative in the Philippines
Filipinos have a growing sense of responsibility towards the environment
Recycling is a top priority
Filipinos are highly concerned about plastic and food waste management
Wellness
The Nutrifizz range of sugar-free, sparkling prebiotic drinks offers gut health benefits
Massage is the most common form of relaxation
Consumers take a greater interest in health supplements
Filipinos remain alert to personal safety post-pandemic
Leverage the power of megatrends to shape your strategy today
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