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Report
Megatrends in Thailand
Market Direction I 2024-08-27 I 75 Pages I Euromonitor
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's 10 focus megatrends and insights as to how each trend has manifested in Thailand.
Euromonitor's Megatrends in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
Businesses harness megatrends to renovate, innovate and disrupt
The drivers shaping consumer behaviour
Megatrends framework
Thai consumers set to spend more on convenience
Convenience
In Bangkok, IKEA opens first city-centre store in Southeast Asia
Older generations have the means to invest in time-saving products and services
Thais aim to achieve a better balance between work and leisure
The ability to immediately obtain a product is key factor driving consumers to shop in-store
Gen Z value the ability to customise products when shopping online
Lack of time for cooking motivates consumers to order takeaway or dine out
Digital living
Line Man Wongnai seeks super app status
Thai consumers are digitally-savvy
More than half of respondents are willing to share their data to get personalised offers
Gen Z are the least likely to share their personal information
Social media becomes the top source of information for Thais
Share of consumers expecting more activities to shift online in future grows
Diversity and inclusion
Grab Thailand aims to empower female drivers with #WomenWelcome campaign
Thais tend to be more involved in social and political issues than their global counterparts
Two thirds of Thai consumers are open to new cultures
Two thirds of respondents purchase from trustworthy brands
Experience more
AWC caters to modern travellers with integrated experience app
Shopping and socialising top the list of leisure activities
Thais look for safety and relaxation when choosing travel destinations
Millennials most of all generations prefer tailored experiences
Personalisation
Homewares marketplace NocNoc uses AI to develop personalised service
Thais are more willing to share their data to get personalised offers
Half of Gen Z respondents claim they like to be distinct from others
Premiumisation
Brownie House caters to demand for premiumisation in sweet snacks
Consumers seek uniqueness and simplicity
Thais prefer to know what they are buying, making clear product communication essential
Consumers are paying closer attention to health attributes in food and drink
Pursuit of value
Central Retail Corp launches new low-cost wholesale model
Thai consumers seek more ways to economise
Consumers are hit by the cost-of-living crisis
Repurposing movement gains traction
Gen Z are the most likely to reduce spending on products and services
Shopper reinvented
"Tech-enabled" coffee chain Flash Coffee plans major expansion
Celebrity endorsements are held in high regard
Most products still purchased in-store, with notable exception of toys and travel
Nearly half of Thai respondents follow companies on social media
Millennials are most likely to buy something on social media
Sustainable living
Secondlifeasia aims to reduce e-waste by prolonging device usage
Conscious consumerism is on the rise
Younger consumers are more inclined to follow conscious consumerism principles
Reducing plastic use remains at the top of the list of green activities
Wellness
Sappe targets Gen Z with innovative mood-related functional waters
Holistic wellness gains traction
Higher vitamin consumption remains a legacy of COVID-19
Health takes centre stage in consumer priorities
Leverage the power of megatrends to shape your strategy today
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