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Report
Megatrends in Thailand
Market Direction I 2023-11-28 I 71 Pages I Euromonitor
This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of Euromonitor International's 10 megatrends and insights as to how each trend has manifested in Thailand.
Euromonitor's Megatrends in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Convenience
Lotus's launches Thailand's first smart store
Tech is being used to simplify everyday tasks
Consumers seek flexibility in all areas of life
Shoppers want to be able to buy on the spot
Convenience drives demand for home delivered meals
Digital living
Thailand's super-app Robinhood enters the ride hailing space
More activities switch to online
Consumers are protective of their personal data
Baby Boomers want to be anonymous online, but are keen to share their data
Product labels are the most trusted information source in Thailand
Most consumers expect more face-to-face activity post-pandemic
Diversity and inclusion
Krungsri First Choice aims to engage the younger generations with inclusive message
Consumers want to make a difference to the world
Thais generally feel comfortable expressing their identity
Shoppers are paying more attention to brand values
Experience more
Pop Mart attracts young consumers with first flagship store in Thailand
Shopping is the number one leisure activity
Safety and relaxation are key priorities when choosing a holiday destination
More consumers value real world than online experiences
Personalisation
Researchers develop technology that creates customised food for malnourished consumers
Thais are keen on self-expression, especially via social media
Consumers enjoy personalised experiences
Premiumisation
Pet food brand Lifemate launches new range of human-grade products
Most consumers want a simpler life
Baby Boomers have the most confidence in their investments
Health, quality and comfort are prized attributes
Pursuit of value
Atome scales up its BNPL offerings in Thailand
Gen X are the most frugal cohort
Baby Boomers are the most worried about rising living costs
Thais are embracing the circular economy
Shoppers seek ways to make their money go further
Shopper reinvented
Beam provides one-click solution for social commerce checkouts
Celebrity-endorsed brands are trusted by Thais
S-commerce gains traction as part of the omnichannel experience
Gen X are the most likely to shop on social media
Sustainable living
PepsiCo introduces new recycled PET bottle in Thailand
Consumers are keen to play a part in protecting the environment
Thais underperform their global peers when it comes to recycling
Reducing plastics use tops the list of green activities
Wellness
Tipco launches oat milk under its Nature Up+ brand
Massage is the leading antidote to stress
Thais are taking a greater interest in healthy eating
Consumers continue to take precautions in the post-pandemic era
Leverage the power of megatrends to shape your strategy today
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