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Report
Megatrends in South Africa
Market Direction I 2024-12-09 I 75 Pages I Euromonitor
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's 10 focus megatrends and insights as to how each trend has manifested in South Africa.
Euromonitor's Megatrends in South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
Businesses harness megatrends to renovate, innovate and disrupt
The drivers shaping consumer behaviour
Megatrends framework
Consumers set to prioritise digital living and convenience as lifestyles continue to speed up
Convenience
Checkers innovates with Foodie! range of quick meal solutions
Convenience is a priority for modern consumers
South Africans look for ways to juggle work and home life
Consumers like the immediacy of in-store shopping
Online shoppers appreciate the flexibility of e-commerce
Ordering food for delivery has gained pace
Digital living
Google launches its conversational AI assistant Gemini in South Africa
Younger South Africans enjoy the convenience of smart home technology
Consumers want to be in control of their data
Millennials are willing to share their data in exchange for targeted offers
Friends and family remain the first port of call for information
Consumers expect more face-to-face interactions in future
Diversity and inclusion
Marvel's Heroes Unite campaign aims to empower young people with disabilities
Millennials are the most politically active cohort
Most South Africans are confident about their identity
Consumers are paying closer attention to brand values
Experience more
Uber introduces limited-time fixed-rate safari experiences
Middle-class consumers are eager for new experiences
Relaxation is the primary travel motivation
Shoppers look for in-store experiences
Personalisation
Samsung showcases its new Bespoke AI range of smart appliances
Millennials show the greatest interest in tech-driven experiences
Younger consumers are keen to express their personalities
Premiumisation
Woodlands taps into healthy indulgence with First Choice Double Cream Dairy Snacks
Most consumers want a simpler life
South Africans are generally confident about their investments
Food buyers prioritise healthy options and strong brands
Pursuit of value
eBucks and Pick n Pay join forces to increase value for customers
Older South Africans are the most frugal
The cost-of-living crisis is felt across the age spectrum
Consumers embrace the repurposing movement
Shoppers are keen to maximise value
Shopper reinvented
Shein blends offline with online at its first pop-up store in South Africa
Millennials demand transparency and personalisation
Shoppers enjoy a range of buying options
South Africans are keen to engage with brands via social media
Young consumers shift towards social commerce
Sustainable living
Defy launches solar-powered off-grid fridge and freezer range
South Africans are eager to change the world for the better
Consumers join the recycling effort
Reducing food waste is the major environmental priority
Wellness
Happy Culture continues to innovate within RTD kombucha
Meditation is the most common way to beat stress
Digital health solutions are on the rise
Consumers remain alert to personal safety post-pandemic
Leverage the power of megatrends to shape your strategy today
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