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Report
Megatrends in Poland
Market Direction I 2022-11-24 I 58 Pages I Euromonitor
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's eight focus megatrends and insights as to how each trend has manifested in Poland.
Euromonitor's Megatrends in Poland report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Zabka's delio aims to bring grocery essentials to Warsaw residents within the hour
Poland lags behind global counterparts in most areas of tech
Polish consumers are protective of their personal data
Gen Z are most likely to share data in return for personalised offers
Friends and family remain the most trusted source of information
Return to face-to-face activities is expected post-pandemic
Experience more
Modivo opens fully automated "phygital" fashion store
On the whole, Poles still prefer offline to online experiences
Online socialising became more common during the pandemic
Holidaymakers prioritise relaxation and nature
Millennials are the most eager to resume in-person activities
Middle class reset
Variety discounter Action helps consumers to keep costs down
Polish consumers are price-sensitive
The concept of repurposing gains traction
Gen Z are the most frugal cohort
Premiumisation
Carrefour launches new range of vegetable-based craft beers
Most consumers yearn for a simpler life
Poles are less confident than global peers in their long-term investments
High quality and superior taste are important factors in the path to purchase
Shifting market frontiers
Eurocash caters to rural communities with mobile convenience stores
International products have become less readily available to consumers
Gen X are the most eager to support local business
Shopping reinvented
Carrefour introduces self-driving robots as a promotional tool
Online shopping gains traction in most categories
Poles still reticent about interacting with brands on social media
Gen Z are the most likely to engage with companies online
Sustainable living
Polish researchers develop device that helps to clear air pollution
Consumers are eager to play a part in protecting the environment
Reducing food waste is the top environmental concern
Consumers are keen to make their voices heard
Recyclable and biodegradable packaging are considered the most sustainable
Wellness
Deepflare uses AI to develop mRNA vaccines and drugs against deadly pathogens
Poles are taking a more proactive approach to health
Herbal remedies and massage are the most common antidotes to stress
Polish consumers are embracing health tech
Consumers continue to take health and safety precautions post-pandemic
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