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Report
Megatrends in Egypt
Market Direction I 2022-12-21 I 57 Pages I Euromonitor
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's eight focus megatrends and insights as to how each trend has manifested in Egypt.
Euromonitor's Megatrends in Egypt report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Telda launches payment app and pre-paid card without the need for a bank account
Egyptians are increasingly reliant on mobile apps
Consumers are protective of their personal data
Gen X pay the most attention to data settings
Friends and family remain the most trusted source of information
Return to in-person activities expected post-pandemic
Experience more
Egyptian cloud kitchen platform The Food Lab set for further expansion
Egyptians enjoy all types of experience
Online socialising is more common than face-to-face amid pandemic
Holidaymakers prioritise relaxation and safety when picking a destination
Baby Boomers are most likely to carry out more online activities
Middle class reset
Amenli provides a digital solution to bring insurance to the mass market
Over a third of Egyptians lead a minimalist lifestyle
The concept of repurposing is gaining traction
Baby Boomers are most likely to ramp up second-hand purchases
Premiumisation
Majid Al Futtaim launches upscale Carrefour Market Gourmet concept
Consumers are eager for a simpler life
Most Egyptians are confident in their long-term investments
Quality is an important consideration in the path to purchase
Shifting market frontiers
Paymob empowers Egyptian merchants by enabling them to accept digital payments
International products more widely available, despite supply disruptions
Baby Boomers are the most focused on supporting local businesses
Shopping reinvented
New online marketplace Kenzz focuses on the needs of the mass market
M-commerce is now the most common shopping method in most categories
Egyptians are engaging more with brands on social media
Gen X are the most likely to interact with companies
Sustainable living
Waste collection scheme for aseptic cartons incentivises households to recycle
Helping those in need is an important element of Egyptian culture
Egyptians are less likely to vote than their global counterparts
Recyclable and glass packaging are seen as the most sustainable
Wellness
Esaal provides a convenient and secure e-health solution for consumers
Egyptians are showing a greater interest in health and nutrition
Meditation and massage are seen as key antidotes to stress
Egyptians have strongly embraced health tech
Consumers remain cautious about health and safety post-pandemic
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