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Report
Megatrends in Brazil
Market Direction I 2022-09-26 I 58 Pages I Euromonitor
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's eight focus megatrends and insights as to how each trend has manifested in Brazil.
Euromonitor's Megatrends in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
PicPay aims to popularise digital currency through its first in-app crypto exchange
Mobile gaming is highly popular in Brazil
Most consumers actively manage their data settings
Millennials are the most interested in receiving personalised offers
Friends and family remain the most trusted sources of information
A return to face-to-face activities is expected post-pandemic
Experience more
The Sandbox partners with BAYZ to bring its metaverse to Brazil
Brazilians embrace all types of experience
Online socialising is more common than face-to-face post-pandemic
Relaxation, all-inclusives and safety resonate most with Brazilian travellers
Millennials are the most focused on resuming in-person activities
Middle class reset
Cuponeria partners with Banco Bari to expand its system of cashback and coupons
The majority of Brazilians say they like to find bargains
Repurposing is gaining traction
Younger consumers are most likely to increase visits to discount stores
Premiumisation
Zee.Dog launches new range of natural, super premium dog foods
Most Brazilians would rather buy fewer but higher-quality things
Consumers extensively research the products they consume
Quality is especially important when it comes to home care
Shifting market frontiers
Brazil's multicultural consumers are interested in international goods
Baby boomers are most focused on supporting local business
Shopping reinvented
Magalu launches Brazil's first retailer-owned social commerce platform
Most consumers prefer in-store shopping, despite online boom
Almost half of Brazilians participate on companies' social media feeds
Millennials are most likely to engage with brands online
Sustainable living
Ride-hailing app 99 to expand its fleet of electric cars following agreement with BYD
Brazilians are keen to play their part in helping to protect the environment
Reducing food waste and recycling are top concerns
Consumers are keen to make their voices heard
Recyclable and biodegradable packaging are considered most sustainable
Wellness
Alt-dairy company NoMoo launches new cashew-based drinks lines
Most Brazilians now seek healthy ingredients in food and drink
Meditation is the most commonly used antidote to stress
Brazilians align with their global counterparts in terms of health tech
Consumers remain cautious about health and safety
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