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Report
Media Monitoring Tools Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Market Report I 2023-10-15 I 139 Pages I IMARC Group
Market Overview:
The global media monitoring tools market size reached US$ 4.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 9.0 Billion by 2028, exhibiting a growth rate (CAGR) of 13% during 2023-2028.
Media monitoring tools represent a range of software applications that enable organizations to scan and monitor public information, publicity of content, and diverse topics across print, online, and broadcasted media outputs. They are algorithm-based solutions that use machine learning (ML) tactics to crawl continuously and index sites. Post website indexing, the topics can be searched to discover opportunities through explored mentions, conversations, and various sentiments toward diverse brands, companies, and products. Media monitoring tools include free, premium, and paid solutions that provide a surface-level overview of the events and insightful data, which comes with personalized support. Apart from this, the solution helps discover key consumer information and market trends, track brand awareness and reputation, conceptualize authentic content to offer customized customer experience, and manage crisis situations. As a result, media monitoring tools are used by franchises and brands to automate public relations (PR) tasks and perform competitive analysis.
Media Monitoring Tools Market Trends:
Rapid digitalization, significant expansion in the media and entertainment sector, and the increasing usage of online and social media platforms to post digital ads and read digital magazines, e-books, articles, and blogs are primarily driving the market growth. Moreover, the extensive utilization of cloud-based media monitoring applications by prominent news agencies and PR companies to monitor, track, and visualize the overall performance of their campaigns and digital content is acting as another growth-inducing factor. In line with this, the growing need for effective crisis management solutions has further supplemented the demand for media monitoring tools across various industrial verticals. Such technologies can provide an early indicator regarding the denigration of organizations and adverse reactions and predict and plan strategies to overcome crisis circumstances effectively, thus favoring the market growth. Apart from this, the integration of artificial intelligence (AI) and machine learning (ML) solutions to deliver real-time analysis of diverse trends and perform digital marketing and sales and content management operations are creating a positive outlook for the market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global media monitoring tools market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, deployment, type, enterprise size, application and industry.
Breakup by Component:
Software
Services
Breakup by Deployment:
Cloud-based
On-premises
Breakup by Type:
Print Media Monitoring
Social Media Monitoring
Broadcast Media Monitoring
Online Media Monitoring
Others
Breakup by Enterprise Size:
Small and Medium-sized Enterprises
Large Enterprises
Breakup by Application:
Customer Experience and PR Management
Real-Time Analytics
Content Management
Digital Marketing and Sales Management
Others
Breakup by Industry:
BFSI
Healthcare
Media and Entertainment
Retail and E-Commerce
IT and Telecommunication
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Agility PR Solutions (Innodata Inc.), Brand24 Global Inc., Cision Ltd., Coosto, Critical Mention Inc (Onclusive, Inc.), CyberAlert LLC, Hootsuite, Meltwater (Meltwater Us Holdings Inc.), Oracle Corporation, SemanticForce Inc., Sprinklr and YouScan.
Key Questions Answered in This Report:
How has the global media monitoring tools market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global media monitoring tools market?
What are the key regional markets?
What is the breakup of the market based on the component?
What is the breakup of the market based on the deployment?
What is the breakup of the market based on the type?
What is the breakup of the market based on the enterprise size?
What is the breakup of the market based on the application?
What is the breakup of the market based on the industry?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global media monitoring tools market and who are the key players?
What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1Objectives of the Study
2.2Stakeholders
2.3Data Sources
2.3.1Primary Sources
2.3.2Secondary Sources
2.4Market Estimation
2.4.1Bottom-Up Approach
2.4.2Top-Down Approach
2.5Forecasting Methodology
3 Executive Summary
4 Introduction
4.1Overview
4.2Key Industry Trends
5 Global Media Monitoring Tools Market
5.1Market Overview
5.2Market Performance
5.3Impact of COVID-19
5.4Market Forecast
6 Market Breakup by Component
6.1Software
6.1.1 Market Trends
6.1.2 Market Forecast
6.2Services
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Deployment
7.1Cloud-based
7.1.1 Market Trends
7.1.2 Market Forecast
7.2On-premises
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Type
8.1Print Media Monitoring
8.1.1 Market Trends
8.1.2 Market Forecast
8.2Social Media Monitoring
8.2.1 Market Trends
8.2.2 Market Forecast
8.3Broadcast Media Monitoring
8.3.1 Market Trends
8.3.2 Market Forecast
8.4Online Media Monitoring
8.4.1 Market Trends
8.4.2 Market Forecast
8.5Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Enterprise Size
9.1Small and Medium-sized Enterprises
9.1.1 Market Trends
9.1.2 Market Forecast
9.2Large Enterprises
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Application
10.1Customer Experience and PR Management
10.1.1 Market Trends
10.1.2 Market Forecast
10.2Real-Time Analytics
10.2.1 Market Trends
10.2.2 Market Forecast
10.3Content Management
10.3.1 Market Trends
10.3.2 Market Forecast
10.4Digital Marketing and Sales Management
10.4.1 Market Trends
10.4.2 Market Forecast
10.5Others
10.5.1 Market Trends
10.5.2 Market Forecast
11 Market Breakup by Industry
11.1BFSI
11.1.1 Market Trends
11.1.2 Market Forecast
11.2Healthcare
11.2.1 Market Trends
11.2.2 Market Forecast
11.3Media and Entertainment
11.3.1 Market Trends
11.3.2 Market Forecast
11.4Retail and E-Commerce
11.4.1 Market Trends
11.4.2 Market Forecast
11.5IT and Telecommunication
11.5.1 Market Trends
11.5.2 Market Forecast
11.6Others
11.6.1 Market Trends
11.6.2 Market Forecast
12 Market Breakup by Region
12.1North America
12.1.1 United States
12.1.1.1 Market Trends
12.1.1.2 Market Forecast
12.1.2 Canada
12.1.2.1 Market Trends
12.1.2.2 Market Forecast
12.2Asia-Pacific
12.2.1 China
12.2.1.1 Market Trends
12.2.1.2 Market Forecast
12.2.2 Japan
12.2.2.1 Market Trends
12.2.2.2 Market Forecast
12.2.3 India
12.2.3.1 Market Trends
12.2.3.2 Market Forecast
12.2.4 South Korea
12.2.4.1 Market Trends
12.2.4.2 Market Forecast
12.2.5 Australia
12.2.5.1 Market Trends
12.2.5.2 Market Forecast
12.2.6 Indonesia
12.2.6.1 Market Trends
12.2.6.2 Market Forecast
12.2.7 Others
12.2.7.1 Market Trends
12.2.7.2 Market Forecast
12.3Europe
12.3.1 Germany
12.3.1.1 Market Trends
12.3.1.2 Market Forecast
12.3.2 France
12.3.2.1 Market Trends
12.3.2.2 Market Forecast
12.3.3 United Kingdom
12.3.3.1 Market Trends
12.3.3.2 Market Forecast
12.3.4 Italy
12.3.4.1 Market Trends
12.3.4.2 Market Forecast
12.3.5 Spain
12.3.5.1 Market Trends
12.3.5.2 Market Forecast
12.3.6 Russia
12.3.6.1 Market Trends
12.3.6.2 Market Forecast
12.3.7 Others
12.3.7.1 Market Trends
12.3.7.2 Market Forecast
12.4Latin America
12.4.1 Brazil
12.4.1.1 Market Trends
12.4.1.2 Market Forecast
12.4.2 Mexico
12.4.2.1 Market Trends
12.4.2.2 Market Forecast
12.4.3 Others
12.4.3.1 Market Trends
12.4.3.2 Market Forecast
12.5Middle East and Africa
12.5.1 Market Trends
12.5.2 Market Breakup by Country
12.5.3 Market Forecast
13 SWOT Analysis
13.1Overview
13.2Strengths
13.3Weaknesses
13.4Opportunities
13.5Threats
14 Value Chain Analysis
15 Porters Five Forces Analysis
15.1Overview
15.2Bargaining Power of Buyers
15.3Bargaining Power of Suppliers
15.4Degree of Competition
15.5Threat of New Entrants
15.6Threat of Substitutes
16 Price Analysis
17 Competitive Landscape
17.1Market Structure
17.2Key Players
17.3Profiles of Key Players
17.3.1Agility PR Solutions (Innodata Inc.)
17.3.1.1 Company Overview
17.3.1.2 Product Portfolio
17.3.2Brand24 Global Inc.
17.3.2.1 Company Overview
17.3.2.2 Product Portfolio
17.3.3Cision Ltd.
17.3.3.1 Company Overview
17.3.3.2 Product Portfolio
17.3.4Coosto
17.3.4.1 Company Overview
17.3.4.2 Product Portfolio
17.3.5Critical Mention Inc (Onclusive, Inc.)
17.3.5.1 Company Overview
17.3.5.2 Product Portfolio
17.3.6CyberAlert LLC
17.3.6.1 Company Overview
17.3.6.2 Product Portfolio
17.3.7Hootsuite
17.3.7.1 Company Overview
17.3.7.2 Product Portfolio
17.3.8Meltwater (Meltwater Us Holdings Inc.)
17.3.8.1 Company Overview
17.3.8.2 Product Portfolio
17.3.8.3 Financials
17.3.9Oracle Corporation
17.3.9.1 Company Overview
17.3.9.2 Product Portfolio
17.3.9.3 Financials
17.3.9.4 SWOT Analysis
17.3.10SemanticForce Inc.
17.3.10.1 Company Overview
17.3.10.2 Product Portfolio
17.3.11Sprinklr
17.3.11.1 Company Overview
17.3.11.2 Product Portfolio
17.3.11.3 Financials
17.3.12YouScan
17.3.12.1 Company Overview
17.3.12.2 Product Portfolio
Figure 1: Global: Media Monitoring Tools Market: Major Drivers and Challenges
Figure 2: Global: Media Monitoring Tools Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Media Monitoring Tools Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Media Monitoring Tools Market: Breakup by Component (in %), 2022
Figure 5: Global: Media Monitoring Tools Market: Breakup by Deployment (in %), 2022
Figure 6: Global: Media Monitoring Tools Market: Breakup by Type (in %), 2022
Figure 7: Global: Media Monitoring Tools Market: Breakup by Enterprise Size (in %), 2022
Figure 8: Global: Media Monitoring Tools Market: Breakup by Application (in %), 2022
Figure 9: Global: Media Monitoring Tools Market: Breakup by Industry (in %), 2022
Figure 10: Global: Media Monitoring Tools Market: Breakup by Region (in %), 2022
Figure 11: Global: Media Monitoring Tools (Software) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Media Monitoring Tools (Software) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Media Monitoring Tools (Services) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Media Monitoring Tools (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Media Monitoring Tools (Cloud) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Media Monitoring Tools (Cloud) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Media Monitoring Tools (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Media Monitoring Tools (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Media Monitoring Tools (Print Media Monitoring) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Media Monitoring Tools (Print Media Monitoring) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Media Monitoring Tools (Social Media Monitoring) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Media Monitoring Tools (Social Media Monitoring) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Media Monitoring Tools (Broadcast Media Monitoring) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Media Monitoring Tools (Broadcast Media Monitoring) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Media Monitoring Tools (Online Media Monitoring) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Media Monitoring Tools (Online Media Monitoring) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Media Monitoring Tools (Other Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Media Monitoring Tools (Other Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Global: Media Monitoring Tools (Small and Medium-sized Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Media Monitoring Tools (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: Global: Media Monitoring Tools (Large Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Global: Media Monitoring Tools (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Global: Media Monitoring Tools (Customer Experience and PR Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Global: Media Monitoring Tools (Customer Experience and PR Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Global: Media Monitoring Tools (Real-Time Analytics) Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Global: Media Monitoring Tools (Real-Time Analytics) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: Global: Media Monitoring Tools (Content Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: Global: Media Monitoring Tools (Content Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: Global: Media Monitoring Tools (Digital Marketing and Sales Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: Global: Media Monitoring Tools (Digital Marketing and Sales Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: Global: Media Monitoring Tools (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: Global: Media Monitoring Tools (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: Global: Media Monitoring Tools (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: Global: Media Monitoring Tools (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: Global: Media Monitoring Tools (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: Global: Media Monitoring Tools (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: Global: Media Monitoring Tools (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: Global: Media Monitoring Tools (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: Global: Media Monitoring Tools (Retail and E-Commerce) Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: Global: Media Monitoring Tools (Retail and E-Commerce) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: Global: Media Monitoring Tools (IT and Telecommunication) Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: Global: Media Monitoring Tools (IT and Telecommunication) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: Global: Media Monitoring Tools (Other Industries) Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: Global: Media Monitoring Tools (Other Industries) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: North America: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: North America: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: United States: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: United States: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: Canada: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: Canada: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: Asia-Pacific: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: Asia-Pacific: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: China: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: China: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: Japan: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: Japan: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: India: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: India: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: South Korea: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 70: South Korea: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 71: Australia: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 72: Australia: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Indonesia: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: Indonesia: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Others: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 76: Others: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: Europe: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 78: Europe: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 79: Germany: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 80: Germany: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 81: France: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 82: France: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 83: United Kingdom: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 84: United Kingdom: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 85: Italy: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 86: Italy: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 87: Spain: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 88: Spain: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 89: Russia: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 90: Russia: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 91: Others: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 92: Others: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 93: Latin America: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 94: Latin America: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 95: Brazil: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 96: Brazil: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 97: Mexico: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 98: Mexico: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 99: Others: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 100: Others: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 101: Middle East and Africa: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 102: Middle East and Africa: Media Monitoring Tools Market: Breakup by Country (in %), 2022
Figure 103: Middle East and Africa: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 104: Global: Media Monitoring Tools Industry: SWOT Analysis
Figure 105: Global: Media Monitoring Tools Industry: Value Chain Analysis
Figure 106: Global: Media Monitoring Tools Industry: Porter's Five Forces Analysis
Table 1: Global: Media Monitoring Tools Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Media Monitoring Tools Market Forecast: Breakup by Component (in Million US$), 2023-2028
Table 3: Global: Media Monitoring Tools Market Forecast: Breakup by Deployment (in Million US$), 2023-2028
Table 4: Global: Media Monitoring Tools Market Forecast: Breakup by Type (in Million US$), 2023-2028
Table 5: Global: Media Monitoring Tools Market Forecast: Breakup by Enterprise Size (in Million US$), 2023-2028
Table 6: Global: Media Monitoring Tools Market Forecast: Breakup by Application (in Million US$), 2023-2028
Table 7: Global: Media Monitoring Tools Market Forecast: Breakup by Industry (in Million US$), 2023-2028
Table 8: Global: Media Monitoring Tools Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 9: Global: Media Monitoring Tools Market: Competitive Structure
Table 10: Global: Media Monitoring Tools Market: Key Players
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