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Report
Marketing Analytics Software Market By Deployment Model (On Premise, Cloud), By Enterprise Size (Large Enterprise, SMEs), By Application (Social Media Marketing, E mail Marketing, Search Engine Marketing, Content Marketing, Others), By Industry Vertical (Retail, Consumer Goods, Industrial, BFSI, Media and Communication, Healthcare, Others): Global Opportunity Analysis and Industry Forecast, 2022-2031
Market Report I 2023-09-01 I 273 Pages I Allied Market Research
Marketing analytics software helps businesses to gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. In addition, leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which helps optimize digital marketing spending. Moreover, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to allocate their time in a better way.
Surge in usage of social media channel and rise in employment of big data analytics boost the growth of the global marketing analytics software market. In addition, the incremental need to gauge customer behavior positively impacts the growth of the market. However, high cost of deployment hampers the marketing analytics software market growth. On the contrary, growth in advanced technology such as 5G is expected to offer remunerative opportunities for the expansion of the marketing analytics software market during the forecast period.
The marketing analytics software market is segmented on the basis of deployment model, enterprise size, application, industry vertical, and region. On the basis of the deployment model, the market is fragmented into on-premise and cloud. On the basis of enterprise size, the market is bifurcated into large enterprises and SMEs. On the basis of application, the market is classified into social media marketing, E-mail marketing, search engine marketing, content marketing, and others. By industry vertical, it is categorized into retail, consumer goods, industrial, BFSI, media & communication, healthcare, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players that operate in the marketing analytics software market are Accenture, Adobe Inc., Google Inc., Funnel, IBM Corporation, Oracle Corporation, RTB Digital Media Corporation, SAS Institute Inc., Tableau Software LLC, Teradata Corporation. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
KEY BENEFITS FOR STAKEHOLDERS
-The study provides an in-depth analysis of the global marketing analytics software market forecast along with the current and future trends to explain the imminent investment pockets.
-Information about key drivers, restraints, and opportunities and their impact analysis on global marketing analytics software market trends is provided in the report.
-The Porter's five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
-The quantitative analysis of the market from 2022 to 2031 is provided to determine the market potential.
Additional benefits you will get with this purchase are:
- Quarterly Update and* (only available with a corporate license, on listed price)
- 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
- Free Upcoming Version on the Purchase of Five and Enterprise User License.
- 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
- 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
- Free data Pack on the Five and Enterprise User License. (Excel version of the report)
- Free Updated report if the report is 6-12 months old or older.
- 24-hour priority response*
- Free Industry updates and white papers.
Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)
- Technology Trend Analysis
- Additional company profiles with specific to client's interest
- Additional country or region analysis- market size and forecast
Key Market Segments
By Deployment Model
- On Premise
- Cloud
By Enterprise Size
- Large Enterprise
- SMEs
By Application
- Social Media Marketing
- E mail Marketing
- Search Engine Marketing
- Content Marketing
- Others
By Industry Vertical
- Retail
- Consumer Goods
- Industrial
- BFSI
- Media and Communication
- Healthcare
- Others
By Region
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- South Korea
- India
- Australia
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
- Key Market Players
- Google
- funnel.io
- Adobe Inc.
- Improvado Inc
- Oracle Corporation
- Accenture
- Tableau Software LLC
- Teradata Corporation
- SAS Institute Inc.
- ibm corporation
CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter's five forces analysis
3.3.1. Low bargaining power of suppliers
3.3.2. Low threat of new entrants
3.3.3. Low threat of substitutes
3.3.4. Low intensity of rivalry
3.3.5. Low bargaining power of buyers
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Increasing use of social media channel
3.4.1.2. Rising employment of big data analytics
3.4.1.3. Incremental need to gauge customer behaviour
3.4.2. Restraints
3.4.2.1. High cost of deployment
3.4.3. Opportunities
3.4.3.1. Growth in advanced technology such as 5G
CHAPTER 4: MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL
4.1. Overview
4.1.1. Market size and forecast
4.2. On Premise
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Cloud
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
CHAPTER 5: MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE
5.1. Overview
5.1.1. Market size and forecast
5.2. Large Enterprise
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. SMEs
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
CHAPTER 6: MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION
6.1. Overview
6.1.1. Market size and forecast
6.2. Social Media Marketing
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. E mail Marketing
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
6.4. Search Engine Marketing
6.4.1. Key market trends, growth factors and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market share analysis by country
6.5. Content Marketing
6.5.1. Key market trends, growth factors and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market share analysis by country
6.6. Others
6.6.1. Key market trends, growth factors and opportunities
6.6.2. Market size and forecast, by region
6.6.3. Market share analysis by country
CHAPTER 7: MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL
7.1. Overview
7.1.1. Market size and forecast
7.2. Retail
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by region
7.2.3. Market share analysis by country
7.3. Consumer Goods
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by region
7.3.3. Market share analysis by country
7.4. Industrial
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by region
7.4.3. Market share analysis by country
7.5. BFSI
7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast, by region
7.5.3. Market share analysis by country
7.6. Media and Communication
7.6.1. Key market trends, growth factors and opportunities
7.6.2. Market size and forecast, by region
7.6.3. Market share analysis by country
7.7. Healthcare
7.7.1. Key market trends, growth factors and opportunities
7.7.2. Market size and forecast, by region
7.7.3. Market share analysis by country
7.8. Others
7.8.1. Key market trends, growth factors and opportunities
7.8.2. Market size and forecast, by region
7.8.3. Market share analysis by country
CHAPTER 8: MARKETING ANALYTICS SOFTWARE MARKET, BY REGION
8.1. Overview
8.1.1. Market size and forecast By Region
8.2. North America
8.2.1. Key market trends, growth factors and opportunities
8.2.2. Market size and forecast, by Deployment Model
8.2.3. Market size and forecast, by Enterprise Size
8.2.4. Market size and forecast, by Application
8.2.5. Market size and forecast, by Industry Vertical
8.2.6. Market size and forecast, by country
8.2.6.1. U.S.
8.2.6.1.1. Market size and forecast, by Deployment Model
8.2.6.1.2. Market size and forecast, by Enterprise Size
8.2.6.1.3. Market size and forecast, by Application
8.2.6.1.4. Market size and forecast, by Industry Vertical
8.2.6.2. Canada
8.2.6.2.1. Market size and forecast, by Deployment Model
8.2.6.2.2. Market size and forecast, by Enterprise Size
8.2.6.2.3. Market size and forecast, by Application
8.2.6.2.4. Market size and forecast, by Industry Vertical
8.3. Europe
8.3.1. Key market trends, growth factors and opportunities
8.3.2. Market size and forecast, by Deployment Model
8.3.3. Market size and forecast, by Enterprise Size
8.3.4. Market size and forecast, by Application
8.3.5. Market size and forecast, by Industry Vertical
8.3.6. Market size and forecast, by country
8.3.6.1. UK
8.3.6.1.1. Market size and forecast, by Deployment Model
8.3.6.1.2. Market size and forecast, by Enterprise Size
8.3.6.1.3. Market size and forecast, by Application
8.3.6.1.4. Market size and forecast, by Industry Vertical
8.3.6.2. Germany
8.3.6.2.1. Market size and forecast, by Deployment Model
8.3.6.2.2. Market size and forecast, by Enterprise Size
8.3.6.2.3. Market size and forecast, by Application
8.3.6.2.4. Market size and forecast, by Industry Vertical
8.3.6.3. France
8.3.6.3.1. Market size and forecast, by Deployment Model
8.3.6.3.2. Market size and forecast, by Enterprise Size
8.3.6.3.3. Market size and forecast, by Application
8.3.6.3.4. Market size and forecast, by Industry Vertical
8.3.6.4. Spain
8.3.6.4.1. Market size and forecast, by Deployment Model
8.3.6.4.2. Market size and forecast, by Enterprise Size
8.3.6.4.3. Market size and forecast, by Application
8.3.6.4.4. Market size and forecast, by Industry Vertical
8.3.6.5. Italy
8.3.6.5.1. Market size and forecast, by Deployment Model
8.3.6.5.2. Market size and forecast, by Enterprise Size
8.3.6.5.3. Market size and forecast, by Application
8.3.6.5.4. Market size and forecast, by Industry Vertical
8.3.6.6. Rest of Europe
8.3.6.6.1. Market size and forecast, by Deployment Model
8.3.6.6.2. Market size and forecast, by Enterprise Size
8.3.6.6.3. Market size and forecast, by Application
8.3.6.6.4. Market size and forecast, by Industry Vertical
8.4. Asia-Pacific
8.4.1. Key market trends, growth factors and opportunities
8.4.2. Market size and forecast, by Deployment Model
8.4.3. Market size and forecast, by Enterprise Size
8.4.4. Market size and forecast, by Application
8.4.5. Market size and forecast, by Industry Vertical
8.4.6. Market size and forecast, by country
8.4.6.1. China
8.4.6.1.1. Market size and forecast, by Deployment Model
8.4.6.1.2. Market size and forecast, by Enterprise Size
8.4.6.1.3. Market size and forecast, by Application
8.4.6.1.4. Market size and forecast, by Industry Vertical
8.4.6.2. Japan
8.4.6.2.1. Market size and forecast, by Deployment Model
8.4.6.2.2. Market size and forecast, by Enterprise Size
8.4.6.2.3. Market size and forecast, by Application
8.4.6.2.4. Market size and forecast, by Industry Vertical
8.4.6.3. South Korea
8.4.6.3.1. Market size and forecast, by Deployment Model
8.4.6.3.2. Market size and forecast, by Enterprise Size
8.4.6.3.3. Market size and forecast, by Application
8.4.6.3.4. Market size and forecast, by Industry Vertical
8.4.6.4. India
8.4.6.4.1. Market size and forecast, by Deployment Model
8.4.6.4.2. Market size and forecast, by Enterprise Size
8.4.6.4.3. Market size and forecast, by Application
8.4.6.4.4. Market size and forecast, by Industry Vertical
8.4.6.5. Australia
8.4.6.5.1. Market size and forecast, by Deployment Model
8.4.6.5.2. Market size and forecast, by Enterprise Size
8.4.6.5.3. Market size and forecast, by Application
8.4.6.5.4. Market size and forecast, by Industry Vertical
8.4.6.6. Rest of Asia-Pacific
8.4.6.6.1. Market size and forecast, by Deployment Model
8.4.6.6.2. Market size and forecast, by Enterprise Size
8.4.6.6.3. Market size and forecast, by Application
8.4.6.6.4. Market size and forecast, by Industry Vertical
8.5. LAMEA
8.5.1. Key market trends, growth factors and opportunities
8.5.2. Market size and forecast, by Deployment Model
8.5.3. Market size and forecast, by Enterprise Size
8.5.4. Market size and forecast, by Application
8.5.5. Market size and forecast, by Industry Vertical
8.5.6. Market size and forecast, by country
8.5.6.1. Latin America
8.5.6.1.1. Market size and forecast, by Deployment Model
8.5.6.1.2. Market size and forecast, by Enterprise Size
8.5.6.1.3. Market size and forecast, by Application
8.5.6.1.4. Market size and forecast, by Industry Vertical
8.5.6.2. Middle East
8.5.6.2.1. Market size and forecast, by Deployment Model
8.5.6.2.2. Market size and forecast, by Enterprise Size
8.5.6.2.3. Market size and forecast, by Application
8.5.6.2.4. Market size and forecast, by Industry Vertical
8.5.6.3. Africa
8.5.6.3.1. Market size and forecast, by Deployment Model
8.5.6.3.2. Market size and forecast, by Enterprise Size
8.5.6.3.3. Market size and forecast, by Application
8.5.6.3.4. Market size and forecast, by Industry Vertical
CHAPTER 9: COMPETITIVE LANDSCAPE
9.1. Introduction
9.2. Top winning strategies
9.3. Product mapping of top 10 player
9.4. Competitive dashboard
9.5. Competitive heatmap
9.6. Top player positioning, 2021
CHAPTER 10: COMPANY PROFILES
10.1. Accenture
10.1.1. Company overview
10.1.2. Key executives
10.1.3. Company snapshot
10.1.4. Operating business segments
10.1.5. Product portfolio
10.1.6. Business performance
10.2. Adobe Inc.
10.2.1. Company overview
10.2.2. Key executives
10.2.3. Company snapshot
10.2.4. Operating business segments
10.2.5. Product portfolio
10.2.6. Business performance
10.3. Google
10.3.1. Company overview
10.3.2. Key executives
10.3.3. Company snapshot
10.3.4. Operating business segments
10.3.5. Product portfolio
10.3.6. Business performance
10.4. funnel.io
10.4.1. Company overview
10.4.2. Key executives
10.4.3. Company snapshot
10.4.4. Operating business segments
10.4.5. Product portfolio
10.5. ibm corporation
10.5.1. Company overview
10.5.2. Key executives
10.5.3. Company snapshot
10.5.4. Operating business segments
10.5.5. Product portfolio
10.5.6. Business performance
10.6. Oracle Corporation
10.6.1. Company overview
10.6.2. Key executives
10.6.3. Company snapshot
10.6.4. Operating business segments
10.6.5. Product portfolio
10.6.6. Business performance
10.7. SAS Institute Inc.
10.7.1. Company overview
10.7.2. Key executives
10.7.3. Company snapshot
10.7.4. Operating business segments
10.7.5. Product portfolio
10.7.6. Key strategic moves and developments
10.8. Tableau Software LLC
10.8.1. Company overview
10.8.2. Key executives
10.8.3. Company snapshot
10.8.4. Operating business segments
10.8.5. Product portfolio
10.8.6. Business performance
10.9. Teradata Corporation
10.9.1. Company overview
10.9.2. Key executives
10.9.3. Company snapshot
10.9.4. Operating business segments
10.9.5. Product portfolio
10.10. Improvado Inc
10.10.1. Company overview
10.10.2. Key executives
10.10.3. Company snapshot
10.10.4. Operating business segments
10.10.5. Product portfolio
LIST OF TABLES
TABLE 01. GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021-2031 ($MILLION)
TABLE 02. MARKETING ANALYTICS SOFTWARE MARKET FOR ON PREMISE, BY REGION, 2021-2031 ($MILLION)
TABLE 03. MARKETING ANALYTICS SOFTWARE MARKET FOR CLOUD, BY REGION, 2021-2031 ($MILLION)
TABLE 04. GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
TABLE 05. MARKETING ANALYTICS SOFTWARE MARKET FOR LARGE ENTERPRISE, BY REGION, 2021-2031 ($MILLION)
TABLE 06. MARKETING ANALYTICS SOFTWARE MARKET FOR SMES, BY REGION, 2021-2031 ($MILLION)
TABLE 07. GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 08. MARKETING ANALYTICS SOFTWARE MARKET FOR SOCIAL MEDIA MARKETING, BY REGION, 2021-2031 ($MILLION)
TABLE 09. MARKETING ANALYTICS SOFTWARE MARKET FOR E MAIL MARKETING, BY REGION, 2021-2031 ($MILLION)
TABLE 10. MARKETING ANALYTICS SOFTWARE MARKET FOR SEARCH ENGINE MARKETING, BY REGION, 2021-2031 ($MILLION)
TABLE 11. MARKETING ANALYTICS SOFTWARE MARKET FOR CONTENT MARKETING, BY REGION, 2021-2031 ($MILLION)
TABLE 12. MARKETING ANALYTICS SOFTWARE MARKET FOR OTHERS, BY REGION, 2021-2031 ($MILLION)
TABLE 13. GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 14. MARKETING ANALYTICS SOFTWARE MARKET FOR RETAIL, BY REGION, 2021-2031 ($MILLION)
TABLE 15. MARKETING ANALYTICS SOFTWARE MARKET FOR CONSUMER GOODS, BY REGION, 2021-2031 ($MILLION)
TABLE 16. MARKETING ANALYTICS SOFTWARE MARKET FOR INDUSTRIAL, BY REGION, 2021-2031 ($MILLION)
TABLE 17. MARKETING ANALYTICS SOFTWARE MARKET FOR BFSI, BY REGION, 2021-2031 ($MILLION)
TABLE 18. MARKETING ANALYTICS SOFTWARE MARKET FOR MEDIA AND COMMUNICATION, BY REGION, 2021-2031 ($MILLION)
TABLE 19. MARKETING ANALYTICS SOFTWARE MARKET FOR HEALTHCARE, BY REGION, 2021-2031 ($MILLION)
TABLE 20. MARKETING ANALYTICS SOFTWARE MARKET FOR OTHERS, BY REGION, 2021-2031 ($MILLION)
TABLE 21. MARKETING ANALYTICS SOFTWARE MARKET, BY REGION, 2021-2031 ($MILLION)
TABLE 22. NORTH AMERICA MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021-2031 ($MILLION)
TABLE 23. NORTH AMERICA MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
TABLE 24. NORTH AMERICA MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 25. NORTH AMERICA MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 26. NORTH AMERICA MARKETING ANALYTICS SOFTWARE MARKET, BY COUNTRY, 2021-2031 ($MILLION)
TABLE 27. U.S. MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021-2031 ($MILLION)
TABLE 28. U.S. MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
TABLE 29. U.S. MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 30. U.S. MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 31. CANADA MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021-2031 ($MILLION)
TABLE 32. CANADA MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
TABLE 33. CANADA MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 34. CANADA MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 35. EUROPE MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021-2031 ($MILLION)
TABLE 36. EUROPE MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
TABLE 37. EUROPE MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 38. EUROPE MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 39. EUROPE MARKETING ANALYTICS SOFTWARE MARKET, BY COUNTRY, 2021-2031 ($MILLION)
TABLE 40. UK MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021-2031 ($MILLION)
TABLE 41. UK MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
TABLE 42. UK MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 43. UK MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 44. GERMANY MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021-2031 ($MILLION)
TABLE 45. GERMANY MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
TABLE 46. GERMANY MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 47. GERMANY MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 48. FRANCE MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021-2031 ($MILLION)
TABLE 49. FRANCE MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
TABLE 50. FRANCE MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 51. FRANCE MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 52. SPAIN MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021-2031 ($MILLION)
TABLE 53. SPAIN MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
TABLE 54. SPAIN MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 55. SPAIN MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 56. ITALY MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021-2031 ($MILLION)
TABLE 57. ITALY MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
TABLE 58. ITALY MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 59. ITALY MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 60. REST OF EUROPE MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021-2031 ($MILLION)
TABLE 61. REST OF EUROPE MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
TABLE 62. REST OF EUROPE MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 63. REST OF EUROPE MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 64. ASIA-PACIFIC MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021-2031 ($MILLION)
TABLE 65. ASIA-PACIFIC MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
TABLE 66. ASIA-PACIFIC MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 67. ASIA-PACIFIC MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 68. ASIA-PACIFIC MARKETING ANALYTICS SOFTWARE MARKET, BY COUNTRY, 2021-2031 ($MILLION)
TABLE 69. CHINA MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021-2031 ($MILLION)
TABLE 70. CHINA MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
TABLE 71. CHINA MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 72. CHINA MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 73. JAPAN MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021-2031 ($MILLION)
TABLE 74. JAPAN MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
TABLE 75. JAPAN MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 76. JAPAN MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 77. SOUTH KOREA MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021-2031 ($MILLION)
TABLE 78. SOUTH KOREA MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
TABLE 79. SOUTH KOREA MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 80. SOUTH KOREA MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 81. INDIA MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021-2031 ($MILLION)
TABLE 82. INDIA MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
TABLE 83. INDIA MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 84. INDIA MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 85. AUSTRALIA MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021-2031 ($MILLION)
TABLE 86. AUSTRALIA MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
TABLE 87. AUSTRALIA MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 88. AUSTRALIA MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 89. REST OF ASIA-PACIFIC MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021-2031 ($MILLION)
TABLE 90. REST OF ASIA-PACIFIC MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
TABLE 91. REST OF ASIA-PACIFIC MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 92. REST OF ASIA-PACIFIC MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 93. LAMEA MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021-2031 ($MILLION)
TABLE 94. LAMEA MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
TABLE 95. LAMEA MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 96. LAMEA MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 97. LAMEA MARKETING ANALYTICS SOFTWARE MARKET, BY COUNTRY, 2021-2031 ($MILLION)
TABLE 98. LATIN AMERICA MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021-2031 ($MILLION)
TABLE 99. LATIN AMERICA MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
TABLE 100. LATIN AMERICA MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 101. LATIN AMERICA MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 102. MIDDLE EAST MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021-2031 ($MILLION)
TABLE 103. MIDDLE EAST MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
TABLE 104. MIDDLE EAST MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 105. MIDDLE EAST MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 106. AFRICA MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021-2031 ($MILLION)
TABLE 107. AFRICA MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
TABLE 108. AFRICA MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 109. AFRICA MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
TABLE 110. ACCENTURE: KEY EXECUTIVES
TABLE 111. ACCENTURE: COMPANY SNAPSHOT
TABLE 112. ACCENTURE: SERVICE SEGMENTS
TABLE 113. ACCENTURE: PRODUCT PORTFOLIO
TABLE 114. ADOBE INC.: KEY EXECUTIVES
TABLE 115. ADOBE INC.: COMPANY SNAPSHOT
TABLE 116. ADOBE INC.: SERVICE SEGMENTS
TABLE 117. ADOBE INC.: PRODUCT PORTFOLIO
TABLE 118. GOOGLE: KEY EXECUTIVES
TABLE 119. GOOGLE: COMPANY SNAPSHOT
TABLE 120. GOOGLE: SERVICE SEGMENTS
TABLE 121. GOOGLE: PRODUCT PORTFOLIO
TABLE 122. FUNNEL.IO: KEY EXECUTIVES
TABLE 123. FUNNEL.IO: COMPANY SNAPSHOT
TABLE 124. FUNNEL.IO: SERVICE SEGMENTS
TABLE 125. FUNNEL.IO: PRODUCT PORTFOLIO
TABLE 126. IBM CORPORATION: KEY EXECUTIVES
TABLE 127. IBM CORPORATION: COMPANY SNAPSHOT
TABLE 128. IBM CORPORATION: SERVICE SEGMENTS
TABLE 129. IBM CORPORATION: PRODUCT PORTFOLIO
TABLE 130. ORACLE CORPORATION: KEY EXECUTIVES
TABLE 131. ORACLE CORPORATION: COMPANY SNAPSHOT
TABLE 132. ORACLE CORPORATION: SERVICE SEGMENTS
TABLE 133. ORACLE CORPORATION: PRODUCT PORTFOLIO
TABLE 134. SAS INSTITUTE INC.: KEY EXECUTIVES
TABLE 135. SAS INSTITUTE INC.: COMPANY SNAPSHOT
TABLE 136. SAS INSTITUTE INC.: SERVICE SEGMENTS
TABLE 137. SAS INSTITUTE INC.: PRODUCT PORTFOLIO
TABLE 138. SAS INSTITUTE INC.: KEY STRATERGIES
TABLE 139. TABLEAU SOFTWARE LLC: KEY EXECUTIVES
TABLE 140. TABLEAU SOFTWARE LLC: COMPANY SNAPSHOT
TABLE 141. TABLEAU SOFTWARE LLC: SERVICE SEGMENTS
TABLE 142. TABLEAU SOFTWARE LLC: PRODUCT PORTFOLIO
TABLE 143. TERADATA CORPORATION: KEY EXECUTIVES
TABLE 144. TERADATA CORPORATION: COMPANY SNAPSHOT
TABLE 145. TERADATA CORPORATION: SERVICE SEGMENTS
TABLE 146. TERADATA CORPORATION: PRODUCT PORTFOLIO
TABLE 147. IMPROVADO INC: KEY EXECUTIVES
TABLE 148. IMPROVADO INC: COMPANY SNAPSHOT
TABLE 149. IMPROVADO INC: SERVICE SEGMENTS
TABLE 150. IMPROVADO INC: PRODUCT PORTFOLIO
LIST OF FIGURES
FIGURE 01. MARKETING ANALYTICS SOFTWARE MARKET, 2021-2031
FIGURE 02. SEGMENTATION OF MARKETING ANALYTICS SOFTWARE MARKET,2021-2031
FIGURE 03. TOP IMPACTING FACTORS IN MARKETING ANALYTICS SOFTWARE MARKET (2021 TO 2031)
FIGURE 04. TOP INVESTMENT POCKETS IN MARKETING ANALYTICS SOFTWARE MARKET (2022-2031)
FIGURE 05. LOW BARGAINING POWER OF SUPPLIERS
FIGURE 06. LOW THREAT OF NEW ENTRANTS
FIGURE 07. LOW THREAT OF SUBSTITUTES
FIGURE 08. LOW INTENSITY OF RIVALRY
FIGURE 09. LOW BARGAINING POWER OF BUYERS
FIGURE 10. GLOBAL MARKETING ANALYTICS SOFTWARE MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
FIGURE 11. MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2021 AND 2031(%)
FIGURE 12. COMPARATIVE SHARE ANALYSIS OF MARKETING ANALYTICS SOFTWARE MARKET FOR ON PREMISE, BY COUNTRY 2021 AND 2031(%)
FIGURE 13. COMPARATIVE SHARE ANALYSIS OF MARKETING ANALYTICS SOFTWARE MARKET FOR CLOUD, BY COUNTRY 2021 AND 2031(%)
FIGURE 14. MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE, 2021 AND 2031(%)
FIGURE 15. COMPARATIVE SHARE ANALYSIS OF MARKETING ANALYTICS SOFTWARE MARKET FOR LARGE ENTERPRISE, BY COUNTRY 2021 AND 2031(%)
FIGURE 16. COMPARATIVE SHARE ANALYSIS OF MARKETING ANALYTICS SOFTWARE MARKET FOR SMES, BY COUNTRY 2021 AND 2031(%)
FIGURE 17. MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2021 AND 2031(%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF MARKETING ANALYTICS SOFTWARE MARKET FOR SOCIAL MEDIA MARKETING, BY COUNTRY 2021 AND 2031(%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF MARKETING ANALYTICS SOFTWARE MARKET FOR E MAIL MARKETING, BY COUNTRY 2021 AND 2031(%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF MARKETING ANALYTICS SOFTWARE MARKET FOR SEARCH ENGINE MARKETING, BY COUNTRY 2021 AND 2031(%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF MARKETING ANALYTICS SOFTWARE MARKET FOR CONTENT MARKETING, BY COUNTRY 2021 AND 2031(%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF MARKETING ANALYTICS SOFTWARE MARKET FOR OTHERS, BY COUNTRY 2021 AND 2031(%)
FIGURE 23. MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2021 AND 2031(%)
FIGURE 24. COMPARATIVE SHARE ANALYSIS OF MARKETING ANALYTICS SOFTWARE MARKET FOR RETAIL, BY COUNTRY 2021 AND 2031(%)
FIGURE 25. COMPARATIVE SHARE ANALYSIS OF MARKETING ANALYTICS SOFTWARE MARKET FOR CONSUMER GOODS, BY COUNTRY 2021 AND 2031(%)
FIGURE 26. COMPARATIVE SHARE ANALYSIS OF MARKETING ANALYTICS SOFTWARE MARKET FOR INDUSTRIAL, BY COUNTRY 2021 AND 2031(%)
FIGURE 27. COMPARATIVE SHARE ANALYSIS OF MARKETING ANALYTICS SOFTWARE MARKET FOR BFSI, BY COUNTRY 2021 AND 2031(%)
FIGURE 28. COMPARATIVE SHARE ANALYSIS OF MARKETING ANALYTICS SOFTWARE MARKET FOR MEDIA AND COMMUNICATION, BY COUNTRY 2021 AND 2031(%)
FIGURE 29. COMPARATIVE SHARE ANALYSIS OF MARKETING ANALYTICS SOFTWARE MARKET FOR HEALTHCARE, BY COUNTRY 2021 AND 2031(%)
FIGURE 30. COMPARATIVE SHARE ANALYSIS OF MARKETING ANALYTICS SOFTWARE MARKET FOR OTHERS, BY COUNTRY 2021 AND 2031(%)
FIGURE 31. MARKETING ANALYTICS SOFTWARE MARKET BY REGION, 2021 AND 2031(%)
FIGURE 32. U.S. MARKETING ANALYTICS SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 33. CANADA MARKETING ANALYTICS SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 34. UK MARKETING ANALYTICS SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 35. GERMANY MARKETING ANALYTICS SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 36. FRANCE MARKETING ANALYTICS SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 37. SPAIN MARKETING ANALYTICS SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 38. ITALY MARKETING ANALYTICS SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 39. REST OF EUROPE MARKETING ANALYTICS SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 40. CHINA MARKETING ANALYTICS SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 41. JAPAN MARKETING ANALYTICS SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 42. SOUTH KOREA MARKETING ANALYTICS SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 43. INDIA MARKETING ANALYTICS SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 44. AUSTRALIA MARKETING ANALYTICS SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 45. REST OF ASIA-PACIFIC MARKETING ANALYTICS SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 46. LATIN AMERICA MARKETING ANALYTICS SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 47. MIDDLE EAST MARKETING ANALYTICS SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 48. AFRICA MARKETING ANALYTICS SOFTWARE MARKET, 2021-2031 ($MILLION)
FIGURE 49. TOP WINNING STRATEGIES, BY YEAR (2020)
FIGURE 50. TOP WINNING STRATEGIES, BY DEVELOPMENT (2020)
FIGURE 51. TOP WINNING STRATEGIES, BY COMPANY (2020)
FIGURE 52. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 53. COMPETITIVE DASHBOARD
FIGURE 54. COMPETITIVE HEATMAP: MARKETING ANALYTICS SOFTWARE MARKET
FIGURE 55. TOP PLAYER POSITIONING, 2021
FIGURE 56. ACCENTURE PLC: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 57. ACCENTURE PLC: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 58. ACCENTURE PLC: REVENUE SHARE BY SEGMENT, 2022 (%)
FIGURE 59. ADOBE INC.: NET REVENUE, 2019-2021 ($MILLION)
FIGURE 60. ADOBE INC.: REVENUE SHARE BY REGION, 2021 (%)
FIGURE 61. ADOBE INC.: REVENUE SHARE BY SEGMENT, 2021 (%)
FIGURE 62. GOOGLE LLC: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 63. IBM: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 64. IBM: REVENUE SHARE BY SEGMENT, 2022 (%)
FIGURE 65. IBM: REVENUE SHARE BY REGION, 2021 (%)
FIGURE 66. ORACLE CORPORATION: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 67. ORACLE CORPORATION: RESEARCH & DEVELOPMENT EXPENDITURE, 2020-2022 ($MILLION)
FIGURE 68. ORACLE CORPORATION: REVENUE SHARE BY SEGMENT, 2022 (%)
FIGURE 69. ORACLE CORPORATION: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 70. TABLEAU SOFTWARE LLC: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 71. TABLEAU SOFTWARE LLC: REVENUE SHARE BY REGION, 2021 (%)
FIGURE 72. TABLEAU SOFTWARE LLC: REVENUE SHARE BY SEGMENT, 2021 (%)
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