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Report
Malaysia Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2025 Update
Market Report I 2025-02-01 I 130 Pages I PayNxt360
According to PayNXT360, loyalty market in Malaysia is expected to grow by 16.2% on annual basis to reach US$471.7 million in 2025.
In value terms, the loyalty market in the country has recorded a CAGR of 18.2% during 2020-2024. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 13.5% during 2025-2029. Loyalty market in the country is expected to increase from US$406.0 million in 2024 to reach US$784.0 million by 2029.
This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of end-use sectors and market segments in Malaysia. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.
PayNXT360's research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
Key Insights
Integrating digital platforms, personalization, gamification, and data-driven insights reflects Malaysia's dynamic evolution of loyalty programs. As businesses embed loyalty initiatives within mobile applications and online services, such as GrabRewards, they meet the growing consumer demand for convenience and seamless access to rewards. Adopting personalized and tiered reward structures, exemplified by Super Dining's Super Alliance app, demonstrates a strategic focus on catering to diverse customer segments. These approaches enhance customer engagement and foster brand loyalty by creating unique value propositions tailored to individual preferences.
The increasing adoption of gamification and coalition loyalty programs further underscores the innovation driving this sector. Programs such as FoodPanda's Panda League and AirAsia BIG Rewards highlight gamification and collaboration's diverse applications in engaging service providers and customers. These trends transform loyalty programs into sophisticated customer retention and acquisition tools. As businesses continue to innovate, leveraging advanced analytics and collaborative models, Malaysia's loyalty landscape is poised for sustained growth, offering customers and companies enhanced value and engagement opportunities.
Integration of Digital Platforms in Loyalty Programs
- Malaysian companies increasingly embed loyalty programs within digital platforms, offering customers seamless access to rewards through mobile applications and online services. For instance, Grab Malaysia's GrabRewards program allows users to earn points across various services, including transportation and food delivery, all accessible via the Grab app.
- The surge in e-commerce and widespread smartphone usage in Malaysia has prompted businesses to adopt digital solutions to meet consumer expectations. The convenience of mobile transactions and the desire for immediate reward access are significant motivators.
- This trend is expected to intensify, with more businesses developing integrated digital loyalty programs. As competition in the digital space grows, companies will likely innovate further to enhance user engagement and retention.
Personalization and Tiered Reward Structures
- Businesses are implementing personalized loyalty programs with tiered reward structures to cater to diverse customer segments. For example, Super Dining's Super Alliance loyalty app offers points accumulation and cross-brand voucher redemption, encouraging customers to engage across its various restaurant brands.
- The competitive retail and dining sectors in Malaysia necessitate differentiation strategies. Personalized rewards and tiered structures incentivize increased spending and foster brand loyalty by making customers feel valued.
- Anticipate a proliferation of such programs as businesses strive to deepen customer relationships. Advanced data analytics will enable more tailored offerings, enhancing the effectiveness of loyalty initiatives.
Gamification in Loyalty Programs
- Incorporating gamification elements into loyalty programs has gained traction. FoodPanda's Panda League exemplifies this by rewarding delivery agents through a gamified system, motivating higher performance and engagement.
- Gamification appeals to individuals' intrinsic motivation, making routine tasks more engaging. It enhances service providers' productivity and job satisfaction in sectors like food delivery.
- The application of gamification is expected to expand beyond service providers to include customer-facing programs, creating more interactive and engaging loyalty experiences.
Coalition Loyalty Programs
- Coalition loyalty programs, where multiple businesses collaborate to offer shared rewards, are emerging in Malaysia. The AirAsia BIG Rewards Program has evolved into a comprehensive platform, allowing customers to earn and redeem points across various partners, including travel and lifestyle services.
- Such programs add value to customers by offering a wider range of redemption options, enhancing the loyalty program's appeal. For businesses, they facilitate customer acquisition and retention through shared marketing efforts.
- As businesses recognize the mutual benefits, more coalition programs will likely emerge, providing customers with versatile and attractive loyalty options.
Emphasis on Data-Driven Insights
- Companies are leveraging data analytics to gain insights into customer behavior, enabling the customization of loyalty programs. This approach allows for targeted promotions and personalized rewards, enhancing customer satisfaction.
Competitive Landscape in the United Kingdom Loyalty Market and Regulatory Changes
Competitive Intensity
- Malaysia's loyalty market is competitive, with strong participation from retailers, financial institutions, and digital payment platforms. Programs need to offer differentiated value to attract and retain consumers.
- Major players like AirAsia BIG Rewards and BonusLink control significant market share due to their extensive partnerships and diverse reward options.
Types of Players
- Ecosystem-based programs like GrabRewards and AirAsia BIG Rewards dominate by integrating with travel, dining, and digital services, ensuring high user engagement. Example: GrabRewards users earn points for ride-hailing, food delivery, and digital payments.
- Coalition programs such as BonusLink and Mesra Card leverage partnerships across the fuel, retail, and lifestyle sectors to maximize customer value. For example, BonusLink offers points at Shell fuel stations and Parkson retail stores.
- Retail and fintech loyalty programs like Tesco Clubcard and Touch 'n Go eWallet focus on personalized offers and cashback, strengthening customer retention. Example: Tesco Clubcard users receive vouchers based on grocery spending.
Market Structure
- The dominance of ecosystem and coalition programs like GrabRewards and BonusLink creates high barriers for new entrants. For example, BonusLink's extensive partner network makes it difficult for standalone programs to compete.
- Smaller and more niche programs focus on specific demographics, such as sustainability rewards, leading to moderate market fragmentation. For example, Eco-conscious programs attract younger consumers with carbon offset rewards.
- Regulatory and financial constraints hinder market entry, as compliance with data protection laws and investment in digital infrastructure require significant resources. Example: New players must adhere to Malaysia's PDPA regulations for data security.
Future Competitive Landscape
- Leading programs will expand into new industries, including healthcare and financial services, enhancing customer engagement. Example: GrabRewards may offer points for insurance or telehealth services.
- Digital wallets and fintech platforms will integrate rewards, accelerating adoption in urban and semi-urban areas. An example is the Touch 'n Go eWallet, which incorporates cashback and point-based incentives.
- Eco-conscious loyalty programs will grow, targeting environmentally aware consumers through sustainability-focused incentives. Examples include programs rewarding users for using eco-friendly transport options.
1 About this Report
1.1 Summary
1.2 Methodology
1.3 Definitions
1.4 Disclaimer
2 Malaysia Retail Sector Market Size Trend Analysis
2.1 Malaysia Retail Industry Market Size, 2020-2029
2.2 Malaysia Ecommerce Market Size, 2020-2029
2.3 Malaysia POS Market Size Trend Analysis, 2020-2029
3 Malaysia Loyalty Spend Market Size and Future Growth Dynamics
3.1 Malaysia Loyalty Spend Market Size and Future Growth Dynamics, 2020-2029
3.2 Malaysia Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2024
3.3 Malaysia Loyalty Spend Share by Functional Domains, 2020-2029
3.4 Malaysia Loyalty Spend by Loyalty Schemes, 2020-2029
3.5 Malaysia Loyalty Spend by Loyalty Platforms, 2020-2029
4 Malaysia Loyalty Programs Sector Insights and Outlook: Trends, Strategy, and Competitive Landscape
4.1 Analysis of Key Trends and Drivers
4.2 Competitive Landscape of Loyalty Programs in Malaysia
4.3 Strategy and Innovation in Loyalty Programs Malaysia
5 Malaysia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type
5.1 Malaysia Loyalty Schemes Spend Share by Loyalty Program Type, 2024
5.2 Malaysia Spend by Point-based Loyalty Program, 2020-2029
5.3 Malaysia Spend by Tiered Loyalty Program, 2020-2029
5.4 Malaysia Spend by Mission-driven Loyalty Program, 2020-2029
5.5 Malaysia Spend by Spend-based Loyalty Program, 2020-2029
5.6 Malaysia Spend by Gaming Loyalty Program, 2020-2029
5.7 Malaysia Spend by Free Perks Loyalty Program, 2020-2029
5.8 Malaysia Spend by Subscription Loyalty Program, 2020-2029
5.9 Malaysia Spend by Community Loyalty Program, 2020-2029
5.10 Malaysia Spend by Refer a Friend Loyalty Program, 2020-2029
5.11 Malaysia Spend by Paid Loyalty Program, 2020-2029
5.12 Malaysia Spend by Cashback Loyalty Program, 2020-2029
6 Malaysia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Channel
6.1 Malaysia Loyalty Schemes Spend Share by Channel, 2020-2029
6.2 Malaysia Loyalty Spend by In-Store, 2020-2029
6.3 Malaysia Loyalty Spend by Online, 2020-2029
6.4 Malaysia Loyalty Spend by Mobile, 2020-2029
7 Malaysia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
7.1 Malaysia Loyalty Schemes Spend Share by Business Model, 2020-2029
7.2 Malaysia Loyalty Spend by Seller Driven, 2020-2029
7.3 Malaysia Payment Instrument Driven Loyalty Program Spend, 2020-2029
7.4 Malaysia Loyalty Spend by Other Segment, 2020-2029
8 Malaysia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
8.1 Malaysia Loyalty Schemes Spend Share by Key Sectors, 2024 & 2029
8.2 Malaysia Loyalty Schemes Spend in Retail, 2020-2029
8.3 Malaysia Loyalty Schemes Spend in Financial Services, 2020-2029
8.4 Malaysia Loyalty Schemes Spend in Healthcare & Wellness, 2020-2029
8.5 Malaysia Loyalty Schemes Spend in Restaurants & Food Delivery, 2020-2029
8.6 Malaysia Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2020-2029
8.7 Malaysia Loyalty Schemes Spend in Telecoms, 2020-2029
8.8 Malaysia Loyalty Schemes Spend in Media & Entertainment, 2020-2029
8.9 Malaysia Loyalty Schemes Spend in Other, 2020-2029
9 Malaysia Loyalty Schemes Spend in Key Sectors by Online Channel, 2024 & 2029
9.1 Malaysia Online Loyalty Spend in Retail Segment, 2020-2029
9.2 Malaysia Online Loyalty Spend in Financial Services, 2020-2029
9.3 Malaysia Online Loyalty Spend in Healthcare & Wellness, 2020-2029
9.4 Malaysia Online Loyalty Spend in Restaurants & Food Delivery, 2020-2029
9.5 Malaysia Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2020-2029
9.6 Malaysia Online Loyalty Spend in Telecoms, 2020-2029
9.7 Malaysia Online Loyalty Spend in Media & Entertainment, 2020-2029
9.8 Malaysia Online Loyalty Spend in Other Segment, 2020-2029
10 Malaysia In-store Loyalty Spend in Key Sectors, 2024 & 2029
10.1 Malaysia In-store Loyalty Spend in Retail Segment, 2020-2029
10.2 Malaysia In-store Loyalty Spend in Healthcare & Wellness Segment, 2020-2029
10.3 Malaysia In-store Loyalty Spend in Restaurants & Food Delivery Segment, 2020-2029
10.4 Malaysia In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2020-2029
10.5 Malaysia In-store Loyalty Spend in Media & Entertainment Segment, 2020-2029
10.6 Malaysia In-store Loyalty Spend in Other Sector, 2020-2029
11 Malaysia Mobile App Loyalty Schemes Spend in Key Sectors, 2024 Vs 2029
11.1 Malaysia Mobile App Loyalty Spend in Retail Segment, 2020-2029
11.2 Malaysia Mobile App Loyalty Spend in Financial Services Segment, 2020-2029
11.3 Malaysia Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2020-2029
11.4 Malaysia Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2020-2029
11.5 Malaysia Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2020-2029
11.6 Malaysia Mobile App Loyalty Spend in Telecoms Segment, 2020-2029
11.7 Malaysia Mobile App Loyalty Spend in Media & Entertainment Segment, 2020-2029
11.8 Malaysia Mobile App Loyalty Spend in Other Segment, 2020-2029
12 Malaysia Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics
12.1 Malaysia Loyalty Schemes Spend Share by Retail Segments, 2020-2029
12.2 Malaysia Loyalty Retail Schemes Spend by Diversified Retailers, 2020-2029
12.3 Malaysia Loyalty Retail Schemes Spend by Department Stores, 2020-2029
12.4 Malaysia Loyalty Retail Schemes Spend by Specialty Stores, 2020-2029
12.5 Malaysia Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2020-2029
12.6 Malaysia Loyalty Retail Schemes Spend by Other, 2020-2029
13 Malaysia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Digital vs. Card-based
13.1 Malaysia Loyalty Schemes Spend Share by Digital vs. Card-based, 2024 Vs 2029
13.2 Malaysia Loyalty Spend by Card Based Access, 2020-2029
13.3 Malaysia Loyalty Spend by Digital Access, 2020-2029
14 Malaysia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type
14.1 Malaysia Loyalty Schemes Spend Share by Consumer Type, 2024 Vs 2029
14.2 Malaysia Loyalty Schemes Spend by B2B Consumers, 2020-2029
14.3 Malaysia Loyalty Spend by B2C Consumers, 2020-2029
15 Malaysia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
15.1 Malaysia Loyalty Schemes Spend Share by Membership Type, 2020-2029
15.2 Malaysia Loyalty Membership Type Schemes Spend by Free, 2020-2029
15.3 Malaysia Loyalty Membership Type Schemes Spend by Free + Premium, 2020-2029
15.4 Malaysia Loyalty Membership Type Schemes Spend by Premium, 2020-2029
16 Malaysia Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty Programs, 2020-2029
16.1 Malaysia Loyalty Spend by Embedded Loyalty Programs, 2020-2029
16.2 Malaysia Loyalty Spend by Non-Embedded Loyalty Programs, 2020-2029
17 Malaysia Loyalty Spend Share by use of AI, 2020-2029
17.1 Malaysia Loyalty Spend by AI Driven Loyalty Program, 2020-2029
17.2 Malaysia Loyalty Spend by Blockchain Driven Loyalty Program, 2020-2029
18 Malaysia Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case
18.1 Malaysia Loyalty Platform Spend Share by Software Use Case, 2024 Vs 2029
18.2 Malaysia Loyalty Software Platform Spend by Analytics and AI Driven, 2020-2029
18.3 Malaysia Loyalty Software Platform Spend by Management Platform, 2020-2029
19 Malaysia Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/ Solution Partner
19.1 Malaysia Loyalty Platform Spend Share by Vendor/ Solution Partner, 2024 Vs 2029
19.2 Malaysia Loyalty Vendor/ Solution Partner Platform Spend by In-house, 2020-2029
19.3 Malaysia Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2020-2029
20 Malaysia Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
20.1 Malaysia Loyalty Platform Spend Share by Deployment, 2024 Vs 2029
20.2 Malaysia Loyalty Deployment Platform Spend by Cloud, 2020-2029
20.3 Malaysia Loyalty Deployment Platform Spend by On-Premise, 2020-2029
21 Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
21.1 Malaysia Loyalty Spend Share by Software vs. Services, 2024 Vs 2029
21.2 Malaysia Loyalty Spend by Software, 2020-2029
21.3 Malaysia Loyalty Spend by Services, 2020-2029
22 Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
22.1 Malaysia Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2024 Vs 2029
22.2 Malaysia Loyalty Software Platforms Spend by Custom Built Platform, 2020-2029
22.3 Malaysia Loyalty Software Platforms Spend by Off the Shelf Platform, 2020-2029
23 Malaysia Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
23.1 Malaysia Loyalty Spend Share by Age Group, 2024
23.2 Malaysia Loyalty Spend Share by Income Level, 2024
23.3 Malaysia Loyalty Spend Share by Gender, 2024
24 Further Reading
24.1 About PayNXT360
24.2 Related Research
Table 1: Malaysia Retail Industry Market Size (US$ Million), 2020-2029
Table 2: Malaysia Ecommerce Market Size (US$ Million), 2020-2029
Table 3: Malaysia POS Market Size (US$ Million), 2020-2029
Table 4: Malaysia Total Loyalty Spend (US$ Million), 2020-2029
Table 5: Malaysia Loyalty Spend by Loyalty Schemes (US$ Million), 2020-2029
Table 6: Malaysia Loyalty Spend by Loyalty Platforms (US$ Million), 2020-2029
Table 7: Malaysia Spend by Point-based Loyalty Program (US$ Million), 2020-2029
Table 8: Malaysia Spend by Tiered Loyalty Program (US$ Million), 2020-2029
Table 9: Malaysia Spend by Mission-driven Loyalty Program (US$ Million), 2020-2029
Table 10: Malaysia Spend by Spend-based Loyalty Program (US$ Million), 2020-2029
Table 11: Malaysia Spend by Gaming Loyalty Program (US$ Million), 2020-2029
Table 12: Malaysia Spend by Free Perks Loyalty Program (US$ Million), 2020-2029
Table 13: Malaysia Spend by Subscription Loyalty Program (US$ Million), 2020-2029
Table 14: Malaysia Spend by Community Loyalty Program (US$ Million), 2020-2029
Table 15: Malaysia Spend by Refer a Friend Loyalty Program (US$ Million), 2020-2029
Table 16: Malaysia Spend by Paid Loyalty Program (US$ Million), 2020-2029
Table 17: Malaysia Spend by Cashback Loyalty Program (US$ Million), 2020-2029
Table 18: Malaysia In-Store Loyalty Spend Value (US$ Million), 2020-2029
Table 19: Malaysia Online Loyalty Spend Value (US$ Million), 2020-2029
Table 20: Malaysia Mobile Loyalty Spend Value (US$ Million), 2020-2029
Table 21: Malaysia Seller Driven Loyalty Program Spend (US$ Million), 2020-2029
Table 22: Malaysia Payment Instrument Driven Loyalty Program Spend (US$ Million), 2020-2029
Table 23: Malaysia Loyalty Spend by Other Segment (US$ Million), 2020-2029
Table 24: Malaysia Loyalty Schemes Spend in Retail (US$ Million), 2020-2029
Table 25: Malaysia Loyalty Schemes Spend in Financial Services (US$ Million), 2020-2029
Table 26: Malaysia Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2020-2029
Table 27: Malaysia Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2020-2029
Table 28: Malaysia Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029
Table 29: Malaysia Loyalty Schemes Spend in Telecoms (US$ Million), 2020-2029
Table 30: Malaysia Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2020-2029
Table 31: Malaysia Loyalty Schemes Spend in Other (US$ Million), 2020-2029
Table 32: Malaysia Online Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Table 33: Malaysia Online Loyalty Spend in Financial Services (US$ Million), 2020-2029
Table 34: Malaysia Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2020-2029
Table 35: Malaysia Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2020-2029
Table 36: Malaysia Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029
Table 37: Malaysia Online Loyalty Spend in Telecoms (US$ Million), 2020-2029
Table 38: Malaysia Online Loyalty Spend in Media & Entertainment (US$ Million), 2020-2029
Table 39: Malaysia Online Loyalty Spend in Other Segment (US$ Million), 2020-2029
Table 40: Malaysia In-store Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Table 41: Malaysia In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029
Table 42: Malaysia In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029
Table 43: Malaysia In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029
Table 44: Malaysia In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029
Table 45: Malaysia In-store Loyalty Spend in Other Sector (US$ Million), 2020-2029
Table 46: Malaysia Mobile App Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Table 47: Malaysia Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2020-2029
Table 48: Malaysia Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029
Table 49: Malaysia Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029
Table 50: Malaysia Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029
Table 51: Malaysia Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2020-2029
Table 52: Malaysia Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029
Table 53: Malaysia Mobile App Loyalty Spend in Other Segment (US$ Million), 2020-2029
Table 54: Malaysia Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2020-2029
Table 55: Malaysia Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2020-2029
Table 56: Malaysia Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2020-2029
Table 57: Malaysia Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2020-2029
Table 58: Malaysia Loyalty Retail Schemes Spend by Other (US$ Million), 2020-2029
Table 59: Malaysia Loyalty Spend by Card Based Access (US$ Million), 2020-2029
Table 60: Malaysia Loyalty Spend by Digital Access (US$ Million), 2020-2029
Table 61: Malaysia Loyalty Schemes Spend by B2B Consumers (US$ Million), 2020-2029
Table 62: Malaysia Loyalty Schemes Spend by B2C Consumers (US$ Million), 2020-2029
Table 63: Malaysia Free Membership Category Spend (US$ Million), 2020-2029
Table 64: Malaysia Free + Premium Membership Category Spend (US$ Million), 2020-2029
Table 65: Malaysia Premium Membership Category Spend (US$ Million), 2020-2029
Table 66: Malaysia Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029
Table 67: Malaysia Non-Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029
Table 68: Malaysia Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2020-2029
Table 69: Malaysia Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2020-2029
Table 70: Malaysia Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2020-2029
Table 71: Malaysia Loyalty Software Platform Spend by Management Platform (US$ Million), 2020-2029
Table 72: Malaysia Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2020-2029
Table 73: Malaysia Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2020-2029
Table 74: Malaysia Loyalty Deployment Platform Spend by Cloud (US$ Million), 2020-2029
Table 75: Malaysia Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2020-2029
Table 76: Malaysia Loyalty Spend by Software (US$ Million), 2020-2029
Table 77: Malaysia Loyalty Spend by Services (US$ Million), 2020-2029
Table 78: Malaysia Spend on Custom Built Loyalty Platform (US$ Million), 2020-2029
Table 79: Malaysia Spend on Off the Shelf Loyalty Platform (US$ Million), 2020-2029
Figure 1: PayNXT360's Methodology Framework
Figure 2: Malaysia Retail Industry Market Size (US$ Million), 2020-2029
Figure 3: Malaysia Ecommerce Market Size (US$ Million), 2020-2029
Figure 4: Malaysia POS Market Size (US$ Million), 2020-2029
Figure 5: Malaysia Total Loyalty Spend (US$ Million), 2020-2029
Figure 6: Malaysia Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate (%), 2024
Figure 7: Malaysia Loyalty Spend Share by Functional Domains (%), 2020-2029
Figure 8: Malaysia Loyalty Spend by Loyalty Schemes (US$ Million), 2020-2029
Figure 9: Malaysia Loyalty Spend by Loyalty Platforms (US$ Million), 2020-2029
Figure 10: Malaysia Loyalty Schemes Spend Share by Loyalty Program Type (%), 2024
Figure 11: Malaysia Spend by Point-based Loyalty Program (US$ Million), 2020-2029
Figure 12: Malaysia Spend by Tiered Loyalty Program (US$ Million), 2020-2029
Figure 13: Malaysia Spend by Mission-driven Loyalty Program, 2020-2029
Figure 14: Malaysia Spend by Spend-based Loyalty Program (US$ Million), 2020-2029
Figure 15: Malaysia Spend by Gaming Loyalty Program (US$ Million), 2020-2029
Figure 16: Malaysia Spend by Free Perks Loyalty Program (US$ Million), 2020-2029
Figure 17: Malaysia Spend by Subscription Loyalty Program (US$ Million), 2020-2029
Figure 18: Malaysia Spend by Community Loyalty Program (US$ Million), 2020-2029
Figure 19: Malaysia Spend by Refer a Friend Loyalty Program (US$ Million), 2020-2029
Figure 20: Malaysia Spend by Paid Loyalty Program (US$ Million), 2020-2029
Figure 21: Malaysia Spend by Cashback Loyalty Program (US$ Million), 2020-2029
Figure 22: Malaysia Loyalty Schemes Spend Share by Channel (%), 2020-2029
Figure 23: Malaysia In-Store Loyalty Spend Value (US$ Million), 2020-2029
Figure 24: Malaysia Online Loyalty Spend Value (US$ Million), 2020-2029
Figure 25: Malaysia Mobile Loyalty Spend Value (US$ Million), 2020-2029
Figure 26: Malaysia Loyalty Schemes Spend Share by Business Model (%), 2020-2029
Figure 27: Malaysia Seller Driven Loyalty Program Spend (US$ Million), 2020-2029
Figure 28: Malaysia Payment Instrument Driven Loyalty Program Spend (US$ Million), 2020-2029
Figure 29: Malaysia Loyalty Spend by Other Segment (US$ Million), 2020-2029
Figure 30: Malaysia Loyalty Schemes Spend Share by Key Sectors (%), 2024 & 2029
Figure 31: Malaysia Loyalty Schemes Spend in Retail (US$ Million), 2020-2029
Figure 32: Malaysia Loyalty Schemes Spend in Financial Services (US$ Million), 2020-2029
Figure 33: Malaysia Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2020-2029
Figure 34: Malaysia Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2020-2029
Figure 35: Malaysia Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029
Figure 36: Malaysia Loyalty Schemes Spend in Telecoms (US$ Million), 2020-2029
Figure 37: Malaysia Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2020-2029
Figure 38: Malaysia Loyalty Schemes Spend in Other (US$ Million), 2020-2029
Figure 39: Malaysia Online Cashback Spend by Financial Services (US$ Million), 2024 & 2029
Figure 40: Malaysia Online Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Figure 41: Malaysia Online Loyalty Spend in Financial Services (US$ Million), 2020-2029
Figure 42: Malaysia Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2020-2029
Figure 43: Malaysia Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2020-2029
Figure 44: Malaysia Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029
Figure 45: Malaysia Online Loyalty Spend in Telecoms (US$ Million), 2020-2029
Figure 46: Malaysia Online Loyalty Spend in Media & Entertainment (US$ Million), 2020-2029
Figure 47: Malaysia Online Loyalty Spend in Other Segment (US$ Million), 2020-2029
Figure 48: Malaysia In-store Loyalty Spend in Key Sectors (%), 2024 & 2029
Figure 49: Malaysia In-store Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Figure 50: Malaysia In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029
Figure 51: Malaysia In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029
Figure 52: Malaysia In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029
Figure 53: Malaysia In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029
Figure 54: Malaysia In-store Loyalty Spend in Other Sector (US$ Million), 2020-2029
Figure 55: Malaysia Mobile App Loyalty Schemes Spend in Key Sectors (%), 2024 & 2029
Figure 56: Malaysia Mobile App Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Figure 57: Malaysia Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2020-2029
Figure 58: Malaysia Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029
Figure 59: Malaysia Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029
Figure 60: Malaysia Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029
Figure 61: Malaysia Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2020-2029
Figure 62: Malaysia Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029
Figure 63: Malaysia Mobile App Loyalty Spend in Other Segment (US$ Million), 2020-2029
Figure 64: Malaysia Loyalty Schemes Spend Share by Retail Segments (%), 2020-2029
Figure 65: Malaysia Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2020-2029
Figure 66: Malaysia Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2020-2029
Figure 67: Malaysia Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2020-2029
Figure 68: Malaysia Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2020-2029
Figure 69: Malaysia Loyalty Retail Schemes Spend by Other (US$ Million), 2020-2029
Figure 70: Malaysia Loyalty Schemes Spend Share by Accessibility (%), 2024 Vs 2029
Figure 71: Malaysia Loyalty Spend by Card Based Access (US$ Million), 2020-2029
Figure 72: Malaysia Loyalty Spend by Digital Access (US$ Million), 2020-2029
Figure 73: Malaysia Loyalty Schemes Spend Share by Consumer Type (%), 2024 Vs 2029
Figure 74: Malaysia Loyalty Schemes Spend by B2B Consumers (US$ Million), 2020-2029
Figure 75: Malaysia Loyalty Schemes Spend by B2C Consumers (US$ Million), 2020-2029
Figure 76: Malaysia Loyalty Schemes Spend Share by Membership Type (%), 2020-2029
Figure 77: Malaysia Free Membership Category Spend (US$ Million), 2020-2029
Figure 78: Malaysia Free + Premium Membership Category Spend (US$ Million), 2020-2029
Figure 79: Malaysia Premium Membership Category Spend (US$ Million), 2020-2029
Figure 80: Malaysia Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty Programs (%), 2020-2029
Figure 81: Malaysia Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029
Figure 82: Malaysia Non-Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029
Figure 83: Malaysia Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2020-2029
Figure 84: Malaysia Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2020-2029
Figure 85: Malaysia Loyalty Spend by Blockchain Driven Loyalty Program (US$ Million), 2020-2029
Figure 86: Malaysia Loyalty Platform Spend Share by Software Use Case (%), 2024 Vs 2029
Figure 87: Malaysia Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2020-2029
Figure 88: Malaysia Loyalty Software Platform Spend by Management Platform (US$ Million), 2020-2029
Figure 89: Malaysia Loyalty Platform Spend Share by Vendor/ Solution Partner (%), 2024 Vs 2029
Figure 90: Malaysia Loyalty Vendor/ Solution Partner Platform Spend by In-House (US$ Million), 2020-2029
Figure 91: Malaysia Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2020-2029
Figure 92: Malaysia Loyalty Platform Spend Share by Deployment (%), 2024 Vs 2029
Figure 93: Malaysia Loyalty Deployment Platform Spend by Cloud (US$ Million), 2020-2029
Figure 94: Malaysia Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2020-2029
Figure 95: Malaysia Loyalty Spend Share by Software vs. Services (%), 2024 Vs 2029
Figure 96: Malaysia Loyalty Spend by Software (US$ Million), 2020-2029
Figure 97: Malaysia Loyalty Spend by Services (US$ Million), 2020-2029
Figure 98: Malaysia Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms (%), 2024 Vs 2029
Figure 99: Malaysia Spend on Custom Built Loyalty Platform (US$ Million), 2020-2029
Figure 100: Malaysia Spend on Off the Shelf Loyalty Platform (US$ Million), 2020-2029
Figure 101: Malaysia Loyalty Spend Share by Age Group (%), 2024
Figure 102: Malaysia Loyalty Spend Share by Income Level (%), 2024
Figure 103: Malaysia Loyalty Spend Share by Gender (%), 2024
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