Opportunities Preloader

Please Wait.....

Report

Malaysia E-commerce Market - Growth, Trends, Covid-19 Impact, And Forecasts (2022 - 2027)

Market Report I 2022-06-01 I 100 Pages I Mordor Intelligence

The Malaysia E-commerce market is expected to register a CAGR of 9.8% over the forecast period from 2022 to 2027.

Key Highlights
According to the International Trade Administration, Malaysia has a high e-commerce adoption rate, supported by a large population of active internet users (27.4 million or 80%) and high mobile phone penetration (84.2%) in 2021. Further, as of January 2021, there were 28 million social media users and 39.9 million mobile connectin=ons in the country.
Further, many government initiatives are being implemented to support the growth of e-commerce in the country. The government has established the National e-Commerce Council, comprising various ministries and government agencies, to drive the implementation of the National eCommerce Strategic Roadmap 2.0's (NeSR2.0).
The National eCommerce Strategic Roadmap 2.0's (NeSR2.0) is endorsed by the National Council of Digital Economy and 4IR and will be guided by three objectives: intensifying e-commerce adoption, enhancement of ecosystem development, and strengthening of e-Commerce policies and regulations.
According to the Commercial Crime Investigation Department (CCID) of Malaysia, E-Commerce fraud cases have increased from 3,318 cases amounting to RM 22.39 million in 2018 to 8,162 cases of e-commerce fraud with losses amounting to RM 57.73 million, which were reported until October 31 in 2021. Such high tenacity of fraudulence has restrained the market's growth, disassociating the buyers' trust.
According to the Malaysian Communications and Multimedia Commission (MCMC), internet traffic in Malaysia has increased by more than 30% during the pandemic. The Malaysian government has also recognized the growth of e-Commerce in the country and has supported MSME in adopting e-commerce. Further, the government was also proactively promoting the adoption of e-Commerce through digital campaigns such as "Buy Malaysia" and #SayaDigital.


Key Market Trends

Government Initiatives supporting the increased adoption of Digital Solutions


According to the Finance Ministry of Malaysia, in 2020, Malaysia's digital economy accounted for 22% of the total Gross Domestic Product. It is expected to create more than 500,000 jobs by 2025. With such developments, the Government is strategically collaborating with the private sector to incentivize people to adopt digital services and provide grants and assistance to smaller businesses.
The Government has outlined a roadmap for intervention in six areas in recent times. These areas include accelerating seller adoption of e-Commerce, increasing adoption of eProcurement by businesses, lifting non-tariff barriers (e-Fulfillment, cross-border, e-Payment, consumer protection), and realigning existing economic incentives, Making strategic investments in select eCommerce player and Promote national brand to boost cross-border eCommerce.
Other initiatives by the Government include strengthening digitalization among micro, small and medium enterprises (MSMEs) through eCommerce and innovative technology adoption. Further, Digital Free Trade Zones were launched to facilitate cross-border eCommerce and widen the global market access for MSMEs.


Consumer Electronics Segment Accounts for Significant Share


According to Department of Statistics Malaysia, In 2021, the sales value of manufactured consumer electronics in Malaysia was approximately MYR 38.59 billion. Over the years, the sales value of manufactured consumer electronics has varied. However, E-commerce has played a pivotal role with the commoners increasing buying goods through online channels.
Consumer electronics enhance people's lives through the power of technology. The emergence of Industry 4.0 has enhanced the development of new and advanced consumer goods that generate the demand for smarter consumer products embedding the latest technologies such as IoT (internet of things), AI (artificial intelligence), AR (augmented reality), and VR (virtual reality).
Consumer Electronics include Smartphones, Household Appliances, Computers, laptops, and other consumer electronics such as Television, Gaming Consoles, Wearables, etc. With the increasing number of product launches in the consumer electronics sector, there is a growing utilization of e-Commerce for purchasing of consumer electronics.
With advantages such as door shipping and reduced logistics spending by suppliers there has been an increase in demand for ecommerce in consumer electronics. Also, as companies are involved in continuous development of new products the e-Commerce for consumer electronics is said to grow in the future.


Competitive Landscape

The level of rivalry in Malaysia's e-commerce market is medium due to the presence of few significant market players. The number of local and global brands in the e-commerce market is increasing, which increases the competition in the market.


April 2022 - Mouqy Eyeware has launched its new e-Commerce store to expand its reach across different regions in the country. The website also offers a convenient virtual try-on feature that will let customers preview how different frame designs will look on their faces before they purchase anything.
April 2022 - Unifi Business launched new features in its suite of solutions for Malaysia's Micro, Small, and Medium Enterprises (MSMEs). This includes Unifi e-Commerce Hub which offers a single integrated platform, with an easy-to-use interface. This suit enables businesses to sync their offline and online sales channels, manage product inventories, and orders, monitor sales and revenue, as well as manage social media inquiries.


Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION
1.1 Study Assumptions and Market Definitions
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness-Porter's Five Force Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers/Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Key market trends and share of e-commerce of total Retail sector
4.4 Impact of COVID-19 on the e-commerce sales

5 MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increase in adoption of digital Solutions
5.1.2 Promotion of e-Commerce by the Government Sectors
5.2 Market Challenges
5.2.1 Online Frauds and Cybersecurity Issues
5.3 Analysis of key demographic trends and patterns related to ecommerce industry in Malasiya (Coverage to include Population, Internet Penetration, ecommerce Penetration, Age & Income etc.)
5.4 Analysis of the key modes of transaction in the ecommerce industry in Malasiya (coverage to include prevalent modes of payment such as cash, card, bank transfer, wallets, etc.)
5.5 Analysis of cross-border ecommerce industry in Malasiya (Current market value of cross-border & key trends)
5.6 Current positioning of Malasiya in the ecommerce industry in South East Asia

6 Market Segmentation
6.1 By B2C ecommerce
6.1.1 Market size (GMV) for the period of 2017-2027
6.1.2 Market Segmentation - by Application
6.1.2.1 Beauty & Personal Care
6.1.2.2 Consumer Electronics
6.1.2.3 Fashion & Apparel
6.1.2.4 Food & Beverage
6.1.2.5 Furniture & Home
6.1.2.6 Others (Toys, DIY, Media, etc.)
6.2 By B2B ecommerce
6.2.1 Market size for the period of 2017-2027

7 Competitive Intelligence
7.1 Company Profiles
7.1.1 Shopee Pte. Ltd.
7.1.2 Lazada Group
7.1.3 Lelong.my
7.1.4 Zalora Group
7.1.5 Astro GS Shop Sdn Bhd
7.1.6 eBay Inc.
7.1.7 Presto Mall Sdn Bhd.
7.1.8 ezbuy (EZbuy Holdings Limited)
7.1.9 Hermo Creative Sdn Bhd
7.1.10 Sephora Digital SEA Pte Ltd

8 Investment Analysis

9 Future Outlook of the Market

  • Not Sure / Need Reassuring
    • Confirm Content
      • Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:

        Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.

        Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.

        Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.

    • Sample Pages
      • With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.

        It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.

        To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.

    • Check for Alternatives
      • Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.

        To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.

  • Prices / Formats / Delivery
    • Prices
      • All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.

        Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.

    • Discounts
      • As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.

        Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.

        To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.

    • Available Currencies
      • Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.

        Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.

        To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.

    • Licenses
      • License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.

        If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.

    • Global Site License
      • The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.

        It is important to note that this may exclude Parent Companies or Subsidiaries.

        If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.

    • Formats
      • The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.

        If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.

    • Delivery
      • Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.

        Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.

        If a delay in delivery is expected you will be informed about it immediately.

    • Shipping Charges
      • As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.

        If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.

  • Ordering
    • By Credit Card
      • We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.

        Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.

        For more information on PayU please visit: https://www.payu.pl/en/about-us

    • By Money Transfer
      • If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.

        With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.

  • Security
    • Website security
      • We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.

        Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.

    • Credit Card Security
      • We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.

        PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.

PLEASE SELECT LICENSE
  • $4750.00
  • $5250.00
  • $6500.00
  • $8750.00
  • ADD TO BASKET
  • BUY NOW