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Report

Luxury Goods in Brazil

Market Direction I 2022-07-12 I 58 Pages I Euromonitor

Discounted by 10% to 2024-05-31

Involuntary saving emerged as a new reality that was imposed by enforced changes in lifestyle (restrictions on international travel, foodservice, entertainment, culture, etc.), and this favoured the consumption of luxury goods in the pandemic years. The discovery of the advantages of the internal market should continue to keep consumption high, albeit with no further growth, in 2022.

Euromonitor International's Luxury Goods in Brazil report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2026 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Luxury Goods in Brazil
Euromonitor International
July 2022

List Of Contents And Tables

LUXURY GOODS IN BRAZIL
EXECUTIVE SUMMARY
Luxury goods in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2017-2022
Table 2 Sales of Luxury Goods by Category: % Value Growth 2017-2022
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2017-2022
Table 4 NBO Company Shares of Luxury Goods: % Value 2017-2021
Table 5 LBN Brand Shares of Luxury Goods: % Value 2018-2021
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2022
Table 7 Forecast Sales of Luxury Goods by Category: Value 2022-2027
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
The recent "discovery" of local luxury continues in 2022
The appeal of exotic destinations and cultural hotspots with Brazilian branding
Adaptation of hotels and new services are observed in the post-pandemic period
PROSPECTS AND OPPORTUNITIES
Launches set to continue boosting sales
Investments will attract foreign tourists, but difficulties still need to be overcome
Luxury hotels faces the challenge of adapting to new demands and staying relevant to younger consumers
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2017-2022
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Experiential Luxury: % Value 2017-2021
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2018-2021
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2022-2027
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2022-2027
FINE WINES/CHAMPAGNE AND SPIRITS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
The growth observed in 2021 is expected to continue in 2022
Production difficulties to continue, but actions expected to address this
Inflation limits consumption and entry of new consumers
PROSPECTS AND OPPORTUNITIES
Fine wines continues to expand and has room to grow even further
"Glocal" appeal benefits from strong brands operating and producing in Brazil
Consumer concern with sustainability themes guide companies' investments
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2017-2021
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2018-2021
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2017-2022
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2022-2027
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2022-2027
PREMIUM AND LUXURY CARS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
High demand and difficulties in the production chain expected for luxury cars in 2022
Brands that maintain local production during the pandemic see competitive advantages
Second-hand luxury cars see increasing demand
PROSPECTS AND OPPORTUNITIES
Electric cars still face strong challenges in local production
Growth in demand for luxury electric cars will benefit the development of the segment
Rising prices lead players to offer alternatives
CATEGORY DATA
Table 22 Sales of Premium and Luxury Cars: Value 2017-2022
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2017-2022
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2017-2021
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2018-2021
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2022-2027
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2022-2027
PERSONAL LUXURY IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Designer apparel and footwear (ready-to-wear)
Luxury eyewear
Luxury jewellery
Luxury leather goods
Luxury timepieces
Luxury writing instruments and stationery
Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
Diverse digital strategies reveal there is no "one size fits all" strategy
Luxury brands deal with the challenge of attracting younger audiences and sustainability issues
Major brands expect consumers to be more connected to local offers in luxury
CATEGORY DATA
Table 28 Sales of Personal Luxury by Category: Value 2017-2022
Table 29 Sales of Personal Luxury by Category: % Value Growth 2017-2022
Table 30 NBO Company Shares of Personal Luxury: % Value 2017-2021
Table 31 LBN Brand Shares of Personal Luxury: % Value 2018-2021
Table 32 Distribution of Personal Luxury by Format: % Value 2017-2022
Table 33 Forecast Sales of Personal Luxury by Category: Value 2022-2027
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2022-2027

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