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Report
Livestock Monitoring - Company Evaluation Report, 2025
Market Report I 2025-08-01 I 125 Pages I MarketsandMarkets
The Livestock Monitoring Companies Quadrant is a comprehensive industry analysis that provides valuable insights into the global market for Livestock Monitoring. This quadrant offers a detailed evaluation of key market players, technological advancements, product innovations, and industry trends. MarketsandMarkets 360 Quadrants evaluated over 62 companies, of which the Top 8 Livestock Monitoring Companies were categorized and recognized as quadrant leaders.
Livestock monitoring utilizes technology to continuously track the health, location, and behaviour of farm animals such as cattle, sheep, and swine. This is achieved through a network of connected devices, including sensor-equipped ear tags, smart collars, and ingestible boluses, which collect real-time data on vital signs like body temperature, activity levels, and rumination patterns. This data is transmitted to a central software platform, often powered by AI, which analyzes it to provide farmers with actionable insights for proactive management, turning raw data into valuable information for precision agriculture.
The primary driver for the livestock monitoring market is the growing global demand for meat and dairy products, which requires farmers to enhance productivity and operational efficiency. The technology enables early detection of illness, often before visible symptoms appear, reducing treatment costs and preventing herd outbreaks. It also helps optimize breeding cycles through heat detection and automates location tracking to prevent theft and aid in pasture management. A growing consumer demand for food traceability and higher animal welfare standards is also pushing farmers to adopt these transparent, data-driven systems.
Despite the benefits, several barriers hinder widespread adoption. The significant upfront investment in sensors, gateways, and software can be prohibitive for many small and medium-sized farms. Ensuring the durability and reliability of electronic sensors in the harsh conditions of a farm environment is an ongoing technical challenge. Furthermore, a lack of consistent and robust internet connectivity in many rural areas can disrupt the real-time data flow that is crucial for the system's effectiveness. Farmers may also require training and support to learn how to interpret the data and integrate it into their daily operations.
The 360 Quadrant maps the Livestock Monitoring companies based on criteria such as revenue, geographic presence, growth strategies, investments, and sales strategies for the market presence of the Livestock Monitoring quadrant. The top criteria for product footprint evaluation included Application [Milk Harvesting Management, Heat Detection Monitoring, Feeding Management, Heat Stress Management, Health Monitoring Management, Sorting & Weighing Management], Livestock Type [Cattle, Poultry, Swine, Equine, Others], Farm Size [Small Farms, Medium-sized Farms, Large Farms], Offering [Hardware, Software, Services].
Key Players:
Major vendors in the Livestock Monitoring market are Merck & Co., Inc. (US), GEA Group (Germany), DeLaval (Sweden), Nedap N.V. (Netherlands), and Afimilk Ltd. (Israel). The key strategies major vendors implement in the Livestock Monitoring market are partnerships, collaborations, product launches, and product enhancements.
Merck & Co., Inc.
Merck & Co., Inc. (known as MSD globally) is a premier biopharmaceutical company with a formidable presence in oncology and vaccines. Its growth is largely driven by the cancer immunotherapy powerhouse KEYTRUDA and its HPV vaccine, GARDASIL. Strategically, Merck is focused on expanding its oncology leadership and robust vaccine portfolio while actively pursuing business development to strengthen its future pipeline. The company also maintains a significant Animal Health division, providing a diverse range of veterinary medicines and services, underscoring its broad impact on both human and animal well-being worldwide.
GEA Group
GEA Group is a global leader in process technology and engineering, primarily for the food, beverage, and pharmaceutical industries. The German-based company provides everything from individual machines like separators and homogenizers to complete, integrated processing lines. GEA's strategy is centered on enabling sustainable and efficient production, offering solutions that reduce energy consumption and enhance food safety. By focusing on digitalization, expanding its pharma services, and supporting the growth of "new food" alternatives, GEA solidifies its position as a critical technology partner for life's essential industries worldwide.
DeLaval
DeLaval is a global leader in the dairy farming industry, providing integrated solutions that cover every aspect of milk production. The Swedish company's portfolio ranges from traditional milking parlors to its advanced VMS robotic milking systems. DeLaval's core strategy is to drive the automation and digitalization of dairy farms, using its DelPro software platform to provide farmers with crucial data on herd health and productivity. By focusing on robotic technology, data-driven insights, and sustainable farming practices, DeLaval is cementing its role as a key partner for modern dairy producers worldwide.
1 INTRODUCTION 11
1.1 MARKET DEFINITION 11
1.2 STAKEHOLDERS 11
2 EXECUTIVE SUMMARY 12
3 MARKET OVERVIEW 16
3.1 INTRODUCTION 16
3.2 MARKET DYNAMICS 16
3.2.1 DRIVERS 17
3.2.1.1 Growth in meat production 17
3.2.1.2 Increasing focus on real-time monitoring and early disease detection 18
3.2.1.3 Integration of AI and IoT 19
3.2.2 RESTRAINTS 20
3.2.2.1 High initial cost of implementation 20
3.2.2.2 Limited awareness and technology adoption in developing regions 21
3.2.3 OPPORTUNITIES 22
3.2.3.1 Increasing use of smart wearables for livestock 22
3.2.3.2 Growing focus on reproductive monitoring and breeding optimization 23
3.2.3.3 Integration of blockchain technology 24
3.2.3.4 Rising demand for organic and sustainable livestock practices 25
3.2.4 CHALLENGES 26
3.2.4.1 Managing large volumes of data generated from multiple monitoring devices 26
3.2.4.2 Concerns about environmental impacts associated with
livestock farming 27
3.2.4.3 Trade barriers and government regulations 28
3.3 VALUE CHAIN ANALYSIS 29
3.4 ECOSYSTEM ANALYSIS 32
3.5 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS 33
3.6 TECHNOLOGY ANALYSIS 35
3.6.1 KEY TECHNOLOGIES 35
3.6.1.1 Camera-based systems 35
3.6.1.2 Automated sorting systems 35
3.6.2 COMPLEMENTARY TECHNOLOGIES 35
3.6.2.1 AI and blockchain 35
3.6.2.2 Agriculture drones 36
3.6.3 ADJACENT TECHNOLOGIES 36
3.6.3.1 Body condition scoring (BCS) systems 36
3.7 PORTER'S FIVE FORCES ANALYSIS 37
3.7.1 THREAT OF NEW ENTRANTS 38
3.7.2 THREAT OF SUBSTITUTES 38
3.7.3 BARGAINING POWER OF SUPPLIERS 39
3.7.4 BARGAINING POWER OF BUYERS 39
3.7.5 INTENSITY OF COMPETITIVE RIVALRY 39
3.8 PATENT ANALYSIS 40
3.9 IMPACT OF AI/GEN AI ON LIVESTOCK MONITORING MARKET 42
4 COMPETITIVE LANDSCAPE 44
4.1 OVERVIEW 44
4.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2020-2025 44
4.3 MARKET SHARE ANALYSIS, 2024 46
4.4 REVENUE ANALYSIS, 2020-2023 48
4.5 COMPANY VALUATION AND FINANCIAL METRICS, 2025 48
4.6 BRAND/PRODUCT COMPARISON 49
4.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024 51
4.7.1 STARS 51
4.7.2 EMERGING LEADERS 51
4.7.3 PERVASIVE PLAYERS 51
4.7.4 PARTICIPANTS 51
4.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024 53
4.7.5.1 Company footprint 53
4.7.5.2 Region footprint 54
4.7.5.3 Offering footprint 55
4.7.5.4 Farm size footprint 56
4.7.5.5 Livestock type footprint 57
4.7.5.6 Application footprint 58
4.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024 59
4.8.1 PROGRESSIVE COMPANIES 59
4.8.2 RESPONSIVE COMPANIES 59
4.8.3 DYNAMIC COMPANIES 59
4.8.4 STARTING BLOCKS 59
4.8.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023 61
4.8.5.1 Detailed list of startups/SMEs 61
4.8.5.2 Competitive benchmarking of key startups/SMEs 61
4.9 COMPETITIVE SCENARIO 62
4.9.1 PRODUCT LAUNCHES 62
4.9.2 DEALS 63
4.9.3 EXPANSIONS 64
4.9.4 OTHER DEVELOPMENTS 65
5 COMPANY PROFILES 66
5.1 INTRODUCTION 66
5.2 KEY PLAYERS 66
5.2.1 MERCK & CO., INC. 66
5.2.1.1 Business overview 66
5.2.1.2 Products/Solutions/Services offered 68
5.2.1.3 Recent developments 70
5.2.1.3.1 Product launches 70
5.2.1.3.2 Deals 71
5.2.1.3.3 Expansions 71
5.2.1.3.4 Other developments 72
5.2.1.4 MnM view 72
5.2.1.4.1 Key strengths 72
5.2.1.4.2 Strategic choices 72
5.2.1.4.3 Weaknesses and competitive threats 72
5.2.2 GEA GROUP 73
5.2.2.1 Business overview 73
5.2.2.2 Products/Solutions/Services offered 74
5.2.2.3 Recent developments 75
5.2.2.3.1 Product launches 75
5.2.2.3.2 Deals 76
5.2.2.4 MnM view 76
5.2.2.4.1 Key strengths 76
5.2.2.4.2 Strategic choices 77
5.2.2.4.3 Weaknesses and competitive threats 77
5.2.3 DELAVAL 78
5.2.3.1 Business overview 78
5.2.3.2 Products/Solutions/Services offered 79
5.2.3.3 Recent developments 81
5.2.3.3.1 Deals 81
5.2.3.4 MnM view 81
5.2.3.4.1 Key strengths 81
5.2.3.4.2 Strategic choices 81
5.2.3.4.3 Weaknesses and competitive threats 81
5.2.4 NEDAP N.V. 82
5.2.4.1 Business overview 82
5.2.4.2 Products/Solutions/Services offered 83
5.2.4.3 Recent developments 85
5.2.4.3.1 Product launches 85
5.2.4.3.2 Deals 85
5.2.4.3.3 Other developments 87
?
5.2.4.4 MnM view 87
5.2.4.4.1 Key strengths 87
5.2.4.4.2 Strategic choices 87
5.2.4.4.3 Weaknesses and competitive threats 87
5.2.5 AFIMILK LTD. 88
5.2.5.1 Business overview 88
5.2.5.2 Products/Solutions/Services offered 88
5.2.5.3 Recent developments 90
5.2.5.3.1 Product launches 90
5.2.5.3.2 Deals 91
5.2.5.4 MnM view 91
5.2.5.4.1 Key strengths 91
5.2.5.4.2 Strategic choices 91
5.2.5.4.3 Weaknesses and competitive threats 91
5.2.6 DATAMARS 92
5.2.6.1 Business overview 92
5.2.6.2 Products/Solutions/Services offered 92
5.2.6.3 Recent developments 93
5.2.6.3.1 Deals 93
5.2.7 BOUMATIC 94
5.2.7.1 Business overview 94
5.2.7.2 Products/Solutions/Services offered 94
5.2.7.3 Recent developments 96
5.2.7.3.1 Product launches 96
5.2.7.3.2 Deals 96
5.2.8 ENGS SYSTEMS 97
5.2.8.1 Business overview 97
5.2.8.2 Products/Solutions/Services offered 97
5.2.9 COWMANAGER 99
5.2.9.1 Business overview 99
5.2.9.2 Products/Solutions/Services offered 100
5.2.9.3 Recent developments 101
5.2.9.3.1 Product launches 101
5.2.9.3.2 Deals 102
5.2.10 DAIRYMASTER 103
5.2.10.1 Business overview 103
5.2.10.2 Products/solutions/services offered 103
5.3 OTHER PLAYERS 105
5.3.1 SMAXTEC ANIMAL CARE GMBH 105
5.3.2 FULLWOOD JOZ 106
5.3.3 WAIKATO MILKING SYSTEMS NZ LP. 107
5.3.4 FARMBRITE 108
5.3.5 EVER.AG 109
5.3.6 HOKOFARM GROUP 110
5.3.7 MOOCALL 111
5.3.8 VAS 112
5.3.9 SERKET 113
5.3.10 SENSAPHONE 114
5.3.11 PEACOCK TECHNOLOGY LTD. 115
5.3.12 COWLAR 116
5.3.13 STELLAPPS 117
5.3.14 CONNECTERRA 117
5.3.15 GALLAGHER GROUP LIMITED 118
6 APPENDIX 119
6.1 RESEARCH METHODOLOGY 119
6.1.1 RESEARCH DATA 119
6.1.1.1 Secondary data 119
6.1.1.2 Primary data 120
6.1.2 RESEARCH ASSUMPTIONS 121
6.1.3 RESEARCH LIMITATIONS 121
6.1.4 RISK ASSESSMENT 121
6.2 COMPANY EVALUATION MATRIX: METHODOLOGY 122
6.3 AUTHOR DETAILS 125
TABLE 1 LIVESTOCK MONITORING MARKET: ROLE OF COMPANIES IN ECOSYSTEM 33
TABLE 2 LIVESTOCK MONITORING MARKET: IMPACT OF PORTER'S FIVE FORCES 37
TABLE 3 LIST OF MAJOR PATENTS, 2021-2024 41
TABLE 4 LIVESTOCK MONITORING MARKET: KEY PLAYER STRATEGIES/
RIGHT TO WIN, 2020-2025 44
TABLE 5 LIVESTOCK MONITORING MARKET: DEGREE OF COMPETITION, 2024 46
TABLE 6 LIVESTOCK MONITORING MARKET: REGION FOOTPRINT 54
TABLE 7 LIVESTOCK MONITORING MARKET: OFFERING FOOTPRINT 55
TABLE 8 LIVESTOCK MONITORING MARKET: FARM SIZE FOOTPRINT 56
TABLE 9 LIVESTOCK MONITORING MARKET: LIVESTOCK TYPE FOOTPRINT 57
TABLE 10 LIVESTOCK MONITORING MARKET: APPLICATION FOOTPRINT 58
TABLE 11 LIVESTOCK MONITORING MARKET: KEY STARTUPS/SMES 61
TABLE 12 LIVESTOCK MONITORING MARKET: COMPETITIVE BENCHMARKING OF
KEY STARTUPS/SMES 61
TABLE 13 LIVESTOCK MONITORING MARKET: PRODUCT LAUNCHES,
JANUARY 2020-JANUARY 2025 62
TABLE 14 LIVESTOCK MONITORING MARKET: DEALS, JANUARY 2020-JANUARY 2025 63
TABLE 15 LIVESTOCK MONITORING MARKET: EXPANSIONS, JANUARY 2020-JANUARY 2025 64
TABLE 16 LIVESTOCK MONITORING MARKET: OTHER DEVELOPMENTS,
JANUARY 2020-JANUARY 2025 65
TABLE 17 MERCK & CO., INC.: COMPANY OVERVIEW 66
TABLE 18 MERCK & CO., INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 68
TABLE 19 MERCK & CO., INC.: PRODUCT LAUNCHES 70
TABLE 20 MERCK & CO., INC.: DEALS 71
TABLE 21 MERCK & CO., INC.: EXPANSIONS 71
TABLE 22 MERCK & CO., INC.: OTHER DEVELOPMENTS 72
TABLE 23 GEA GROUP: COMPANY OVERVIEW 73
TABLE 24 GEA GROUP: PRODUCTS/SOLUTIONS/SERVICES OFFERED 74
TABLE 25 GEA GROUP: PRODUCT LAUNCHES 75
TABLE 26 GEA GROUP: DEALS 76
TABLE 27 DELAVAL: COMPANY OVERVIEW 78
TABLE 28 DELAVAL: PRODUCTS/SOLUTIONS/SERVICES OFFERED 79
TABLE 29 DELAVAL: DEALS 81
TABLE 30 NEDAP N.V.: COMPANY OVERVIEW 82
TABLE 31 NEDAP N.V.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 83
TABLE 32 NEDAP N.V.: PRODUCT LAUNCHES 85
TABLE 33 NEDAP N.V.: DEALS 85
TABLE 34 NEDAP N.V.: OTHER DEVELOPMENTS 87
TABLE 35 AFIMILK LTD.: COMPANY OVERVIEW 88
TABLE 36 AFIMILK LTD.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 88
TABLE 37 AFIMILK LTD.: PRODUCT LAUNCHES 90
TABLE 38 AFIMILK LTD.: DEALS 91
TABLE 39 DATAMARS: COMPANY OVERVIEW 92
TABLE 40 DATAMARS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 92
TABLE 41 DATAMARS: DEALS 93
TABLE 42 BOUMATIC: COMPANY OVERVIEW 94
TABLE 43 BOUMATIC: PRODUCTS/SOLUTIONS/SERVICES OFFERED 94
TABLE 44 BOUMATIC: PRODUCT LAUNCHES 96
TABLE 45 BOUMATIC: DEALS 96
TABLE 46 ENGS SYSTEMS: COMPANY OVERVIEW 97
TABLE 47 ENGS SYSTEMS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 97
TABLE 48 COWMANAGER: COMPANY OVERVIEW 99
TABLE 49 COWMANAGER: PRODUCTS/SOLUTIONS/SERVICES OFFERED 100
TABLE 50 COWMANAGER: PRODUCT LAUNCHES 101
TABLE 51 COWMANAGER: DEALS 102
TABLE 52 DAIRYMASTER: COMPANY OVERVIEW 103
TABLE 53 DAIRYMASTER: PRODUCTS/SOLUTIONS/SERVICES OFFERED 103
TABLE 54 SMAXTEC ANIMAL CARE GMBH: COMPANY OVERVIEW 105
TABLE 55 FULLWOOD JOZ: COMPANY OVERVIEW 106
TABLE 56 WAIKATO MILKING SYSTEMS NZ LP.: COMPANY OVERVIEW 107
TABLE 57 FARMBITE: COMPANY OVERVIEW 108
TABLE 58 EVER.AG: COMPANY OVERVIEW 109
TABLE 59 HOKOFARM GROUP: COMPANY OVERVIEW 110
TABLE 60 MOOCALL: COMPANY OVERVIEW 111
TABLE 61 VAS: COMPANY OVERVIEW 112
TABLE 62 SERKET: COMPANY OVERVIEW 113
TABLE 63 SENSAPHONE: COMPANY OVERVIEW 114
TABLE 64 PEACOCK TECHNOLOGY LTD.: COMPANY OVERVIEW 115
TABLE 65 COWLAR: COMPANY OVERVIEW 116
TABLE 66 STELLAPPS: COMPANY OVERVIEW 117
TABLE 67 CONNECTERRA: COMPANY OVERVIEW 117
TABLE 68 GALLAGHER GROUP LIMITED: COMPANY OVERVIEW 118
TABLE 69 LIVESTOCK MONITORING MARKET: RESEARCH ASSUMPTIONS 121
TABLE 70 LIVESTOCK MONITORING MARKET: RISK ASSESSMENT 121
FIGURE 1 LIVESTOCK MONITORING MARKET SNAPSHOT 12
FIGURE 2 HARDWARE SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE
DURING FORECAST PERIOD 13
FIGURE 3 CATTLE SEGMENT TO DOMINATE LIVESTOCK MONITORING MARKET
DURING FORECAST PERIOD 13
FIGURE 4 MEDIUM-SIZED FARMS SEGMENT TO WITNESS HIGHEST CAGR
DURING FORECAST PERIOD 14
FIGURE 5 FEEDING MANAGEMENT SEGMENT TO REGISTER HIGHEST CAGR
DURING FORECAST PERIOD 14
FIGURE 6 ASIA PACIFIC TO BE FASTEST-GROWING MARKET DURING FORECAST PERIOD 15
FIGURE 7 LIVESTOCK MONITORING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 16
FIGURE 8 MEAT PRODUCTION, 2020-2022 (MILLION TONNES) 17
FIGURE 9 IMPACT ANALYSIS OF DRIVERS ON LIVESTOCK MONITORING MARKET 20
FIGURE 10 IMPACT ANALYSIS OF RESTRAINTS ON LIVESTOCK MONITORING MARKET 22
FIGURE 11 IMPACT ANALYSIS OF OPPORTUNITIES ON LIVESTOCK MONITORING MARKET 26
FIGURE 12 IMPACT ANALYSIS OF CHALLENGES ON LIVESTOCK MONITORING MARKET 29
FIGURE 13 LIVESTOCK MONITORING MARKET: VALUE CHAIN ANALYSIS 30
FIGURE 14 LIVESTOCK MONITORING MARKET: ECOSYSTEM ANALYSIS 32
FIGURE 15 TRENDS AND DISRUPTIONS INFLUENCING CUSTOMER BUSINESS 34
FIGURE 16 LIVESTOCK MONITORING MARKET: PORTER'S FIVE FORCES ANALYSIS 37
FIGURE 17 IMPACT OF PORTER'S FIVE FORCES 38
FIGURE 18 PATENTS APPLIED AND GRANTED, 2015?2024 40
FIGURE 19 IMPACT OF AI/GEN AI ON LIVESTOCK MONITORING MARKET 43
FIGURE 20 LIVESTOCK MONITORING MARKET SHARE ANALYSIS, 2024 46
FIGURE 21 REVENUE ANALYSIS OF KEY PLAYERS IN
LIVESTOCK MONITORING MARKET, 2020-2023 48
FIGURE 22 COMPANY VALUATION, 2025 48
FIGURE 23 FINANCIAL METRICS, 2025 49
FIGURE 24 LIVESTOCK MONITORING MARKET: BRAND/PRODUCT COMPARISON 50
FIGURE 25 LIVESTOCK MONITORING MARKET:
COMPANY EVALUATION MATRIX (KEY PLAYERS), 2024 52
FIGURE 26 LIVESTOCK MONITORING MARKET: COMPANY FOOTPRINT 53
FIGURE 27 LIVESTOCK MONITORING MARKET:
COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2024 60
FIGURE 28 MERCK & CO., INC.: COMPANY SNAPSHOT 67
FIGURE 29 GEA GROUP: COMPANY SNAPSHOT 74
FIGURE 30 DELAVAL: COMPANY SNAPSHOT 79
FIGURE 31 NEDAP N.V.: COMPANY SNAPSHOT 83
FIGURE 32 LIVESTOCK MONITORING MARKET: RESEARCH DESIGN 119
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