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Report
Livestock Identification - Company Evaluation Report, 2025
Market Report I 2025-05-01 I 99 Pages I MarketsandMarkets
The Livestock Identification Market Companies Quadrant is a comprehensive industry analysis that provides valuable insights into the global market for Livestock Identification Market. This quadrant offers a detailed evaluation of key market players, technological advancements, product innovations, and emerging trends shaping the industry. MarketsandMarkets 360 Quadrants evaluated over 100 companies, of which the Top 25 EVA Films Companies were categorized and recognized as the quadrant leaders.
Livestock identification refers to the process of marking or tagging animals to distinguish them individually or as part of a group. It helps track, manage, and ensure the health and safety of livestock. Identification methods can be used for various purposes, including disease control, breeding programs, theft prevention, and trade compliance.
The growth of the livestock identification market is driven by factors such as the large potential to reduce economic losses and livestock mortality rates due to accurate and efficient animal disease traceability, rapid adoption of automation technology and IoT-enabled devices for efficient management of livestock farms, increased focus of livestock farmers on real-time identification and tracking of animals, and data-driven decision making are some of the major factors driving the market growth.
Product launches and developments have been the key strategies major players in the livestock identification market adopted for the past few years. Companies also adopt several other growth strategies, such as product launches, acquisitions, partnerships, and collaboration in the livestock identification market to increase their market share.
The 360 Quadrant maps the Livestock Identification Market companies based on criteria such as revenue, geographic presence, growth strategies, investments, and sales strategies for the market presence of GPU as a Service quadrant. The top criteria for product footprint evaluation Type Offering(hardware, software, and services) application (breeding record, animal ownership identification, Disease Management & Control, and Milk Traceability) and Type (cattle, swine, poultry, and others).
Key Players:
Key players operating in Livestock Identification Market including Merck & Co., Inc. (US) and Shearwell Data Ltd. (UK), offer products and solutions such as electronic identification tags, visual identification tags, applicators, readers, and software, whereas Datamars (Switzerland), Nedap N.V. (Netherlands), and MS Schippers (Netherlands) mainly cater only to electronic identification tags and visual identification tags of the livestock identification market.
Company A
Company A's strategic focus on [specific area] has enabled its steady climb in Company Ranking. Through expansive Company Product Portfolio initiatives, it has successfully enhanced its Company Market Share. Their innovation in [technology/product] continues to set them apart, driving growth in various sectors. The Company Analysis highlights its adeptness in navigating market challenges and capitalizing on emerging trends.
Company B
Company B has been recognized for its significant investments in research and development, propelling it to a superior position within the Company Ranking. Through strategic partnerships and a diverse Company Product Portfolio, it maintains a competitive edge. The Company Analysis shows its success in leveraging market opportunities, which has considerably increased its Company Market Share.
Company C
With a comprehensive approach towards sustainable practices, Company C has fortified its Company Positioning in the market. The diverse offerings within its Company Product Portfolio have not only bolstered customer loyalty but also expanded its Company Market Share. Its proactive strategies in adopting new technologies are well-documented in the Company Profiles across industry reports.
1 INTRODUCTION 10
1.1 MARKET DEFINITION 10
1.2 INCLUSIONS AND EXCLUSIONS 10
1.3 STAKEHOLDERS 11
2 EXECUTIVE SUMMARY 12
3 MARKET OVERVIEW 15
3.1 INTRODUCTION 15
3.2 MARKET DYNAMICS 15
3.2.1 DRIVERS 16
3.2.1.1 Increasing focus of farmers on reducing mortality and optimizing herd health and productivity 16
3.2.1.2 Rising inclination of livestock industry players toward data-driven decision-making 17
3.2.1.3 Surging deployment of automated and IoT-enabled livestock identification devices 17
3.2.1.4 Growing emphasis of livestock farmers on real-time tracking and identification of animals 18
3.2.2 RESTRAINTS 18
3.2.2.1 Limited adoption among small farmers due to budget constraints 18
3.2.2.2 Rise of vegan dining trend in Europe 19
3.2.3 OPPORTUNITIES 20
3.2.3.1 Integration of blockchain technology into livestock identification tools 20
3.2.3.2 Government initiatives encouraging use of livestock identification technology 21
3.2.3.3 Growing use of livestock identification solutions in developing countries 21
3.2.4 CHALLENGES 22
3.2.4.1 Minimizing greenhouse gas emissions from livestock 22
3.3 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 23
3.4 VALUE CHAIN ANALYSIS 24
3.5 ECOSYSTEM ANALYSIS 25
3.6 TECHNOLOGY ANALYSIS 27
3.6.1 KEY TECHNOLOGIES 27
3.6.1.1 Radio frequency identification (RFID) 27
3.6.2 COMPLEMENTARY TECHNOLOGIES 28
3.6.2.1 AI and blockchain 28
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3.6.2.2 BLE 28
3.6.2.3 GPS 29
3.6.2.4 Big data 29
3.6.3 ADJACENT TECHNOLOGIES 29
3.6.3.1 Tissue sampling 29
3.7 PATENT ANALYSIS 30
3.8 KEY CONFERENCES AND EVENTS, 2025 33
3.9 PORTER'S FIVE FORCES ANALYSIS 33
3.9.1 INTENSITY OF COMPETITIVE RIVALRY 34
3.9.2 BARGAINING POWER OF SUPPLIERS 34
3.9.3 BARGAINING POWER OF BUYERS 35
3.9.4 THREAT OF SUBSTITUTES 35
3.9.5 THREAT OF NEW ENTRANTS 35
3.10 IMPACT OF AI/GENERATIVE AI ON LIVESTOCK IDENTIFICATION MARKET 35
4 COMPETITIVE LANDSCAPE 37
4.1 OVERVIEW 37
4.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2020-2024 37
4.3 MARKET SHARE ANALYSIS, 2024 39
4.4 REVENUE ANALYSIS, 2019-2023 41
4.5 COMPANY VALUATION AND FINANCIAL METRICS, 2024 42
4.6 BRAND COMPARISON 43
4.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024 44
4.7.1 STARS 44
4.7.2 EMERGING LEADERS 44
4.7.3 PERVASIVE PLAYERS 44
4.7.4 PARTICIPANTS 44
4.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024 46
4.7.5.1 Company footprint 46
4.7.5.2 Region footprint 47
4.7.5.3 Farm size footprint 48
4.7.5.4 Offering footprint 49
4.7.5.5 Livestock type footprint 50
4.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024 51
4.8.1 PROGRESSIVE COMPANIES 51
4.8.2 RESPONSIVE COMPANIES 51
4.8.3 DYNAMIC COMPANIES 51
4.8.4 STARTING BLOCKS 51
4.8.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024 53
4.8.5.1 Detailed list of key startups/SMEs 53
4.8.5.2 Competitive benchmarking of key startups/SMEs 53
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4.9 COMPETITIVE SCENARIO 54
4.9.1 PRODUCT LAUNCHES 54
4.9.2 DEALS 55
5 COMPANY PROFILES 56
5.1 KEY PLAYERS 56
5.1.1 MERCK & CO., INC. 56
5.1.1.1 Business overview 56
5.1.1.2 Products/Solutions/Services offered 57
5.1.1.3 Recent developments 59
5.1.1.3.1 Product launches 59
5.1.1.3.2 Deals 59
5.1.1.4 MnM view 60
5.1.1.4.1 Key strengths 60
5.1.1.4.2 Strategic choices 60
5.1.1.4.3 Weaknesses and competitive threats 60
5.1.2 DATAMARS 61
5.1.2.1 Business overview 61
5.1.2.2 Products/Solutions/Services offered 62
5.1.2.3 MnM view 62
5.1.2.3.1 Key strengths 63
5.1.2.3.2 Strategic choices 63
5.1.2.3.3 Weaknesses and competitive threats 63
5.1.3 NEDAP N.V. 64
5.1.3.1 Business overview 64
5.1.3.2 Products/Solutions/Services offered 65
5.1.3.3 Recent developments 66
5.1.3.3.1 Product launches 66
5.1.3.3.2 Deals 66
5.1.3.4 MnM view 67
5.1.3.4.1 Key strengths 67
5.1.3.4.2 Strategic choices 67
5.1.3.4.3 Weaknesses and competitive threats 67
5.1.4 MS SCHIPPERS 68
5.1.4.1 Business overview 68
5.1.4.2 Products/Solutions/Services offered 68
5.1.4.3 MnM view 69
5.1.4.3.1 Key strengths 69
5.1.4.3.2 Strategic choices 69
5.1.4.3.3 Weaknesses and competitive threats 69
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5.1.5 SHEARWELL DATA LTD. 70
5.1.5.1 Business overview 70
5.1.5.2 Products/Solutions/Services offered 70
5.1.5.3 MnM view 71
5.1.5.3.1 Key strengths 71
5.1.5.3.2 Strategic choices 71
5.1.5.3.3 Weaknesses and competitive threats 71
5.1.6 LEADER PRODUCTS 72
5.1.6.1 Business overview 72
5.1.6.2 Products/Solutions/Services offered 72
5.1.6.3 Recent developments 74
5.1.6.3.1 Product launches 74
5.1.7 CAISLEY INTERNATIONAL GMBH 75
5.1.7.1 Business overview 75
5.1.7.2 Products/Solutions/Services offered 75
5.1.8 KUPSAN TAG COMPANY 77
5.1.8.1 Business overview 77
5.1.8.2 Products/Solutions/Services offered 77
5.1.9 LUOYANG LAIPSON INFORMATION TECHNOLOGY CO., LTD. 78
5.1.9.1 Business overview 78
5.1.9.2 Products/Solutions/Services offered 78
5.1.9.3 Recent developments 79
5.1.9.3.1 Product launches 79
5.1.10 OMNIA TECHNOLOGIES PVT. LTD. 81
5.1.10.1 Business overview 81
5.1.10.2 Products/Solutions/Services offered 81
5.2 OTHER PLAYERS 82
5.2.1 Y-TEX CORPORATION 82
5.2.2 MOOVEMENT 83
5.2.3 ID TECH 84
5.2.4 HAUPTNER-HERBERHOLZ 85
5.2.5 ARDES 85
5.2.6 MUDDY CREEK TAGS 86
5.2.7 DALTON TAGS 86
5.2.8 NATIONAL BAND & TAG COMPANY 87
5.2.9 RITCHEY LIVESTOCK ID 87
5.2.10 I.D.OLOGY 88
5.2.11 GALLAGHER GROUP LIMITED 89
5.2.12 IDENTIS 89
5.2.13 KETCHUM MANUFACTURING INC. 90
5.2.14 RFID, INC. 90
5.2.15 ECO TRACK SYSTEMS 91
6 APPENDIX 92
6.1 RESEARCH METHODOLOGY 92
6.1.1 RESEARCH DATA 92
6.1.1.1 Secondary data 93
6.1.1.2 Primary data 94
6.1.2 RESEARCH ASSUMPTIONS 95
6.1.3 RESEARCH LIMITATIONS 96
6.1.4 RISK ANALYSIS 96
6.2 COMPANY EVALUATION MATRIX: METHODOLOGY 96
6.3 AUTHOR DETAILS 99
TABLE 1 ROLE OF COMPANIES IN LIVESTOCK IDENTIFICATION ECOSYSTEM 26
TABLE 2 LIST OF MAJOR PATENTS, 2023-2024 30
TABLE 3 LIST OF CONFERENCES AND EVENTS, 2025 33
TABLE 4 IMPACT OF PORTER'S FIVE FORCES ON LIVESTOCK IDENTIFICATION MARKET 33
TABLE 5 LIVESTOCK IDENTIFICATION MARKET: OVERVIEW OF STRATEGIES ADOPTED
BY KEY PLAYERS, 2020-2024 37
TABLE 6 LIVESTOCK IDENTIFICATION MARKET: DEGREE OF COMPETITION, 2024 40
TABLE 7 LIVESTOCK IDENTIFICATION MARKET: REGION FOOTPRINT 47
TABLE 8 LIVESTOCK IDENTIFICATION MARKET: FARM SIZE FOOTPRINT 48
TABLE 9 LIVESTOCK IDENTIFICATION MARKET: OFFERING FOOTPRINT 49
TABLE 10 LIVESTOCK IDENTIFICATION MARKET: LIVESTOCK TYPE FOOTPRINT 50
TABLE 11 LIVESTOCK IDENTIFICATION MARKET: DETAILED LIST OF KEY STARTUPS/SMES 53
TABLE 12 LIVESTOCK IDENTIFICATION MARKET: COMPETITIVE BENCHMARKING OF
KEY STARTUPS/SMES 53
TABLE 13 LIVESTOCK IDENTIFICATION MARKET: PRODUCT LAUNCHES,
AUGUST 2020-DECEMBER 2024 54
TABLE 14 LIVESTOCK IDENTIFICATION MARKET: DEALS, AUGUST 2020-DECEMBER 2024 55
TABLE 15 MERCK & CO., INC.: COMPANY OVERVIEW 56
TABLE 16 MERCK & CO., INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 57
TABLE 17 MERCK & CO., INC.: PRODUCT LAUNCHES 59
TABLE 18 MERCK & CO., INC.: DEALS 59
TABLE 19 DATAMARS: COMPANY OVERVIEW 61
TABLE 20 DATAMARS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 62
TABLE 21 NEDAP N.V.: COMPANY OVERVIEW 64
TABLE 22 NEDAP N.V.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 65
TABLE 23 NEDAP N.V.: PRODUCT LAUNCHES 66
TABLE 24 NEDAP N.V.: DEALS 66
TABLE 25 MS SCHIPPERS: COMPANY OVERVIEW 68
TABLE 26 MS SCHIPPERS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 68
TABLE 27 SHEARWELL DATA LTD.: COMPANY OVERVIEW 70
TABLE 28 SHEARWELL DATA LTD.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 70
TABLE 29 LEADER PRODUCTS: COMPANY OVERVIEW 72
TABLE 30 LEADER PRODUCTS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 72
TABLE 31 LEADER PRODUCTS: PRODUCT LAUNCHES 74
TABLE 32 CAISLEY INTERNATIONAL GMBH: COMPANY OVERVIEW 75
TABLE 33 CAISLEY INTERNATIONAL GMBH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 75
TABLE 34 KUPSAN TAG COMPANY: COMPANY OVERVIEW 77
TABLE 35 KUPSAN TAG COMPANY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 77
TABLE 36 LUOYANG LAIPSON INFORMATION TECHNOLOGY CO., LTD.: COMPANY OVERVIEW 78
TABLE 37 LUOYANG LAIPSON INFORMATION TECHNOLOGY CO., LTD.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 78
TABLE 38 LUOYANG LAIPSON INFORMATION TECHNOLOGY CO., LTD.: PRODUCT LAUNCHES 79
TABLE 39 OMNIA TECHNOLOGIES PVT. LTD.: COMPANY OVERVIEW 81
TABLE 40 OMNIA TECHNOLOGIES PVT. LTD.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 81
FIGURE 1 LIVESTOCK IDENTIFICATION MARKET, 2021-2031 (USD MILLION) 12
FIGURE 2 SWINE SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD 13
FIGURE 3 VISUAL IDENTIFICATION TAGS SEGMENT TO REGISTER HIGHEST CAGR
DURING FORECAST PERIOD 13
FIGURE 4 ANIMAL OWNERSHIP IDENTIFICATION SEGMENT TO RECORD HIGHEST
CAGR DURING FORECAST PERIOD 14
FIGURE 5 LIVESTOCK IDENTIFICATION MARKET: DRIVERS, RESTRAINTS,
OPPORTUNITIES, AND CHALLENGES 15
FIGURE 6 LIVESTOCK IDENTIFICATION MARKET: IMPACT ANALYSIS OF DRIVERS 16
FIGURE 7 LIVESTOCK IDENTIFICATION MARKET: IMPACT ANALYSIS OF RESTRAINTS 18
FIGURE 8 EVOLUTION OF VEGAN DINING TRENDS IN EUROPE, 2019-2023 19
FIGURE 9 PLANT-BASED RETAIL SALES, 2023 20
FIGURE 10 LIVESTOCK IDENTIFICATION MARKET: IMPACT ANALYSIS OF OPPORTUNITIES 20
FIGURE 11 LIVESTOCK IDENTIFICATION MARKET: IMPACT ANALYSIS OF CHALLENGES 22
FIGURE 12 TRENDS/DISRUPTIONS INFLUENCING CUSTOMER BUSINESS 23
FIGURE 13 LIVESTOCK IDENTIFICATION MARKET: VALUE CHAIN ANALYSIS 24
FIGURE 14 ECOSYSTEM ANALYSIS 26
FIGURE 15 PATENTS APPLIED AND GRANTED, 2015-2024 32
FIGURE 16 PORTER'S FIVE FORCES ANALYSIS: LIVESTOCK IDENTIFICATION MARKET 34
FIGURE 17 IMPACT OF AI/GENERATIVE AI ON LIVESTOCK IDENTIFICATION MARKET 36
FIGURE 18 MARKET SHARE ANALYSIS OF PLAYERS OFFERING
LIVESTOCK IDENTIFICATION SOLUTIONS, 2024 39
FIGURE 19 LIVESTOCK IDENTIFICATION MARKET: REVENUE ANALYSIS OF
FIVE KEY PLAYERS, 2019-2023 41
FIGURE 20 COMPANY VALUATION, 2024 42
FIGURE 21 FINANCIAL METRICS (EV/EBITDA), 2024 42
FIGURE 22 BRAND COMPARISON 43
FIGURE 23 LIVESTOCK IDENTIFICATION MARKET: COMPANY EVALUATION MATRIX
(KEY PLAYERS), 2024 45
FIGURE 24 LIVESTOCK IDENTIFICATION MARKET: COMPANY FOOTPRINT 46
FIGURE 25 LIVESTOCK IDENTIFICATION MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2024 52
FIGURE 26 MERCK & CO., INC.: COMPANY SNAPSHOT 57
FIGURE 27 NEDAP N.V.: COMPANY SNAPSHOT 65
FIGURE 28 LIVESTOCK IDENTIFICATION MARKET: RESEARCH DESIGN 92
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