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Report
Liquid Dietary Supplements Market Report and Forecast 2025-2034
Market Report I 2025-06-20 I 400 Pages I EMR Inc.
The global liquid dietary supplements market was valued at USD 32.17 Billion in 2024, driven by rising consumer preference for convenient and easily absorbable nutritional supplements and increasing health awareness and focus on preventive healthcare among aging populations across the globe. The market is anticipated to grow at a CAGR of 8.10% during the forecast period of 2025-2034, with the values likely to reach USD 70.10 Billion by 2034. Product innovations, including organic and plant-based supplements, are expected to enhance market expansion during the forecast period.
Liquid Dietary Supplements Market Overview
Liquid dietary supplements are liquid formulations containing essential nutrients such as vitamins, minerals, and herbs. They support general health and are preferred for their ease of intake and quick absorption. The market is expanding steadily, driven by rising health consciousness, aging demographics, and the growing focus on preventive care. The market was valued at USD 32.17 Billion in 2024. Increased demand for personalized nutrition, innovations in delivery systems, and the rise of e-commerce and direct-to-consumer sales are boosting market growth. Additionally, the shift toward natural and plant-based ingredients is influencing product development and consumer preferences worldwide.
Liquid Dietary Supplements Market Growth Drivers
Rising Global Hunger Rates Significantly to Boost Market Growth
The increasing prevalence of global hunger is a major factor driving substantial growth in the liquid dietary supplements market. According to UNICEF data released in June 2024, approximately 733 million people worldwide faced hunger in 2023, equating to 1 in 11 individuals globally. This concerning statistic highlights the urgent and growing need for accessible, nutrient-rich solutions. As a result, demand for liquid dietary supplements, which provide convenient and efficient nutritional support, is rising sharply. This is anticipated to contribute significantly to the overall market expansion in the coming years.
Liquid Dietary Supplements Market Trends
Key trends in the market include the increasing preference for liquid multivitamins and the rapid adoption of liquid dietary supplements by the masses.
Growing Preference for Liquid Multivitamins Driving Expansion in the Market
The market is experiencing a notable shift as consumers increasingly seek convenient and easily absorbable forms of nutrition. Liquid multivitamins, which offer faster absorption and enhanced bioavailability compared to traditional tablets, are gaining popularity across all age groups. For instance, in March 2025, New Chapter introduced a comprehensive liquid multivitamin containing 22 essential vitamins and minerals, designed for family-wide consumption with natural flavors and clean ingredients. This trend toward user-friendly, nutrient-rich liquid supplements is expected to significantly fuel market growth in the coming years.
Innovations in Product Formulation to Accelerate the Liquid Dietary Supplements Market Value
The market is witnessing a robust growth, fueled by rising consumer preference for convenient, scientifically formulated hydration and wellness products. In April 2025, Hindustan Unilever Limited introduced Liquid I.V. to the Indian market, marking a significant milestone in the brand's international expansion beyond established markets such as the United States, United Kingdom, China, Canada, Australia, and Mexico. Since Unilever acquired Liquid I.V. in 2020, the brand has achieved remarkable growth, quadrupling in size and establishing itself as the leading powdered hydration supplement worldwide. This ongoing trend towards functional, on-the-go liquid supplements with clean, effective formulations is expected to drive sustained growth and innovation within the global liquid dietary supplements market.
Liquid Dietary Supplements Market Segmentation
"Liquid Dietary Supplements Market Report and Forecast 2025-2034" offers a detailed analysis of the market based on the following segments:
Market Breakup by Ingredients
- Vitamins and Minerals
- Botanical
- Proteins and Amino Acids
- Others
Market Breakup by Application
- Bone and Joint Health
- Heart Health
- Immune Health
- Sports Nutrition
- Weight Loss
- Digestive Health
- Others
Market Breakup by Distribution Channel
- Hypermarkets/Supermarkets
- Health and Beauty Retail Stores
- Drug Stores
- Online Pharmacies and E-Commerce Sites
- Medical
Market Breakup by Gender
- Male
- Female
Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Liquid Dietary Supplements Market Share
Vitamins and Minerals Expected to Lead the Market by Ingredient
Ingredients such as vitamins and minerals, botanicals, proteins, and amino acids, along with other components, constitute the core foundation of the market share by ingredient. Among these, vitamins and minerals are expected to lead the market, driven by their essential role in promoting overall health, preventing nutrient deficiencies, and enhancing immune function. In February 2024, the United Kingdom witnessed the launch of icesupp, the country's first frozen oral nutritional supplement. This product uniquely combines vitamins, minerals, and plant-based proteins to deliver a refreshing, easy-to-consume solution specifically designed for patients experiencing difficulties with traditional supplement formats, underscoring the growing demand for convenient, nutrient-rich alternatives in the market.
Liquid Dietary Supplements Market Analysis by Region
The liquid dietary supplements market covers major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America is expected to have a substantial share in the market, driven by increasing health awareness and a significant prevalence of chronic diseases such as diabetes. According to the National Institutes of Health (NIH), in 2021, approximately 38.4 million people in the United States had diabetes, representing 11.6% of the population. This high disease burden fuels demand for liquid dietary supplements aimed at improving health outcomes. Asia Pacific is witnessing significant growth in the market, supported by rapid urbanization, a growing middle class, and rising health consciousness across countries.
Leading Players in the Liquid Dietary Supplements Market
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Abbott Laboratories Co.
Abbott Laboratories, established in 1888 and headquartered in Abbott Park, Illinois, is a leading player in the liquid dietary supplements market. The company offers Ensure Liquid, a complete and balanced nutritional supplement available in vanilla and strawberry flavors. Ensure Liquid supports daily nutrition and tube feeding with 28 essential vitamins and minerals, omega-3 fatty acids, and is lactose- and gluten-free, addressing diverse dietary needs globally.
Herbalife International of America, Inc.
Established in 1980 and headquartered in Los Angeles, California, Herbalife International of America, Inc., specializes in nutrition and wellness products. The company offers a wide range of liquid dietary supplements, including protein shakes like the Formula 1 Healthy Meal Nutritional Shake Mix and the GLP-1 Nutrition Companion series. Herbalife actively contributes to the global liquid dietary supplements market by providing meal replacements and performance-enhancing nutrition solutions.
BASF SE
BASF SE, established in 1865 and headquartered in Ludwigshafen, Germany, is a global leader in chemical production and animal nutrition. In the liquid dietary supplements market, BASF specializes in high-quality vitamin E acetate products, including oils and powders, designed for use in vitamin blends, premixes, and liquid feeds. Their offerings support nutritional quality and sustainability in animal feed formulations.
GlaxoSmithKline plc
Headquartered in London, UK, GlaxoSmithKline plc, is a leading global healthcare company. It offers a diverse product portfolio including vaccines, specialty medicines, and general medicines such as vitamins, minerals, and nutritionals. The company offers a dietary supplements market, GSK's vitamins and calcium range serves over 10 million patients annually, highlighting its active role in nutritional health solutions worldwide.
Other key players in the market are Koninklijke DSM N.V., Amway Corp., and others.
Key Questions Answered in the Liquid Dietary Supplements Market
- What was the liquid dietary supplements market value in 2024?
- What is the liquid dietary supplements market forecast outlook for 2025-2034?
- What major factors aid the demand for the liquid dietary supplements market?
- How has the market performed so far, and how is it anticipated to perform in the coming years?
- What are the market's major drivers, opportunities, and restraints?
- What are the major liquid dietary supplements market trends?
- Which ingredient is expected to dominate the market segment?
- Which application is projected to lead the market segment?
- Which distribution channel is anticipated to drive the market segment?
- Which end use is likely to dominate the market segment?
- Who are the key players in the liquid dietary supplements market?
- What is the patent landscape of the market?
- What are the current unmet needs and challenges in the market?
- How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?
1 Preface
1.1 Objectives of the Study
1.2 Key Assumptions
1.3 Report Coverage - Key Segmentation and Scope
1.4 Research Methodology
2 Executive Summary
3 Global Liquid Dietary Supplements Market Overview
3.1 Global Liquid Dietary Supplements Market Historical Value (2018-2024)
3.2 Global Liquid Dietary Supplements Market Forecast Value (2025-2034)
4 Vendor Positioning Analysis
4.1 Key Vendors
4.2 Prospective Leaders
4.3 Niche Leaders
4.4 Disruptors
5 Global Liquid Dietary Supplements Market Landscape*
5.1 Global Liquid Dietary Supplements Market: Developers Landscape
5.1.1 Analysis by Year of Establishment
5.1.2 Analysis by Company Size
5.1.3 Analysis by Region
5.2 Global Liquid Dietary Supplements Market: Product Landscape
5.2.1 Analysis by Ingredients
5.2.2 Analysis by Application
6 Global Liquid Dietary Supplements Market Dynamics
6.1 Market Drivers and Constraints
6.2 SWOT Analysis
6.2.1 Strengths
6.2.2 Weaknesses
6.2.3 Opportunities
6.2.4 Threats
6.3 PESTEL Analysis
6.3.1 Political
6.3.2 Economic
6.3.3 Social
6.3.4 Technological
6.3.5 Legal
6.3.6 Environment
6.4 Porter's Five Forces Model
6.4.1 Bargaining Power of Suppliers
6.4.2 Bargaining Power of Buyers
6.4.3 Threat of New Entrants
6.4.4 Threat of Substitutes
6.4.5 Degree of Rivalry
6.5 Key Demand Indicators
6.6 Key Price Indicators
6.7 Industry Events, Initiatives, and Trends
6.8 Value Chain Analysis
7 Global Liquid Dietary Supplements Market Segmentation (218-2034)
7.1 Global Liquid Dietary Supplements Market (2018-2034) by Ingredients
7.1.1 Market Overview
7.1.2 Vitamins and Minerals
7.1.3 Botanical
7.1.4 Proteins and Amino Acids
7.1.5 Others
7.2 Global Liquid Dietary Supplements Market (2018-2034) by Application
7.2.1 Market Overview
7.2.2 Bone and Joint Health
7.2.3 Heart Health
7.2.4 Immune Health
7.2.5 Sports Nutrition
7.2.6 Weight Loss
7.2.7 Digestive Health
7.2.8 Others
7.3 Global Liquid Dietary Supplements Market (2018-2034) by Distribution Channel
7.3.1 Market Overview
7.3.2 Hypermarkets/Supermarkets
7.3.3 Health and Beauty Retail Stores
7.3.4 Drug Stores
7.3.5 Online Pharmacies and E-Commerce Sites
7.3.6 Medical
7.4 Global Liquid Dietary Supplements Market (2018-2034) by Gender
7.4.1 Market Overview
7.4.2 Male
7.4.3 Female
7.5 Global Liquid Dietary Supplements Market (2018-2034) by Region
7.5.1 Market Overview
7.5.2 North America
7.5.3 Europe
7.5.4 Asia Pacific
7.5.5 Latin America
7.5.6 Middle East and Africa
8 North America Liquid Dietary Supplements Market (218-2034)
8.1 North America Liquid Dietary Supplements Market (2018-2034) by Ingredients
8.1.1 Market Overview
8.1.2 Vitamins and Minerals
8.1.3 Botanical
8.1.4 Proteins and Amino Acids
8.1.5 Others
8.2 North America Liquid Dietary Supplements Market (2018-2034) by Application
8.2.1 Market Overview
8.2.2 Bone and Joint Health
8.2.3 Heart Health
8.2.4 Immune Health
8.2.5 Sports Nutrition
8.2.6 Weight Loss
8.2.7 Digestive Health
8.2.8 Others
8.3 North America Liquid Dietary Supplements Market (2018-2034) by Distribution Channel
8.3.1 Market Overview
8.3.2 Hypermarkets/Supermarkets
8.3.3 Health and Beauty Retail Stores
8.3.4 Drug Stores
8.3.5 Online Pharmacies and E-Commerce Sites
8.3.6 Medical
8.4 North America Liquid Dietary Supplements Market (2018-2034) by Gender
8.4.1 Market Overview
8.4.2 Male
8.4.3 Female
8.5 North America Liquid Dietary Supplements Market (2018-2034) by Country
8.5.1 United States of America
8.5.1.1 United States of America Liquid Dietary Supplements Market (2018-2034) by Ingredients
8.5.2 Canada
8.5.2.1 Canada Liquid Dietary Supplements Market (2018-2034) by Ingredients
9 Europe Liquid Dietary Supplements Market (218-2034)
9.1 Europe Liquid Dietary Supplements Market (2018-2034) by Ingredients
9.1.1 Market Overview
9.1.2 Vitamins and Minerals
9.1.3 Botanical
9.1.4 Proteins and Amino Acids
9.1.5 Others
9.2 Europe Liquid Dietary Supplements Market (2018-2034) by Application
9.2.1 Market Overview
9.2.2 Bone and Joint Health
9.2.3 Heart Health
9.2.4 Immune Health
9.2.5 Sports Nutrition
9.2.6 Weight Loss
9.2.7 Digestive Health
9.2.8 Others
9.3 Europe Liquid Dietary Supplements Market (2018-2034) by Distribution Channel
9.3.1 Market Overview
9.3.2 Hypermarkets/Supermarkets
9.3.3 Health and Beauty Retail Stores
9.3.4 Drug Stores
9.3.5 Online Pharmacies and E-Commerce Sites
9.3.6 Medical
9.4 Europe Liquid Dietary Supplements Market (2018-2034) by Gender
9.4.1 Market Overview
9.4.2 Male
9.4.3 Female
9.5 Europe Liquid Dietary Supplements Market (2018-2034) by Country
9.5.1 United Kingdom
9.5.1.1 United Kingdom Liquid Dietary Supplements Market (2018-2034) by Ingredients
9.5.2 Germany
9.5.2.1 Germany Liquid Dietary Supplements Market (2018-2034) by Ingredients
9.5.3 France
9.5.3.1 France Liquid Dietary Supplements Market (2018-2034) by Ingredients
9.5.4 Italy
9.5.4.1 Italy Liquid Dietary Supplements Market (2018-2034) by Ingredients
9.5.5 Others
10 Asia Pacific Liquid Dietary Supplements Market (218-2034)
10.1 Asia Pacific Liquid Dietary Supplements Market (2018-2034) by Ingredients
10.1.1 Market Overview
10.1.2 Vitamins and Minerals
10.1.3 Botanical
10.1.4 Proteins and Amino Acids
10.1.5 Others
10.2 Asia Pacific Liquid Dietary Supplements Market (2018-2034) by Application
10.2.1 Market Overview
10.2.2 Bone and Joint Health
10.2.3 Heart Health
10.2.4 Immune Health
10.2.5 Sports Nutrition
10.2.6 Weight Loss
10.2.7 Digestive Health
10.2.8 Others
10.3 Asia Pacific Liquid Dietary Supplements Market (2018-2034) by Distribution Channel
10.3.1 Market Overview
10.3.2 Hypermarkets/Supermarkets
10.3.3 Health and Beauty Retail Stores
10.3.4 Drug Stores
10.3.5 Online Pharmacies and E-Commerce Sites
10.3.6 Medical
10.4 Asia Pacific Liquid Dietary Supplements Market (2018-2034) by Gender
10.4.1 Market Overview
10.4.2 Male
10.4.3 Female
10.5 Asia Pacific Liquid Dietary Supplements Market (2018-2034) by Country
10.5.1 China
10.5.1.1 China Liquid Dietary Supplements Market (2018-2034) by Ingredients
10.5.2 Japan
10.5.2.1 Japan Liquid Dietary Supplements Market (2018-2034) by Ingredients
10.5.3 India
10.5.3.1 India Liquid Dietary Supplements Market (2018-2034) by Ingredients
10.5.4 ASEAN
10.5.4.1 ASEAN Liquid Dietary Supplements Market (2018-2034) by Ingredients
10.5.5 Australia
10.5.5.1 Australia Liquid Dietary Supplements Market (2018-2034) by Ingredients
10.5.6 Others
11 Latin America Liquid Dietary Supplements Market (218-2034)
11.1 Latin America Liquid Dietary Supplements Market (2018-2034) by Ingredients
11.1.1 Market Overview
11.1.2 Vitamins and Minerals
11.1.3 Botanical
11.1.4 Proteins and Amino Acids
11.1.5 Others
11.2 Latin America Liquid Dietary Supplements Market (2018-2034) by Application
11.2.1 Market Overview
11.2.2 Bone and Joint Health
11.2.3 Heart Health
11.2.4 Immune Health
11.2.5 Sports Nutrition
11.2.6 Weight Loss
11.2.7 Digestive Health
11.2.8 Others
11.3 Latin America Liquid Dietary Supplements Market (2018-2034) by Distribution Channel
11.3.1 Market Overview
11.3.2 Hypermarkets/Supermarkets
11.3.3 Health and Beauty Retail Stores
11.3.4 Drug Stores
11.3.5 Online Pharmacies and E-Commerce Sites
11.3.6 Medical
11.4 Latin America Liquid Dietary Supplements Market (2018-2034) by Gender
11.4.1 Market Overview
11.4.2 Male
11.4.3 Female
11.5 Latin America Liquid Dietary Supplements Market (2018-2034) by Country
11.5.1 Brazil
11.5.1.1 Brazil Liquid Dietary Supplements Market (2018-2034) by Ingredients
11.5.2 Argentina
11.5.2.1 Argentina Liquid Dietary Supplements Market (2018-2034) by Ingredients
11.5.3 Mexico
11.5.3.1 Mexico Liquid Dietary Supplements Market (2018-2034) by Ingredients
11.5.4 Others
12 Middle East and Africa Liquid Dietary Supplements Market (218-2034)
12.1 Middle East and Africa Liquid Dietary Supplements Market (2018-2034) by Ingredients
12.1.1 Market Overview
12.1.2 Vitamins and Minerals
12.1.3 Botanical
12.1.4 Proteins and Amino Acids
12.1.5 Others
12.2 Middle East and Africa Liquid Dietary Supplements Market (2018-2034) by Application
12.2.1 Market Overview
12.2.2 Bone and Joint Health
12.2.3 Heart Health
12.2.4 Immune Health
12.2.5 Sports Nutrition
12.2.6 Weight Loss
12.2.7 Digestive Health
12.2.8 Others
12.3 Middle East and Africa Liquid Dietary Supplements Market (2018-2034) by Distribution Channel
12.3.1 Market Overview
12.3.2 Hypermarkets/Supermarkets
12.3.3 Health and Beauty Retail Stores
12.3.4 Drug Stores
12.3.5 Online Pharmacies and E-Commerce Sites
12.3.6 Medical
12.4 Middle East and Africa Liquid Dietary Supplements Market (2018-2034) by Gender
12.4.1 Market Overview
12.4.2 Male
12.4.3 Female
12.5 Middle East and Africa Liquid Dietary Supplements Market (2018-2034) by Country
12.5.1 Saudi Arabia
12.5.1.1 Saudi Arabia Liquid Dietary Supplements Market (2018-2034) by Ingredients
12.5.2 United Arab Emirates
12.5.2.1 United Arab Emirates Liquid Dietary Supplements Market (2018-2034) by Ingredients
12.5.3 Nigeria
12.5.3.1 Nigeria Liquid Dietary Supplements Market (2018-2034) by Ingredients
12.5.4 South Africa
12.5.4.1 South Africa Liquid Dietary Supplements Market (2018-2034) by Ingredients
12.5.5 Others
13 Regulatory Framework
13.1 Regulatory Overview
13.2 US FDA
13.3 EU EMA
13.4 INDIA CDSCO
13.5 JAPAN PMDA
13.6 Others
14 Funding and Investment Analysis
14.1 Analysis by Funding Instances
14.2 Analysis by Type of Initiatives
14.3 Analysis by Funding Amount
14.4 Analysis by Leading Players
14.5 Analysis by Leading Investors
14.6 Analysis by Geography
15 Strategic Initiatives
15.1 Analysis by Partnership Instances
15.2 Analysis by Type of Initiatives
15.3 Analysis by Joint Ventures
15.4 Analysis by Leading Players
15.5 Analysis by Geography
16 Supplier Landscape
16.1 Market Share Analysis, By Region (Top 5 Companies)
16.1.1 Market Share Analysis: Global
16.1.2 Market Share Analysis: North America
16.1.3 Market Share Analysis: Europe
16.1.4 Market Share Analysis: Asia Pacific
16.1.5 Market Share Analysis: Others
16.2 Abbott Laboratories Co.
16.2.1 Financial Analysis
16.2.2 Product/Service Portfolio
16.2.3 Demographic Reach and Achievements
16.2.4 Company News and Developments
16.2.5 Certifications
16.3 Herbalife International of America, Inc.
16.3.1 Financial Analysis
16.3.2 Product/Service Portfolio
16.3.3 Demographic Reach and Achievements
16.3.4 Company News and Developments
16.3.5 Certifications
16.4 Koninklijke DSM N.V.
16.4.1 Financial Analysis
16.4.2 Product/Service Portfolio
16.4.3 Demographic Reach and Achievements
16.4.4 Company News and Developments
16.4.5 Certifications
16.5 BASF SE
16.5.1 Financial Analysis
16.5.2 Product/Service Portfolio
16.5.3 Demographic Reach and Achievements
16.5.4 Company News and Developments
16.5.5 Certifications
16.6 GlaxoSmithKline plc
16.6.1 Financial Analysis
16.6.2 Product/Service Portfolio
16.6.3 Demographic Reach and Achievements
16.6.4 Company News and Developments
16.6.5 Certifications
16.7 Amway Corp.
16.7.1 Financial Analysis
16.7.2 Product/Service Portfolio
16.7.3 Demographic Reach and Achievements
16.7.4 Company News and Developments
16.7.5 Certifications
16.8 Others
17 Global Liquid Dietary Supplements Market - Distribution Model (Additional Insight)
17.1 Overview
17.2 Potential Distributors
17.3 Key Parameters for Distribution Partner Assessment
18 Key Opinion Leaders (KOL) Insights (Additional Insight)
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