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Latin America Social Commerce Market Intelligence and Future Growth Dynamics - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - 2025 Update
Market Report I 2025-04-30 I 350 Pages I PayNxt360
According to PayNXT360, social commerce market in Latin America is expected to grow by 20.1% on annual basis to reach US$14,621.4 million in 2025.
The social commerce market in the region experienced robust growth during 2021-2024, achieving a CAGR of 27.0%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 13.8% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 12,177.4 million to approximately USD 27,920.4 million.
This report provides a detailed data-centric analysis of the social commerce sector in Latin America, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the regional and country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.
PayNXT360's research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This title is a bundled offering provides detailed 5 reports (220 tables and 285 charts), covering regional insights along with data centric analysis at regional and country level:
1. Latin America Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
2. Argentina Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
3. Brazil Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
4. Colombia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
5. Mexico Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
Key Insights
The social commerce landscape in Latin America is transforming rapidly due to increased internet access, fintech integration, and social media engagement. Platforms like TikTok and Brazil's Pix system are enhancing in-app shopping and payment convenience, driving adoption and growth, particularly in regions with limited banking access.
E-commerce leaders like Mercado Libre are integrating social features to retain competitiveness by capitalizing on consumer engagement with social media. Influencer marketing also plays a crucial role, leveraging trusted relationships to drive direct sales, with these trends expected to intensify through further investments in partnerships and technology.
Surge in Social Commerce Adoption Across the Region
- Latin America has witnessed a significant increase in social commerce activities. Consumers are increasingly purchasing products directly through social media platforms. For instance, TikTok has partnered with Ticketmaster to enable in-app ticket bookings in Mexico, allowing users to purchase event tickets without leaving the app.
- The rise in internet and smartphone penetration across Latin America has expanded access to social media platforms. Additionally, the convenience of in-app shopping and the integration of payment solutions have made social commerce more accessible.
Integration of Fintech Solutions Enhancing Social Commerce
- The integration of fintech solutions with social commerce platforms is facilitating transactions across the region. For example, Brazil's instant payment system, Pix, introduced in late 2020, has gained substantial popularity due to its free and instant transaction settlements.
- The need to accommodate consumers without traditional banking access has led to innovative payment solutions. The popularity of cash payments in countries like Argentina has prompted businesses to offer cash voucher options for online purchases, bridging the gap between digital platforms and unbanked consumers. The adoption of varied payment methods is expected to continue, making social commerce more inclusive and driving growth in regions with lower banking penetration.
Expansion of E-commerce Platforms into Social Commerce
- E-commerce platforms in Latin America are integrating social commerce features to enhance user engagement. For instance, Mercado Libre, a leading e-commerce platform in the region, has been expanding its services to include social commerce elements, allowing users to interact and purchase products seamlessly.
- The competitive e-commerce landscape in Latin America necessitates innovation. Integrating social commerce features allows platforms to capitalize on the growing time consumers spend on social media, providing a more engaging shopping experience.
- The convergence of e-commerce and social media is expected to strengthen, with platforms like Mercado Libre leading the way in offering integrated shopping experiences, thereby increasing market share.
Growth of Influencer Marketing Driving Social Commerce
- Influencer marketing is playing a pivotal role in driving social commerce in Latin America. Brands collaborate with local influencers to promote products directly through social media, encouraging followers to make purchases via embedded links.
- The high trust consumers place in local influencers, combined with the increasing time spent on social media, makes influencer marketing an effective strategy. This approach leverages established relationships between influencers and their audiences to drive sales.
- As social media usage continues to rise, influencer-driven social commerce is expected to grow, with more brands investing in partnerships to reach targeted demographics effectively.
Competitive Landscape of Social Commerce in Latin America
Latin America's social commerce sector is expanding rapidly, driven by increased internet access, smartphone usage, and platform innovations. Established players like MercadoLibre are integrating advanced social commerce features, while partnerships and regulatory developments, such as TikTok's collaboration with Ticketmaster and Brazil's mandate for Apple on in-app payments, are enhancing competition and accessibility.
Looking ahead, companies are expected to adopt AI and machine learning to improve user experience and operational efficiency, with MercadoLibre already leveraging these technologies to support sellers. Regulatory changes aimed at improving transparency and oversight are reshaping market operations, setting the stage for a more competitive and robust social commerce ecosystem over the next 2-4 years.
Assess the Current State of Social Commerce
- Latin America's social commerce sector has experienced significant growth, driven by increased internet penetration and smartphone usage. Consumers are increasingly engaging in purchasing products directly through social media platforms.
Key Players
- MercadoLibre has solidified its position as a dominant force in the region's e-commerce and fintech sectors. The company has been leveraging its extensive platform to integrate social commerce functionalities, enhancing user engagement and expanding its market reach.
Highlight Recent Partnerships, Mergers, and Acquisitions
- In Mexico, TikTok has expanded its partnership with Ticketmaster, introducing an in-app ticket booking feature that enables users to purchase event tickets directly within the app.
- In Brazil, the Administrative Council for Economic Defense (CADE) has mandated that Apple lift restrictions on payment methods for in-app purchases. This decision aims to foster a more competitive environment in the digital goods and services market.
Anticipate the Evolution of the Competitive Landscape (Next 2-4 Years)
- Companies are expected to increasingly adopt artificial intelligence and machine learning to enhance user experiences and streamline operations. MercadoLibre, for instance, is utilizing AI to offer swift credit to sellers, thereby expanding its market reach.
- Latin American countries are implementing regulatory changes aimed at achieving greater transparency and stronger supervision in securities markets. These changes are reshaping how markets operate, with the goal of enhancing market integrity.
This title is a bundled offering provides detailed 5 reports (220 tables and 285 charts), covering regional insights along with data centric analysis at regional and country level:
1. Latin America Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
2. Argentina Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
3. Brazil Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
4. Colombia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
5. Mexico Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
All the regional and country sections above follow the following table of contents covering 285 charts and 220 tables for countries / regions:
1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer
2. Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Ecommerce - Gross Merchandise Value Trend Analysis, 2021-2030
2.2. Ecommerce - Average Value Per Transaction Trend Analysis, 2021-2030
2.3. Ecommerce - Transaction Volume Trend Analysis, 2021-2030
3. Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Social Commerce - Gross Merchandise Value Trend Analysis, 2021-2030
3.2. Social Commerce - Average Value Per Transaction Trend Analysis, 2021-2030
3.3. Social Commerce - Transaction Volume Trend Analysis, 2021-2030
3.4. Social Commerce Market Share Analysis by Key Players, 2024
4. Social Commerce Industry Market Size and Forecast by Location
4.1. Social Commerce Market Share by Location (%), 2024
4.2. Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2021-2030
4.3. Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2021-2030
5. Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Social Commerce Market Share by Product Categories (%), 2024
5.2. Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2021-2030
5.3. Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2021-2030
5.4. Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2021-2030
5.5. Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2021-2030
5.6. Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2021-2030
5.7. Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2021-2030
5.8. Social Commerce Accommodation - Gross Merchandise Value Trend Analysis, 2021-2030
6. Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Social Commerce Market Share by End Use Segment (%), 2024
6.2. Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030
6.3. Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2021-2030
6.4. Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030
7. Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Social Commerce Market Share by End Use Device (%), 2024
7.2. Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2021-2030
7.3. Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2021-2030
8. Social Commerce Industry Market Size and Forecast by Cities
8.1. Social Commerce Market Share by Cities (%), 2024
8.2. Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
8.3. Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
8.4. Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
9. Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Social Commerce Market Share by Payment Method (%), 2024
9.2. Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.3. Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.4. Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2021-2030
9.5. Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.6. Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2021-2030
9.7. Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2021-2030
9.8. Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2021-2030
10. Social Commerce Industry Market Size and Forecast by Platforms
10.1. Social Commerce Market Share by Platforms Method (%), 2024
10.2. Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value Trend Analysis, 2021-2030
10.3. Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2021-2030
10.4. Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2021-2030
10.5. Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2021-2030
10.6. Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2021-2030
11. Social Commerce Industry Market Size and Forecast by Contents
11.1. Social Commerce Market Share by Contents (%), 2024
11.2. Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2021-2030
11.3. Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2021-2030
11.4. Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2021-2030
11.5. Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2021-2030
11.6. Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2021-2030
12. Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Social Commerce Spend Share by Age Group, 2024
12.2. Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2021-2030
12.3. Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2021-2030
12.4. Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2021-2030
12.5. Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2021-2030
12.6. Social Commerce Share by Income Level, 2024
12.7. Social Commerce Share by Gender, 2024
13. Further Reading
13.1. About PayNXT360
13.2. Related Research
This bundled offering has 220 tables across 5 regional and country reports. All regional and country reports will have the following tables:
Table 1: Ecommerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 2: Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 3: Ecommerce - Transaction Volume (Million), 2021-2030
Table 4: Social Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 5: Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 6: Social Commerce - Transaction Volume (Million), 2021-2030
Table 7: Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2021-2030
Table 8: Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2021-2030
Table 9: Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2021-2030
Table 10: Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2021-2030
Table 11: Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2021-2030
Table 12: Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2021-2030
Table 13: Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2021-2030
Table 14: Social Commerce Travel - Gross Merchandise Value (US$ Million), 2021-2030
Table 15: Social Commerce Accommodation - Gross Merchandise Value (US$ Million), 2021-2030
Table 16: Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 17: Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 18: Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 19: Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2021-2030
Table 20: Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2021-2030
Table 21: Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 22: Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 23: Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 24: Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 25: Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 26: Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2021-2030
Table 27: Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 28: Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2021-2030
Table 29: Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2021-2030
Table 30: Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2021-2030
Table 31: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2021-2030
Table 32: Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 33: Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2021-2030
Table 34: Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2021-2030
Table 35: Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2021-2030
Table 36: Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Table 37: Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Table 38: Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2021-2030
Table 39: Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2021-2030
Table 40: Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2021-2030
Table 41: Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 42: Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 43: Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 44: Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
This bundled offering has 285 figures across 5 regional and country reports. All regional and country reports will have the following figures:
Figure 1: PayNXT360's Methodology Framework
Figure 2: Ecommerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 3: Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 4: Ecommerce - Transaction Volume (Million), 2021-2030
Figure 5: Social Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 6: Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 7: Social Commerce - Transaction Volume (Million), 2021-2030
Figure 8: Social Commerce - Market Share Analysis by Key Players (%), 2024
Figure 9: Social Commerce Market Share by Location (%), 2024
Figure 10: Social Commerce by Cross-border - Gross Merchandise Value (US$ Million), 2021-2030
Figure 11: Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2021-2030
Figure 12: Social Commerce Market Share by Product Categories (%), 2024
Figure 13: Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2021-2030
Figure 14: Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2021-2030
Figure 15: Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2021-2030
Figure 16: Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2021-2030
Figure 17: Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2021-2030
Figure 18: Social Commerce Travel - Gross Merchandise Value (US$ Million), 2021-2030
Figure 19: Social Commerce Accommodation - Gross Merchandise Value (US$ Million), 2021-2030
Figure 20: Social Commerce Market Share by End Use Segment (%), 2024
Figure 21: Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 22: Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 23: Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 24: Social Commerce Market Share by End Use Device (%), 2024
Figure 25: Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2021-2030
Figure 26: Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2021-2030
Figure 27: Social Commerce Market Share by Cities (%), 2024
Figure 28: Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 29: Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 30: Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 31: Social Commerce Market Share by Payment Method (%), 2024
Figure 32: Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 33: Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 34: Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2021-2030
Figure 35: Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 36: Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2021-2030
Figure 37: Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 38: Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2021-2030
Figure 39: Social Commerce Market Share by Platforms Method (%), 2024
Figure 40: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2021-2030
Figure 41: Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 42: Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2021-2030
Figure 43: Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2021-2030
Figure 44: Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2021-2030
Figure 45: Social Commerce Market Share by Contents (%), 2024
Figure 46: Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 47: Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 48: Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2021-2030
Figure 49: Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 50: Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2021-2030
Figure 51: Social Commerce Share by Age Group (%), 2024
Figure 52: Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 53: Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 54: Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 55: Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 56: Social Commerce Share by Income Level (%), 2024
Figure 57: Social Commerce Share by Gender (%), 2024
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