Latin America Makeup Market Report and Forecast 2025-2034
Market Report I 2025-05-29 I 133 Pages I EMR Inc.
The Latin America makeup market size was valued at USD 3.41 Billion in 2024. The market is further projected to grow at a CAGR of 5.50% between 2025 and 2034, reaching a value of USD 5.82 Billion by 2034.
The market is growing due to the rising demand for multifunctional cosmetic products and increasing consumer awareness of the benefits of vegan and naturally sourced ingredients. Additionally, the focus of market players in the market is on various factors such as the region's historically young population profile, which is beginning to transition to mid-age, the increased purchasing power, and high need for makeup by this target. The continued shift of women into the workforce and the growing popularity of using makeup products of vivid tones and inclusive shade ranges among Brazilians are also driving the Latin America makeup market growth.
Latin Americans' growing popularity of vitamin-enriched nail care products and facial foundations to get added self-care is also contributing to the market growth. The market is also witnessing a growing number of men consumers using cosmetics made of naturally sourced ingredients and the growing popularity of beauty fashion shows.
Furthermore, social media influencers are playing a significant role in raising brand credibility and generating trial for new products, and digital tools where consumers can try makeup products safely and try out different looks are increasing the Latin America makeup market share. Moreover, the increasing adoption of e-commerce has led to a surge in online sales of cosmetics and personal care products.
The demand for powder, gel, and lotion-based products is driven by the need for a matte finish, lightweight, natural finish, and ease of application. In-Cosmetics Latin America, a leading trade show for the personal care industry, showcased several new powder products in 2018, including a neck and decollete lotion featuring Megassane, a skin tone highlighter and Neurophroline, an overall skin stress control. In addition, Beraca presented Tucuma butter, a natural, efficient alternative to silicones in skin care formulations, demonstrating the growing demand for organic ingredients in lotion-based products.
Market Segmentation
Latin America Makeup Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Powders
- Gels
- Lotions
- Others
Market Breakup by Application Area
- Face
- Lips
- Eyes
- Nails
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online
- Others
Market Breakup by Country
- Brazil
- Mexico
- Argentina
- Others
Competitive Landscape
Market players are focused on providing premium quality of makeup for all age and demographics to stay ahead in the competition.
- L'Oreal S.A.
- Shiseido Co. Ltd.
- Estee Lauder Companies Inc.
- HB USA Holdings, Inc.
- Chanel Limited
- Natura &Co.
- Mary Kay Inc.
- Oriflame Cosmetics SA
- Revlon, Inc.
- Groupe Clarins
- Others
1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Countries
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Global Makeup Market Overview
5.1 Key Industry Highlights
5.2 Global Makeup Historical Market (2018-2024)
5.3 Global Makeup Market Forecast (2025-2034)
5.4 Global Makeup Market Share by Region
5.4.1 North America
5.4.2 Europe
5.4.3 Asia Pacific
5.4.4 Latin America
5.4.5 Middle East and Africa
6 Latin America Makeup Market Overview
6.1 Key Industry Highlights
6.2 Latin America Makeup Historical Market (2018-2024)
6.3 Latin America Makeup Market Forecast (2025-2034)
7 Latin America Makeup Market by Product
7.1 Powders
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 Gels
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
7.3 Lotions
7.3.1 Historical Trend (2018-2024)
7.3.2 Forecast Trend (2025-2034)
7.4 Others
8 Latin America Makeup Market by Application Area
8.1 Face
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 Lips
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
8.3 Eyes
8.3.1 Historical Trend (2018-2024)
8.3.2 Forecast Trend (2025-2034)
8.4 Nails
8.4.1 Historical Trend (2018-2024)
8.4.2 Forecast Trend (2025-2034)
9 Latin America Makeup Market by Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Historical Trend (2018-2024)
9.1.2 Forecast Trend (2025-2034)
9.2 Convenience Stores
9.2.1 Historical Trend (2018-2024)
9.2.2 Forecast Trend (2025-2034)
9.3 Specialty Stores
9.3.1 Historical Trend (2018-2024)
9.3.2 Forecast Trend (2025-2034)
9.4 Online
9.4.1 Historical Trend (2018-2024)
9.4.2 Forecast Trend (2025-2034)
9.5 Others
10 Latin America Makeup Market by Country
10.1 Brazil
10.1.1 Historical Trend (2018-2024)
10.1.2 Forecast Trend (2025-2034)
10.2 Mexico
10.2.1 Historical Trend (2018-2024)
10.2.2 Forecast Trend (2025-2034)
10.3 Argentina
10.3.1 Historical Trend (2018-2024)
10.3.2 Forecast Trend (2025-2034)
10.4 Others
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter's Five Forces Analysis
11.2.1 Supplier's Power
11.2.2 Buyer's Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators of Demand
11.4 Key Indicators of Price
12 Value Chain Analysis
13 Trade Data Analysis (HS Code - 334)
13.1 Major Importing Countries
13.1.1 By Volume
13.1.2 By Value
13.2 Major Exporting Countries
13.2.1 By Volume
13.2.2 By Value
14 Competitive Landscape
14.1 Supplier Selection
14.2 Key Global Players
14.3 Key Regional Players
14.4 Key Player Strategies
14.5 Company Profiles
14.5.1 L'Oreal S.A.
14.5.1.1 Company Overview
14.5.1.2 Product Portfolio
14.5.1.3 Demographic Reach and Achievements
14.5.1.4 Certifications
14.5.2 Shiseido Co. Ltd.
14.5.2.1 Company Overview
14.5.2.2 Product Portfolio
14.5.2.3 Demographic Reach and Achievements
14.5.2.4 Certifications
14.5.3 Estee Lauder Companies Inc.
14.5.3.1 Company Overview
14.5.3.2 Product Portfolio
14.5.3.3 Demographic Reach and Achievements
14.5.3.4 Certifications
14.5.4 HB USA Holdings, Inc.
14.5.4.1 Company Overview
14.5.4.2 Product Portfolio
14.5.4.3 Demographic Reach and Achievements
14.5.4.4 Certifications
14.5.5 Chanel Limited
14.5.5.1 Company Overview
14.5.5.2 Product Portfolio
14.5.5.3 Demographic Reach and Achievements
14.5.5.4 Certifications
14.5.6 Natura &Co.
14.5.6.1 Company Overview
14.5.6.2 Product Portfolio
14.5.6.3 Demographic Reach and Achievements
14.5.6.4 Certifications
14.5.7 Mary Kay Inc.
14.5.7.1 Company Overview
14.5.7.2 Product Portfolio
14.5.7.3 Demographic Reach and Achievements
14.5.7.4 Certifications
14.5.8 Oriflame Cosmetics SA
14.5.8.1 Company Overview
14.5.8.2 Product Portfolio
14.5.8.3 Demographic Reach and Achievements
14.5.8.4 Certifications
14.5.9 Revlon, Inc.
14.5.9.1 Company Overview
14.5.9.2 Product Portfolio
14.5.9.3 Demographic Reach and Achievements
14.5.9.4 Certifications
14.5.10 Groupe Clarins
14.5.10.1 Company Overview
14.5.10.2 Product Portfolio
14.5.10.3 Demographic Reach and Achievements
14.5.10.4 Certifications
14.5.11 Others
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