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Report
Latin America Laundry Detergents Market Report and Forecast 2024-2032
Market Report I 2023-12-21 I 205 Pages I EMR Inc.
Latin America Laundry Detergents Market Report and Forecast 2024-2032
Market Outlook
According to the report by Expert Market Research (EMR), the Latin America laundry detergents market grew substantially in 2023. Aided by the rising focus on hygiene, the evolving retail landscape, and increased product penetration in the region, the market is projected to further grow at a CAGR of 4.3% between 2024 and 2032.
Laundry detergents are essential household products utilised to clean textiles. They play a critical role in effectively removing stains and dirt while maintaining the fabric's quality. These detergents are available in various forms, including powder, liquid, pods, and bars, catering to the diverse preferences of the Latin American populace.
A primary driver propelling the Latin America laundry detergents market demand is the heightened focus on cleanliness and hygiene. With increasing awareness about health and the significance of sanitation, especially amidst global health concerns, consumers are more attentive to their washing routines. This has significantly augmented the demand for high-quality laundry detergents that promise germ protection and thorough cleansing.
Moreover, the burgeoning retail sector in Latin America, particularly the proliferation of supermarkets and hypermarkets, has eased the accessibility and availability of a broad spectrum of laundry detergents. As per the Latin America laundry detergents market analysis, brands are offered a wider shelf space, allowing them to showcase innovative products, eco-friendly variants, and bulk-sized packages, further enticing consumers.
The rising urbanisation in the region, coupled with increasing disposable incomes, has enabled consumers to opt for premium and specialised laundry detergents. Market players are tapping into this trend by introducing formulations tailored for specific fabrics, colours, and washing machine types and contributing to the Latin America laundry detergents market growth. There's a discernible shift towards eco-friendly detergents, primarily driven by an informed consumer base that's gravitating towards sustainable products that minimise environmental impact.
Innovative marketing strategies also bolster the market in Latin America. Brands are engaging consumers through compelling advertising campaigns, and promotions, and leveraging the digital space, especially social media platforms, to influence purchasing decisions and build brand loyalty which further increases the value of the Latin America laundry detergents market size.
Another noteworthy trend shaping the market dynamics is the growing preference for liquid detergents. These are perceived as more effective, easier to dose, and less messy than traditional powder detergents.
Market Segmentation
The market can be divided based on form, type, application, and country.
Market Breakup by Form
- Enzymatic
- Non-Enzymatic
Market Breakup by Type
- Powder
- Liquid
Market Breakup by Application
- Household
- Industrial and Institutional
Market Breakup by Country
- Brazil
- Argentina
- Colombia
- Mexico
- Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Latin America laundry detergents market. Some of the major players explored in the report by Expert Market Research are as follows:
- The Procter & Gamble Company
- Henkel AG & Company, KGaA
- Church & Dwight Co., Inc
- S. C. Johnson & Son, Inc.
- Unilever
- RSPL
- Kao Corporation
- Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Asia Pacific
7 Opportunities and Challenges in the Market
8 Global Laundry Detergents Market Analysis
8.1 Key Industry Highlights
8.2 Global Laundry Detergents Historical Market (2018-2023)
8.3 Global Laundry Detergents Market Forecast (2024-2032)
8.4 Global Laundry Detergents Consumption by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Latin America Laundry Detergents Market Analysis
9.1 Key Industry Highlights
9.2 Latin America Laundry Detergents Historical Market (2018-2023)
9.3 Latin America Laundry Detergents Market Forecast (2024-2032)
9.4 Latin America Laundry Detergents Market by Type
9.4.1 Enzymatic
9.4.1.1 Historical Trend (2018-2023)
9.4.1.2 Forecast Trend (2024-2032)
9.4.2 Non-Enzymatic
9.4.2.1 Historical Trend (2018-2023)
9.4.2.2 Forecast Trend (2024-2032)
9.5 Latin America Laundry Detergents Market by Form
9.5.1 Powder
9.5.1.1 Historical Trend (2018-2023)
9.5.1.2 Forecast Trend (2024-2032)
9.5.2 Liquid
9.5.2.1 Historical Trend (2018-2023)
9.5.2.2 Forecast Trend (2024-2032)
9.6 Latin America Laundry Detergents Market by Application
9.6.1 Household
9.6.1.1 Historical Trend (2018-2023)
9.6.1.2 Forecast Trend (2024-2032)
9.6.2 Industrial and Institutional
9.6.2.1 Historical Trend (2018-2023)
9.6.2.2 Forecast Trend (2024-2032)
9.7 Latin America Laundry Detergents Market by Country
9.7.1 Brazil
9.7.2 Argentina
9.7.3 Colombia
9.7.4 Mexico
9.7.5 Others
10 Regional Analysis
10.1 Brazil
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Argentina
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Colombia
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Mexico
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter's Five Forces Analysis
11.2.1 Supplier's Power
11.2.2 Buyer's Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Trade Data Analysis (HS Code-3402)
12.1 Major Importing Countries
12.1.1 By Value
12.1.2 By Volume
12.2 Major Exporting Countries
12.2.1 By Value
12.2.2 By Volume
13 Price Analysis
14 Value Chain Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 The Procter & Gamble Company
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Henkel AG & Company, KGaA
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Church & Dwight Co., Inc
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 S. C. Johnson & Son, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Unilever Plc
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 RSPL
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Kao Corporation
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Others
16 Consumer Analysis
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Latin America Laundry Detergents Market: Key Industry Highlights, 2018 and 2032
2. Latin America Laundry Detergents Historical Market: Breakup by Type (USD Million), 2018-2023
3. Latin America Laundry Detergents Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Latin America Laundry Detergents Historical Market: Breakup by Form (USD Million), 2018-2023
5. Latin America Laundry Detergents Market Forecast: Breakup by Form (USD Million), 2024-2032
6. Latin America Laundry Detergents Historical Market: Breakup by Application (USD Million), 2018-2023
7. Latin America Laundry Detergents Market Forecast: Breakup by Application (USD Million), 2024-2032
8. Latin America Laundry Detergents Historical Market: Breakup by Country (USD Million), 2018-2023
9. Latin America Laundry Detergents Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Major Exporting Countries by Value
11. Major Importing Countries by Value
12. Major Exporting Countries by Volume
13. Major Importing Countries by Volume
14. Latin America Laundry Detergents Market Structure
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