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Report
KSA OOH And DOOH - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
Market Report I 2026-01-16 I 100 Pages I Mordor Intelligence
KSA OOH And DOOH Market Analysis
The Saudi Arabia out-of-home advertising market is expected to grow from USD 0.96 billion in 2025 to USD 1.06 billion in 2026 and is forecast to reach USD 1.7 billion by 2031 at 9.98% CAGR over 2026-2031. Vision 2030's infrastructure build-out, from NEOM and The Line to the Riyadh Metro, is reshaping inventory supply while 5G roll-outs enable real-time programmatic bidding across thousands of screens. Digital formats already command a 54.73% slice of the Saudi Arabia out-of-home advertising market, and programmatic DOOH is advancing at 12.22% CAGR as advertisers pivot to AI-driven audience analytics and creative optimization. Transportation corridors capture 31.83% of spend thanks to 2,688 metro carriage screens and expanding airport networks, while retail environments retain the largest end-user budget share at 28.92%. Competitive intensity is moderate, with Al Arabia's SAR 10 billion alliance with SCAI signaling scope for further consolidation and technology-led differentiation.
KSA OOH And DOOH Market Trends and Insights
Ongoing Shift Toward Digital Advertising
Artificial-intelligence partnerships are accelerating the Saudi Arabia out-of-home advertising market's transition from static boards to intelligent, data-rich networks. Sky and Saudi Media rolled out an AI AdTech suite in January 2025 that segments audiences in real time and adapts creatives accordingly. A 2024 Panda-SCAI-Faden initiative deployed smart in-store screens capable of facial analytics and SKU-level content triggers. JCDecaux layered Qloo's cultural-intelligence engine onto its inventory and logged a ten-fold ROI jump via geospatial targeting. Privacy safeguards under the PDPL bolster advertiser confidence, ensuring compliant first-party data use. Collectively, these moves deepen programmatic demand and lift the digital slice of the Saudi Arabia out-of-home advertising market.
Growing Development of Public Transport Networks
The Riyadh Metro's 2,688 high-definition screens illustrate how transit upgrades unlock premium impressions in captive-audience contexts. King Khalid International Airport, now under Al Arabia's exclusive ad contract, adds concourse LEDs and baggage-claim wraps that yield above-average dwell times. Highway operator SASCO is integrating DOOH-ready EV chargers that convert wait time into brand-engagement minutes. A USD 1.2 billion tower deal between PIF and stc in 2024 improves connectivity for in-vehicle and roadside assets. Predictable travel patterns allow time-of-day and route-based creatives, reinforcing transportation's 31.83% share of the Saudi Arabia out-of-home advertising market.
Measurement and Attribution Complexity
Advertisers still lack a single, uniform yardstick for impressions, undermining budget shifts from online display to Saudi Arabia out-of-home advertising market formats. Place Exchange's PerView taps 100 billion monthly mobile signals for deterministic exposure metrics, yet uptake remains uneven. Veridooh now verifies programmatic DOOH buys, but buyers want cross-network comparability to mirror IAB digital standards. Multilingual creatives add layers: performance for Arabic-only versus bilingual loops requires separate baselines. LUMOS Intelligence fuses geotagging and mobility datasets yet charges a premium that mid-tier vendors cannot absorb. Compliance with PDPL further narrows data inputs, diluting attribution granularity and restraining full-funnel measurement.
Other drivers and restraints analyzed in the detailed report include:
Vision 2030 Smart-City Mega Projects Accelerating DOOHExpansion of 5G and Fiber Enabling Programmatic DOOHHigh Capex and Maintenance Costs in Harsh Climate
For complete list of drivers and restraints, kindly check the Table Of Contents.
Segment Analysis
Digital formats seized 54.12% of the Saudi Arabia out-of-home advertising market share in 2025, underpinned by Vision 2030's digitization ethos. Within digital, programmatic is racing ahead at 12.05% CAGR as advertisers embrace AI-led creative swaps and bid-level geo-decisioning powered by 5G backbones. Static billboards persist in cost-sensitive suburban pockets but relinquish city-center dominance where screen density, data triggers, and performance analytics tip ROI in favor of digital.
Programmatic vendors court agencies with unified dashboards offering audience packages bundled by demographic, time band, and location. Al Arabia and SCAI's ten-year pact will shift 100% of Riyadh's city furniture to digital, an action that alone can lift the Saudi Arabia out-of-home advertising market size by USD 180 million between 2025 and 2030. As PDPL-compliant data pipes mature, digital impressions become as addressable as mobile display, sustaining the segment's premium CPMs.
The Saudi Arabia OOH and DOOH Market Report is Segmented by Type (Static (Traditional) OOH and Digital OOH (LED Screens)), Application (Billboard, Transportation (Transit), Street Furniture, and Other Place-Based Media), End User (Automotive, Retail and Consumer Goods, Healthcare, BFSI, and Other End Users). The Market Forecasts are Provided in Terms of Value (USD).
List of Companies Covered in this Report:
Arabian Contracting Services Co. (AlArabia) JCDecaux SE Saudi Signs Media Co. Alan Media and Advertising Co. Alliance Media Holdings (Pty) Ltd Daktronics, Inc. Advertising Ways Company Ltd. Faden Media Advertising Agency Rotana Media Services (RMS) Hills Advertising LLC Clear Channel Outdoor Holdings, Inc. Lamar Advertising Company OUTFRONT Media Inc. Stroer SE and Co. KGaA Broadsign International, Ltd. Samsung Electronics Co., Ltd. (Display Division) LG Electronics Inc. (B2B Signage) Ocean Outdoor Limited Focus Media Information Technology Co., Ltd. Global Media Group Services Ltd.
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET LANDSCAPE
4.1 Market Overview
4.2 Market Drivers
4.2.1 Ongoing Shift Toward Digital Advertising
4.2.2 Growing Development of Public Transport Networks
4.2.3 Vision 2030 Smart-City Mega Projects Accelerating DOOH
4.2.4 Expansion of 5G and Fiber Enabling Programmatic DOOH
4.2.5 AI-Driven Audience Analytics Boosting Campaign ROI
4.2.6 Rise of EV-Charging Hubs as New DOOH Inventory
4.3 Market Restraints
4.3.1 Measurement and Attribution Complexity
4.3.2 High Capex and Maintenance Costs in Harsh Climate
4.3.3 Stringent Permit and Content Regulations
4.3.4 Extreme-Heat Hardware Degradation Risk
4.4 Industry Value Chain Analysis
4.5 Regulatory Landscape
4.6 Impact of Macroeconomic Factors
4.7 Technological Outlook
4.8 Porter's Five Forces Analysis
4.8.1 Bargaining Power of Suppliers
4.8.2 Bargaining Power of Consumers
4.8.3 Threat of New Entrants
4.8.4 Competitive Rivalry
4.8.5 Threat of Substitutes
4.9 Industry Ecosystem Analysis
4.10 Key Technological Innovations
4.10.1 Innovations to Assess Audience Measurement and Analytics
4.10.2 Indication on Available Units (Spaces) in the Country
4.10.3 Likeliness of Audience Engagement via Online Channels
4.10.4 Use of Digital Signage Screens for Advertisement
4.11 Key Case Studies of OOH and DOOH Advertisement Campaigns
4.12 Overall Positioning of OOH and DOOH vs Other Ad Formats
5 MARKET SIZE AND GROWTH FORECASTS (VALUE)
5.1 By Type
5.1.1 Static (Traditional) OOH
5.1.2 Digital OOH (LED Screens)
5.1.2.1 Programmatic OOH
5.1.2.2 Others
5.2 By Application
5.2.1 Billboard
5.2.2 Transportation (Transit)
5.2.2.1 Airports
5.2.2.2 Others (Buses, etc.)
5.2.3 Street Furniture
5.2.4 Other Place-based Media
5.3 By End User
5.3.1 Automotive
5.3.2 Retail and Consumer Goods
5.3.3 Healthcare
5.3.4 BFSI
5.3.5 Other End Users
6 COMPETITIVE LANDSCAPE
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
6.4.1 Arabian Contracting Services Co. (AlArabia)
6.4.2 JCDecaux SE
6.4.3 Saudi Signs Media Co.
6.4.4 Alan Media and Advertising Co.
6.4.5 Alliance Media Holdings (Pty) Ltd
6.4.6 Daktronics, Inc.
6.4.7 Advertising Ways Company Ltd.
6.4.8 Faden Media Advertising Agency
6.4.9 Rotana Media Services (RMS)
6.4.10 Hills Advertising LLC
6.4.11 Clear Channel Outdoor Holdings, Inc.
6.4.12 Lamar Advertising Company
6.4.13 OUTFRONT Media Inc.
6.4.14 Stroer SE and Co. KGaA
6.4.15 Broadsign International, Ltd.
6.4.16 Samsung Electronics Co., Ltd. (Display Division)
6.4.17 LG Electronics Inc. (B2B Signage)
6.4.18 Ocean Outdoor Limited
6.4.19 Focus Media Information Technology Co., Ltd.
6.4.20 Global Media Group Services Ltd.
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