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Report
Kenya Biscuits Market Research Report Forecast to 2030
Market Report I 2023-09-20 I 84 Pages I Market Research Future
Kenya Biscuits Market Research Report Forecast to 2030
Market Overview
The Kenya biscuits market is a growing industry that has been witnessing significant growth in recent years. The demand for biscuits in Kenya is primarily driven by factors such as population growth, urbanization, changing consumer preferences, and increasing disposable income. The market is highly competitive, with numerous local and international players vying for a share of the market.
The COVID-19 pandemic has also impacted the market, leading to changes in production, supply chain, pricing, and consumer behavior. However, the market is expected to continue growing, driven by factors such as increasing population and urbanization, changing consumer preferences, and the introduction of new and innovative products. The market presents an opportunity for both local and international players to tap into the growing demand for biscuits in Kenya.
The Kenya Biscuits market was valued at USD 766.21 million in 2021 and expected to reach USD 1,204.01 million by 2030, registering a CAGR of 5.21% over the forecast duration 2022-2030.
The Kenya biscuits market is a rapidly growing industry that has been witnessing significant growth in recent years. The demand for biscuits in Kenya is primarily driven by factors such as population growth, urbanization, changing consumer preferences, and increasing disposable income.
Biscuits are one of the most popular snacks in Kenya, consumed by people of all ages and social classes. They are available in various forms, including cookies, crackers, cream biscuits, and savory biscuits, among others. The market is highly competitive, with numerous local and international players vying for a share of the market.
Market Segmentation
The market is segmented by type, claim, nature, flavor, flour, and distribution channel. The type segment is further divided into seasonal, sandwich/cream, crackers, cookies, healthy, and others. The claim segment is divided into standard and multi-claim. The nature segment is divided into organic and conventional. The flavor segment is divided into sweet, salty, and savory, while the flour segment is divided into all-purpose flour, whole wheat flour, white whole wheat flour, oats, and others. The distribution channel segment is divided into supermarkets & hypermarkets, convenience stores, specialty stores, online, and others.
Major Players
The key market players in the Kenya biscuits market are Mondelez International Inc., Nyanza Biscuits Limited, Manji Food Industries Limited, Kenafric, Britannia Industries, Golden Biscuits Limited, Nesfood Industries, Premier Cookies Limited, Sunveat Foods Ltd, Malbros Africa.
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TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 10
1.1 KENYA BISCUITS MARKET, BY TYPE 12
1.2 KENYA BISCUITS MARKET, BY CLAIM 13
1.3 KENYA BISCUITS MARKET, BY NATURE 14
1.4 KENYA BISCUITS MARKET, BY FLAVOUR 15
1.5 KENYA BISCUITS MARKET, BY FLOUR 16
1.6 KENYA BISCUITS MARKET, BY DISTRIBUTION CHANNEL 17
2 MARKET INTRODUCTION 18
2.1 DEFINITION 18
2.2 SCOPE OF THE STUDY 18
2.3 MARKET STRUCTURE 19
2.4 KEY BUYING CRITERIA 20
3 RESEARCH METHODOLOGY 21
3.1 RESEARCH PROCESS 21
3.2 PRIMARY RESEARCH 22
3.3 SECONDARY RESEARCH 23
3.4 MARKET SIZE ESTIMATION 23
3.5 TOP DOWN & BOTTOM-UP APPROACH 24
3.6 FORECAST MODEL 25
3.7 LIST OF ASSUMPTIONS 26
4 MARKET DYNAMICS 27
4.1 INTRODUCTION 27
4.2 DRIVERS 28
4.2.1 INCREASING POPULATION AND URBANIZATION IN KENYA 28
4.2.2 BUSY LIFESTYLES AND ON-THE-GO SNACKING 28
4.2.3 DRIVERS IMPACT ANALYSIS 29
4.3 RESTRAINTS 29
4.3.1 FLUCTUATING PRICES OF RAW MATERIALS 29
4.3.2 STRINGENT GOVERNMENT REGULATIONS AND POLICIES REGARDING FOOD SAFETY AND LABELING 30
4.3.3 RESTRAINTS IMPACT ANALYSIS 30
4.4 OPPORTUNITIES 31
4.4.1 GROWING DEMAND FOR HEALTHIER AND MORE NATURAL SNACKS 31
4.5 IMPACT OF COVID-19 ON GLOBAL ECONOMY 31
4.6 IMPACT OF COVID-19 ON THE KENYA BISCUITS MARKET 32
4.6.1 IMPACT ON PRODUCTION 32
4.6.2 IMPACT ON SUPPLY CHAIN 32
4.6.3 IMPACT ON PRICING 33
4.6.4 IMPACT ON CONSUMER BEHAVIOUR 33
4.6.5 IMPACT ON ONLINE V/S STORE-BASED SALES 33
4.6.6 OTHERS IMPACT 33
4.7 TOP FIVE TRENDING BISCUITS CHOICE AMONG CONSUMERS 34
4.7.1 INCREASING FOCUS ON HEALTH AND WELLNESS 34
4.7.2 TRENDS TOWARDS SNACKING ON THE GO 34
4.7.3 PRIORTISING CONVENIENCE 34
4.7.4 BRAND LOYALTY 35
4.7.5 LOCAL AND TRADITIONAL FLAVORS 35
4.8 IMPLICATION OF THE RETAIL INDUSTRY ON KENYA BISCUITS MARKET 36
5 MARKET FACTOR ANALYSIS 37
5.1 SUPPLY/VALUE CHAIN ANALYSIS 37
5.1.1 RAW MATERIAL SOURCING 37
5.1.2 PRODUCTION 38
5.1.3 PACKAGING 38
5.1.4 MARKETING & DISTRIBUTION 38
5.2 PORTER'S FIVE FORCES MODEL 39
5.2.1 THREAT OF NEW ENTRANTS 39
5.2.2 BARGAINING POWER OF SUPPLIERS 39
5.2.3 BARGAINING POWER OF BUYERS 40
5.2.4 THREAT OF SUBSTITUTES 40
5.2.5 INTENSITY OF RIVALRY 40
6 KENYA BISCUITS MARKET, BY TYPE 41
6.1 OVERVIEW 41
6.2 KENYA BISCUITS MARKET SIZE, MARKET ESTIMATES & FORECAST BY TYPE, 2018-2030 42
6.2.1 KENYA BISCUITS MARKET SIZE: MARKET ESTIMATES & FORECAST BY TYPE, 2018-2030 43
7 KENYA BISCUITS MARKET, BY CLAIM 44
7.1 OVERVIEW 44
7.2 KENYA BISCUITS MARKET SIZE, MARKET ESTIMATES & FORECAST BY CLAIM, 2018-2030 45
7.2.1 KENYA BISCUITS MARKET SIZE: MARKET ESTIMATES & FORECAST BY CLAIM, 2018-2030 45
8 KENYA BISCUITS MARKET, BY NATURE 47
8.1 OVERVIEW 47
8.2 KENYA BISCUITS MARKET SIZE, MARKET ESTIMATES & FORECAST BY NATURE, 2018-2030 48
8.2.1 KENYA BISCUITS MARKET SIZE: MARKET ESTIMATES & FORECAST BY NATURE, 2018-2030 48
9 KENYA BISCUITS MARKET, BY FLAVOUR 49
9.1 OVERVIEW 49
9.2 KENYA BISCUITS MARKET SIZE, MARKET ESTIMATES & FORECAST BY FLAVOUR, 2018-2030 50
9.2.1 KENYA BISCUITS MARKET SIZE: MARKET ESTIMATES & FORECAST BY FLAVOUR, 2018-2030 50
10 KENYA BISCUITS MARKET, BY FLOUR 51
10.1 OVERVIEW 51
10.2 KENYA BISCUITS MARKET SIZE, MARKET ESTIMATES & FORECAST BY FLOUR, 2018-2030 52
10.2.1 KENYA BISCUITS MARKET SIZE: MARKET ESTIMATES & FORECAST BY FLOUR, 2018-2030 52
11 KENYA BISCUITS MARKET, BY DISTRIBUTION CHANNEL 54
11.1 OVERVIEW 54
11.2 KENYA BISCUITS MARKET SIZE, MARKET ESTIMATES & FORECAST BY DISTRIBUTION CHANNEL, 2018-2030 56
11.2.1 KENYA BISCUITS MARKET SIZE: MARKET ESTIMATES & FORECAST BY DISTRIBUTION CHANNEL, 2018-2030 56
12 COMPETITIVE LANDSCAPE 57
12.1 COMPETITIVE OVERVIEW 57
12.2 COMPETITIVE BENCHMARKING 57
12.3 MAJOR PLAYERS IN THE KENYA BISCUITS MARKET: MARKET SHARE 2022 58
12.4 MAJOR PLAYERS IN THE KENYA BISCUITS MARKET 58
12.5 LEADING PLAYERS IN TERMS OF THE NUMBER OF DEVELOPMENTS IN THE KENYA BISCUITS MARKET 59
12.6 KEY DEVELOPMENTS & GROWTH STRATEGIES 59
12.6.1 PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL 59
12.6.2 ACQUISITIONS 60
13 COMPANY PROFILES 61
13.1 MONDELEZ INTERNATIONAL INC. 61
13.1.1 COMPANY OVERVIEW 61
13.1.2 FINANCIAL OVERVIEW 62
13.1.3 PRODUCTS OFFERED 62
13.1.4 KEY DEVELOPMENTS 63
13.1.5 SWOT ANALYSIS 63
13.1.6 KEY STRATEGIES 63
13.2 NYANZA BISCUITS LIMITED 64
13.2.1 COMPANY OVERVIEW 64
13.2.2 FINANCIAL OVERVIEW 64
13.2.3 PRODUCTS OFFERED 64
13.2.4 KEY DEVELOPMENTS 64
13.2.5 SWOT ANALYSIS 65
13.2.6 KEY STRATEGIES 65
13.3 MANJI FOOD INDUSTRIES LIMITED 66
13.3.1 COMPANY OVERVIEW 66
13.3.2 FINANCIAL OVERVIEW 66
13.3.3 PRODUCTS OFFERED 66
13.3.4 KEY DEVELOPMENTS 66
13.3.5 SWOT ANALYSIS 67
13.3.6 KEY STRATEGIES 67
13.4 KENAFRIC 68
13.4.1 COMPANY OVERVIEW 68
13.4.2 FINANCIAL OVERVIEW 68
13.4.3 PRODUCTS/SERVICES OFFERED 68
13.4.4 KEY DEVELOPMENTS 68
13.4.5 SWOT ANALYSIS 69
13.4.6 KEY STRATEGIES 69
13.5 BRITANNIA INDUSTRIES 70
13.5.1 COMPANY OVERVIEW 70
13.5.2 FINANCIAL OVERVIEW 70
13.5.3 PRODUCTS/SERVICES OFFERED 71
13.5.4 KEY DEVELOPMENTS 71
13.5.5 SWOT ANALYSIS 72
13.5.6 KEY STRATEGIES 72
13.6 GOLDEN BISCUITS LIMITED 73
13.6.1 COMPANY OVERVIEW 73
13.6.2 FINANCIAL OVERVIEW 73
13.6.3 PRODUCTS/SERVICES OFFERED 73
13.6.4 KEY DEVELOPMENTS 73
13.6.5 SWOT ANALYSIS 74
13.6.6 KEY STRATEGIES 74
13.7 NESFOOD INDUSTRIES 75
13.7.1 COMPANY OVERVIEW 75
13.7.2 FINANCIAL OVERVIEW 75
13.7.3 PRODUCTS/SERVICES OFFERED 75
13.7.4 KEY DEVELOPMENTS 75
13.7.5 SWOT ANALYSIS 76
13.7.6 KEY STRATEGIES 76
13.8 PREMIER COOKIES LIMITED 77
13.8.1 COMPANY OVERVIEW 77
13.8.2 FINANCIAL OVERVIEW 77
13.8.3 PRODUCTS/SERVICES OFFERED 77
13.8.4 KEY DEVELOPMENTS 77
13.8.5 SWOT ANALYSIS 78
13.8.6 KEY STRATEGIES 78
13.9 SUNVEAT FOODS LTD 79
13.9.1 COMPANY OVERVIEW 79
13.9.2 FINANCIAL OVERVIEW 79
13.9.3 PRODUCTS OFFERED 79
13.9.4 KEY DEVELOPMENTS 79
13.9.5 SWOT ANALYSIS 80
13.9.6 KEY STRATEGIES 80
13.10 MALBROS AFRICA 81
13.10.1 COMPANY OVERVIEW 81
13.10.2 FINANCIAL OVERVIEW 81
13.10.3 PRODUCTS OFFERED 81
13.10.4 KEY DEVELOPMENTS 81
13.10.5 SWOT ANALYSIS 82
13.10.6 KEY STRATEGIES 82
14 APPENDIX 83
14.1 REFERENCES 83
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LIST OF TABLES
TABLE 1 LIST OF ASSUMPTIONS 26
TABLE 2 KENYA BISCUITS MARKET SIZE ESTIMATES & FORECAST, BY TYPE, 2018-2030 (USD MILLION) 43
TABLE 3 KENYA BISCUITS MARKET VOLUME ESTIMATES & FORECAST, BY TYPE, 2018-2030 (THOUSAND TONS) 43
TABLE 4 KENYA BISCUITS MARKET SIZE ESTIMATES & FORECAST, BY CLAIM, 2018-2030 (USD MILLION) 45
TABLE 5 KENYA BISCUITS MARKET VOLUME ESTIMATES & FORECAST, BY CLAIM, 2018-2030 (THOUSAND TONS) 46
TABLE 6 KENYA BISCUITS MARKET SIZE ESTIMATES & FORECAST, BY NATURE, 2018-2030 (USD MILLION) 48
TABLE 7 KENYA BISCUITS MARKET VOLUME ESTIMATES & FORECAST, BY NATURE, 2018-2030 (THOUSAND TONS) 48
TABLE 8 KENYA BISCUITS MARKET SIZE ESTIMATES & FORECAST, BY FLAVOUR, 2018-2030 (USD MILLION) 50
TABLE 9 KENYA BISCUITS MARKET VOLUME ESTIMATES & FORECAST, BY FLAVOUR, 2018-2030 (THOUSAND TONS) 50
TABLE 10 KENYA BISCUITS MARKET SIZE ESTIMATES & FORECAST, BY FLOUR, 2018-2030 (USD MILLION) 52
TABLE 11 KENYA BISCUITS MARKET VOLUME ESTIMATES & FORECAST, BY FLOUR, 2018-2030 (THOUSAND TONS) 53
TABLE 12 KENYA BISCUITS MARKET SIZE ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 56
TABLE 13 KENYA BISCUITS MARKET VOLUME ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018-2030 (THOUSAND TONS) 56
TABLE 14 MAJOR PLAYERS IN THE KENYA BISCUITS MARKET 58
TABLE 15 THE MOST ACTIVE PLAYERS IN THE KENYA BISCUITS MARKET 59
TABLE 16 PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL 59
TABLE 17 ACQUISITIONS 60
TABLE 18 MONDELEZ INTERNATIONAL INC.: PRODUCTS OFFERED 62
TABLE 19 NYANZA BISCUITS LIMITED: PRODUCTS OFFERED 64
TABLE 20 MANJI FOOD INDUSTRIES LIMITED: PRODUCTS OFFERED 66
TABLE 21 MANJI FOOD INDUSTRIES LIMITED: KEY DEVELOPMENTS 66
TABLE 22 KENAFRIC: PRODUCTS/SERVICES OFFERED 68
TABLE 23 KENAFRIC: KEY DEVELOPMENTS 68
TABLE 24 BRITANNIA INDUSTRIES: PRODUCTS/SERVICES OFFERED 71
TABLE 25 BRITANNIA INDUSTRIES: KEY DEVELOPMENTS 71
TABLE 26 GOLDEN BISCUITS LIMITED: PRODUCTS/SERVICES OFFERED 73
TABLE 27 NESFOOD INDUSTRIES: PRODUCTS OFFERED 75
TABLE 28 PREMIER COOKIES LIMITED: PRODUCTS/SERVICES OFFERED 77
TABLE 29 SUNVEAT FOODS LTD: PRODUCTS OFFERED 79
TABLE 30 MALBROS AFRICA: PRODUCTS OFFERED 81
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LIST OF FIGURES
FIGURE 1 MARKET SYNOPSIS 11
FIGURE 2 KENYA BISCUITS MARKET ANALYSIS BY TYPE 12
FIGURE 3 KENYA BISCUITS MARKET ANALYSIS BY CLAIM 13
FIGURE 4 KENYA BISCUITS MARKET ANALYSIS BY NATURE 14
FIGURE 5 KENYA BISCUITS MARKET ANALYSIS BY FLAVOUR 15
FIGURE 6 KENYA BISCUITS MARKET ANALYSIS BY FLOUR 16
FIGURE 7 KENYA BISCUITS MARKET ANALYSIS BY DISTRIBUTION CHANNEL 17
FIGURE 8 KENYA BISCUITS MARKET: MARKET STRUCTURE 19
FIGURE 9 KEY BUYING CRITERIA OF BISCUITS 20
FIGURE 10 RESEARCH PROCESS OF MRFR 21
FIGURE 11 DRO ANALYSIS OF KENYA BISCUITS MARKET 27
FIGURE 12 DRIVERS IMPACT ANALYSIS: BISCUITS MARKET 29
FIGURE 13 RESTRAINTS IMPACT ANALYSIS: BISCUITS MARKET 30
FIGURE 14 SUPPLY / VALUE CHAIN: KENYA BISCUITS MARKET 37
FIGURE 16 KENYA BISCUITS MARKET, BY TYPE, 2021 (% SHARE) 41
FIGURE 17 KENYA BISCUITS MARKET, BY TYPE, 2018 TO 2030 (USD MILLION) 42
FIGURE 18 KENYA BISCUITS MARKET, BY CLAIM, 2021 (% SHARE) 44
FIGURE 19 KENYA BISCUITS MARKET, BY CLAIM, 2018 TO 2030 (USD MILLION) 45
FIGURE 20 KENYA BISCUITS MARKET, BY NATURE, 2021 (% SHARE) 47
FIGURE 21 KENYA BISCUITS MARKET, BY NATURE, 2018 TO 2030 (USD MILLION) 48
FIGURE 22 KENYA BISCUITS MARKET, BY FLAVOUR, 2021 (% SHARE) 49
FIGURE 23 KENYA BISCUITS MARKET, BY FLAVOUR, 2018 TO 2030 (USD MILLION) 50
FIGURE 24 KENYA BISCUITS MARKET, BY FLOUR, 2021 (% SHARE) 51
FIGURE 25 KENYA BISCUITS MARKET, BY FLOUR, 2018 TO 2030 (USD MILLION) 52
FIGURE 26 KENYA BISCUITS MARKET, BY DISTRIBUTION CHANNEL, 2021 (% SHARE) 54
FIGURE 27 KENYA BISCUITS MARKET, BY DISTRIBUTION CHANNEL, 2018 TO 2030 (USD MILLION) 55
FIGURE 28 BENCHMARKING OF MAJOR COMPETITORS 57
FIGURE 29 MARKET SHARE ANALYSIS 2022 58
FIGURE 30 MONDELEZ INTERNATIONAL INC.: FINANCIAL OVERVIEW SNAPSHOT 62
FIGURE 31 MONDELEZ INTERNATIONAL INC.: SWOT ANALYSIS 63
FIGURE 32 NYANZA BISCUITS LIMITED: SWOT ANALYSIS 65
FIGURE 33 MANJI FOOD INDUSTRIES LIMITED: SWOT ANALYSIS 67
FIGURE 34 KENAFRIC: SWOT ANALYSIS 69
FIGURE 35 BRITANNIA INDUSTRIES: FINANCIAL OVERVIEW SNAPSHOT 70
FIGURE 36 BRITANNIA INDUSTRIES: SWOT ANALYSIS 72
FIGURE 37 GOLDEN BISCUITS LIMITED: SWOT ANALYSIS 74
FIGURE 38 NESFOOD INDUSTRIES: SWOT ANALYSIS 76
FIGURE 39 PREMIER COOKIES LIMITED: SWOT ANALYSIS 78
FIGURE 40 SUNVEAT FOODS LTD: SWOT ANALYSIS 80
FIGURE 41 MALBROS AFRICA: SWOT ANALYSIS 82
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