Report

Global juicer market is projected to witness a CAGR of 8.41% during the forecast period 2024-2031, growing from USD 2.71 billion in 2023 to USD 5.17 billion in 2031. Due to the escalating health consciousness, the expanding habit of preparing fresh fruit drinks at home, varying tastes of customers, and advances in technology, the market for juicers is witnessing a spike in its growth. Moreover, the growing awareness among people about the advantages of consuming fresh fruit beverages is fueling the demand for juicers worldwide. This is in contrast with pre-packaged juices from stores, which are frequently ridden with sweeteners and chemicals that lengthen their shelf life.
Dual-purpose juicers that can juice both vegetables and citrus fruits are also available in the market. In addition, most of these juicers have extra functionalities like preparing baby meals or making nut butter or any other kind of beverage or paste. Furthermore, cold-press technology is being made available even in homes using these same juicers. The technology involves lesser loss of nutrients due to oxidation and heat while extracting juices from solids as this process takes place in a much more controlled environment. Tech-savvy consumers are influenced by the new generation of smart juicers that come with digital controls as well as preset programs.
For instance, in January 2023, the latest product launched by the Prestige Group was Prestige Atlas Plus 750 W juicer mixer. It contains a 1.5-liter liquidizing jar that comes with a locking system.
Increased Demand for Fresh and Natural Juices
A significant factor that has been driving the global market for juicing machines is the rising demand for fresh and natural juices. This trend indicates an increasing desire among consumers to drink healthier beverages rather than consuming artificial or processed drinks. Consumers are increasingly paying attention to health matters and acknowledging the healthy aspects of consuming fresh juices. Homemade juices offer a clean substitute packed with nutrients as opposed to most packaged or store-bought ones, which are full of chemical additives like preservatives, sugars, and artificial flavors. For example, fresh orange juice has a higher concentration of vitamins and natural taste compared to its bottled counterpart. This trend is driven by the concept of clean eating characterized by consuming whole foods in their natural state.
In March 2024, a Brazilian organic juice company Citrosuco published an article which said that customers no longer want drinks containing artificial sweeteners and preservatives because they are aware of the side-effects of high levels of sugar to their bodies.
Processing fruits and vegetables in a personal kitchen allows one to have dominion over the naturalness and excellence of the ingredients used for blending. This recognizes the suitability of current juicer devices. A lot of machines have the ability to process several different types of raw materials ranging from soft berries to tough nuts, hence making the different types of juice available to the users. The growing desire for fresh organic juices forces many consumers to purchase juice making machines; thus escalating the growth of international market for juicers.
Technological Advancements in the Juicer Manufacturing Process
Advancements in technology have made contemporary juicers more efficient and functional as compared with the traditional juicers. This has further fueled the demand for juicers worldwide, as these improved juicer versions allow users to process hard fruits as well, such as nuts and vegetables, without much hassle. To capitalize on this opportunity, manufacturers are using durable and even strong materials like stainless steel to allow users to perform the act of juicing more efficiently. Furthermore, the integration of smart technology with the machinery mechanism allows easy access of features.
Many juicers in the market even come with digital displays and preset programs that allow the user to get their desired fruit/vegetable juice with the simple press of a button. The user only needs to select the right setting for the juice that he wants, and the machine automatically adjusts the speed and pressure as per the selection, enabling optimal extraction. Moreover, the latest designs also allow easier cleaning with variants coming with features like self-cleaning cycles and dishwasher-safe components. These technological advancements have made juicers more user-friendly, efficient, and capable of producing higher-quality juice, thereby attracting more consumers to the market and further driving the market growth.
For instance, in April, HUROM Co. Ltd. launched H70 easy clean slow juicer with a modern and compact design that can fit on kitchen countertops easily.
Electric Juicer Segment Holds Major Share in Global Juicer Market
Various drivers are responsible for the dominance of the electric juicer segment in the global juicer market. Modern lifestyles of consumers seek time saving appliances, without compromising their health. These electric juicers allow consumers to extract juices quickly and conveniently as compared to the non-electric or manual juicers. Electric juicers cater to the growing demand for time-saving kitchen appliances, offering multiple features to the users like various speed options, preset options, among others. Diverse raw ingredients can be juiced efficiently using electric juicers offering a healthy way of living to the users. Also, with development in technology, easy cleaning options and noiseless operations have enhanced the overall experience of the users, offering greater convenience to them. The versatility, efficiency and convenience of electric juicers together contribute to the dominant position of these juicers globally.
For instance, in September 2022, Magic Bullet launched a mini electric juicer. The product is designed with mess-free juicing technology that is affordable.
Asia-Pacific is Expected to be the Fastest Growing Region
Asia-Pacific is expected to be the fastest-growing region in the juicer market due to several key factors driving the demand and consumption in the area. The region's large and diverse population, including emerging economies such as India, China, and Southeast Asian countries, presents a vast market opportunity. Also, there is a rising health consciousness among consumers in countries such as China, India, and Southeast Asian nations. As awareness of the benefits of fresh juices grows, more people are incorporating juicing into their daily routines.
For instance, in urban centers such as Shanghai or Mumbai, juice bars and health-focused cafes are becoming increasingly popular. The region is experiencing rapid urbanization and a growing middle class. As disposable incomes increase, consumers are willing to invest in kitchen appliances such as juicers. A young professional in Bangkok or Seoul might consider purchasing a high-end juicer as part of their health-focused lifestyle. Also, the popularity of Western dietary trends, including juice cleanses and detox diets, is growing in Asia-Pacific countries.
The trend is further fueling the demand for home juicing appliances. The region features a rich variety of tropical fruits, making juicing an attractive option for consumers. In countries such as Thailand or the Philippines, the abundance of fresh, local produce encourages juicing as a way to consume these fruits. As e-commerce platforms expand in the region, Juicer manufacturers are making a wider range of juicer models accessible to consumers, even in more remote areas. Thus, these factors are expected to drive market growth.
For instance, in February 2023, Anjela Juicers, a Korea-based company, launched its new website, which offers juicers and accessories. The company offers a wide range of products, ranging from centrifugal to masticating juicers.
Future Market Scenario (2024 - 2031F)
- As environmental concerns grow, the juicer market may shift towards more sustainable designs. It could include juicers made from recycled or biodegradable materials, energy-efficient models, and those designed for easy repair to reduce electronic waste. Manufacturers might focus on creating juicers that maximize juice yield and minimize pulp waste.
- Future juicers may evolve into multi-functional kitchen appliances to appeal to consumers with limited counter space and those seeking versatility. These all-in-one machines could combine juicing with blending, food processing, and even cooking functions. For instance, a single appliance can be used for juices, making smoothies, grinding coffee, and preparing soups. The trend could reshape the market and help in driving market growth.
Key Players Landscape and Outlook
Continuous innovation by the key players characterizes the competitive landscape of the global juicer market. The juicer market is dominated by major players which lead through extensive portfolios, strong brand recognition, product launches, acquisitions, and brand evolution. The market features a diverse landscape with several key players driving innovation and competition. Major companies lead with premium series, known for their ecosystem integration and high customer loyalty.
Also, sustainability is becoming a major focus with companies exploring eco-friendly materials and recycling programs. As competition intensifies, differentiation through unique features and robust software ecosystems will be crucial for maintaining and expanding market presence, driving the market growth. The market outlook remains positive, driven by increasing health consciousness and demand for convenient and nutritious options. Companies are expected to focus on developing smart, efficient, and easy-to-clean juicers.
For instance, in July 2022, Hamilton Beach Brands Inc. launched their professional juicer mixer in India. The company collaborated with Indian engineers and culinary experts to understand Indian kitchens.