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Report

Jeans in Nigeria

Market Direction I 2022-03-30 I 22 Pages I Euromonitor

Jeans started on the path to recovery in 2021, with sales increasing in current value terms. This was largely due to the improved economic situation in Nigeria following the normalisation of economic activities which had been severely curtailed in 2020 due to COVID-19 restrictions on work. Jeans have become a fairly essential item of apparel for many of Nigeria's younger population who are increasingly looking for trendy, casual, and comfortable items to wear. As such, despite the weak economic...

Euromonitor International's Jeans in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Jeans in Nigeria
Euromonitor International
March 2022

List Of Contents And Tables

JEANS IN NIGERIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ongoing economic challenges limit growth opportunities
Economy jeans find favour as incomes are squeezed
A tough period for international brands while local players look to take advantage of the rising cost of imports
PROSPECTS AND OPPORTUNITIES
Bright outlook for jeans thanks to large, youthful population and positive economic projections
Strong growth projected across the board
Local players gain a stronger footing in jeans
CATEGORY DATA
Table 1 Sales of Jeans by Category: Volume 2016-2021
Table 2 Sales of Jeans by Category: Value 2016-2021
Table 3 Sales of Jeans by Category: % Volume Growth 2016-2021
Table 4 Sales of Jeans by Category: % Value Growth 2016-2021
Table 5 Sales of Men's Jeans by Category: Volume 2016-2021
Table 6 Sales of Men's Jeans by Category: Value 2016-2021
Table 7 Sales of Men's Jeans by Category: % Volume Growth 2016-2021
Table 8 Sales of Men's Jeans by Category: % Value Growth 2016-2021
Table 9 Sales of Women's Jeans by Category: Volume 2016-2021
Table 10 Sales of Women's Jeans by Category: Value 2016-2021
Table 11 Sales of Women's Jeans by Category: % Volume Growth 2016-2021
Table 12 Sales of Women's Jeans by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Jeans: % Value 2017-2021
Table 14 LBN Brand Shares of Jeans: % Value 2018-2021
Table 15 Forecast Sales of Jeans by Category: Volume 2021-2026
Table 16 Forecast Sales of Jeans by Category: Value 2021-2026
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2021-2026
Table 19 Forecast Sales of Men's Jeans by Category: Volume 2021-2026
Table 20 Forecast Sales of Men's Jeans by Category: Value 2021-2026
Table 21 Forecast Sales of Men's Jeans by Category: % Volume Growth 2021-2026
Table 22 Forecast Sales of Men's Jeans by Category: % Value Growth 2021-2026
Table 23 Forecast Sales of Women's Jeans by Category: Volume 2021-2026
Table 24 Forecast Sales of Women's Jeans by Category: Value 2021-2026
Table 25 Forecast Sales of Women's Jeans by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Women's Jeans by Category: % Value Growth 2021-2026
APPAREL AND FOOTWEAR IN NIGERIA
EXECUTIVE SUMMARY
Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 27 Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 28 Sales of Apparel and Footwear by Category: Value 2016-2021
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2017-2021
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
Table 33 Distribution of Apparel and Footwear by Format: % Value 2016-2021
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2021
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026
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