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Report
Japan Television Market Report and Forecast 2025-2034
Market Report I 2025-05-29 I 95 Pages I EMR Inc.
The Japan television market reached around USD 5.56 Billion in 2024. The market is projected to grow at a CAGR of 3.00% between 2025 and 2034, reaching almost USD 7.47 Billion by 2034.
Japan Television Market Growth
In Japan, curved OLED televisions are becoming increasingly popular as they eliminate the reflection of lighting while minimising specular reflections. Unlike LED displays, the individual pixels of OLED TVs do not require backlights for their functioning, which helps them in generating high quality imaged on screen. The increasing development of OLED panels, integrated with micro-lens technology and advanced AI processor, that can automatically optimise sound and picture quality is anticipated to fuel the market expansion in the forecast period.
Consumers are exhibiting a rising preference for innovative TV designs, such as vertical TVs, which are ideal for reading through social media posts and support OTT shows and gaming content. They are equipped with wheels for easy portability within interior spaces and consumers can adjust their orientation anytime through remote-control devices.
With the rising popularity of home entertainment in Japan, major market players are focusing on designing weather-resistant TVs, which can be installed on households' terraces for a holiday-like experience. These devices boast enhanced brightness levels and are resilient to the impact of climatic conditions like snow, rain, and heat.
Changes in the traditional television designs, which favour the adoption of virtual reality headsets, are expected to revolutionise the market. The increasing consumer shift towards experiencing movies and TV shows in 3D is expected to propel the market forward in the coming years.
Japan Television Industry Segmentation
Japan Television Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type:
- Smart TV
- LCD, Plasma, and LED TVs
- Cathode-Ray Tube (CRT) and Rear-Projection TVs
Market Breakup by Distribution Channel:
- Offline
- Online
Japan Television Market Share
Based on type, the market is divided into smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Over the forecast period, smart TVs are expected to emerge as the leading market segments, as they support both cable television for older generations and streaming services for younger generations to view.
Leading Companies in the Japan Television Market
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.
- Samsung Electronics Co., Ltd.
- LG Corp.
- Panasonic Holdings Corp.
- Sony Group Corp.
- Toshiba Corporation
- Hisense International Co., Ltd
- Haier Smart Home Co. Ltd.
- Sansui Electric Co., Ltd.
- Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
- Others
Key players are developing OLED televisions that can automatically adjust details, colour, and brightness and optimise content according to the genre.
1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Regions
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Asia Pacific Television Market Overview
5.1 Key Industry Highlights
5.2 Asia Pacific Television Historical Market (2018-2024)
5.3 Asia Pacific Television Market Forecast (2025-2034)
6 Japan Television Market Overview
6.1 Key Industry Highlights
6.2 Japan Television Historical Market (2018-2024)
6.3 Japan Television Market Forecast (2025-2034)
7 Japan Television Market by Type
7.1 Smart TV
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 LCD, Plasma, and LED TVs
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
7.3 Cathode-Ray Tube (CRT) and Rear-Projection TVs
7.3.1 Historical Trend (2018-2024)
7.3.2 Forecast Trend (2025-2034)
8 Japan Television Market by Distribution Channel
8.1 Offline
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 Online
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
9 Market Dynamics
9.1 SWOT Analysis
9.1.1 Strengths
9.1.2 Weaknesses
9.1.3 Opportunities
9.1.4 Threats
9.2 Porter's Five Forces Analysis
9.2.1 Supplier's Power
9.2.2 Buyer's Power
9.2.3 Threat of New Entrants
9.2.4 Degree of Rivalry
9.2.5 Threat of Substitutes
9.3 Key Indicators for Demand
9.4 Key Indicators for Price
10 Value Chain Analysis
11 Competitive Landscape
11.1 Supplier Selection
11.2 Key Global Players
11.3 Key Regional Players
11.4 Key Player Strategies
11.5 Company Profiles
11.5.1 Samsung Electronics Co., Ltd.
11.5.1.1 Company Overview
11.5.1.2 Product Portfolio
11.5.1.3 Demographic Reach and Achievements
11.5.1.4 Certifications
11.5.2 LG Corp.
11.5.2.1 Company Overview
11.5.2.2 Product Portfolio
11.5.2.3 Demographic Reach and Achievements
11.5.2.4 Certifications
11.5.3 Panasonic Holdings Corp.
11.5.3.1 Company Overview
11.5.3.2 Product Portfolio
11.5.3.3 Demographic Reach and Achievements
11.5.3.4 Certifications
11.5.4 Sony Group Corp.
11.5.4.1 Company Overview
11.5.4.2 Product Portfolio
11.5.4.3 Demographic Reach and Achievements
11.5.4.4 Certifications
11.5.5 Toshiba Corporation
11.5.5.1 Company Overview
11.5.5.2 Product Portfolio
11.5.5.3 Demographic Reach and Achievements
11.5.5.4 Certifications
11.5.6 Hisense International Co., Ltd.
11.5.6.1 Company Overview
11.5.6.2 Product Portfolio
11.5.6.3 Demographic Reach and Achievements
11.5.6.4 Certifications
11.5.7 Haier Smart Home Co. Ltd.
11.5.7.1 Company Overview
11.5.7.2 Product Portfolio
11.5.7.3 Demographic Reach and Achievements
11.5.7.4 Certifications
11.5.8 Sansui Electric Co., Ltd.
11.5.8.1 Company Overview
11.5.8.2 Product Portfolio
11.5.8.3 Demographic Reach and Achievements
11.5.8.4 Certifications
11.5.9 Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
11.5.9.1 Company Overview
11.5.9.2 Product Portfolio
11.5.9.3 Demographic Reach and Achievements
11.5.9.4 Certifications
11.5.10 Others
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