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Japan Stevia Beverages Market By Type (Powder, Liquid, Other), By Application (Soft Drinks, RTD Tea and Coffee, RTD Juice, Sports Drinks, Other Beverages), By Distribution Channel (Ecommerce, Hypermarket and Supermarket, Convenience stores, Independent retailers, Others): Opportunity Analysis and Industry Forecast, 2022-2031
Market Report I 2023-04-01 I 73 Pages I Allied Market Research
The Japan stevia beverages market has been witnessing significant growth during the forecast period, owing to rise in health consciousness among Japanese consumers. Moreover, as individuals seek alternatives stevia, a natural, low-calorie sweetener, offers promising solutions for the market. Furthermore, the global trend of reducing sugar intake aligns with Japan's cultural inclination toward subtlety and moderation, making stevia an ideal sweetening option. The Japanese government's initiatives to promote healthy eating is a factor driving the market growth.
However, the traditional preference for sugar in Japanese cuisine is one of the key factors restraining the market growth. In addition, high cost of stevia-based products in comparison to artificial sweeteners is a key factor restraining the Japan stevia beverages market.
On the contrary, the diversification of product types is a key factor driving the market growth. Moreover, stevia beverages are available in various types such as powder and liquid. Furthermore, stevia, a natural sweetener, is now gaining traction in the ready-to-drink (RTD) tea and coffee, RTD juice, and sports drinks segments. This expansion of stevia's usage not only broadens the market's scope but also presents numerous untapped opportunities.
The Japan stevia beverages market is segmented into type, application, and distribution channel. On the basis of type, the market is categorized into powder, liquid, and other. As per application, it is classified into soft drinks, RTD tea & coffee, RTD juice, sports drinks, and other beverages. By distribution channel, it is fragmented into ecommerce, hypermarket & supermarket, convenience stores, independent retailers, and others.
In addition, e-commerce has emerged as a powerful force, capitalizing on the convenience & accessibility it offers. Moreover, hypermarkets & supermarkets, as prominent players in the distribution landscape, open new avenues for market growth. Furthermore, convenience stores and independent retailers cater to a diverse consumer base.
The Japan stevia market is anticipated to witness considerable growth, owing to evolving consumer preferences, technological advancements, and innovative marketing strategies. In addition, the demand for stevia beverages is expected to witness a notable growth in the coming years.
Moreover, soft drinks are expected to maintain their market dominance, while ready-to-drink (RTD) tea & coffee segment is poised for a significant breakthrough. Health-conscious consumers in Japan are increasingly embracing these beverages, creating lucrative opportunities for market growth. In addition, RTD juice and sports drinks show promising potential, especially as manufacturers explore innovative flavors that cate to the discerning preferences of the consumers.
Furthermore, market players prioritize understanding consumer preferences and addressing their concerns. It is not only about providing healthier alternatives but also about providing a beverage experience that delights the sense. In addition, manufacturers are actively exploring different pricing approaches to enhance product accessibility for a wider consumer base. They are ensuring that they are achieving the right balance between affordability and premium positioning.
A SWOT analysis of the Japan stevia beverages market includes strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors, whereas opportunities and threats are external. Moreover, by evaluating these factors, companies devise strategies that capitalize on their strengths, mitigate their weaknesses, seize opportunities, and defend against threats.
The key players operating in the Japan stevia beverages market include Coca-Cola Japan, Kirin Holdings Company Limited, Suntory Holdings Limited, PepsiCo Japan Co., Ltd., Asahi Group Holdings, Ltd., ITO EN, LTD., Otsuka Holdings Co., Ltd., DyDo Group Holdings, Inc., Calbee, Inc., and Sapporo Holdings Ltd.
Key Benefits For Stakeholders
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-Top Player positioning provides a clear understanding of the present position of market players.
-Detailed analysis of the japan stevia beverages market segmentation assists to determine the prevailing market opportunities.
-Identify key investment pockets for various offerings in the market.
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Key Market Segments
By Type
- Powder
- Liquid
- Other
By Application
- Soft Drinks
- RTD Tea and Coffee
- RTD Juice
- Sports Drinks
- Other Beverages
By Distribution Channel
- Ecommerce
- Hypermarket and Supermarket
- Convenience stores
- Independent retailers
- Others
- Key Market Players
- Kirin Beverage Corporation
- Suntory Holdings Ltd
- Coca-Cola Japan
- Asahi Group Holdings Ltd
- Otsuka Pharmaceutical Co Ltd
- Yakult Honsha Co Ltd
- Morinaga & Co Ltd
- House Foods Group Inc
- Ajinomoto Co Inc
- Pokka Corporation ( PepsiCo)
CHAPTER 1: INTRODUCTION
1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits to the Stakeholders
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market Definition and Scope
3.2. Key Findings
3.2.1. Top Impacting Factors
3.2.2. Top Investment Pockets
3.3. Porter's Five Forces Analysis
3.4. Market Dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: JAPAN STEVIA BEVERAGES MARKET, BY TYPE
4.1. Overview
4.1.1. Market Size and Forecast, By Type
4.2. Powder
4.3. Liquid
4.4. Other
CHAPTER 5: JAPAN STEVIA BEVERAGES MARKET, BY APPLICATION
5.1. Overview
5.1.1. Market Size and Forecast, By Application
5.2. Soft Drinks
5.3. RTD Tea and Coffee
5.4. RTD Juice
5.5. Sports Drinks
5.6. Other Beverages
CHAPTER 6: JAPAN STEVIA BEVERAGES MARKET, BY DISTRIBUTION CHANNEL
6.1. Overview
6.1.1. Market Size and Forecast, By Distribution Channel
6.2. Ecommerce
6.3. Hypermarket and Supermarket
6.4. Convenience stores
6.5. Independent retailers
6.6. Others
CHAPTER 7: COMPETITIVE LANDSCAPE
7.1. Introduction
7.2. Top winning strategies
7.3. Product Mapping of Top 10 Player
7.4. Competitive Dashboard
7.5. Competitive Heatmap
7.6. Top player positioning, 2021
CHAPTER 8: COMPANY PROFILES
8.1. Kirin Beverage Corporation
8.1.1. Company overview
8.1.2. Key Executives
8.1.3. Company snapshot
8.1.4. Operating business segments
8.1.5. Product portfolio
8.1.6. Business performance
8.1.7. Key strategic moves and developments
8.2. Suntory Holdings Ltd
8.2.1. Company overview
8.2.2. Key Executives
8.2.3. Company snapshot
8.2.4. Operating business segments
8.2.5. Product portfolio
8.2.6. Business performance
8.2.7. Key strategic moves and developments
8.3. Coca-Cola Japan
8.3.1. Company overview
8.3.2. Key Executives
8.3.3. Company snapshot
8.3.4. Operating business segments
8.3.5. Product portfolio
8.3.6. Business performance
8.3.7. Key strategic moves and developments
8.4. Asahi Group Holdings Ltd
8.4.1. Company overview
8.4.2. Key Executives
8.4.3. Company snapshot
8.4.4. Operating business segments
8.4.5. Product portfolio
8.4.6. Business performance
8.4.7. Key strategic moves and developments
8.5. Otsuka Pharmaceutical Co Ltd
8.5.1. Company overview
8.5.2. Key Executives
8.5.3. Company snapshot
8.5.4. Operating business segments
8.5.5. Product portfolio
8.5.6. Business performance
8.5.7. Key strategic moves and developments
8.6. Yakult Honsha Co Ltd
8.6.1. Company overview
8.6.2. Key Executives
8.6.3. Company snapshot
8.6.4. Operating business segments
8.6.5. Product portfolio
8.6.6. Business performance
8.6.7. Key strategic moves and developments
8.7. Morinaga & Co Ltd
8.7.1. Company overview
8.7.2. Key Executives
8.7.3. Company snapshot
8.7.4. Operating business segments
8.7.5. Product portfolio
8.7.6. Business performance
8.7.7. Key strategic moves and developments
8.8. House Foods Group Inc
8.8.1. Company overview
8.8.2. Key Executives
8.8.3. Company snapshot
8.8.4. Operating business segments
8.8.5. Product portfolio
8.8.6. Business performance
8.8.7. Key strategic moves and developments
8.9. Ajinomoto Co Inc
8.9.1. Company overview
8.9.2. Key Executives
8.9.3. Company snapshot
8.9.4. Operating business segments
8.9.5. Product portfolio
8.9.6. Business performance
8.9.7. Key strategic moves and developments
8.10. Pokka Corporation ( PepsiCo)
8.10.1. Company overview
8.10.2. Key Executives
8.10.3. Company snapshot
8.10.4. Operating business segments
8.10.5. Product portfolio
8.10.6. Business performance
8.10.7. Key strategic moves and developments
LIST OF TABLES
TABLE 01. JAPAN STEVIA BEVERAGES MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 02. JAPAN STEVIA BEVERAGES MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 03. JAPAN STEVIA BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 04. KIRIN BEVERAGE CORPORATION: KEY EXECUTIVES
TABLE 05. KIRIN BEVERAGE CORPORATION: COMPANY SNAPSHOT
TABLE 06. KIRIN BEVERAGE CORPORATION: OPERATING SEGMENTS
TABLE 07. KIRIN BEVERAGE CORPORATION: PRODUCT PORTFOLIO
TABLE 08. KIRIN BEVERAGE CORPORATION: KEY STRATERGIES
TABLE 09. SUNTORY HOLDINGS LTD: KEY EXECUTIVES
TABLE 10. SUNTORY HOLDINGS LTD: COMPANY SNAPSHOT
TABLE 11. SUNTORY HOLDINGS LTD: OPERATING SEGMENTS
TABLE 12. SUNTORY HOLDINGS LTD: PRODUCT PORTFOLIO
TABLE 13. SUNTORY HOLDINGS LTD: KEY STRATERGIES
TABLE 14. COCA-COLA JAPAN: KEY EXECUTIVES
TABLE 15. COCA-COLA JAPAN: COMPANY SNAPSHOT
TABLE 16. COCA-COLA JAPAN: OPERATING SEGMENTS
TABLE 17. COCA-COLA JAPAN: PRODUCT PORTFOLIO
TABLE 18. COCA-COLA JAPAN: KEY STRATERGIES
TABLE 19. ASAHI GROUP HOLDINGS LTD: KEY EXECUTIVES
TABLE 20. ASAHI GROUP HOLDINGS LTD: COMPANY SNAPSHOT
TABLE 21. ASAHI GROUP HOLDINGS LTD: OPERATING SEGMENTS
TABLE 22. ASAHI GROUP HOLDINGS LTD: PRODUCT PORTFOLIO
TABLE 23. ASAHI GROUP HOLDINGS LTD: KEY STRATERGIES
TABLE 24. OTSUKA PHARMACEUTICAL CO LTD: KEY EXECUTIVES
TABLE 25. OTSUKA PHARMACEUTICAL CO LTD: COMPANY SNAPSHOT
TABLE 26. OTSUKA PHARMACEUTICAL CO LTD: OPERATING SEGMENTS
TABLE 27. OTSUKA PHARMACEUTICAL CO LTD: PRODUCT PORTFOLIO
TABLE 28. OTSUKA PHARMACEUTICAL CO LTD: KEY STRATERGIES
TABLE 29. YAKULT HONSHA CO LTD: KEY EXECUTIVES
TABLE 30. YAKULT HONSHA CO LTD: COMPANY SNAPSHOT
TABLE 31. YAKULT HONSHA CO LTD: OPERATING SEGMENTS
TABLE 32. YAKULT HONSHA CO LTD: PRODUCT PORTFOLIO
TABLE 33. YAKULT HONSHA CO LTD: KEY STRATERGIES
TABLE 34. MORINAGA & CO LTD: KEY EXECUTIVES
TABLE 35. MORINAGA & CO LTD: COMPANY SNAPSHOT
TABLE 36. MORINAGA & CO LTD: OPERATING SEGMENTS
TABLE 37. MORINAGA & CO LTD: PRODUCT PORTFOLIO
TABLE 38. MORINAGA & CO LTD: KEY STRATERGIES
TABLE 39. HOUSE FOODS GROUP INC: KEY EXECUTIVES
TABLE 40. HOUSE FOODS GROUP INC: COMPANY SNAPSHOT
TABLE 41. HOUSE FOODS GROUP INC: OPERATING SEGMENTS
TABLE 42. HOUSE FOODS GROUP INC: PRODUCT PORTFOLIO
TABLE 43. HOUSE FOODS GROUP INC: KEY STRATERGIES
TABLE 44. AJINOMOTO CO INC: KEY EXECUTIVES
TABLE 45. AJINOMOTO CO INC: COMPANY SNAPSHOT
TABLE 46. AJINOMOTO CO INC: OPERATING SEGMENTS
TABLE 47. AJINOMOTO CO INC: PRODUCT PORTFOLIO
TABLE 48. AJINOMOTO CO INC: KEY STRATERGIES
TABLE 49. POKKA CORPORATION ( PEPSICO): KEY EXECUTIVES
TABLE 50. POKKA CORPORATION ( PEPSICO): COMPANY SNAPSHOT
TABLE 51. POKKA CORPORATION ( PEPSICO): OPERATING SEGMENTS
TABLE 52. POKKA CORPORATION ( PEPSICO): PRODUCT PORTFOLIO
TABLE 53. POKKA CORPORATION ( PEPSICO): KEY STRATERGIES
LIST OF FIGURES
FIGURE 01. JAPAN STEVIA BEVERAGES MARKET, 2021-2031
FIGURE 02. SEGMENTATION OF JAPAN STEVIA BEVERAGES MARKET, 2021-2031
FIGURE 03. TOP INVESTMENT POCKETS IN JAPAN STEVIA BEVERAGES MARKET (2022-2031)
FIGURE 04. PORTER FIVE-1
FIGURE 05. PORTER FIVE-2
FIGURE 06. PORTER FIVE-3
FIGURE 07. PORTER FIVE-4
FIGURE 08. PORTER FIVE-5
FIGURE 09. DRIVERS, RESTRAINTS AND OPPORTUNITIES: JAPAN STEVIA BEVERAGES MARKET
FIGURE 10. JAPAN STEVIA BEVERAGES MARKET,BY TYPE, 2021 ($MILLION)
FIGURE 11. JAPAN STEVIA BEVERAGES MARKET,BY APPLICATION, 2021 ($MILLION)
FIGURE 12. JAPAN STEVIA BEVERAGES MARKET,BY DISTRIBUTION CHANNEL, 2021 ($MILLION)
FIGURE 13. TOP WINNING STRATEGIES, BY YEAR
FIGURE 14. TOP WINNING STRATEGIES, BY DEVELOPMENT
FIGURE 15. TOP WINNING STRATEGIES, BY COMPANY
FIGURE 16. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 17. COMPETITIVE DASHBOARD
FIGURE 18. COMPETITIVE HEATMAP: JAPAN STEVIA BEVERAGES MARKET
FIGURE 19. TOP PLAYER POSITIONING, 2021
FIGURE 20. KIRIN BEVERAGE CORPORATION: NET SALES, 2020-2022*($MILLION)
FIGURE 21. KIRIN BEVERAGE CORPORATION: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 22. KIRIN BEVERAGE CORPORATION: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 23. SUNTORY HOLDINGS LTD: NET SALES, 2020-2022*($MILLION)
FIGURE 24. SUNTORY HOLDINGS LTD: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 25. SUNTORY HOLDINGS LTD: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 26. COCA-COLA JAPAN: NET SALES, 2020-2022*($MILLION)
FIGURE 27. COCA-COLA JAPAN: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 28. COCA-COLA JAPAN: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 29. ASAHI GROUP HOLDINGS LTD: NET SALES, 2020-2022*($MILLION)
FIGURE 30. ASAHI GROUP HOLDINGS LTD: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 31. ASAHI GROUP HOLDINGS LTD: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 32. OTSUKA PHARMACEUTICAL CO LTD: NET SALES, 2020-2022*($MILLION)
FIGURE 33. OTSUKA PHARMACEUTICAL CO LTD: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 34. OTSUKA PHARMACEUTICAL CO LTD: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 35. YAKULT HONSHA CO LTD: NET SALES, 2020-2022*($MILLION)
FIGURE 36. YAKULT HONSHA CO LTD: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 37. YAKULT HONSHA CO LTD: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 38. MORINAGA & CO LTD: NET SALES, 2020-2022*($MILLION)
FIGURE 39. MORINAGA & CO LTD: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 40. MORINAGA & CO LTD: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 41. HOUSE FOODS GROUP INC: NET SALES, 2020-2022*($MILLION)
FIGURE 42. HOUSE FOODS GROUP INC: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 43. HOUSE FOODS GROUP INC: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 44. AJINOMOTO CO INC: NET SALES, 2020-2022*($MILLION)
FIGURE 45. AJINOMOTO CO INC: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 46. AJINOMOTO CO INC: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 47. POKKA CORPORATION ( PEPSICO): NET SALES, 2020-2022*($MILLION)
FIGURE 48. POKKA CORPORATION ( PEPSICO): REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 49. POKKA CORPORATION ( PEPSICO): REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
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