Please Wait.....

Report

Japan Hair Care Market Assessment, By Treatment [Anti-Dandruff, Hair Loss, Dry & Itchy Scalp, Dull & Frizzy Hair, White-Grey Hair, Others], By Type [Shampoo & Conditioning, Perming & Straightening, Styling Products, Hair Colouring, Others], By Gender [Male, Female, Unisex], By End-user [Personal, Professional], By Distribution Channel [Online, Supermarkets & Hypermarkets, Retail Outlets, Specialty Stores, Departmental Stores, Dealers & Distributors, Pharmacy & Drug Stores, Others], By Region, Opportunities, and Forecast, FY2017-FY2031F

Market Report I 2024-04-19 I 89 Pages I Market Xcel - Markets and Data

The Japan Hair Care Market is projected to experience a Compound Annual Growth Rate (CAGR) of 4.18% from FY2024 to FY2031. The market was valued at USD 4.51 billion in FY2023 and is estimated to reach to USD 6.26 billion by FY2031. The growth of the Japan hair care market is being aided by the fact that Japan is one of the biggest markets for cosmetic and personal care goods. When it comes to understanding the chemical composition of hair products, Japanese consumers are highly educated and sophisticated. The market is seeing a high demand for natural ingredients and organic formulations, which is motivating significant manufacturers to release haircare products with natural and clean product labels.
The key players are investing in research and development of the products to gain a larger market share. For instance, the Kao Corporation's Analytical Science Research Laboratories and Hair Care Products Research Laboratories have recently discovered that ultraviolet (UV) rays are closely related to frizzy hair that develops on the outer layer of the head and causes an uneven appearance by upsetting the alignment of hair bundles. The results of this study were presented at the SCCJ's (Society of Cosmetic Chemists of Japan) 89th annual conference, which took place in Tokyo, Japan, on December 1 and 2, 2022.
The shampoo segment is experiencing positive growth primarily due to the popularity of standard and 2 in 1 shampoo products. This segment also includes sales of anti-dandruff shampoo, kids shampoo, and medicated shampoo. Shampoo formulations incorporate various ingredients to enhance certain qualities, including ease of rinsing, pleasing foam, minimal skin and eye irritation, pleasant fragrance, and affordability. While silicon has been widely used for making hair appear shiny, silky, and smooth, it has been found to damage hair health in the long run. As a result, companies are introducing silicone-free shampoo products to meet the growing demand for healthier hair care options. Some of the notable brand offerings in this category include KAO Merit PYUAN Shampoo, Kumano Yushi Horse Oil Shampoo, and ANGFA Scalp D.
Growing Anxiety About Hair Care
The hair care market, among other industries, is impacted by the significant demographic trend of Japan's ageing population. As individuals age, they often experience changes in hair texture, density, and colour. Hair loss, thinning, and greying become more prevalent concerns among the aging population. This creates a demand for specialized hair care products and treatments that address these specific needs, such as hair growth serums, volumizing shampoos, and anti-greying solutions. Growing demand for hair care products in Japan has also been fuelled by increased hair loss brought on by changing lifestyles and environmental exposure. Due to the growing importance of hair care, the market for specialized products is expanding. While others struggle with breakage and hair fall issues, some have damaged or dry hair.
During the forecast period, the market will benefit from the increased accessibility of specialized products that help to address a variety of hair and scalp-related issues. For instance, in April 2023, Kao Corporation introduced its Space Shampoo Sheet in Japan. It is marketed as an easy-to-use, waterless way to remove impurities from the scalp and hair. One of Japan's most prominent e-commerce shopping malls, Rakuten Ichiba, offers the product in limited quantities.
Consumer Preferences
The Japanese are firm believers in using gentle ingredients to nourish the scalp and hair, regardless of age or hair type. Consumers gravitate towards natural botanical oils that nourish the scalp to enhance overall hair health, similar to their preference for gentle skincare products. Japanese haircare formulates haircare and scalp care products that boost moisture to balance sebum production by treating the scalp as an extension of the skin on the face. Clarifying scalp scrubs also help to clean the hair follicles and remove dead skin cells from the scalp gently. Japanese consumers who are short on time love fuss-free products. Along with other all-in-one treatments like spray-on scalp refresh lotions or multifunctional sticks that mask grey hair and tame flyaways, hair masks that require very little leave-in time are especially well-liked.
In March 2023, Henkel inaugurated its "J-beauty innovation hub" in Tokyo, where it would harness the extensive expertise of Schwarzkopf and Shiseido Professional in hair colour innovation and trends. The hub will also focus on premium hair and scalp care, anti-hair loss treatments, as well as styling and perm solutions.
Impact of COVID-19
The COVID-19 pandemic had a significant impact on the hair care market in Japan, both in the short term and with potential long-term effects. This caused a shift in consumer priorities, with health and safety taking precedence over beauty and grooming, resulting in a decline in demand for hair care products, particularly for styling and cosmetic purposes. Salon visits were reduced as a result of the pandemic. It even had a significant impact on the economy, leading to job losses and decreased purchasing power. Consumers became more price-sensitive and started opting for more affordable options, resulting in a shift in demand towards budget-friendly hair care products. However, it has also created opportunities for innovative product development, increased e-commerce growth, and a focus on scalp health and hygiene. The full impact of the pandemic on the hair care market in Japan is still unfolding, and the industry is continuously adapting to the changing environment.
Key Players Landscape and Outlook
The Japan hair care market is characterized by intense competition, with numerous key players operating within the industry. A few examples of the key players in the Japanese hair care market are Shiseido Co., Ltd., Kao Corporation and Milbon Co., Ltd. The market is highly competitive, and these players continually introduce new products, engage in marketing campaigns, and strive to capture the attention and loyalty of Japanese consumers. It's important to note that the hair care market is dynamic, and the strategies and outlook of key players keep evolving over time based on market trends, consumer demands, and competitive landscape.
For instance, Unilever Japan released a haircare brand 'NEXXUS' nationwide on April 10, 2023. It followed a marketing strategy offering a "full refund campaign if you are not satisfied with the feeling of use".

1. Research Methodology
2. Project Scope & Definitions
3. Impact of COVID-19
4. Executive Summary
5. Voice of Customer
5.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
5.2. Market Awareness and Product Information
5.3. Brand Awareness and Loyalty
5.4. Factors Considered in Purchase Decision
5.4.1. Brand Name
5.4.2. Pack Size
5.4.3. Price
5.4.4. Customisation Options
5.4.5. Packaging Type
5.4.6. Inclination Towards Organic Products
5.4.7. Promotional Offers & Discounts
5.5. Purpose of Purchase (Personal Use, Gifting)
5.6. Frequency of Purchase
5.7. Medium of Purchase
5.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption
6. Japan Hair Care Market Outlook, FY2017-FY2031F
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. By Treatment
6.2.1. Anti-Dandruff
6.2.2. Hair Loss
6.2.3. Dry & Itchy Scalp
6.2.4. Dull & Frizzy Hair
6.2.5. White-Grey Hair
6.2.6. Others
6.3. By Type
6.3.1. Shampoo & Conditioning
6.3.2. Perming & Straightening
6.3.3. Styling Products
6.3.3.1. Gels/Wax
6.3.3.2. Mousse
6.3.3.3. Hair Spray
6.3.3.4. Others
6.3.4. Hair Colouring
6.3.4.1. Permanent
6.3.4.2. Semi-permanent
6.3.4.3. Demi-permanent
6.3.4.4. Temporary
6.3.4.5. Others
6.3.5. Others
6.4. By Gender
6.4.1. Male
6.4.2. Female
6.4.3. Unisex
6.5. By End-user
6.5.1. Personal
6.5.2. Professional
6.6. By Distribution Channel
6.6.1. Online
6.6.2. Supermarkets & Hypermarkets
6.6.3. Retail Outlets
6.6.4. Specialty Stores
6.6.5. Departmental Stores
6.6.6. Dealers & Distributors
6.6.7. Pharmacy & Drug Stores
6.6.8. Others
6.7. By Region
6.7.1. North
6.7.2. Central
6.7.3. South
6.8. By Company Market Share (%), FY2023
7. Market Mapping, FY2023
7.1. By Treatment
7.2. By Type
7.3. By Gender
7.4. By End-user
7.5. By Distribution Channel
7.6. By Region
8. Macro Environment and Industry Structure
8.1. Supply Demand Analysis
8.2. Import Export Analysis
8.3. Value Chain Analysis
8.4. PESTEL Analysis
8.4.1. Political Factors
8.4.2. Economic System
8.4.3. Social Implications
8.4.4. Technological Advancements
8.4.5. Environmental Impacts
8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
8.5. Porter's Five Forces Analysis
8.5.1. Supplier Power
8.5.2. Buyer Power
8.5.3. Substitution Threat
8.5.4. Threat from New Entrant
8.5.5. Competitive Rivalry
9. Market Dynamics
9.1. Growth Drivers
9.2. Growth Inhibitors (Challenges and Restraints)
10. Key Players Landscape
10.1. Competition Matrix of Top Five Market Leaders
10.2. Market Revenue Analysis of Top Five Market Leaders (in %, FY2023)
10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
10.4. SWOT Analysis (For Five Market Players)
10.5. Patent Analysis (If Applicable)
11. Pricing Analysis
12. Case Studies
13. Key Players Outlook
13.1. Shiseido Co., Ltd.
13.1.1. Company Details
13.1.2. Key Management Personnel
13.1.3. Products & Services
13.1.4. Financials (As reported)
13.1.5. Key Market Focus & Geographical Presence
13.1.6. Recent Developments
13.2. Kao Corporation
13.3. Unilever (Holdings) Japan K.K.
13.4. Kracie Holdings,Ltd.
13.5. NatureLab. Co., Ltd.
13.6. Mandom Corporation (Gatsby)
13.7. Nihonsakari Co., Ltd. (Komenuka Bijin)
13.8. OSHIMATSUBAKI Co., Ltd
13.9. Arimino Co., Ltd.
13.10. Milbon Co., Ltd.
13.11. DARIYA CO., LTD.
*Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work
14. Strategic Recommendations
15. About Us & Disclaimer

Not Sure / Need Reassuring
- Confirm Content
  - Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
    
    Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
    
    Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
    
    Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
- Sample Pages
  - With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
    
    It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
    
    To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
- Check for Alternatives
  - Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
    
    To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
Prices / Formats / Delivery
- Prices
  - All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
    
    Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
- Discounts
  - As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
    
    Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
    
    To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
- Available Currencies
  - Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
    
    Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
    
    To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
- Licenses
  - License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
    
    If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
- Global Site License
  - The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
    
    It is important to note that this may exclude Parent Companies or Subsidiaries.
    
    If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
- Formats
  - The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
    
    If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
- Delivery
  - Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
    
    Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
    
    If a delay in delivery is expected you will be informed about it immediately.
- Shipping Charges
  - As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
    
    If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
Ordering
- By Credit Card
  - We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
    
    Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
    
    For more information on PayU please visit: https://www.payu.pl/en/about-us
- By Money Transfer
  - If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
    
    With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
Security
- Website security
  - We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
    
    Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
- Credit Card Security
  - We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
    
    PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.