Please Wait.....
Report
Japan Gaming Console Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)
Market Report I 2025-05-29 I 130 Pages I EMR Inc.
The Japan gaming console market reached approximately USD 4.85 Billion in 2024. The market is projected to grow at a CAGR of 4.10% between 2025 and 2034, reaching a value of around USD 7.25 Billion by 2034.
Japan Gaming Console Market Growth
The robust gaming culture of Japan, the growing popularity of portable consoles, and the widespread availability of subscription services are some of the most influential drivers boosting the demand of Japan gaming console market. The rise of hybrid and portable consoles, like the Nintendo Switch, signifies a significant change in the gaming sector, as these consoles are specifically designed to meet the preferences of consumers who enjoy gaming on the go and in the comfort of their homes.
The popularity of subscription services such as PlayStation Plus and cloud gaming platforms is rising. These platforms allow gamers to access a wide range of games for a fixed monthly fee, which can contribute to the growing adoption ofgaming consolesas the preferred choice for entertainment.
Virtual reality (VR) and augmented reality (AR) technologies are becoming prominent in the gaming sector as gaming consoles are now starting to integrate VR headsets and games to provide captivating gaming experiences that appeal to tech-savvy consumers.
Key Trends and Recent Developments
Increased adoption of handheld consoles, growing trend of cloud games, new single and multiplayer game launches, as well as the evolving e-sports culture are accelerating the Japan gaming console market value.
May 2024
Japan-based multinational gaming console company, Nintendo, announced the release of its new Switch 2 console by the end of March 2025. While no additional details of the upcoming upgraded successor of the Nintendo consoles were shared with the announcements, gamers in Japan predicted the changes in the new model based on its predecessors Nintendo Switch and Nintendo Switch Lite. The Switch had a unique design resembling a tablet and had two detachable buttons to enable the player's control. Besides, the console could be docked to enable the user to play on a television screen. Switch Lite was a more affordable version of the same.
February 2024
Nintendo released its latest financial results, whereby its Switch consoles range which include Switch, Switch Lite, and Switch OLED, surpassed its DS range to become the best-selling gaming console in Japan. While the latter recorded a total sale of 32.98 million, the Nintendo Switch range exceeded this mark to reach an overall sales volume of 33.34 million. The company further estimated the sales to reach 141.12 million by the end of March 2024.
October 2023
Japanese gaming console company Sony announced the launch of Sony PS5 Slim. The tagline for the product read "Same Immersive Power, New Slimmer Size" indicating its slim design to be its main feature. The company stated that PS5 Slim was meant to address the evolving needs of the players. Compared to the traditional PS5 models, the volume of this new model was reduced by 30%. Moreover, instead of the typical two panels available in PS5 models, the slim model came with four cover panels, a disc drive that can be replaced in its digital version, and two USB Type C ports.
July 2021
Sony began taking orders for its new PS5 Digital Edition console, which weighed approximately 3.6 kgs, 300 grams less than the previous PS5 models. All other dimensions remained the same as the previous models. The new model also featured different ways of attaching a vertical stand to the system.
Increased Adoption of Handheld Consoles Propelling the Growth of the Japan Gaming Console Market
The preference for handheld consoles among Japanese gamers is increasing owing to several competitive advantages they offer. These include a compact and lightweight design, affordable cost, and the flexibility to play games anytime and anywhere. Realising their growing demand, key players are increasingly investing in their development and supply in the market. For instance, Japan-based global supplier of gaming consoles, Sony Interactive Entertainment Inc. announced the release of the Project Q handheld device for the PlayStation 5 console by the end of 2023, featuring a controller with an 8-inch high-resolution LCD.
Cloud Games Becoming a Major Trend of Japan Gaming Console Market
Cloud games are a leading trend in Japanese gaming sector, encouraging industry leaders to develop consoles integrated with or supporting cloud gaming features. In the first half of 2021, Microsoft MSFT launched its cloud gaming service in Japan with an Xbox Game Pass Ultimate subscription. The service could easily be enabled in its newly launched series X and series S gaming console devices. With upcoming launches of cloud gaming services by other market players including Sony and Nintendo, the overall supply of cloud-enabled gaming consoles is expected to increase in the market.
New Single-Player and Multi-Player Game Launches Fuelling the Gaming Console Demand
In recent years, Japan has witnessed frequent launches of new single and multiplayer gaming franchises which require next-generation console devices for playing. This has increased the sales of popular gaming consoles such as Xbox, Nintendo, and PlayStation. For instance, the first console game based on the hit manga andanimeseries Spy x Family finally was released on Nintendo Switch in Japan in December 2023. In addition, the version also had 15 mini-games to play with multiplayer features.
Evolving Esports Culture Providing a Major Boost to the Japan Gaming Console Market Revenue
The rising e-sports and competitive gaming culture in Japan is raising the demand for high-end consoles that can support large-scale gaming events. These include Xbox, Nintendo and PlayStation series. Japan hosts multiple gaming events throughout the year which persuade gamers to participate with the best gaming consoles in the market, thereby increasing their sales volume and the overall revenue of the gaming console industry in Japan.
Japan Gaming Console Industry Segmentation
"Japan Gaming Console Market Report and Forecast 2025-2034" offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Home Consoles
- Handheld Consoles
- Hybrid Consoles
- Dedicated Consoles
- Others
Market Breakup by Platform
- PlayStation
- Xbox
- Wii
- Others
Market Breakup by End Use
- Personal
- Commercial
Market Breakup by Distribution Channel
- Online
- Offline
Japan Gaming Console Market Share
Based on type, the market is divided into home consoles, handheld consoles, hybrid consoles, and dedicated consoles, among others. Hybrid consoles are gaining immense growth in the market as gamers can use them for traditional at-home gaming experiences or carry them on the go depending upon the requirement. Furthermore, the home console segment is expected to maintain its steady growth in the market due to PlayStation 5 and Xbox Series X which have a loyal following in the country.
Leading Companies in the Japan Gaming Console Market
The market players are readily offering exclusive titles to gain a competitive edge in the market.
- Sony Corporation
- Microsoft Corporation
- Nintendo Co., Ltd.
- Logitech International SA
- Atari Inc.
- Meta Platforms Technologies, Inc.
- Samsung Electronics Co. Ltd.
- Valve Corporation
- HTC Corporation
- ASUSTEK Computer Inc.
- Others
1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Regions
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Asia Pacific Gaming Console Market Overview
5.1 Key Industry Highlights
5.2 Asia Pacific Gaming Console Historical Market (2018-2024)
5.3 Asia Pacific Gaming Console Market Forecast (2025-2034)
6 Japan Gaming Console Market Overview
6.1 Key Industry Highlights
6.2 Japan Gaming Console Historical Market (2018-2024)
6.3 Japan Gaming Console Market Forecast (2025-2034)
7 Japan Gaming Console Market by Type
7.1 Home Consoles
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 Handheld Consoles
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
7.3 Hybrid Consoles
7.3.1 Historical Trend (2018-2024)
7.3.2 Forecast Trend (2025-2034)
7.4 Dedicated Consoles
7.4.1 Historical Trend (2018-2024)
7.4.2 Forecast Trend (2025-2034)
7.5 Others
8 Japan Gaming Console Market by Platform
8.1 PlayStation
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 Xbox
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
8.3 Wii
8.3.1 Historical Trend (2018-2024)
8.3.2 Forecast Trend (2025-2034)
8.4 Others
9 Japan Gaming Console Market by End Use
9.1 Personal
9.1.1 Historical Trend (2018-2024)
9.1.2 Forecast Trend (2025-2034)
9.2 Commercial
9.2.1 Historical Trend (2018-2024)
9.2.2 Forecast Trend (2025-2034)
10 Japan Gaming Console Market by Distribution Channel
10.1 Online
10.1.1 Historical Trend (2018-2024)
10.1.2 Forecast Trend (2025-2034)
10.2 Offline
10.2.1 Historical Trend (2018-2024)
10.2.2 Forecast Trend (2025-2034)
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter's Five Forces Analysis
11.2.1 Supplier's Power
11.2.2 Buyer's Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Competitive Landscape
12.1 Supplier Selection
12.2 Key Global Players
12.3 Key Regional Players
12.4 Key Player Strategies
12.5 Company Profiles
12.5.1 Sony Corporation
12.5.1.1 Company Overview
12.5.1.2 Product Portfolio
12.5.1.3 Demographic Reach and Achievements
12.5.1.4 Certifications
12.5.2 Microsoft Corporation
12.5.2.1 Company Overview
12.5.2.2 Product Portfolio
12.5.2.3 Demographic Reach and Achievements
12.5.2.4 Certifications
12.5.3 Nintendo Co., Ltd.
12.5.3.1 Company Overview
12.5.3.2 Product Portfolio
12.5.3.3 Demographic Reach and Achievements
12.5.3.4 Certifications
12.5.4 Logitech International SA
12.5.4.1 Company Overview
12.5.4.2 Product Portfolio
12.5.4.3 Demographic Reach and Achievements
12.5.4.4 Certifications
12.5.5 Atari Inc.
12.5.5.1 Company Overview
12.5.5.2 Product Portfolio
12.5.5.3 Demographic Reach and Achievements
12.5.5.4 Certifications
12.5.6 Meta Platforms Technologies, Inc.
12.5.6.1 Company Overview
12.5.6.2 Product Portfolio
12.5.6.3 Demographic Reach and Achievements
12.5.6.4 Certifications
12.5.7 Samsung Electronics Co. Ltd.
12.5.7.1 Company Overview
12.5.7.2 Product Portfolio
12.5.7.3 Demographic Reach and Achievements
12.5.7.4 Certifications
12.5.8 Valve Corporation
12.5.8.1 Company Overview
12.5.8.2 Product Portfolio
12.5.8.3 Demographic Reach and Achievements
12.5.8.4 Certifications
12.5.9 HTC Corporation
12.5.9.1 Company Overview
12.5.9.2 Product Portfolio
12.5.9.3 Demographic Reach and Achievements
12.5.9.4 Certifications
12.5.10 ASUSTEK Computer Inc.
12.5.10.1 Company Overview
12.5.10.2 Product Portfolio
12.5.10.3 Demographic Reach and Achievements
12.5.10.4 Certifications
12.5.11 Others
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security