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Report

Japan Cosmetics Products Market Report and Forecast 2024-2032

Market Report I 2024-03-29 I 190 Pages I EMR Inc.

Japan Cosmetics Products Market Report and Forecast 2024-2032
Market Outlook
According to the report by Expert Market Research (EMR), the Japan cosmetics products market size reached a value of USD 33.34 billion in 2023. Aided by innovative product offerings and a strong emphasis on quality and efficacy, the market is projected to further grow at a CAGR of 4% between 2024 and 2032 to reach a value of USD 49.45 billion by 2032.
Japan's cosmetics encompasses a wide range of products that cater to diverse beauty and skincare needs. From high-performance skincare formulations to advanced makeup technologies, Japanese cosmetics brands are at the forefront of beauty innovation. The market's strength lies in its ability to merge centuries-old beauty traditions with modern science, resulting in products that offer both sophistication and functionality.
The country's long-standing beauty culture emphasises meticulous skincare routines, and the use of high-quality beauty products boosts the Japan cosmetics products market growth. This cultural aspect drives the demand for innovative and effective cosmetics solutions. Secondly, Japan's position as a leader in technology and research has fostered the development of cutting-edge cosmetic products. These include breakthrough ingredients, such as unique peptides and fermentation technologies, which have set new standards in skincare efficacy.
Furthermore, the cosmetics products market in Japan benefits from the country's strong brand reputation and loyalty. Japanese cosmetics brands are perceived as trustworthy and reliable, both domestically and internationally. This reputation, coupled with a focus on aesthetic design and packaging, significantly enhances the appeal of Japanese cosmetic products on the global stage.
The market is witnessing a surge in innovations and trends that cater to evolving consumer preferences and lifestyle changes. There is a growing emphasis on clean beauty and natural ingredients, reflecting a broader global shift towards health and wellness. As per the Japan cosmetics products market analysis, Japanese cosmetics companies are increasingly incorporating locally sourced ingredients, such as rice bran, green tea, and seaweed, known for their natural beauty benefits.
Another significant trend is the rise of personalised beauty solutions. Advances in technology have enabled brands to offer customized skincare and makeup products, tailored to individual skin types and concerns. This personalisation trend is gaining momentum, with consumers seeking products that offer bespoke beauty experiences. Sustainability and eco-consciousness are also shaping product development and packaging choices and further contributing to the Japan cosmetics products market share. Brands are adopting sustainable practices, from sourcing to manufacturing to packaging, in response to consumer demand for environmentally responsible products.
Building on centuries-old traditions of fermentation in Japanese cuisine, the cosmetics sector is incorporating fermentation technology into skincare products. Fermented ingredients are praised for their ability to enhance the bioavailability of nutrients, making them more effective in skincare formulations. Products featuring fermented extracts, such as sake, rice, and soy, are gaining popularity for their moisturising, anti-ageing, and skin-brightening properties, which further boosts the Japan cosmetics products market expansion. This trend reflects a broader consumer interest in natural and traditional skincare practices enhanced by modern science.
The integration of digital technologies into the cosmetics sector has revolutionised how products are marketed, sold, and experienced by consumers. E-commerce platforms have become increasingly important, particularly in the wake of global events such as the COVID-19 pandemic, which accelerated online shopping trends. Virtual try-on apps, personalised online consultations, and AI-powered skin analysis tools are enhancing the online shopping experience, making it more interactive and personalised. As per the Japan cosmetics products market outlook, Japanese cosmetics brands are leveraging these digital tools to reach a wider audience, both domestically and internationally.
Market Segmentation
The market can be divided based on product type, gender, price range, and distribution channel.
Market Breakup by Product Type
- Skin Care
- Hair Care
- Makeup
- Fragrance
- Others
Market Breakup by Gender
- Men
- Women
- Unisex
Market Breakup by Price Range
- Mass
- Premium
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality Stores
- Online
- Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Japan cosmetics products market. Some of the major players explored in the report by Expert Market Research are as follows:
- Sheseido Co. Ltd.
- Unilever plc
- L'Oreal SA
- Estee Lauder Companies Inc.
- Procter & Gamble Co.
- Kao Corp.
- Beiersdorf AG
- Koh Gen Do Americas, LLC
- Mandom Corp.
- Rohto Pharmaceutical Co., Ltd. (Hada Labo Tokyo)
- Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.

1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Cosmetics Products Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Cosmetics Products Historical Market (2018-2023)
8.3 Asia Pacific Cosmetics Products Market Forecast (2024-2032)
8.4 Asia Pacific Cosmetics Products Market breakup by Country
8.4.1 China
8.4.2 Japan
8.4.3 India
8.4.4 ASEAN
8.4.5 Australia
8.4.6 Others
9 Japan Cosmetics Products Market Overview
9.1 Key Industry Highlights
9.2 Japan Cosmetics Products Historical Market (2018-2023)
9.3 Japan Cosmetics Products Market Forecast (2024-2032)
10 Japan Cosmetics Products Market by Product Type
10.1 Skin Care
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Hair Care
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Makeup
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Fragrance
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Japan Cosmetics Products Market by Gender
11.1 Men
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Women
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Unisex
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 Japan Cosmetics Products Market by Price Range
12.1 Mass
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Premium
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Japan Cosmetics Products Market by Distribution Channel
13.1 Supermarkets and Hypermarkets
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Convenience Stores
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Speciality Stores
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Online
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter's Five Forces Analysis
14.2.1 Supplier's Power
14.2.2 Buyer's Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code - 3304)
16.1 Major Importing Countries
16.1.1 By Volume
16.1.2 By Value
16.2 Major Exporting Countries
16.2.1 By Volume
16.2.2 By Value
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Sheseido Co. Ltd.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Unilever plc
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 L'Oreal SA
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Estee Lauder Companies Inc.
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Procter & Gamble Co.
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Kao Corp.
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Beiersdorf AG
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Koh Gen Do Americas, LLC
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 Mandom Corp.
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 Rohto Pharmaceutical Co., Ltd. (Hada Labo Tokyo)
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Others
18 Key Trends and Developments in the Market

List of Key Figures and Tables
1. Asia Pacific Cosmetics Products Market: Key Industry Highlights, 2018 and 2032
2. Japan Cosmetics Products Market: Key Industry Highlights, 2018 and 2032
3. Japan Cosmetics Products Historical Market: Breakup by Product Type (USD Billion), 2018-2023
4. Japan Cosmetics Products Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
5. Japan Cosmetics Products Historical Market: Breakup by Gender (USD Billion), 2018-2023
6. Japan Cosmetics Products Market Forecast: Breakup by Gender (USD Billion), 2024-2032
7. Japan Cosmetics Products Historical Market: Breakup by Price Range (USD Billion), 2018-2023
8. Japan Cosmetics Products Market Forecast: Breakup by Price Range (USD Billion), 2024-2032
9. Japan Cosmetics Products Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
10. Japan Cosmetics Products Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
11. Major Importing Countries by Volume
12. Major Exporting Countries by Volume
13. Major Importing Countries by Value
14. Major Exporting Countries by Value
15. Japan Cosmetics Products Market Structure

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