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Japan Baby Oral Care Market By Type (Toothbrush, Toothpaste, Floss, Tooth Mousse, Others), By End User (Infant, Toddler), By Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Convenience stores, Online channels, Others): Opportunity Analysis and Industry Forecast, 2022-2031
Market Report I 2023-11-01 I 74 Pages I Allied Market Research
The Japan baby oral care market is anticipated to witness significant development during the projection period. Japan is the largest baby oral care market globally and is driven by increase in health awareness among Japan consumers. The market has experienced robust development recently, owing to technological advances and the introduction of cutting-edge products. It has been observed that the expanding need for advanced products has positive influence on the development of the Japan baby oral care market. It appears from the altering choices that the sale of baby oral care products in Japan has boosted at a substantial price with innovation. The Japan baby oral care market is segmented into type, end user, and distribution channel. On the basis of type, the market is divided into toothbrush, toothpaste, floss tooth mousse mouthwash, mini bristles, and tongue cleaners. By end user, the market is bifurcated into infants and toddlers. Depending on distribution channel, the market is categorized into supermarket & hypermarkets, specialized shops, convenience stores, and online networks, and others.
In addition, increase in demand for health products is major factor driving the growth of the Japan baby oral care market. Furthermore, rise in awareness of individual hygiene among the population has driven the demand for baby oral care products in Japan, thus augmenting the market growth. Moreover, the introduction of electronic toothbrushes and all-natural toothpaste is expected to drive the market growth. On the contrary, high cost associated with baby oral care products in the country is anticipated to hamper the growth of the Japan baby oral care market during the forecast period. In addition, rise in cost of resources is predicted to have an adverse effect on the market growth as the price of raw materials required for manufacturing of baby oral care products has been witnessed to increase considerably.
The Japan baby oral care market is anticipated to witness significant growth during the forecast period. This rapid growth is due to rise in demand for baby oral care products among consumers in the country. In addition, increase in awareness of oral hygiene and rise in disposable income are some of the significant factors driving the growth of the Japan baby oral care market. In addition, increase in incidents of oral problems in infants is anticipated to drive the market growth.
The launch of cutting-edge products meeting the requirements of infants is expected to develop significant opportunities for key players of the Japan baby oral care market in the coming years. The Porter's five force design is a comprehensive logical structure used for calculated preparation and decision-making in sectors. It is a highly efficient tool utilized for examining the strength and productivity degrees of a sector by taking into consideration five various parameter which include bargaining power of suppliers, bargaining power of sellers, the competitive rivalry, the threat of new entrant, and the substitute of products.
The bargaining power of buyers in the Japan baby oral care market is relatively high as consumers are price sensitive. In addition, the bargaining power of suppliers in the market is reduced due to the presence of many suppliers of baby care products in the market. Furthermore, the competitive rivalry in the market is intensely high due to the existence of several players contending in the market. Moreover, the threat of new entrants in the market is moderate as the barriers are low. In addition, the threat of substitutes is relatively high due to the availability of a wide range of alternatives to baby oral care products and their suppliers in the market.
Moreover, The SWOT (strengths, weaknesses, opportunities, and threats) analysis is an approach to determine internal and external factors affecting companies & their efficiency. The key strengths driving the Japan baby oral care market include easy accessibility of raw materials, strong distribution channels, and existence of a huge target population.
On the contrary, potential weaknesses of the market include high cost of manufacturing, challenges in preserving quality requirements, and increase in competitors among key players in the market. The opportunity for the key players in the market hinge on tactical alliances, R&D financial investments, product advancements, and market diversity. Increase in awareness pertaining to oral hygiene and Rise in health consciousness among the population are likely to act as profitable opportunities for the market players. The potential threat that the market is to face in the future consists of changing consumers' choices, an increase in import prices, and a rise in frequency of oral diseases. The Japan baby oral care market is highly competitive with the visibility of various huge players in the market. Key players are focusing on product technologies and new product launches as techniques to distinguish their products from their rivals and raise their market share. Furthermore, they are strongly emphasizing research and creating innovative products to meet the transforming demands of consumers.
Some of the major players in the Japan Baby Oral Care industry analyzed in this report are Unicharm Corp., Lion Corp., Kao Corp., Pigeon Corporation, B&T Japan Co., Ltd., Sunstar Inc., Honeyworks Co., Ltd., Merisd Co., Ltd., Pure Smile Co., Ltd., and Welcia Holdings Co., Ltd..
Key Benefits For Stakeholders
Enable informed decision-making process and offer market analysis based on the current market situation and estimated future trends.
Analyze the key strategies adopted by major market players in Japan baby oral care market.
Assess and rank the top factors that are expected to affect the growth of Japan baby oral care market.
Top Player positioning provides a clear understanding of the present position of market players.
Detailed analysis of the Japan baby oral care market segmentation assists to determine the prevailing market opportunities.
Identify key investment pockets for various offerings in the market.
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- Manufacturing Capacity
- Consumer Buying Behavior Analysis
- End user preferences and pain points
- Investment Opportunities
- Product Life Cycles
- Average Consumer Expenditure
- Go To Market Strategy
Key Market Segments
By Type
- Toothpaste
- Floss
- Tooth Mousse
- Others
- Toothbrush
- Sub-Type
- Manual
- Electric
By End User
- Infant
- Toddler
By Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Stores
- Convenience stores
- Online channels
- Others
- Key Market Players
- Unicharm Corp.
- Lion Corp.
- Kao Corp.
- Pigeon Corporation
- B&T Japan Co., Ltd.
- Sunstar Inc.
- Honeyworks Co., Ltd.
- Merisd Co., Ltd.
- Pure Smile Co., Ltd.
- Welcia Holdings Co., Ltd.
CHAPTER 1: INTRODUCTION
1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits to the Stakeholders
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market Definition and Scope
3.2. Key Findings
3.2.1. Top Impacting Factors
3.2.2. Top Investment Pockets
3.3. Porter's Five Forces Analysis
3.4. Market Dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: JAPAN BABY ORAL CARE MARKET, BY TYPE
4.1. Overview
4.1.1. Market Size and Forecast, By Type
4.2. Toothbrush
4.3. Toothpaste
4.4. Floss
4.5. Tooth Mousse
4.6. Others
CHAPTER 5: JAPAN BABY ORAL CARE MARKET, BY END USER
5.1. Overview
5.1.1. Market Size and Forecast, By End User
5.2. Infant
5.3. Toddler
CHAPTER 6: JAPAN BABY ORAL CARE MARKET, BY DISTRIBUTION CHANNEL
6.1. Overview
6.1.1. Market Size and Forecast, By Distribution Channel
6.2. Supermarkets and Hypermarkets
6.3. Specialty Stores
6.4. Convenience stores
6.5. Online channels
6.6. Others
CHAPTER 7: COMPETITIVE LANDSCAPE
7.1. Introduction
7.2. Top winning strategies
7.3. Product Mapping of Top 10 Player
7.4. Competitive Dashboard
7.5. Competitive Heatmap
7.6. Top player positioning, 2021
CHAPTER 8: COMPANY PROFILES
8.1. Unicharm Corp.
8.1.1. Company overview
8.1.2. Key Executives
8.1.3. Company snapshot
8.1.4. Operating business segments
8.1.5. Product portfolio
8.1.6. Business performance
8.1.7. Key strategic moves and developments
8.2. Lion Corp.
8.2.1. Company overview
8.2.2. Key Executives
8.2.3. Company snapshot
8.2.4. Operating business segments
8.2.5. Product portfolio
8.2.6. Business performance
8.2.7. Key strategic moves and developments
8.3. Kao Corp.
8.3.1. Company overview
8.3.2. Key Executives
8.3.3. Company snapshot
8.3.4. Operating business segments
8.3.5. Product portfolio
8.3.6. Business performance
8.3.7. Key strategic moves and developments
8.4. Pigeon Corporation
8.4.1. Company overview
8.4.2. Key Executives
8.4.3. Company snapshot
8.4.4. Operating business segments
8.4.5. Product portfolio
8.4.6. Business performance
8.4.7. Key strategic moves and developments
8.5. B&T Japan Co., Ltd.
8.5.1. Company overview
8.5.2. Key Executives
8.5.3. Company snapshot
8.5.4. Operating business segments
8.5.5. Product portfolio
8.5.6. Business performance
8.5.7. Key strategic moves and developments
8.6. Sunstar Inc.
8.6.1. Company overview
8.6.2. Key Executives
8.6.3. Company snapshot
8.6.4. Operating business segments
8.6.5. Product portfolio
8.6.6. Business performance
8.6.7. Key strategic moves and developments
8.7. Honeyworks Co., Ltd.
8.7.1. Company overview
8.7.2. Key Executives
8.7.3. Company snapshot
8.7.4. Operating business segments
8.7.5. Product portfolio
8.7.6. Business performance
8.7.7. Key strategic moves and developments
8.8. Merisd Co., Ltd.
8.8.1. Company overview
8.8.2. Key Executives
8.8.3. Company snapshot
8.8.4. Operating business segments
8.8.5. Product portfolio
8.8.6. Business performance
8.8.7. Key strategic moves and developments
8.9. Pure Smile Co., Ltd.
8.9.1. Company overview
8.9.2. Key Executives
8.9.3. Company snapshot
8.9.4. Operating business segments
8.9.5. Product portfolio
8.9.6. Business performance
8.9.7. Key strategic moves and developments
8.10. Welcia Holdings Co., Ltd.
8.10.1. Company overview
8.10.2. Key Executives
8.10.3. Company snapshot
8.10.4. Operating business segments
8.10.5. Product portfolio
8.10.6. Business performance
8.10.7. Key strategic moves and developments
LIST OF TABLES
TABLE 01. JAPAN BABY ORAL CARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 02. JAPAN BABY ORAL CARE MARKET, BY END USER, 2021-2031 ($MILLION)
TABLE 03. JAPAN BABY ORAL CARE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 04. UNICHARM CORP.: KEY EXECUTIVES
TABLE 05. UNICHARM CORP.: COMPANY SNAPSHOT
TABLE 06. UNICHARM CORP.: OPERATING SEGMENTS
TABLE 07. UNICHARM CORP.: PRODUCT PORTFOLIO
TABLE 08. UNICHARM CORP.: KEY STRATERGIES
TABLE 09. LION CORP.: KEY EXECUTIVES
TABLE 10. LION CORP.: COMPANY SNAPSHOT
TABLE 11. LION CORP.: OPERATING SEGMENTS
TABLE 12. LION CORP.: PRODUCT PORTFOLIO
TABLE 13. LION CORP.: KEY STRATERGIES
TABLE 14. KAO CORP.: KEY EXECUTIVES
TABLE 15. KAO CORP.: COMPANY SNAPSHOT
TABLE 16. KAO CORP.: OPERATING SEGMENTS
TABLE 17. KAO CORP.: PRODUCT PORTFOLIO
TABLE 18. KAO CORP.: KEY STRATERGIES
TABLE 19. PIGEON CORPORATION: KEY EXECUTIVES
TABLE 20. PIGEON CORPORATION: COMPANY SNAPSHOT
TABLE 21. PIGEON CORPORATION: OPERATING SEGMENTS
TABLE 22. PIGEON CORPORATION: PRODUCT PORTFOLIO
TABLE 23. PIGEON CORPORATION: KEY STRATERGIES
TABLE 24. B&T JAPAN CO., LTD.: KEY EXECUTIVES
TABLE 25. B&T JAPAN CO., LTD.: COMPANY SNAPSHOT
TABLE 26. B&T JAPAN CO., LTD.: OPERATING SEGMENTS
TABLE 27. B&T JAPAN CO., LTD.: PRODUCT PORTFOLIO
TABLE 28. B&T JAPAN CO., LTD.: KEY STRATERGIES
TABLE 29. SUNSTAR INC.: KEY EXECUTIVES
TABLE 30. SUNSTAR INC.: COMPANY SNAPSHOT
TABLE 31. SUNSTAR INC.: OPERATING SEGMENTS
TABLE 32. SUNSTAR INC.: PRODUCT PORTFOLIO
TABLE 33. SUNSTAR INC.: KEY STRATERGIES
TABLE 34. HONEYWORKS CO., LTD.: KEY EXECUTIVES
TABLE 35. HONEYWORKS CO., LTD.: COMPANY SNAPSHOT
TABLE 36. HONEYWORKS CO., LTD.: OPERATING SEGMENTS
TABLE 37. HONEYWORKS CO., LTD.: PRODUCT PORTFOLIO
TABLE 38. HONEYWORKS CO., LTD.: KEY STRATERGIES
TABLE 39. MERISD CO., LTD.: KEY EXECUTIVES
TABLE 40. MERISD CO., LTD.: COMPANY SNAPSHOT
TABLE 41. MERISD CO., LTD.: OPERATING SEGMENTS
TABLE 42. MERISD CO., LTD.: PRODUCT PORTFOLIO
TABLE 43. MERISD CO., LTD.: KEY STRATERGIES
TABLE 44. PURE SMILE CO., LTD.: KEY EXECUTIVES
TABLE 45. PURE SMILE CO., LTD.: COMPANY SNAPSHOT
TABLE 46. PURE SMILE CO., LTD.: OPERATING SEGMENTS
TABLE 47. PURE SMILE CO., LTD.: PRODUCT PORTFOLIO
TABLE 48. PURE SMILE CO., LTD.: KEY STRATERGIES
TABLE 49. WELCIA HOLDINGS CO., LTD.: KEY EXECUTIVES
TABLE 50. WELCIA HOLDINGS CO., LTD.: COMPANY SNAPSHOT
TABLE 51. WELCIA HOLDINGS CO., LTD.: OPERATING SEGMENTS
TABLE 52. WELCIA HOLDINGS CO., LTD.: PRODUCT PORTFOLIO
TABLE 53. WELCIA HOLDINGS CO., LTD.: KEY STRATERGIES
LIST OF FIGURES
FIGURE 01. JAPAN BABY ORAL CARE MARKET, 2021-2031
FIGURE 02. SEGMENTATION OF JAPAN BABY ORAL CARE MARKET, 2021-2031
FIGURE 03. TOP INVESTMENT POCKETS IN JAPAN BABY ORAL CARE MARKET (2022-2031)
FIGURE 04. PORTER FIVE-1
FIGURE 05. PORTER FIVE-2
FIGURE 06. PORTER FIVE-3
FIGURE 07. PORTER FIVE-4
FIGURE 08. PORTER FIVE-5
FIGURE 09. DRIVERS, RESTRAINTS AND OPPORTUNITIES: JAPAN BABY ORAL CARE MARKET
FIGURE 10. JAPAN BABY ORAL CARE MARKET,BY TYPE, 2021 ($MILLION)
FIGURE 11. JAPAN BABY ORAL CARE MARKET,BY END USER, 2021 ($MILLION)
FIGURE 12. JAPAN BABY ORAL CARE MARKET,BY DISTRIBUTION CHANNEL, 2021 ($MILLION)
FIGURE 13. TOP WINNING STRATEGIES, BY YEAR
FIGURE 14. TOP WINNING STRATEGIES, BY DEVELOPMENT
FIGURE 15. TOP WINNING STRATEGIES, BY COMPANY
FIGURE 16. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 17. COMPETITIVE DASHBOARD
FIGURE 18. COMPETITIVE HEATMAP: JAPAN BABY ORAL CARE MARKET
FIGURE 19. TOP PLAYER POSITIONING, 2021
FIGURE 20. UNICHARM CORP.: NET SALES, 2020-2022*($MILLION)
FIGURE 21. UNICHARM CORP.: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 22. UNICHARM CORP.: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 23. LION CORP.: NET SALES, 2020-2022*($MILLION)
FIGURE 24. LION CORP.: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 25. LION CORP.: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 26. KAO CORP.: NET SALES, 2020-2022*($MILLION)
FIGURE 27. KAO CORP.: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 28. KAO CORP.: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 29. PIGEON CORPORATION: NET SALES, 2020-2022*($MILLION)
FIGURE 30. PIGEON CORPORATION: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 31. PIGEON CORPORATION: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 32. B&T JAPAN CO., LTD.: NET SALES, 2020-2022*($MILLION)
FIGURE 33. B&T JAPAN CO., LTD.: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 34. B&T JAPAN CO., LTD.: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 35. SUNSTAR INC.: NET SALES, 2020-2022*($MILLION)
FIGURE 36. SUNSTAR INC.: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 37. SUNSTAR INC.: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 38. HONEYWORKS CO., LTD.: NET SALES, 2020-2022*($MILLION)
FIGURE 39. HONEYWORKS CO., LTD.: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 40. HONEYWORKS CO., LTD.: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 41. MERISD CO., LTD.: NET SALES, 2020-2022*($MILLION)
FIGURE 42. MERISD CO., LTD.: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 43. MERISD CO., LTD.: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 44. PURE SMILE CO., LTD.: NET SALES, 2020-2022*($MILLION)
FIGURE 45. PURE SMILE CO., LTD.: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 46. PURE SMILE CO., LTD.: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 47. WELCIA HOLDINGS CO., LTD.: NET SALES, 2020-2022*($MILLION)
FIGURE 48. WELCIA HOLDINGS CO., LTD.: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 49. WELCIA HOLDINGS CO., LTD.: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
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