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Italy Stevia Beverages Market By Type (Powder, Liquid, Other), By Application (Soft Drinks, RTD Tea and Coffee, RTD Juice, Sports Drinks, Other Beverages), By Distribution Channel (Ecommerce, Hypermarket and Supermarket, Convenience stores, Independent retailers, Others): Opportunity Analysis and Industry Forecast, 2022-2031
Market Report I 2023-04-01 I 77 Pages I Allied Market Research
Health consciousness emerges as a dominant force of the Italy stevia beverages market. In addition, shift in consumer preference toward healthier beverage choices drives the growth of the market. This is attributed to the fact that stevia is a natural, low-calorie sweetener, which aligns seamlessly with this prevailing health trend.
Moreover, escalating concerns about obesity and rising prevalence of diabetes propel the demand for stevia-based beverages. As the populace seeks to reduce sugar intake, manufacturers have introduced stevia in the form of powder as well as liquid. Their versatility in multiple applications, ranging from soft drinks to sports beverages, gives them a pivotal role in the Italian beverage landscape.
However, the bitter lingering aftertaste of stevia acts as the key restraint of the Italy stevia beverages market. Moreover, regulatory hurdles related to the use of stevia extracts serve as a challenge for the market growth.
On the contrary, the quest for healthier alternatives within the soft drink category fuels the adoption of stevia, which is expected to open new avenues for the market expansion in the coming years. The Italy stevia beverages market is segmented into type, application, and distribution channel. By type, the market is classified into powder, liquid, and others. The powder segment exhibits the highest growth owing to its widespread availability, convenience of usage, and ability to be incorporated into various food-based applications. On the basis of application, it is categorized into soft drinks, RTD tea & coffee, RTD juice, sports drinks, and others. RTD tea & coffee, a burgeoning segment in Italy, display the highest growth. As consumers gravitate toward convenient and healthier beverage options, RTD tea & coffee infused with stevia emerge as the preferred beverages.
Depending on distribution channel, it is segregated into e-commerce, hypermarket & supermarket, convenience stores, independent retailers, and others. The convenience store segment held the major share in the market. This is attributed to the fact that many convenience stores have begun to incorporate healthier food and beverage options in response to changing consumer preferences, and are expected to continue to expand their offerings of stevia-based beverages to meet rising consumer demand.
Coca-Cola, PepsiCo, Nestle, Danone, Unilever, Dr Pepper Snapple Group, Red Bull, Monster Beverage Corporation, Keurig Dr Pepper, and Reed's, Inc. are the key players operating in the Italy stevia beverages market. These players have adopted various developmental strategies to expand their market share, exploit the market opportunities, and increase profitability in the market. For instance, as the demand for stevia-based beverages surges, the imperative of crafting new offerings becomes paramount. They have further adopted product development and R&D to strengthen their foothold in the market.
The Porter's five force analysis, an intellectual framework that dissects the market's competitive landscape, unravels the complex interplay of forces at play. The bargaining power of suppliers is high as there are limited suppliers of stevia, and they have a significant influence on pricing and the availability of this key ingredient in the market.
The bargaining power of buyers is moderate as consumers have some choice, but they are price-sensitive and have the ability to switch between various stevia beverage brands, influencing competition and pricing. The threat of new entrants is relatively low due to the established presence of major players in the industry, the need for significant capital investment in production and distribution, and the regulatory barriers in the food and beverage sector. The threat of substitutes is moderate, as there are alternative sweeteners and traditional sugary beverages in the market, but the trend toward healthier options and the specific market demand for stevia may counteract this to some extent. Rivalry among existing competitors is high in the Italy stevia beverages market due to numerous players vying for market share, launching innovative products, and engaging in marketing and promotional activities, intensifying competition and pressuring prices.
The SWOT analysis identifies and analyzes the strengths, weaknesses, opportunities, and threats of the Italy stevia beverages market. The inherent appeal of stevia as a natural, low-calorie sweetener positions it as a strength. The versatility of stevia, evident in its application across various beverage segments, offers a competitive edge. However, the lingering bitter aftertaste and regulatory challenges associated with stevia can be considered weaknesses that impede seamless market growth. Contrarily, the adoption of stevia in soft drinks, RTD beverages, and various other categories pave the way for innovation and expansion. On the other hand, the threats include competition from existing brands, the potential for market saturation, and the unpredictability of consumer taste preferences.
Key Benefits For Stakeholders
-Enable informed decision-making process and offer market analysis based on current market situation and estimated future trends.
-Analyze the key strategies adopted by major market players in italy stevia beverages market.
-Assess and rank the top factors that are expected to affect the growth of italy stevia beverages market.
-Top Player positioning provides a clear understanding of the present position of market players.
-Detailed analysis of the italy stevia beverages market segmentation assists to determine the prevailing market opportunities.
-Identify key investment pockets for various offerings in the market.
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- Expanded list for Company Profiles
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Key Market Segments
By Type
- Powder
- Liquid
- Other
By Application
- Soft Drinks
- RTD Tea and Coffee
- RTD Juice
- Sports Drinks
- Other Beverages
By Distribution Channel
- Ecommerce
- Hypermarket and Supermarket
- Convenience stores
- Independent retailers
- Others
- Key Market Players
- Gruppo IM (Italy)
- Sweet n'Natural (Italy)
- HBM Group (Italy)
- Thista (Italy)
- Amore & Vita (Italy)
- Stevia Natur Limited (UK)
- ANNA HARMONY (Italy)
- Stevialine (Italy)
- Nema S.p.A. (Italy)
- Chianti Beverages (Italy)
CHAPTER 1: INTRODUCTION
1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits to the Stakeholders
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market Definition and Scope
3.2. Key Findings
3.2.1. Top Impacting Factors
3.2.2. Top Investment Pockets
3.3. Porter's Five Forces Analysis
3.4. Market Dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: ITALY STEVIA BEVERAGES MARKET, BY TYPE
4.1. Overview
4.1.1. Market Size and Forecast, By Type
4.2. Powder
4.3. Liquid
4.4. Other
CHAPTER 5: ITALY STEVIA BEVERAGES MARKET, BY APPLICATION
5.1. Overview
5.1.1. Market Size and Forecast, By Application
5.2. Soft Drinks
5.3. RTD Tea and Coffee
5.4. RTD Juice
5.5. Sports Drinks
5.6. Other Beverages
CHAPTER 6: ITALY STEVIA BEVERAGES MARKET, BY DISTRIBUTION CHANNEL
6.1. Overview
6.1.1. Market Size and Forecast, By Distribution Channel
6.2. Ecommerce
6.3. Hypermarket and Supermarket
6.4. Convenience stores
6.5. Independent retailers
6.6. Others
CHAPTER 7: COMPETITIVE LANDSCAPE
7.1. Introduction
7.2. Top winning strategies
7.3. Product Mapping of Top 10 Player
7.4. Competitive Dashboard
7.5. Competitive Heatmap
7.6. Top player positioning, 2021
CHAPTER 8: COMPANY PROFILES
8.1. Gruppo IM (Italy)
8.1.1. Company overview
8.1.2. Key Executives
8.1.3. Company snapshot
8.1.4. Operating business segments
8.1.5. Product portfolio
8.1.6. Business performance
8.1.7. Key strategic moves and developments
8.2. Sweet n'Natural (Italy)
8.2.1. Company overview
8.2.2. Key Executives
8.2.3. Company snapshot
8.2.4. Operating business segments
8.2.5. Product portfolio
8.2.6. Business performance
8.2.7. Key strategic moves and developments
8.3. HBM Group (Italy)
8.3.1. Company overview
8.3.2. Key Executives
8.3.3. Company snapshot
8.3.4. Operating business segments
8.3.5. Product portfolio
8.3.6. Business performance
8.3.7. Key strategic moves and developments
8.4. Thista (Italy)
8.4.1. Company overview
8.4.2. Key Executives
8.4.3. Company snapshot
8.4.4. Operating business segments
8.4.5. Product portfolio
8.4.6. Business performance
8.4.7. Key strategic moves and developments
8.5. Amore & Vita (Italy)
8.5.1. Company overview
8.5.2. Key Executives
8.5.3. Company snapshot
8.5.4. Operating business segments
8.5.5. Product portfolio
8.5.6. Business performance
8.5.7. Key strategic moves and developments
8.6. Stevia Natur Limited (UK)
8.6.1. Company overview
8.6.2. Key Executives
8.6.3. Company snapshot
8.6.4. Operating business segments
8.6.5. Product portfolio
8.6.6. Business performance
8.6.7. Key strategic moves and developments
8.7. ANNA HARMONY (Italy)
8.7.1. Company overview
8.7.2. Key Executives
8.7.3. Company snapshot
8.7.4. Operating business segments
8.7.5. Product portfolio
8.7.6. Business performance
8.7.7. Key strategic moves and developments
8.8. Stevialine (Italy)
8.8.1. Company overview
8.8.2. Key Executives
8.8.3. Company snapshot
8.8.4. Operating business segments
8.8.5. Product portfolio
8.8.6. Business performance
8.8.7. Key strategic moves and developments
8.9. Nema S.p.A. (Italy)
8.9.1. Company overview
8.9.2. Key Executives
8.9.3. Company snapshot
8.9.4. Operating business segments
8.9.5. Product portfolio
8.9.6. Business performance
8.9.7. Key strategic moves and developments
8.10. Chianti Beverages (Italy)
8.10.1. Company overview
8.10.2. Key Executives
8.10.3. Company snapshot
8.10.4. Operating business segments
8.10.5. Product portfolio
8.10.6. Business performance
8.10.7. Key strategic moves and developments
LIST OF TABLES
TABLE 01. ITALY STEVIA BEVERAGES MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 02. ITALY STEVIA BEVERAGES MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 03. ITALY STEVIA BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 04. GRUPPO IM (ITALY): KEY EXECUTIVES
TABLE 05. GRUPPO IM (ITALY): COMPANY SNAPSHOT
TABLE 06. GRUPPO IM (ITALY): OPERATING SEGMENTS
TABLE 07. GRUPPO IM (ITALY): PRODUCT PORTFOLIO
TABLE 08. GRUPPO IM (ITALY): KEY STRATERGIES
TABLE 09. SWEET N'NATURAL (ITALY): KEY EXECUTIVES
TABLE 10. SWEET N'NATURAL (ITALY): COMPANY SNAPSHOT
TABLE 11. SWEET N'NATURAL (ITALY): OPERATING SEGMENTS
TABLE 12. SWEET N'NATURAL (ITALY): PRODUCT PORTFOLIO
TABLE 13. SWEET N'NATURAL (ITALY): KEY STRATERGIES
TABLE 14. HBM GROUP (ITALY): KEY EXECUTIVES
TABLE 15. HBM GROUP (ITALY): COMPANY SNAPSHOT
TABLE 16. HBM GROUP (ITALY): OPERATING SEGMENTS
TABLE 17. HBM GROUP (ITALY): PRODUCT PORTFOLIO
TABLE 18. HBM GROUP (ITALY): KEY STRATERGIES
TABLE 19. THISTA (ITALY): KEY EXECUTIVES
TABLE 20. THISTA (ITALY): COMPANY SNAPSHOT
TABLE 21. THISTA (ITALY): OPERATING SEGMENTS
TABLE 22. THISTA (ITALY): PRODUCT PORTFOLIO
TABLE 23. THISTA (ITALY): KEY STRATERGIES
TABLE 24. AMORE & VITA (ITALY): KEY EXECUTIVES
TABLE 25. AMORE & VITA (ITALY): COMPANY SNAPSHOT
TABLE 26. AMORE & VITA (ITALY): OPERATING SEGMENTS
TABLE 27. AMORE & VITA (ITALY): PRODUCT PORTFOLIO
TABLE 28. AMORE & VITA (ITALY): KEY STRATERGIES
TABLE 29. STEVIA NATUR LIMITED (UK): KEY EXECUTIVES
TABLE 30. STEVIA NATUR LIMITED (UK): COMPANY SNAPSHOT
TABLE 31. STEVIA NATUR LIMITED (UK): OPERATING SEGMENTS
TABLE 32. STEVIA NATUR LIMITED (UK): PRODUCT PORTFOLIO
TABLE 33. STEVIA NATUR LIMITED (UK): KEY STRATERGIES
TABLE 34. ANNA HARMONY (ITALY): KEY EXECUTIVES
TABLE 35. ANNA HARMONY (ITALY): COMPANY SNAPSHOT
TABLE 36. ANNA HARMONY (ITALY): OPERATING SEGMENTS
TABLE 37. ANNA HARMONY (ITALY): PRODUCT PORTFOLIO
TABLE 38. ANNA HARMONY (ITALY): KEY STRATERGIES
TABLE 39. STEVIALINE (ITALY): KEY EXECUTIVES
TABLE 40. STEVIALINE (ITALY): COMPANY SNAPSHOT
TABLE 41. STEVIALINE (ITALY): OPERATING SEGMENTS
TABLE 42. STEVIALINE (ITALY): PRODUCT PORTFOLIO
TABLE 43. STEVIALINE (ITALY): KEY STRATERGIES
TABLE 44. NEMA S.P.A. (ITALY): KEY EXECUTIVES
TABLE 45. NEMA S.P.A. (ITALY): COMPANY SNAPSHOT
TABLE 46. NEMA S.P.A. (ITALY): OPERATING SEGMENTS
TABLE 47. NEMA S.P.A. (ITALY): PRODUCT PORTFOLIO
TABLE 48. NEMA S.P.A. (ITALY): KEY STRATERGIES
TABLE 49. CHIANTI BEVERAGES (ITALY): KEY EXECUTIVES
TABLE 50. CHIANTI BEVERAGES (ITALY): COMPANY SNAPSHOT
TABLE 51. CHIANTI BEVERAGES (ITALY): OPERATING SEGMENTS
TABLE 52. CHIANTI BEVERAGES (ITALY): PRODUCT PORTFOLIO
TABLE 53. CHIANTI BEVERAGES (ITALY): KEY STRATERGIES
LIST OF FIGURES
FIGURE 01. ITALY STEVIA BEVERAGES MARKET, 2021-2031
FIGURE 02. SEGMENTATION OF ITALY STEVIA BEVERAGES MARKET, 2021-2031
FIGURE 03. TOP INVESTMENT POCKETS IN ITALY STEVIA BEVERAGES MARKET (2022-2031)
FIGURE 04. PORTER FIVE-1
FIGURE 05. PORTER FIVE-2
FIGURE 06. PORTER FIVE-3
FIGURE 07. PORTER FIVE-4
FIGURE 08. PORTER FIVE-5
FIGURE 09. DRIVERS, RESTRAINTS AND OPPORTUNITIES: ITALY STEVIA BEVERAGES MARKET
FIGURE 10. ITALY STEVIA BEVERAGES MARKET,BY TYPE, 2021 ($MILLION)
FIGURE 11. ITALY STEVIA BEVERAGES MARKET,BY APPLICATION, 2021 ($MILLION)
FIGURE 12. ITALY STEVIA BEVERAGES MARKET,BY DISTRIBUTION CHANNEL, 2021 ($MILLION)
FIGURE 13. TOP WINNING STRATEGIES, BY YEAR
FIGURE 14. TOP WINNING STRATEGIES, BY DEVELOPMENT
FIGURE 15. TOP WINNING STRATEGIES, BY COMPANY
FIGURE 16. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 17. COMPETITIVE DASHBOARD
FIGURE 18. COMPETITIVE HEATMAP: ITALY STEVIA BEVERAGES MARKET
FIGURE 19. TOP PLAYER POSITIONING, 2021
FIGURE 20. GRUPPO IM (ITALY): NET SALES, 2020-2022*($MILLION)
FIGURE 21. GRUPPO IM (ITALY): REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 22. GRUPPO IM (ITALY): REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 23. SWEET N'NATURAL (ITALY): NET SALES, 2020-2022*($MILLION)
FIGURE 24. SWEET N'NATURAL (ITALY): REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 25. SWEET N'NATURAL (ITALY): REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 26. HBM GROUP (ITALY): NET SALES, 2020-2022*($MILLION)
FIGURE 27. HBM GROUP (ITALY): REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 28. HBM GROUP (ITALY): REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 29. THISTA (ITALY): NET SALES, 2020-2022*($MILLION)
FIGURE 30. THISTA (ITALY): REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 31. THISTA (ITALY): REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 32. AMORE & VITA (ITALY): NET SALES, 2020-2022*($MILLION)
FIGURE 33. AMORE & VITA (ITALY): REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 34. AMORE & VITA (ITALY): REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 35. STEVIA NATUR LIMITED (UK): NET SALES, 2020-2022*($MILLION)
FIGURE 36. STEVIA NATUR LIMITED (UK): REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 37. STEVIA NATUR LIMITED (UK): REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 38. ANNA HARMONY (ITALY): NET SALES, 2020-2022*($MILLION)
FIGURE 39. ANNA HARMONY (ITALY): REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 40. ANNA HARMONY (ITALY): REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 41. STEVIALINE (ITALY): NET SALES, 2020-2022*($MILLION)
FIGURE 42. STEVIALINE (ITALY): REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 43. STEVIALINE (ITALY): REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 44. NEMA S.P.A. (ITALY): NET SALES, 2020-2022*($MILLION)
FIGURE 45. NEMA S.P.A. (ITALY): REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 46. NEMA S.P.A. (ITALY): REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 47. CHIANTI BEVERAGES (ITALY): NET SALES, 2020-2022*($MILLION)
FIGURE 48. CHIANTI BEVERAGES (ITALY): REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 49. CHIANTI BEVERAGES (ITALY): REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
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