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Italy Baby Oral Care Market By Type (Toothbrush, Toothpaste, Floss, Tooth Mousse, Others), By End User (Infant, Toddler), By Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Convenience stores, Online channels, Others): Opportunity Analysis and Industry Forecast, 2022-2031
Market Report I 2023-11-01 I 87 Pages I Allied Market Research
The Italy baby oral care market is anticipated to witness rapid growth during the projection period due to increase in demand for mild oral care products, which cater to the needs of infants and toddlers. Furthermore, the variety of distribution channels that customers pick has helped to support this sector. Furthermore, increase in demand for oral care products is expected to provide lucrative opportunities for the growth of the market. Significant rise in infants population in past few years and increase in willingness to purchase oral care products have been a major factor propelling sales in the Italy baby oral care market. In addition, parents are becoming more health-conscious and are taking steps to safeguard their children's oral health. This has boosted the sales for oral care products in the country.
Furthermore, increase in penetration of e-commerce platforms has been a key driver of the growth of the market. This is attributed to the fact that consumers can easily choose cost-effective products from reliable online channels at discounted rates.?Moreover, the availability of multiple payment methods and discount vouchers have facilitated these trends and thus, have been beneficial for the growth of the Italy baby oral care market.
However, the factor restraining the market growth is the dissolution of 50% of distribution channels. This acts as a massive restraint of the market growth in the country, thereby leaving number of customers dissatisfied with their services. In addition, high costs due to the unavailability of alternative distribution channels has been a prime factor in curtailing the growth of the market in this industry.
Despite there are several factors that inhibit the market growth, several potential opportunities have arisen for companies to capitalize on. For instance, the introduction of non-traditional products such as tooth mousse, which is a combination of paste and mouthwash, which proves to be a significant driver of the industry. Moreover, manufacturers focus on innovation and researching new products to provide better quality products that appeal to a wider range of customers. This could prove to be extremely beneficial for the market in the long term. In addition, with the advent of organic hygiene products such as toothpastes, toothbrushes, and flosses made of natural ingredients contributes toward the growth of market.In addition, rise in online channels proves to be beneficial for the industry as the standard of online shopping increases.
The Italy baby oral care market is anticipated to witness tremendous growth during the forecast period due to new product and launches and increase in R&D activities. The brands are focusing more on introducing innovative products at affordable prices to draw in more consumers, with the price of media advertising rising rapidly. Furthermore, manufacturers are focusing on social media and digital marketing to promote their product brands. In addition, manufacturers are focusing on customized products for infants and toddlers as per their specific needs. Moreover, they are leveraging online store discounts and deals to reduce the purchase cost for the customers. Furthermore, companies focus on implementation of pricing strategies targeting specific customers which is an important aspect of the Italy baby oral care market. This includes promotional discounts for bulk purchases or discounts for specific customers. In addition, companies implement seasonal pricing strategies as well.
Data collected by the Porter's five forces analysis entails a thorough analysis of the Italy baby oral care market. The forces which have been examined include threats of new entrants, threats of substitute products, bargaining power of suppliers, bargaining power of customer, and intensity of rivalry among competitors in the market. The threat of new entrants is low due to the challenges that manufacturers face in terms of R&D, marketing & advertising, certification & regulation compliance, and high capital investment required to set up a production unit. The threat of substitute is high due to demand for organic and non-traditional products in the Italy baby oral care market is an indication that customers are becoming more open to substitute products, thus increasing the threats of substitute goods.
The bargaining power of buyers in this market is low due to the presence of a few large buyers and multiple suppliers. The bargaining power of suppliers is moderate due to the presence of large number of suppliers. The competitive rivalry between existing companies is moderate, due to few key players in the market.
Some of the major players in the Italy Baby Oral Care industry analyzed in this report are Pigeon Corporation, Chicco, Tommee Tippee, Nuk, Farlin, Avent, Philips, Calma, Dodie, and Mustela.
Key Benefits For Stakeholders
Enable informed decision-making process and offer market analysis based on the current market situation and estimated future trends.
Analyze the key strategies adopted by major market players in Italy baby oral care market.
Assess and rank the top factors that are expected to affect the growth of Italy baby oral care market.
Top Player positioning provides a clear understanding of the present position of market players.
Detailed analysis of the Italy baby oral care market segmentation assists to determine the prevailing market opportunities.
Identify key investment pockets for various offerings in the market.
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- Manufacturing Capacity
- Consumer Buying Behavior Analysis
- End user preferences and pain points
- Investment Opportunities
- Product Life Cycles
- Average Consumer Expenditure
- Go To Market Strategy
Key Market Segments
By Type
- Toothpaste
- Floss
- Tooth Mousse
- Others
- Toothbrush
- Sub-Type
- Manual
- Electric
By End User
- Infant
- Toddler
By Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Stores
- Convenience stores
- Online channels
- Others
- Key Market Players
- Pigeon Corporation
- Chicco
- Tommee Tippee
- Nuk
- Farlin
- Avent
- Philips
- Calma
- Dodie
- Mustela
CHAPTER 1: INTRODUCTION
1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits to the Stakeholders
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market Definition and Scope
3.2. Key Findings
3.2.1. Top Impacting Factors
3.2.2. Top Investment Pockets
3.3. Porter's Five Forces Analysis
3.4. Market Dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: ITALY BABY ORAL CARE MARKET, BY TYPE
4.1. Overview
4.1.1. Market Size and Forecast, By Type
4.2. Toothbrush
4.3. Toothpaste
4.4. Floss
4.5. Tooth Mousse
4.6. Others
CHAPTER 5: ITALY BABY ORAL CARE MARKET, BY END USER
5.1. Overview
5.1.1. Market Size and Forecast, By End User
5.2. Infant
5.3. Toddler
CHAPTER 6: ITALY BABY ORAL CARE MARKET, BY DISTRIBUTION CHANNEL
6.1. Overview
6.1.1. Market Size and Forecast, By Distribution Channel
6.2. Supermarkets and Hypermarkets
6.3. Specialty Stores
6.4. Convenience stores
6.5. Online channels
6.6. Others
CHAPTER 7: COMPETITIVE LANDSCAPE
7.1. Introduction
7.2. Top winning strategies
7.3. Product Mapping of Top 10 Player
7.4. Competitive Dashboard
7.5. Competitive Heatmap
7.6. Top player positioning, 2021
CHAPTER 8: COMPANY PROFILES
8.1. Pigeon Corporation
8.1.1. Company overview
8.1.2. Key Executives
8.1.3. Company snapshot
8.1.4. Operating business segments
8.1.5. Product portfolio
8.1.6. Business performance
8.1.7. Key strategic moves and developments
8.2. Chicco
8.2.1. Company overview
8.2.2. Key Executives
8.2.3. Company snapshot
8.2.4. Operating business segments
8.2.5. Product portfolio
8.2.6. Business performance
8.2.7. Key strategic moves and developments
8.3. Tommee Tippee
8.3.1. Company overview
8.3.2. Key Executives
8.3.3. Company snapshot
8.3.4. Operating business segments
8.3.5. Product portfolio
8.3.6. Business performance
8.3.7. Key strategic moves and developments
8.4. Nuk
8.4.1. Company overview
8.4.2. Key Executives
8.4.3. Company snapshot
8.4.4. Operating business segments
8.4.5. Product portfolio
8.4.6. Business performance
8.4.7. Key strategic moves and developments
8.5. Farlin
8.5.1. Company overview
8.5.2. Key Executives
8.5.3. Company snapshot
8.5.4. Operating business segments
8.5.5. Product portfolio
8.5.6. Business performance
8.5.7. Key strategic moves and developments
8.6. Avent
8.6.1. Company overview
8.6.2. Key Executives
8.6.3. Company snapshot
8.6.4. Operating business segments
8.6.5. Product portfolio
8.6.6. Business performance
8.6.7. Key strategic moves and developments
8.7. Philips
8.7.1. Company overview
8.7.2. Key Executives
8.7.3. Company snapshot
8.7.4. Operating business segments
8.7.5. Product portfolio
8.7.6. Business performance
8.7.7. Key strategic moves and developments
8.8. Calma
8.8.1. Company overview
8.8.2. Key Executives
8.8.3. Company snapshot
8.8.4. Operating business segments
8.8.5. Product portfolio
8.8.6. Business performance
8.8.7. Key strategic moves and developments
8.9. Dodie
8.9.1. Company overview
8.9.2. Key Executives
8.9.3. Company snapshot
8.9.4. Operating business segments
8.9.5. Product portfolio
8.9.6. Business performance
8.9.7. Key strategic moves and developments
8.10. Mustela
8.10.1. Company overview
8.10.2. Key Executives
8.10.3. Company snapshot
8.10.4. Operating business segments
8.10.5. Product portfolio
8.10.6. Business performance
8.10.7. Key strategic moves and developments
LIST OF TABLES
TABLE 01. ITALY BABY ORAL CARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 02. ITALY BABY ORAL CARE MARKET, BY END USER, 2021-2031 ($MILLION)
TABLE 03. ITALY BABY ORAL CARE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 04. PIGEON CORPORATION: KEY EXECUTIVES
TABLE 05. PIGEON CORPORATION: COMPANY SNAPSHOT
TABLE 06. PIGEON CORPORATION: OPERATING SEGMENTS
TABLE 07. PIGEON CORPORATION: PRODUCT PORTFOLIO
TABLE 08. PIGEON CORPORATION: KEY STRATERGIES
TABLE 09. CHICCO: KEY EXECUTIVES
TABLE 10. CHICCO: COMPANY SNAPSHOT
TABLE 11. CHICCO: OPERATING SEGMENTS
TABLE 12. CHICCO: PRODUCT PORTFOLIO
TABLE 13. CHICCO: KEY STRATERGIES
TABLE 14. TOMMEE TIPPEE: KEY EXECUTIVES
TABLE 15. TOMMEE TIPPEE: COMPANY SNAPSHOT
TABLE 16. TOMMEE TIPPEE: OPERATING SEGMENTS
TABLE 17. TOMMEE TIPPEE: PRODUCT PORTFOLIO
TABLE 18. TOMMEE TIPPEE: KEY STRATERGIES
TABLE 19. NUK: KEY EXECUTIVES
TABLE 20. NUK: COMPANY SNAPSHOT
TABLE 21. NUK: OPERATING SEGMENTS
TABLE 22. NUK: PRODUCT PORTFOLIO
TABLE 23. NUK: KEY STRATERGIES
TABLE 24. FARLIN: KEY EXECUTIVES
TABLE 25. FARLIN: COMPANY SNAPSHOT
TABLE 26. FARLIN: OPERATING SEGMENTS
TABLE 27. FARLIN: PRODUCT PORTFOLIO
TABLE 28. FARLIN: KEY STRATERGIES
TABLE 29. AVENT: KEY EXECUTIVES
TABLE 30. AVENT: COMPANY SNAPSHOT
TABLE 31. AVENT: OPERATING SEGMENTS
TABLE 32. AVENT: PRODUCT PORTFOLIO
TABLE 33. AVENT: KEY STRATERGIES
TABLE 34. PHILIPS: KEY EXECUTIVES
TABLE 35. PHILIPS: COMPANY SNAPSHOT
TABLE 36. PHILIPS: OPERATING SEGMENTS
TABLE 37. PHILIPS: PRODUCT PORTFOLIO
TABLE 38. PHILIPS: KEY STRATERGIES
TABLE 39. CALMA: KEY EXECUTIVES
TABLE 40. CALMA: COMPANY SNAPSHOT
TABLE 41. CALMA: OPERATING SEGMENTS
TABLE 42. CALMA: PRODUCT PORTFOLIO
TABLE 43. CALMA: KEY STRATERGIES
TABLE 44. DODIE: KEY EXECUTIVES
TABLE 45. DODIE: COMPANY SNAPSHOT
TABLE 46. DODIE: OPERATING SEGMENTS
TABLE 47. DODIE: PRODUCT PORTFOLIO
TABLE 48. DODIE: KEY STRATERGIES
TABLE 49. MUSTELA: KEY EXECUTIVES
TABLE 50. MUSTELA: COMPANY SNAPSHOT
TABLE 51. MUSTELA: OPERATING SEGMENTS
TABLE 52. MUSTELA: PRODUCT PORTFOLIO
TABLE 53. MUSTELA: KEY STRATERGIES
LIST OF FIGURES
FIGURE 01. ITALY BABY ORAL CARE MARKET, 2021-2031
FIGURE 02. SEGMENTATION OF ITALY BABY ORAL CARE MARKET, 2021-2031
FIGURE 03. TOP INVESTMENT POCKETS IN ITALY BABY ORAL CARE MARKET (2022-2031)
FIGURE 04. PORTER FIVE-1
FIGURE 05. PORTER FIVE-2
FIGURE 06. PORTER FIVE-3
FIGURE 07. PORTER FIVE-4
FIGURE 08. PORTER FIVE-5
FIGURE 09. DRIVERS, RESTRAINTS AND OPPORTUNITIES: ITALY BABY ORAL CARE MARKET
FIGURE 10. ITALY BABY ORAL CARE MARKET,BY TYPE, 2021 ($MILLION)
FIGURE 11. ITALY BABY ORAL CARE MARKET,BY END USER, 2021 ($MILLION)
FIGURE 12. ITALY BABY ORAL CARE MARKET,BY DISTRIBUTION CHANNEL, 2021 ($MILLION)
FIGURE 13. TOP WINNING STRATEGIES, BY YEAR
FIGURE 14. TOP WINNING STRATEGIES, BY DEVELOPMENT
FIGURE 15. TOP WINNING STRATEGIES, BY COMPANY
FIGURE 16. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 17. COMPETITIVE DASHBOARD
FIGURE 18. COMPETITIVE HEATMAP: ITALY BABY ORAL CARE MARKET
FIGURE 19. TOP PLAYER POSITIONING, 2021
FIGURE 20. PIGEON CORPORATION: NET SALES, 2020-2022*($MILLION)
FIGURE 21. PIGEON CORPORATION: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 22. PIGEON CORPORATION: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 23. CHICCO: NET SALES, 2020-2022*($MILLION)
FIGURE 24. CHICCO: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 25. CHICCO: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 26. TOMMEE TIPPEE: NET SALES, 2020-2022*($MILLION)
FIGURE 27. TOMMEE TIPPEE: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 28. TOMMEE TIPPEE: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 29. NUK: NET SALES, 2020-2022*($MILLION)
FIGURE 30. NUK: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 31. NUK: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 32. FARLIN: NET SALES, 2020-2022*($MILLION)
FIGURE 33. FARLIN: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 34. FARLIN: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 35. AVENT: NET SALES, 2020-2022*($MILLION)
FIGURE 36. AVENT: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 37. AVENT: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 38. PHILIPS: NET SALES, 2020-2022*($MILLION)
FIGURE 39. PHILIPS: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 40. PHILIPS: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 41. CALMA: NET SALES, 2020-2022*($MILLION)
FIGURE 42. CALMA: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 43. CALMA: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 44. DODIE: NET SALES, 2020-2022*($MILLION)
FIGURE 45. DODIE: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 46. DODIE: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 47. MUSTELA: NET SALES, 2020-2022*($MILLION)
FIGURE 48. MUSTELA: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 49. MUSTELA: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
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