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Italy Air Purifiers Market By Filter Type (HEPA + Activated Carbon, Prefilter + HEPA + Activated Carbon, HEPA and Others (Prefilter + HEPA, Prefilter, etc.)), By End Use (Residential, Commercial and Industrial), By Distribution Channel (Direct Sales, Multi-Branded Electronics Stores, Online, Supermarkets/Hypermarkets, Others (Exclusive Stores, Distributor Sales, etc.)), By Region, By Company, Forecast & Opportunities, 2018-2028F
Market Report I 2023-05-01 I 75 Pages I TechSci Research
Italy air purifiers market is expected to increase exponentially during the forecast period, i.e., 2018-2028F. The market is driven by rising air pollution, increasing death rates because of the pollution, and product enhancement with features such as noise control, Wi-Fi enabled, and deodorizing filters.
In metropolitan areas, air pollution is being produced by rising energy use, transportation, population growth, and other factors. With increasing urbanization, the air quality in Italy is becoming hazardous for human health.
The use of air purifiers in home and commercial settings is increasing its demand. The introduction of cutting-edge air purifying technologies in the market has further advanced Europe's goal of having zero pollution.
By educating customers about air purification and putting various air purifiers in public locations, the European Union is adopting several measures to combat air pollution.
Both end consumers, and manufacturers have become more interested in the air purifiers market as sales and industry interest have increased.
Air purifiers come in different forms. These systems range from those that can kill airborne germs to those that have filters to eliminate airborne particulates. The rooms are filled with filtered air in both situations, but the patients are not directly exposed to it.
By removing contaminants or allergens from the air, these goods seek to "manage the environment," but they have no direct effect on a particular patient, and there is no direct contact with them.
While maintaining clean air can help in keeping a patient in a relaxing environment, UV flow germicidal lamps aim to lessen the level of bacterial count in the nearby surroundings.
Rising Demand for Air Deodorizing Filters is Fueling Market Growth
Consumer demand for air purifiers that filter and deodorize the home environment is rising in Italy as people become more aware of the benefits of doing both. As a result, manufacturers are creating air purifiers with several filters and a separate filter that deodorizes the air within. For instance, the Samsung air purifier uses a 3-stage purification system to clean and deodorize the air while also continuously monitoring the quality of the air. Furthermore, the Dyson Purifier Cool removes 99.99% of tiny particles, including allergens, down to 0.1 microns, while the activated carbon layer gets rid of odors and gases.
Increasing Air Pollution Drives the Market Growth
According to a report issued by the European Environment Agency, Italy is among the EU countries that perform the worst in terms of mortality attributed to air pollution. Italy's average PM2.5 concentration increased from 19.3 to 19.4 g/m3 in recent years, and more and more of its regions are now dealing with extremely high pollution levels. According to estimates by the European Environment Agency, particulate matter pollution causes about 66,000 premature deaths in Italy each year, making it the worst-afflicted member state in terms of PM-related mortality (EEA). As a result, individuals in Italy are becoming more alert and purchasing air purifiers to protect their health, owing to which the market is expected to grow during the forecast period.
Government Investment in Air Purifiers and Ventilation System Drives the Market Growth
The Italian government supports institutions such as schools and hospitals that face a significant risk of air pollution. For instance, the Government Support Decree in 2021 allocated USD 300 million for schools all around Italy, from which USD 150 million were explicitly designated for air purifiers and mechanical ventilation systems. Three hundred thirty-five institutions and about 3027 classrooms will benefit from this investment. During the projected period, such government initiatives are expected to drive the market's growth.
Technological Changes Drive the Market Growth
One of the major factors driving the growth of the Italian air purifier market is the population's increasing awareness of cutting-edge air purifying technologies. The Italian people learned the necessity to sanitize the air and purify it during COVID-19. As a result, an Italian start-up firm called My Air Pure introduced a line of air purifiers specifically designed to sanitize the air. A photocatalytic filter and the UV-A LED combine and combat allergies, pollen, mold, and germs. The titanium dioxide-coated photocatalytic filter can reduce smoke and foul odors. And the air purifier contains a new filter that retains viruses and bacteria, that is, UV-C LEDs that thoroughly sanitize the air passing through the air purifier itself.
Market Segmentation
Italy air purifiers market is segmented into filter type, end-use, distribution channel, region, and company. Based on filter type, the market is segmented into HEPA + Activated Carbon, Prefilter + HEPA + Activated Carbon, Prefilter + HEPA, HEPA, and others. By end use, the market is segmented into residential, commercial, and industrial. In terms of distribution channels, the market is segregated into direct sales, multi-branded electronics stores, online, supermarkets/hypermarkets, and others.
Market Players
Vortice Electtrosociali S.p.A, Daikin Air Conditioning Italia S.p.A, Bimar Srl, Haier Europe Trading Srl, Olimpia Splendid S.p.A., Dyson Srl, LG Electronics Italia S.p.A, Samsung Electronics Italia SpA, Philips S.p.A, and Winix Europe B.V., are the major market players in Italy air purifiers market.
Report Scope:
In this report, Italy air purifiers market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:
- Italy Air Purifiers Market, By Filter Type:
o HEPA + Activated Carbon
o Prefilter + HEPA + Activated Carbon
o HEPA
o Others
- Italy Air Purifiers Market, By End Use:
o Residential
o Commercial
o Industrial
- Italy Air Purifiers Market, By Distribution Channel:
o Direct Sales
o Multi-Branded Electronics Stores
o Online
o Supermarkets/Hypermarkets
o Others
- Italy Air Purifiers Market, By Region:
o North-West
o South
o Central
o North-East
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in Italy air purifiers market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Frequency of Usage
4.5. Factors Influencing Purchase Decision
4.6. Brand Satisfaction
4.7. Customer Satisfaction
4.8. Challenges Faced Post Purchase
5. Italy Air Purifiers Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Filter Type Market Share Analysis (HEPA + Activated Carbon, Prefilter + HEPA + Activated Carbon, HEPA and Others (Prefilter + HEPA, Prefilter, etc.))
5.2.2. By End Use Market Share Analysis (Residential, Commercial and Industrial)
5.2.3. By Distribution Channel Market Share Analysis (Direct Sales, Multi-Branded Stores, Online, Supermarkets/Hypermarkets and Others (Exclusive Stores, Distributor Sales, etc.))
5.2.4. By Regional Market Share Analysis
5.2.4.1. North-West Market Share Analysis
5.2.4.2. South Market Share Analysis
5.2.4.3. Central Market Share Analysis
5.2.4.4. North-East Market Share Analysis
5.2.5. By Company Market Share Analysis
5.3. Italy Air Purifiers Market Mapping & Opportunity Assessment
5.3.1. By Filter Type Market Mapping & Opportunity Assessment
5.3.2. By End Use Market Mapping & Opportunity Assessment
5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. Italy HEPA + Activated Carbon Air Purifiers Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By End Use Market Share Analysis
6.2.2. By Distribution Channel Market Share Analysis
7. Italy Prefilter + HEPA + Activated Carbon Air Purifiers Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By End Use Market Share Analysis
7.2.2. By Distribution Channel Market Share Analysis
8. Italy HEPA Air Purifiers Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.1.2. By Volume
8.2. Market Share & Forecast
8.2.1. By End Use Market Share Analysis
8.2.2. By Distribution Channel Market Share Analysis
9. Pricing Analysis
10. Market Dynamics
10.1. Drivers
10.1.1. Increasing air pollution
10.1.2. Rising number of respiratory diseases
10.1.3. Availability of wide range of products
10.2. Challenges
10.2.1. Increasing Competition
10.2.2. Low Demand from Industrial Sector
11. Impact of COVID-19 on Italy Air Purifiers Market
11.1. Impact Assessment Model
11.1.1. Key Segments Impacted
11.1.2. Key Regions Impacted
11.1.3. Key Distribution Channel Impacted
12. Market Trends & Developments
12.1. Technological Advancement
12.2. Rising Demand from Schools & Institutions
12.3. Increasing Focus on Health and Wellbeing
12.4. Increasing Demand for Deodorizing Filters
13. Import/ Export Analysis
13.1. Top 5 Exporting Countries
13.1.1. By Value
13.2. Top 5 Importing Countries
13.2.1. By Value
14. Porter's Five Forces Model
14.1. Competitive Rivalry
14.2. Bargaining Power of Buyers
14.3. Bargaining Power of Suppliers
14.4. Threat of New Entrants
14.5. Threat of Substitutes
15. SWOT Analysis
15.1. Strengths
15.2. Weaknesses
15.3. Opportunities
15.4. Threats
16. Competitive Landscape
16.1. Company Profiles
16.1.1. Vortice Electtrosociali S.p.A
16.1.1.1. Company Details
16.1.1.2. Product & Services
16.1.1.3. Financials (As Reported)
16.1.1.4. Key market Focus & Geographical Presence
16.1.1.5. Recent Developments
16.1.1.6. Key Management Personnel
16.1.2. Daikin Air Conditioning Italia S.p.A
16.1.2.1. Company Details
16.1.2.2. Product & Services
16.1.2.3. Financials (As Reported)
16.1.2.4. Key market Focus & Geographical Presence
16.1.2.5. Recent Developments
16.1.2.6. Key Management Personnel
16.1.3. Bimar Srl
16.1.3.1. Company Details
16.1.3.2. Product & Services
16.1.3.3. Financials (As Reported)
16.1.3.4. Key market Focus & Geographical Presence
16.1.3.5. Recent Developments
16.1.3.6. Key Management Personnel
16.1.4. Haier Europe Trading Srl
16.1.4.1. Company Details
16.1.4.2. Product & Services
16.1.4.3. Financials (As Reported)
16.1.4.4. Key market Focus & Geographical Presence
16.1.4.5. Recent Developments
16.1.4.6. Key Management Personnel
16.1.5. Olimpia Splendid S.p.A
16.1.5.1. Company Details
16.1.5.2. Product & Services
16.1.5.3. Financials (As Reported)
16.1.5.4. Key market Focus & Geographical Presence
16.1.5.5. Recent Developments
16.1.5.6. Key Management Personnel
16.1.6. Dyson Srl
16.1.6.1. Company Details
16.1.6.2. Product & Services
16.1.6.3. Financials (As Reported)
16.1.6.4. Key market Focus & Geographical Presence
16.1.6.5. Recent Developments
16.1.6.6. Key Management Personnel
16.1.7. LG Electronics Italia S.p.A
16.1.7.1. Company Details
16.1.7.2. Product & Services
16.1.7.3. Financials (As Reported)
16.1.7.4. Key market Focus & Geographical Presence
16.1.7.5. Recent Developments
16.1.7.6. Key Management Personnel
16.1.8. Samsung Electronics Italia S.p.A
16.1.8.1. Company Details
16.1.8.2. Product & Services
16.1.8.3. Financials (As Reported)
16.1.8.4. Key market Focus & Geographical Presence
16.1.8.5. Recent Developments
16.1.8.6. Key Management Personnel
16.1.9. Philips S.p.A
16.1.9.1. Company Details
16.1.9.2. Product & Services
16.1.9.3. Financials (As Reported)
16.1.9.4. Key market Focus & Geographical Presence
16.1.9.5. Recent Developments
16.1.9.6. Key Management Personnel
16.1.10. Winix Europe B.V.
16.1.10.1. Company Details
16.1.10.2. Product & Services
16.1.10.3. Financials (As Reported)
16.1.10.4. Key market Focus & Geographical Presence
16.1.10.5. Recent Developments
16.1.10.6. Key Management Personnel
17. Strategic Recommendations/Action Plan
17.1. Key Focus Areas
17.2. Target Regions
17.3. Target Product Type
17.4. Target End Use
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