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Ireland Social Commerce Market Intelligence and Future Growth Dynamics - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - 2025 Update

Market Report I 2025-04-30 I 70 Pages I PayNxt360

According to PayNXT360, social commerce market in Ireland is expected to grow by 22.3% on annual basis to reach US$2,822.9 million in 2025.

The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 32.1%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 12.6% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 2,308.4 million to approximately USD 5,116.8 million.

This report provides a detailed data-centric analysis of the social commerce sector in Ireland, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

PayNXT360's research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Key Insights

Ireland's social commerce sector is undergoing rapid transformation, fueled by the widespread adoption of social media-driven shopping experiences. The market's strong growth trajectory is supported by increasing smartphone penetration, platform-driven shopping features, and evolving consumer behaviors favoring convenience and seamless transactions. As social commerce expands, businesses integrating direct purchasing options within social media platforms and leveraging influencer marketing will be better positioned to capture growing consumer demand. However, regulatory scrutiny on influencer promotions and taxation policies may require businesses and content creators to navigate compliance challenges in the coming years.

The emergence of live shopping events and the growing emphasis on ethical and sustainable commerce indicate a shift toward more interactive and values-driven shopping experiences. Real-time engagement through live broadcasts is set to enhance consumer trust, while sustainability-conscious buyers will drive demand for transparent and responsible business practices. As Irish consumers become more discerning in purchasing decisions, businesses aligning with these trends will likely gain a competitive advantage. Overall, social commerce in Ireland is poised for sustained growth, but companies must remain agile in responding to platform innovations, regulatory changes, and evolving consumer expectations.

Rapid Growth of the Social Commerce Market

- Ireland's social commerce sector is experiencing significant growth, driven by increasing consumer reliance on social media platforms for shopping. As more consumers turn to platforms such as Instagram, Facebook, and TikTok for product discovery and transactions, businesses adjust their strategies to integrate social commerce into their sales channels.
- This rapid expansion is fueled by rising smartphone penetration and social platforms' seamless shopping experiences. The ability to purchase products directly through social media, personalized advertising, and influencer endorsements reshapes consumer preferences. As a result, brands and retailers are investing in social commerce tools to streamline customer engagement and enhance conversion rates.
- Over the next few years, the social commerce market in Ireland is expected to mature, with platforms refining their shopping features and businesses increasing their reliance on digital sales. Enhanced shopping functionalities, such as AI-driven recommendations and in-app checkout options, will accelerate adoption. However, as competition intensifies, businesses must differentiate through personalized experiences and innovative social selling tactics to maintain consumer engagement and drive long-term growth.

Integration of Shopping Features in Social Media Platforms

- Social media platforms in Ireland are increasingly incorporating shopping functionalities, transforming them into direct sales channels. With features such as TikTok Shop now available in the country, businesses can showcase and sell products without requiring users to leave the platform. This shift makes social commerce more seamless, allowing brands to reach consumers at discovery and engagement, ultimately driving higher conversion rates.
- The primary driver behind this trend is the push to reduce friction in purchasing, making online shopping more convenient. By keeping users within the app for the entire customer journey-from product discovery to checkout-social media platforms can increase engagement and collect valuable consumer data. This benefits businesses through enhanced targeting and enables platforms to refine their advertising and recommendation algorithms.
- Over the next few years, shopping features in social media platforms are expected to become more sophisticated, integrating technologies such as augmented reality (AR) for virtual try-ons and AI-driven personalized recommendations. As consumers become accustomed to these innovations, the distinction between social media and e-commerce will continue to blur. Businesses that adopt and optimize these emerging tools will gain a competitive advantage, while those slow to adapt risk losing market share to digitally agile competitors.

Rise of Influencer-Led Shopping

- Influencer-led shopping is becoming dominant in Ireland's social commerce landscape, as influencers leverage their platforms to drive direct product sales. By capitalizing on the trust they have built with their audiences, influencers act as intermediaries between brands and consumers, making shopping experiences feel more personal and engaging. This trend is particularly evident on platforms such as Instagram and TikTok, where product recommendations seamlessly blend into entertainment and lifestyle content.
- The effectiveness of influencer marketing in generating sales is a key driver behind this shift, as consumers often perceive influencer endorsements as more authentic than traditional advertising. Brands increasingly partner with influencers to create sponsored content, product demonstrations, and limited-time promotions that encourage immediate purchases. This strategy helps brands reach niche audiences and fosters higher engagement and conversion levels compared to conventional digital advertising.
- Over the next few years, influencer-led shopping is expected to grow, with influencers playing an even larger role in shaping brand strategies and consumer preferences. However, regulatory oversight is also expected to increase, with Ireland's Revenue Commissioners and other authorities scrutinizing influencer income and advertising disclosures more closely. Influencers and brands must navigate evolving compliance requirements to sustain long-term success while maintaining transparency and consumer trust in their marketing efforts.

Growth of Live Shopping Events

- Live shopping events are becoming increasingly popular in Ireland's social commerce landscape, as retailers use live broadcasts to showcase and sell products in real time. This interactive shopping model allows brands to engage directly with consumers, answer questions, and demonstrate products in ways that static images or traditional e-commerce listings cannot. As a result, businesses are leveraging live streams on platforms such as Instagram, Facebook, and TikTok to enhance customer engagement and drive immediate sales.
- The key driver behind this trend is the appeal of real-time interaction, which provides a more immersive and transparent shopping experience. Consumers value seeing products in action, asking questions, and receiving instant responses from hosts or influencers. This authenticity helps build trust, making live shopping particularly effective for the fashion, beauty, and electronics industries, where product demonstrations are crucial for purchase decisions.
- Over the next few years, live shopping will become a core element of social commerce in Ireland, with more brands hosting regular live events to boost engagement and sales. As technology advances, features such as augmented reality (AR) overlays, interactive polls, and AI-driven personalization will enhance live shopping experiences. Businesses that invest early in live commerce strategies will likely gain a competitive edge. At the same time, those slow to adapt may struggle to capture consumer attention in an increasingly interactive retail environment.

Emphasis on Ethical and Sustainable Shopping

- Ethical and sustainable shopping is gaining momentum in Ireland as consumers increasingly seek products that align with their values. Social commerce platforms respond to this shift by promoting environmentally friendly, locally sourced, and ethically produced goods. This trend is particularly evident in sectors such as fashion, beauty, and food, where transparency in sourcing and production processes is becoming a key differentiator for brands.
- The rise of environmental awareness and the desire to support local businesses are major drivers behind this movement. Consumers are paying closer attention to the environmental impact of their purchases, favoring brands that emphasize sustainability, fair trade, and ethical labor practices. Social media and e-commerce platforms have made it easier for brands to communicate their sustainability efforts, reinforcing consumer trust and loyalty.
- Over the next few years, brands prioritizing sustainability and ethical practices will likely gain a competitive edge as Irish consumers become more discerning. Businesses that fail to adapt may face reputational risks as transparency and accountability become industry expectations. As sustainability shapes purchasing behavior, companies investing in eco-friendly initiatives, circular economy models, and responsible sourcing will be better positioned for long-term success in Ireland's evolving retail landscape.

Competitive Landscape and Regulatory Developments in Ireland's Social Commerce Market

Ireland's social commerce sector is rapidly evolving, driven by the increasing integration of shopping features within social media platforms and a growing reliance on digital purchasing. The dominance of global platforms such as Facebook, Instagram, and TikTok continues to shape consumer behavior, while local businesses are leveraging these tools to expand their reach. Strategic mergers and acquisitions and investments in direct-to-consumer models indicate a competitive and fast-moving landscape where businesses must continually innovate to remain relevant.

Technological advancements, including personalized shopping experiences and augmented reality, will further reshape the industry. However, regulatory changes related to consumer protection and data privacy will require businesses to stay compliant while adapting to shifting consumer expectations. Companies proactively embracing digital transformation while maintaining regulatory compliance will be better positioned to capitalize on Ireland's expanding social commerce market over the next few years.

Current State of the Social Commerce Market

- Ireland's social commerce sector is experiencing rapid expansion, driven by increasing consumer reliance on social media platforms for shopping. As global platforms such as Facebook, Instagram, and TikTok refine their commerce offerings, Irish consumers engage more actively with social commerce, making it an integral part of the retail landscape.
- In response to this growing trend, local businesses increasingly adopt social commerce strategies to compete with international players. By leveraging these platforms, Irish enterprises can engage directly with their target audiences, offering personalized shopping experiences and interactive sales methods. As competition intensifies, businesses that effectively integrate social selling and digital engagement into their marketing strategies will likely capture a larger share of Ireland's expanding social commerce market.

Key Players and New Entrants

The Irish social commerce landscape is dominated by major international platforms such as Facebook, Instagram, and TikTok, all of which have integrated shopping features to cater to the Irish consumer base. These platforms enable businesses to showcase and sell products directly to users, streamlining the purchasing process. In addition to these established players, local companies are increasingly entering social commerce, utilizing these platforms to reach a broader audience and compete effectively in the digital marketplace.

Recent Launches, Mergers, and Acquisitions

- The Irish social commerce market has seen a wave of mergers and acquisitions, signaling a move toward consolidation and strategic expansion. Global companies increasingly invest in e-commerce platforms to strengthen their direct-to-consumer models, enabling brands to streamline operations and improve customer engagement. This shift reflects the growing importance of digital commerce as businesses seek to enhance their market positioning and leverage technological advancements.
- As competition intensifies, companies are forming partnerships to expand their reach and improve their digital capabilities. These collaborations provide businesses with access to new consumer bases and drive innovation in social commerce strategies. Continuing investment in technology-driven commerce solutions is expected to shape the market, with firms prioritizing agility and digital transformation to maintain a competitive edge.

Outlook

- Over the next two to four years, Ireland's social commerce landscape will continue to evolve as technological advancements and shifting consumer behaviors reshape the market. Brands that embrace personalized shopping experiences, integrate influencer-led sales strategies, and leverage emerging tools such as augmented reality (AR) and artificial intelligence (AI) will be better positioned to capture consumer interest. As digital engagement deepens, businesses prioritizing seamless, interactive, and data-driven shopping experiences will likely gain a competitive advantage.
- At the same time, companies must navigate an increasingly complex regulatory environment, with stricter consumer protection and data privacy laws shaping business operations. Compliance with evolving regulations will be critical as authorities continue enforcing policies to ensure fair competition and responsible data handling. Businesses that proactively adapt to these changes while maintaining customer trust and transparency will be well-positioned to thrive in Ireland's growing social commerce market.

Regulatory Changes

- Ireland has introduced several regulatory changes to strengthen consumer protection and data privacy within the digital marketplace in the past year. The Competition and Consumer Protection Commission (CCPC) has been actively enforcing competition laws to ensure fair trading practices, particularly as social commerce expands. These regulations aim to create a level playing field for businesses while safeguarding consumers from misleading advertising and unfair commercial practices.
- Additionally, updates to data protection regulations have been implemented to align with evolving EU standards, affecting how businesses handle consumer data in social commerce activities. Companies must adopt stricter compliance measures when collecting, storing, and utilizing customer information, ensuring greater transparency and accountability. As regulatory scrutiny increases, businesses operating in Ireland's social commerce sector must prioritize compliance to maintain consumer trust and avoid potential legal challenges.

1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer

2. Ireland Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Ireland Ecommerce - Gross Merchandise Value Trend Analysis, 2021-2030
2.2. Ireland Ecommerce - Average Value Per Transaction Trend Analysis, 2021-2030
2.3. Ireland Ecommerce - Transaction Volume Trend Analysis, 2021-2030

3. Ireland Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Ireland Social Commerce - Gross Merchandise Value Trend Analysis, 2021-2030
3.2. Ireland Social Commerce - Average Value Per Transaction Trend Analysis, 2021-2030
3.3. Ireland Social Commerce - Transaction Volume Trend Analysis, 2021-2030
3.4. Ireland Social Commerce Market Share Analysis by Key Players, 2024

4. Ireland Social Commerce Industry Market Size and Forecast by Location
4.1. Ireland Social Commerce Market Share by Location (%), 2024
4.2. Ireland Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2021-2030
4.3. Ireland Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2021-2030

5. Ireland Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Ireland Social Commerce Market Share by Product Categories (%), 2024
5.2. Ireland Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2021-2030
5.3. Ireland Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2021-2030
5.4. Ireland Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2021-2030
5.5. Ireland Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2021-2030
5.6. Ireland Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2021-2030
5.7. Ireland Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2021-2030
5.8. Ireland Social Commerce Accommodation - Gross Merchandise Value Trend Analysis, 2021-2030

6. Ireland Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Ireland Social Commerce Market Share by End Use Segment (%), 2024
6.2. Ireland Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030
6.3. Ireland Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2021-2030
6.4. Ireland Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030

7. Ireland Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Ireland Social Commerce Market Share by End Use Device (%), 2024
7.2. Ireland Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2021-2030
7.3. Ireland Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2021-2030

8. Ireland Social Commerce Industry Market Size and Forecast by Cities
8.1. Ireland Social Commerce Market Share by Cities (%), 2024
8.2. Ireland Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
8.3. Ireland Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
8.4. Ireland Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2021-2030

9. Ireland Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Ireland Social Commerce Market Share by Payment Method (%), 2024
9.2. Ireland Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.3. Ireland Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.4. Ireland Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2021-2030
9.5. Ireland Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.6. Ireland Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2021-2030
9.7. Ireland Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2021-2030
9.8. Ireland Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2021-2030

10. Ireland Social Commerce Industry Market Size and Forecast by Platforms
10.1. Ireland Social Commerce Market Share by Platforms Method (%), 2024
10.2. Ireland Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value Trend Analysis, 2021-2030
10.3. Ireland Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2021-2030
10.4. Ireland Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2021-2030
10.5. Ireland Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2021-2030
10.6. Ireland Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2021-2030

11. Ireland Social Commerce Industry Market Size and Forecast by Contents
11.1. Ireland Social Commerce Market Share by Contents (%), 2024
11.2. Ireland Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2021-2030
11.3. Ireland Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2021-2030
11.4. Ireland Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2021-2030
11.5. Ireland Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2021-2030
11.6. Ireland Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2021-2030

12. Ireland Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Ireland Social Commerce Spend Share by Age Group, 2024
12.2. Ireland Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2021-2030
12.3. Ireland Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2021-2030
12.4. Ireland Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2021-2030
12.5. Ireland Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2021-2030
12.6. Ireland Social Commerce Share by Income Level, 2024
12.7. Ireland Social Commerce Share by Gender, 2024

13. Further Reading
13.1. About PayNXT360
13.2. Related Research

Table 1: Ireland Ecommerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 2: Ireland Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 3: Ireland Ecommerce - Transaction Volume (Million), 2021-2030
Table 4: Ireland Social Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 5: Ireland Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 6: Ireland Social Commerce - Transaction Volume (Million), 2021-2030
Table 7: Ireland Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2021-2030
Table 8: Ireland Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2021-2030
Table 9: Ireland Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2021-2030
Table 10: Ireland Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2021-2030
Table 11: Ireland Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2021-2030
Table 12: Ireland Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2021-2030
Table 13: Ireland Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2021-2030
Table 14: Ireland Social Commerce Travel - Gross Merchandise Value (US$ Million), 2021-2030
Table 15: Ireland Social Commerce Accommodation - Gross Merchandise Value (US$ Million), 2021-2030
Table 16: Ireland Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 17: Ireland Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 18: Ireland Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 19: Ireland Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2021-2030
Table 20: Ireland Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2021-2030
Table 21: Ireland Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 22: Ireland Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 23: Ireland Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 24: Ireland Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 25: Ireland Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 26: Ireland Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2021-2030
Table 27: Ireland Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 28: Ireland Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2021-2030
Table 29: Ireland Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2021-2030
Table 30: Ireland Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2021-2030
Table 31: Ireland Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2021-2030
Table 32: Ireland Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 33: Ireland Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2021-2030
Table 34: Ireland Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2021-2030
Table 35: Ireland Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2021-2030
Table 36: Ireland Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Table 37: Ireland Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Table 38: Ireland Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2021-2030
Table 39: Ireland Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2021-2030
Table 40: Ireland Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2021-2030
Table 41: Ireland Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 42: Ireland Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 43: Ireland Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 44: Ireland Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030

Figure 1: PayNXT360's Methodology Framework
Figure 2: Ireland Ecommerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 3: Ireland Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 4: Ireland Ecommerce - Transaction Volume (Million), 2021-2030
Figure 5: Ireland Social Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 6: Ireland Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 7: Ireland Social Commerce - Transaction Volume (Million), 2021-2030
Figure 8: Ireland Social Commerce - Market Share Analysis by Key Players (%), 2024
Figure 9: Ireland Social Commerce Market Share by Location (%), 2024
Figure 10: Ireland Social Commerce by Cross-border - Gross Merchandise Value (US$ Million), 2021-2030
Figure 11: Ireland Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2021-2030
Figure 12: Ireland Social Commerce Market Share by Product Categories (%), 2024
Figure 13: Ireland Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2021-2030
Figure 14: Ireland Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2021-2030
Figure 15: Ireland Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2021-2030
Figure 16: Ireland Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2021-2030
Figure 17: Ireland Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2021-2030
Figure 18: Ireland Social Commerce Travel - Gross Merchandise Value (US$ Million), 2021-2030
Figure 19: Ireland Social Commerce Accommodation - Gross Merchandise Value (US$ Million), 2021-2030
Figure 20: Ireland Social Commerce Market Share by End Use Segment (%), 2024
Figure 21: Ireland Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 22: Ireland Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 23: Ireland Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 24: Ireland Social Commerce Market Share by End Use Device (%), 2024
Figure 25: Ireland Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2021-2030
Figure 26: Ireland Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2021-2030
Figure 27: Ireland Social Commerce Market Share by Cities (%), 2024
Figure 28: Ireland Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 29: Ireland Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 30: Ireland Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 31: Ireland Social Commerce Market Share by Payment Method (%), 2024
Figure 32: Ireland Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 33: Ireland Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 34: Ireland Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2021-2030
Figure 35: Ireland Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 36: Ireland Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2021-2030
Figure 37: Ireland Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 38: Ireland Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2021-2030
Figure 39: Ireland Social Commerce Market Share by Platforms Method (%), 2024
Figure 40: Ireland Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2021-2030
Figure 41: Ireland Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 42: Ireland Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2021-2030
Figure 43: Ireland Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2021-2030
Figure 44: Ireland Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2021-2030
Figure 45: Ireland Social Commerce Market Share by Contents (%), 2024
Figure 46: Ireland Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 47: Ireland Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 48: Ireland Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2021-2030
Figure 49: Ireland Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 50: Ireland Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2021-2030
Figure 51: Ireland Social Commerce Share by Age Group (%), 2024
Figure 52: Ireland Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 53: Ireland Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 54: Ireland Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 55: Ireland Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 56: Ireland Social Commerce Share by Income Level (%), 2024
Figure 57: Ireland Social Commerce Share by Gender (%), 2024

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      • License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.

        If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.

    • Global Site License
      • The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.

        It is important to note that this may exclude Parent Companies or Subsidiaries.

        If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.

    • Formats
      • The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.

        If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.

    • Delivery
      • Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.

        Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.

        If a delay in delivery is expected you will be informed about it immediately.

    • Shipping Charges
      • As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.

        If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.

  • Ordering
    • By Credit Card
      • We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.

        Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.

        For more information on PayU please visit: https://www.payu.pl/en/about-us

    • By Money Transfer
      • If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.

        With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.

  • Security
    • Website security
      • We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.

        Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.

    • Credit Card Security
      • We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.

        PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.

PLEASE SELECT LICENSE