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Report
Internet of Things (IoT) Software - A Global Market Overview
Market Report I 2025-08-13 I 493 Pages I Industry Experts
Global Internet of Things (IoT) Software Market Trends and Outlook
The global Internet of Things (IoT) Software market is entering a high-growth era, driven by the accelerating convergence of connected devices, cloud-native platforms, and real-time data intelligence. Valued at over US$208 billion in 2024, the market is projected to exceed US$466 billion by 2030, expanding at a robust CAGR of 14.3%. As enterprises and governments scale their IoT initiatives beyond device connectivity, the demand is rapidly shifting toward software platforms that enable device lifecycle management, edge-cloud orchestration, AI-driven analytics, and secure, scalable integration across diverse infrastructures.
This surge is being powered by several transformative trends. The move from hardware-led deployments to platform-centric ecosystems is redefining competitive dynamics, with leading vendors offering modular, API-driven solutions that support low-latency processing, predictive insights, and immersive visualization capabilities such as digital twins and AR interfaces. Edge-native architectures are gaining prominence, especially in sectors like manufacturing, healthcare, energy, and transportation, as organizations seek real-time intelligence closer to the source of data. Simultaneously, macroeconomic and regulatory drivers-including national infrastructure digitization programs, ESG compliance, and industry-specific security mandates-are catalyzing long-term investment in scalable, interoperable IoT software solutions. While challenges like vendor fragmentation, integration complexity, and cybersecurity risks persist, the market is undergoing rapid innovation to deliver vertical-specific, cloud-compatible, and AI-integrated software stacks that will define the next decade of connected enterprise ecosystems.
Leading players in the global IoT Software market include AWS, Microsoft, Siemens, IBM, Cisco, PTC, SAP, Schneider Electric, and Oracle, all of which offer end-to-end platforms integrating device management, analytics, edge computing, and AI. Emerging and specialized vendors such as Ayla Networks, Losant, ClearBlade, and Kaa IoT are also gaining traction by providing modular, vertical-focused, and developer-friendly solutions.
Internet of Things (IoT) Software Regional Market Analysis
In 2024, North America led the global IoT Software market with an estimated share of approximately 34% of global revenue. This dominance is underpinned by strong enterprise digital transformation, early cloud-native IoT adoption, and widespread deployment in industries such as healthcare, energy, and smart infrastructure. The region is home to key platform providers like AWS, Microsoft, and Cisco, which have driven rapid ecosystem maturity through integrated cloud, AI, and edge capabilities. Asia-Pacific, however, is poised to be the fastest-growing regional market, registering a robust CAGR of 17.9% between 2024 and 2030. This acceleration is driven by large-scale IoT deployments in China, India, and Southeast Asia across public utilities, connected transportation, and smart agriculture. National digital infrastructure investments and strong government support are also acting as major tailwinds, positioning the region as a critical growth engine for the global IoT software ecosystem.
Internet of Things (IoT) Software Market Analysis by Software Type
IoT Platforms constituted the largest software category, generating approximately 33.2% of the global IoT software market revenue in 2024. These platforms serve as the backbone for managing device connectivity, lifecycle operations, data orchestration, and integration with IT/OT systems. Their dominance reflects the growing demand for scalable, modular platforms that enable real-time data collection, multi-device management, and cross-cloud compatibility. Security Software, while comparatively smaller in size, is projected to be the fastest-growing segment with a CAGR of 16.4% during 2024-2030. By 2030, it is expected to reach US$82 billion, underscoring rising enterprise concerns around IoT-specific vulnerabilities, including firmware-level threats, device spoofing, and data privacy compliance. This surge is being driven by critical infrastructure protection mandates, increasing IoT cyberattacks, and embedded security features becoming a procurement requirement across healthcare, energy, and industrial sectors.
Internet of Things (IoT) Software Market Analysis by Application
As of 2024, Predictive Maintenance emerged as the largest application segment, which equates to roughly 22.2% of total market value. Its dominance reflects the widespread enterprise need to optimize equipment uptime, reduce unplanned outages, and lower maintenance costs through real-time analytics and machine learning. Predictive maintenance software has become integral to industrial IoT deployments in sectors such as manufacturing, energy, and transportation, where asset-intensive operations demand continuous performance monitoring. Looking ahead, Smart Cities represent the fastest-growing application segment, expected to expand at a CAGR of 17.2% between 2024 and 2030. The sharp rise is fueled by global urbanization, sustainability mandates, and investments in connected infrastructure like adaptive traffic systems, smart lighting, waste management, and mobility platforms. Multi-stakeholder initiatives across North America, Europe, and Asia-Pacific are accelerating platform adoption for city-wide data orchestration and real-time services.
Internet of Things (IoT) Software Market Analysis by Company Type
In 2024, Large Enterprises dominated IoT software spending with a market value of US$151.8 billion, accounting for approximately 68.6% of global revenue. These organizations typically operate complex infrastructures across multiple geographies, requiring robust, scalable platforms with deep integration capabilities across IT and OT systems. Their demand is largely driven by smart manufacturing, utilities, logistics, and industrial automation initiatives where real-time data insights and operational reliability are critical. Meanwhile, SMEs are emerging as the fastest-growing customer segment, with a projected CAGR of 15.1% between 2024 and 2030. Growth is being fueled by the rise of low-code IoT tools, flexible cloud-based pricing, and pre-integrated, outcome-focused software stacks that eliminate traditional entry barriers. Mid-market manufacturers, retailers, and service providers are particularly driving adoption, seeking to optimize operations, enhance customer experience, and enable new business models through plug-and-play IoT solutions.
Internet of Things (IoT) Software Market Analysis by Industry Sector
Manufacturing remained the largest industry vertical for IoT software in 2024, contributing approximately 23.8% of the global market. The sector's continued leadership is driven by aggressive adoption of industrial IoT (IIoT) platforms for predictive maintenance, asset performance optimization, and process automation. Manufacturers are leveraging cloud-native, edge-integrated IoT software to modernize production lines, reduce downtime, and improve supply chain visibility, especially in automotive, electronics, and heavy machinery segments. On the other hand, Healthcare is set to be the fastest-growing vertical, projected to expand at a CAGR of 17.2% from 2024 to 2030. This growth reflects the widespread adoption of IoT software in remote patient monitoring, hospital asset tracking, and vaccine cold chain management. Data privacy regulations such as HIPAA and GDPR are further accelerating demand for secure, compliant platforms tailored for clinical environments and healthcare IoT devices. Closely following healthcare in growth is the Government sector, supported by national investments in smart cities, connected infrastructure, and public safety systems.
Internet of Things (IoT) Software Market Report Scope
This global report on Internet of Things (IoT) Software market analyzes the global and regional market based on Software Type, Application, Company Type and Industry Sector for the period 2021-2030 with forecasts from 2024 to 2030 in terms of value in US$. In addition to providing profiles of major companies operating in this space, the latest corporate and industrial developments have been covered to offer a clear panorama of how and where the market is progressing.
Key Metrics
Historical Period: 2021-2024
Base Year: 2024
Forecast Period: 2024-2030
Units: Value market in US$
Companies Mentioned: 30+
Internet of Things (IoT) Software Market by Geographic Region
North America (The United States, Canada and Mexico)
Europe (Germany, the United Kingdom, France, Italy, the Netherlands, Spain, Russia, Switzerland and Rest of Europe)
Asia-Pacific (China, Japan, India, Australia, Singapore, South Korea and Rest of Asia-Pacific)
South America (Brazil, Argentina, Colombia, Chile, Peru and Rest of South America)
Middle East & Africa (the United Arab Emirates, South Africa, Egypt, Saudi Arabia, Morocco, Kuwait, Qatar and Rest of Middle East & Africa)
Internet of Things (IoT) Software Market by Software Type
IoT Platforms
Analytics Software
Application Software
Security Software
Other Software Types
Internet of Things (IoT) Software Market by Company Type
Large Enterprises
SMEs
Internet of Things (IoT) Software Market by Application
Predictive Maintenance
Smart Metering
Asset Tracking
Remote Monitoring
Smart Buildings
Smart Cities
Other Applications
Internet of Things (IoT) Software Market by Industry Sector
Banking, Financial Services, and Insurance (BFSI)
IT & Telecom
Retail
Healthcare
Manufacturing
Public Sector
Energy & Utilities
Other End-Uses
PART A: GLOBAL MARKET PERSPECTIVE
1. EXECUTIVE SUMMARY
- A Roundup on Internet of Things (IoT) Software
- Market Segmentation for Internet of Things (IoT) Software
o Software Types
o Applications
o Company Types
o Industry Sectors
- Key Trends in Internet of Things (IoT) Software Market
2. INDUSTRY LANDSCAPE
- Global Internet of Things (IoT) Software Market Outlook
- Comprehensive Internet of Things (IoT) Software Industry Analysis - Growth Drivers and Inhibitors
o Growth Drivers
o Growth Inhibitors
- Market Entry Strategies for Internet of Things (IoT) Software Industry
- Startup Strategies for Internet of Things (IoT) Software Industry
- SWOT Analysis of Internet of Things (IoT) Software Industry
o Strengths
o Weaknesses
o Opportunities
o Threats
- Porter's Five Forces Analysis
- PESTEL Analysis
3. COMPETITIVE LANDSCAPE
- Market Positioning of Key Internet of Things (IoT) Software Companies
- Market Share Analysis of Internet of Things (IoT) Software Companies
- SWOT Analysis of Key Players in the Internet of Things (IoT) Software Industry
- Key Market Players
o ABB
o Altair
o AWS (Amazon Web Services)
o Ayla Networks
o Blynk
o Bosch.IO
o Cisco
o ClearBlade
o Emerson
o Eurotech
o Fiware Foundation
o GE Digital
o Google
o Hitachi Vantara
o Honeywell
o IBM
o Kaa IoT
o Losant
o Microsoft
o Oracle
o Particle
o PTC
o Rockwell Automation
o SAP
o Schneider Electric
o Siemens
o Software AG
o Telit
o ThingSpeak (MathWorks)
o Ubidots
4. KEY BUSINESS & PRODUCT TRENDS
5. GLOBAL MARKET OVERVIEW
- Global Internet of Things (IoT) Software Market Overview by Software Type
o Internet of Things (IoT) Software Type Market Overview by Global Region
- IoT Platforms
- Analytics Software
- Application Software
- Security Software
- Other Software Types
- Global Internet of Things (IoT) Software Market Overview by Company Type
o Internet of Things (IoT) Software Company Type Market Overview by Global Region
- Large Enterprises
- SMEs
- Global Internet of Things (IoT) Software Market Overview by Application
o Internet of Things (IoT) Software Application Market Overview by Global Region
- Predictive Maintenance
- Smart Metering
- Asset Tracking
- Remote Monitoring
- Smart Buildings
- Smart Cities
- Other Applications
- Global Internet of Things (IoT) Software Market Overview by Industry Sector
o Internet of Things (IoT) Software Industry Sector Market Overview by Global Region
- Manufacturing
- Utilities
- Transportation
- Retail
- Healthcare
- Government & Public
- Cross-industry
- Other Industry Sectors
PART B: REGIONAL MARKET PERSPECTIVE
- Global Internet of Things (IoT) Software Market Overview by Geographic Region
REGIONAL MARKET OVERVIEW
6. NORTH AMERICA
- North American Internet of Things (IoT) Software Market Overview by Geographic Region
- North American Internet of Things (IoT) Software Market Overview by Software Type
- North American Internet of Things (IoT) Software Market Overview by Company Type
- North American Internet of Things (IoT) Software Market Overview by Application
- North American Internet of Things (IoT) Software Market Overview by Industry Sector
- Country-wise Analysis of North American Internet of Things (IoT) Software Market
o THE UNITED STATES
- United States Internet of Things (IoT) Software Market Overview by Software Type
- United States Internet of Things (IoT) Software Market Overview by Company Type
- United States Internet of Things (IoT) Software Market Overview by Application
- United States Internet of Things (IoT) Software Market Overview by Industry Sector
o CANADA
- Canadian Internet of Things (IoT) Software Market Overview by Software Type
- Canadian Internet of Things (IoT) Software Market Overview by Company Type
- Canadian Internet of Things (IoT) Software Market Overview by Application
- Canadian Internet of Things (IoT) Software Market Overview by Industry Sector
o MEXICO
- Mexican Internet of Things (IoT) Software Market Overview by Software Type
- Mexican Internet of Things (IoT) Software Market Overview by Company Type
- Mexican Internet of Things (IoT) Software Market Overview by Application
- Mexican Internet of Things (IoT) Software Market Overview by Industry Sector
7. EUROPE
- European Internet of Things (IoT) Software Market Overview by Geographic Region
- European Internet of Things (IoT) Software Market Overview by Software Type
- European Internet of Things (IoT) Software Market Overview by Company Type
- European Internet of Things (IoT) Software Market Overview by Application
- European Internet of Things (IoT) Software Market Overview by Industry Sector
- Country-wise Analysis of European Internet of Things (IoT) Software Market
o GERMANY
- German Internet of Things (IoT) Software Market Overview by Software Type
- German Internet of Things (IoT) Software Market Overview by Company Type
- German Internet of Things (IoT) Software Market Overview by Application
- German Internet of Things (IoT) Software Market Overview by Industry Sector
o THE UNITED KINGDOM
- United Kingdom Internet of Things (IoT) Software Market Overview by Software Type
- United Kingdom Internet of Things (IoT) Software Market Overview by Company Type
- United Kingdom Internet of Things (IoT) Software Market Overview by Application
- United Kingdom Internet of Things (IoT) Software Market Overview by Industry Sector
o FRANCE
- French Internet of Things (IoT) Software Market Overview by Software Type
- French Internet of Things (IoT) Software Market Overview by Company Type
- French Internet of Things (IoT) Software Market Overview by Application
- French Internet of Things (IoT) Software Market Overview by Industry Sector
o ITALY
- Italian Internet of Things (IoT) Software Market Overview by Software Type
- Italian Internet of Things (IoT) Software Market Overview by Company Type
- Italian Internet of Things (IoT) Software Market Overview by Application
- Italian Internet of Things (IoT) Software Market Overview by Industry Sector
o THE NETHERLANDS
- Dutch Internet of Things (IoT) Software Market Overview by Software Type
- Dutch Internet of Things (IoT) Software Market Overview by Company Type
- Dutch Internet of Things (IoT) Software Market Overview by Application
- Dutch Internet of Things (IoT) Software Market Overview by Industry Sector
o SPAIN
- Spanish Internet of Things (IoT) Software Market Overview by Software Type
- Spanish Internet of Things (IoT) Software Market Overview by Company Type
- Spanish Internet of Things (IoT) Software Market Overview by Application
- Spanish Internet of Things (IoT) Software Market Overview by Industry Sector
o RUSSIA
- Russian Internet of Things (IoT) Software Market Overview by Software Type
- Russian Internet of Things (IoT) Software Market Overview by Company Type
- Russian Internet of Things (IoT) Software Market Overview by Application
- Russian Internet of Things (IoT) Software Market Overview by Industry Sector
o SWITZERLAND
- Swiss Internet of Things (IoT) Software Market Overview by Software Type
- Swiss Internet of Things (IoT) Software Market Overview by Company Type
- Swiss Internet of Things (IoT) Software Market Overview by Application
- Swiss Internet of Things (IoT) Software Market Overview by Industry Sector
o REST OF EUROPE
- Rest of Europe Internet of Things (IoT) Software Market Overview by Software Type
- Rest of Europe Internet of Things (IoT) Software Market Overview by Company Type
- Rest of Europe Internet of Things (IoT) Software Market Overview by Application
- Rest of Europe Internet of Things (IoT) Software Market Overview by Industry Sector
8. ASIA-PACIFIC
- Asia-Pacific Internet of Things (IoT) Software Market Overview by Geographic Region
- Asia-Pacific Internet of Things (IoT) Software Market Overview by Software Type
- Asia-Pacific Internet of Things (IoT) Software Market Overview by Company Type
- Asia-Pacific Internet of Things (IoT) Software Market Overview by Application
- Asia-Pacific Internet of Things (IoT) Software Market Overview by Industry Sector
- Country-wise Analysis of Asia-Pacific Internet of Things (IoT) Software Market
o CHINA
- Chinese Internet of Things (IoT) Software Market Overview by Software Type
- Chinese Internet of Things (IoT) Software Market Overview by Company Type
- Chinese Internet of Things (IoT) Software Market Overview by Application
- Chinese Internet of Things (IoT) Software Market Overview by Industry Sector
o JAPAN
- Japanese Internet of Things (IoT) Software Market Overview by Software Type
- Japanese Internet of Things (IoT) Software Market Overview by Company Type
- Japanese Internet of Things (IoT) Software Market Overview by Application
- Japanese Internet of Things (IoT) Software Market Overview by Industry Sector
o INDIA
- Indian Internet of Things (IoT) Software Market Overview by Software Type
- Indian Internet of Things (IoT) Software Market Overview by Company Type
- Indian Internet of Things (IoT) Software Market Overview by Application
- Indian Internet of Things (IoT) Software Market Overview by Industry Sector
o AUSTRALIA
- Australia Internet of Things (IoT) Software Market Overview by Software Type
- Australia Internet of Things (IoT) Software Market Overview by Company Type
- Australia Internet of Things (IoT) Software Market Overview by Application
- Australia Internet of Things (IoT) Software Market Overview by Industry Sector
o SINGAPORE
- Singaporean Internet of Things (IoT) Software Market Overview by Software Type
- Singaporean Internet of Things (IoT) Software Market Overview by Company Type
- Singaporean Internet of Things (IoT) Software Market Overview by Application
- Singaporean Internet of Things (IoT) Software Market Overview by Industry Sector
o SOUTH KOREA
- South Korean Internet of Things (IoT) Software Market Overview by Software Type
- South Korean Internet of Things (IoT) Software Market Overview by Company Type
- South Korean Internet of Things (IoT) Software Market Overview by Application
- South Korean Internet of Things (IoT) Software Market Overview by Industry Sector
o REST OF ASIA-PACIFIC
- Rest of Asia-Pacific Internet of Things (IoT) Software Market Overview by Software Type
- Rest of Asia-Pacific Internet of Things (IoT) Software Market Overview by Company Type
- Rest of Asia-Pacific Internet of Things (IoT) Software Market Overview by Application
- Rest of Asia-Pacific Internet of Things (IoT) Software Market Overview by Industry Sector
9. SOUTH AMERICA
- South American Internet of Things (IoT) Software Market Overview by Geographic Region
- South American Internet of Things (IoT) Software Market Overview by Software Type
- South American Internet of Things (IoT) Software Market Overview by Company Type
- South American Internet of Things (IoT) Software Market Overview by Application
- South American Internet of Things (IoT) Software Market Overview by Industry Sector
- Country-wise Analysis of South American Internet of Things (IoT) Software Market
o BRAZIL
- Brazilian Internet of Things (IoT) Software Market Overview by Software Type
- Brazilian Internet of Things (IoT) Software Market Overview by Company Type
- Brazilian Internet of Things (IoT) Software Market Overview by Application
- Brazilian Internet of Things (IoT) Software Market Overview by Industry Sector
o ARGENTINA
- Argentine Internet of Things (IoT) Software Market Overview by Software Type
- Argentine Internet of Things (IoT) Software Market Overview by Company Type
- Argentine Internet of Things (IoT) Software Market Overview by Application
- Argentine Internet of Things (IoT) Software Market Overview by Industry Sector
o COLOMBIA
- Colombian Internet of Things (IoT) Software Market Overview by Software Type
- Colombian Internet of Things (IoT) Software Market Overview by Company Type
- Colombian Internet of Things (IoT) Software Market Overview by Application
- Colombian Internet of Things (IoT) Software Market Overview by Industry Sector
o CHILE
- Chilean Internet of Things (IoT) Software Market Overview by Software Type
- Chilean Internet of Things (IoT) Software Market Overview by Company Type
- Chilean Internet of Things (IoT) Software Market Overview by Application
- Chilean Internet of Things (IoT) Software Market Overview by Industry Sector
o PERU
- Peruvian Internet of Things (IoT) Software Market Overview by Software Type
- Peruvian Internet of Things (IoT) Software Market Overview by Company Type
- Peruvian Internet of Things (IoT) Software Market Overview by Application
- Peruvian Internet of Things (IoT) Software Market Overview by Industry Sector
o REST OF SOUTH AMERICA
- Rest of South America Internet of Things (IoT) Software Market Overview by Software Type
- Rest of South America Internet of Things (IoT) Software Market Overview by Company Type
- Rest of South America Internet of Things (IoT) Software Market Overview by Application
- Rest of South America Internet of Things (IoT) Software Market Overview by Industry Sector
10. MIDDLE EAST & AFRICA
- Middle East & Africa Internet of Things (IoT) Software Market Overview by Geographic Region
- Middle East & Africa Internet of Things (IoT) Software Market Overview by Software Type
- Middle East & Africa Internet of Things (IoT) Software Market Overview by Company Type
- Middle East & Africa Internet of Things (IoT) Software Market Overview by Application
- Middle East & Africa Internet of Things (IoT) Software Market Overview by Industry Sector
- Country-wise Analysis of Middle East & Africa Internet of Things (IoT) Software Market
o THE UNITED ARAB EMIRATES
- United Arab Emirates Internet of Things (IoT) Software Market Overview by Software Type
- United Arab Emirates Internet of Things (IoT) Software Market Overview by Company Type
- United Arab Emirates Internet of Things (IoT) Software Market Overview by Application
- United Arab Emirates Internet of Things (IoT) Software Market Overview by Industry Sector
o SOUTH AFRICA
- South African Internet of Things (IoT) Software Market Overview by Software Type
- South African Internet of Things (IoT) Software Market Overview by Company Type
- South African Internet of Things (IoT) Software Market Overview by Application
- South African Internet of Things (IoT) Software Market Overview by Industry Sector
o EGYPT
- Egyptian Internet of Things (IoT) Software Market Overview by Software Type
- Egyptian Internet of Things (IoT) Software Market Overview by Company Type
- Egyptian Internet of Things (IoT) Software Market Overview by Application
- Egyptian Internet of Things (IoT) Software Market Overview by Industry Sector
o SAUDI ARABIA
- Saudi Arabian Internet of Things (IoT) Software Market Overview by Software Type
- Saudi Arabian Internet of Things (IoT) Software Market Overview by Company Type
- Saudi Arabian Internet of Things (IoT) Software Market Overview by Application
- Saudi Arabian Internet of Things (IoT) Software Market Overview by Industry Sector
o MOROCCO
- Moroccan Internet of Things (IoT) Software Market Overview by Software Type
- Moroccan Internet of Things (IoT) Software Market Overview by Company Type
- Moroccan Internet of Things (IoT) Software Market Overview by Application
- Moroccan Internet of Things (IoT) Software Market Overview by Industry Sector
o KUWAIT
- Kuwaiti Internet of Things (IoT) Software Market Overview by Software Type
- Kuwaiti Internet of Things (IoT) Software Market Overview by Company Type
- Kuwaiti Internet of Things (IoT) Software Market Overview by Application
- Kuwaiti Internet of Things (IoT) Software Market Overview by Industry Sector
o QATAR
- Qatari Internet of Things (IoT) Software Market Overview by Software Type
- Qatari Internet of Things (IoT) Software Market Overview by Company Type
- Qatari Internet of Things (IoT) Software Market Overview by Application
- Qatari Internet of Things (IoT) Software Market Overview by Industry Sector
o REST OF MIDDLE EAST & AFRICA
- Rest of Middle East & Africa Internet of Things (IoT) Software Market Overview by Software Type
- Rest of Middle East & Africa Internet of Things (IoT) Software Market Overview by Company Type
- Rest of Middle East & Africa Internet of Things (IoT) Software Market Overview by Application
- Rest of Middle East & Africa Internet of Things (IoT) Software Market Overview by Industry Sector
PART C: INDUSTRY GUIDE
PART D: ANNEXURE
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