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Indonesia Social Commerce Market Intelligence and Future Growth Dynamics - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - 2025 Update
Market Report I 2025-04-30 I 70 Pages I PayNxt360
According to PayNXT360, social commerce market in Indonesia is expected to grow by 17.1% on annual basis to reach US$5,255.7 million in 2025.
The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 24.9%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 10.4% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 4,488.2 million to approximately USD 8,625.4 million.
This report provides a detailed data-centric analysis of the social commerce sector in Indonesia, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.
PayNXT360's research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Key Insights
Indonesia's social commerce sector is at a pivotal juncture, shaped by regulatory changes and evolving consumer behaviors. While recent government regulations impose new challenges, they also encourage businesses to innovate within compliant frameworks. Companies that adapt to these trends by leveraging influencer partnerships, enhancing mobile commerce capabilities, and focusing on authentic, personalized customer interactions are well-positioned to succeed in Indonesia's dynamic market.
Regulatory Changes Impacting Social Commerce
- Indonesia's regulatory ban on direct e-commerce transactions via social media platforms represents a significant shift in the country's digital commerce landscape. By restricting sales on platforms such as TikTok, Facebook, and Instagram, businesses that previously relied on these channels must reassess their strategies. This move has particularly affected small businesses and independent sellers who leveraged social media for direct transactions, requiring them to transition to marketplace platforms such as Tokopedia and Shopee.
- The regulation is driven by concerns over market fairness and protecting traditional and small-scale merchants from aggressive pricing strategies employed by large international e-commerce players. Policymakers argue that social commerce platforms have an unfair competitive advantage due to their ability to combine content, marketing, and sales in one ecosystem. The ban is intended to create a more level playing field, allowing conventional retailers and domestic e-commerce platforms to compete more effectively.
- Over the next 2-4 years, businesses must shift their operations to comply with these regulations, potentially increasing operational costs as they establish new sales channels. Social media platforms may still be crucial in product discovery and marketing, but transactions will be redirected to third-party e-commerce platforms. Companies that quickly adapt to alternative sales models and leverage compliant advertising and influencer marketing strategies will likely sustain engagement and maintain customer loyalty despite the regulatory shift.
Integration of E-commerce Features into Social Media Platforms
- Despite the recent regulatory restrictions on direct social commerce transactions, social media platforms are finding alternative ways to integrate e-commerce functionalities in Indonesia. The partnership between YouTube and Shopee exemplifies this shift, enabling users to purchase products through embedded links in video content. Instead of facilitating direct transactions, social platforms are discovery and referral channels that drive traffic to e-commerce marketplaces.
- The primary driver of this trend is Indonesia's high smartphone penetration rate and the significant engagement levels on social media. Consumers spend substantial time on platforms such as YouTube, Instagram, and TikTok, making these channels highly valuable for product discovery and marketing. Companies leverage these behavioral patterns to create seamless shopping experiences, encouraging impulse buying and shortening the customer journey from discovery to purchase.
- Over the next 2-4 years, the evolution of social commerce in Indonesia will depend on regulatory adjustments and platforms' ability to innovate within legal constraints. If regulations remain strict, businesses may continue to develop hybrid models where social media serves as a marketing and referral tool rather than a direct transaction channel. However, if the government relaxes restrictions, platforms could fully reintegrate e-commerce functionalities, leading to renewed growth in social commerce-driven sales.
Growth of Influencer Partnerships
- Influencer partnerships have become a critical component of social commerce in Indonesia, with brands increasingly relying on content creators to promote their products. Influencers engage their audiences through sponsored posts, live streams, and affiliate marketing, creating authentic and engaging product endorsements. This strategy allows brands to bypass regulatory restrictions on direct transactions via social media by shifting the focus to brand awareness and traffic generation for external e-commerce platforms.
- Indonesian consumers' growing reliance on influencer marketing is driven by their strong trust in social media personalities. Influencers are perceived as relatable and credible sources of product recommendations, particularly among younger demographics. As a result, brands are allocating more resources to influencer collaborations, leveraging their ability to target specific customer segments and drive engagement in a way that traditional advertising cannot.
- Over the next 2-4 years, influencer marketing is expected to become even more sophisticated. Brands will prioritize partnerships with micro-influencers who have smaller but highly engaged communities. Additionally, businesses will invest in data-driven strategies to measure influencer performance and optimize their marketing spend. This evolution will ensure that influencer marketing remains a key driver of social commerce in Indonesia despite the shifting regulatory landscape.
Adoption of Mobile Commerce
- Mobile commerce has become dominant in Indonesia's online shopping landscape, with most consumers preferring to shop via smartphones. E-commerce and social commerce platforms are enhancing their mobile interfaces, incorporating features such as in-app checkout, personalized recommendations, and seamless navigation to improve the shopping experience. This shift is particularly important in Indonesia, where mobile-first consumers drive a significant share of digital transactions.
- The rapid adoption of mobile commerce is fueled by high smartphone penetration and expanding internet connectivity, even in rural areas. Consumers increasingly value the convenience of browsing and purchasing products on the go, prompting businesses to prioritize mobile-friendly platforms. Companies are also integrating mobile payment solutions, such as e-wallets and QR code transactions, to streamline checkout processes and reduce friction in digital payments.
- Over the next 2-4 years, the continued growth of mobile commerce will require businesses to refine their mobile strategies further. Investments in app development, faster load times, and AI-driven personalization will become critical in enhancing customer engagement and conversion rates. As mobile commerce solidifies its role in Indonesia's e-commerce ecosystem, businesses that adapt to mobile-first shopping behaviors will be well-positioned for sustained growth.
Emphasis on Authenticity and Personalization
- Indonesian consumers value authenticity and personalized shopping experiences, influencing how brands engage with their audiences. Businesses focusing on tailored content, personalized recommendations, and interactive engagement are more likely to foster strong customer loyalty. Social commerce platforms increasingly integrate AI-driven personalization tools to enhance user experiences and deliver relevant product suggestions based on consumer behavior.
- This trend is driven by the growing consumer preference for meaningful interactions and shopping experiences that align with individual preferences. Consumers are more inclined to support brands that understand their needs, whether through customized promotions, localized content, or personalized recommendations. Additionally, trust plays a crucial role in purchase decisions, making authenticity essential in building lasting customer relationships.
- Over the next 2-4 years, brands that invest in authenticity and personalization will likely gain a competitive edge in Indonesia's social commerce landscape. Companies that leverage data analytics, AI-driven engagement tools, and influencer collaborations to create tailored experiences will see higher customer retention and brand loyalty. As competition intensifies, businesses prioritizing meaningful consumer connections will be better positioned to differentiate themselves and drive long-term growth.
Competitive Landscape and Regulatory Developments in Indonesia's Social Commerce Market
Indonesia's social commerce landscape is significantly transitioning, driven by market growth and regulatory shifts. While platforms such as TikTok Shop, Shopee Live, and Facebook Marketplace have played a major role in facilitating e-commerce transactions, government regulations banning direct sales within social media have forced businesses to explore alternative strategies. Influencer marketing, content-driven commerce, and partnerships with established e-commerce players are becoming the dominant models as businesses navigate these restrictions.
Over the next few years, Indonesia's social commerce sector is expected to continue evolving, strongly emphasizing compliance and innovation. Companies that successfully adapt to the new regulatory landscapethrough strategic partnerships, mobile-first solutions, and influencer-driven saleswill likely maintain their competitive edge. The market will also see increased collaboration between global platforms and local players, ensuring that social commerce remains a key driver of Indonesia's e-commerce ecosystem despite policy limitations.
Current State of the Social Commerce Market
- Indonesia's social commerce sector is experiencing dynamic growth, with most online shoppers relying on social media platforms for purchasing decisions. As of 2024, platforms such as Facebook, Instagram, TikTok, and WhatsApp serve as essential channels for discovery, engagement, and transactions, reinforcing the strong connection between social interaction and digital shopping. This trend reflects the increasing digital adoption in Indonesia and the convenience social commerce offers consumers and businesses.
- However, recent regulatory changes have reshaped the landscape, restricting direct e-commerce transactions within social media platforms. Businesses must redirect transactions to registered e-commerce platforms, altering how brands and sellers engage with consumers. Despite these limitations, influencer marketing and content-driven strategies remain crucial for brands to maintain visibility and drive conversions, ensuring that social commerce plays a central role in Indonesia's e-commerce ecosystem.
Key Players and New Entrants
- Indonesia's social commerce landscape is led by major players such as TikTok Shop, Shopee Live, and Facebook Marketplace, which have had to adjust their strategies in response to evolving regulations. TikTok Shop, which once held a strong market position, faced a significant shift after the Ministry of Trade's ban on direct sales through social media platforms. As a result, global and regional platforms are now exploring alternative models to remain compliant while maintaining their influence in the market.
- At the same time, new entrants and local startups are capitalizing on these regulatory shifts by providing compliant solutions tailored to Indonesian sellers. Platforms such as Evermos, which follows a reseller-based approach, are gaining popularity by enabling micro-entrepreneurs to sell products through social networks while adhering to government policies. These emerging players are helping bridge the gap left by global platforms, supporting local businesses and reshaping Indonesia's social commerce ecosystem.
Recent Launches, Mergers, and Acquisitions
- Meanwhile, TikTok has been discussing with Indonesian e-commerce giant Tokopedia to explore potential collaboration opportunities. This move signals an effort by TikTok to comply with local regulations while maintaining its foothold in Indonesia's expanding digital commerce sector. Such partnerships indicate that global platforms seek alliances with local players to navigate regulatory challenges and sustain their presence in the market.
Outlook
- Indonesia's social commerce market is anticipated to remain highly competitive as platforms explore alternative monetization strategies. With direct social media sales restricted, businesses are expected to rely more on influencer-led marketing, live-stream commerce, and affiliate-based sales to drive engagement and transactions. These models will likely become the primary drivers of social commerce, leveraging Indonesia's high social media usage and consumer preference for interactive shopping experiences.
- Additionally, global platforms are expected to strengthen their collaborations with local e-commerce players to comply with regulatory requirements. International companies will likely form strategic partnerships with Indonesian firms to maintain their market presence while adhering to local trade policies. Businesses that successfully navigate these regulatory shifts and implement innovative consumer engagement strategies will be well-positioned for sustained growth in Indonesia's evolving social commerce landscape.
Regulatory Changes
- Indonesia has introduced stricter data protection laws, requiring social commerce platforms to enhance consumer data security and privacy measures. These regulations aim to ensure fair competition, protect small businesses, and prevent monopolistic pricing strategies by large global platforms.
1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer
2. Indonesia Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Indonesia Ecommerce - Gross Merchandise Value Trend Analysis, 2021-2030
2.2. Indonesia Ecommerce - Average Value Per Transaction Trend Analysis, 2021-2030
2.3. Indonesia Ecommerce - Transaction Volume Trend Analysis, 2021-2030
3. Indonesia Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Indonesia Social Commerce - Gross Merchandise Value Trend Analysis, 2021-2030
3.2. Indonesia Social Commerce - Average Value Per Transaction Trend Analysis, 2021-2030
3.3. Indonesia Social Commerce - Transaction Volume Trend Analysis, 2021-2030
3.4. Indonesia Social Commerce Market Share Analysis by Key Players, 2024
4. Indonesia Social Commerce Industry Market Size and Forecast by Location
4.1. Indonesia Social Commerce Market Share by Location (%), 2024
4.2. Indonesia Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2021-2030
4.3. Indonesia Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2021-2030
5. Indonesia Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Indonesia Social Commerce Market Share by Product Categories (%), 2024
5.2. Indonesia Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2021-2030
5.3. Indonesia Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2021-2030
5.4. Indonesia Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2021-2030
5.5. Indonesia Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2021-2030
5.6. Indonesia Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2021-2030
5.7. Indonesia Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2021-2030
5.8. Indonesia Social Commerce Accommodation - Gross Merchandise Value Trend Analysis, 2021-2030
6. Indonesia Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Indonesia Social Commerce Market Share by End Use Segment (%), 2024
6.2. Indonesia Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030
6.3. Indonesia Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2021-2030
6.4. Indonesia Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030
7. Indonesia Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Indonesia Social Commerce Market Share by End Use Device (%), 2024
7.2. Indonesia Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2021-2030
7.3. Indonesia Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2021-2030
8. Indonesia Social Commerce Industry Market Size and Forecast by Cities
8.1. Indonesia Social Commerce Market Share by Cities (%), 2024
8.2. Indonesia Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
8.3. Indonesia Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
8.4. Indonesia Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
9. Indonesia Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Indonesia Social Commerce Market Share by Payment Method (%), 2024
9.2. Indonesia Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.3. Indonesia Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.4. Indonesia Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2021-2030
9.5. Indonesia Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.6. Indonesia Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2021-2030
9.7. Indonesia Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2021-2030
9.8. Indonesia Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2021-2030
10. Indonesia Social Commerce Industry Market Size and Forecast by Platforms
10.1. Indonesia Social Commerce Market Share by Platforms Method (%), 2024
10.2. Indonesia Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value Trend Analysis, 2021-2030
10.3. Indonesia Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2021-2030
10.4. Indonesia Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2021-2030
10.5. Indonesia Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2021-2030
10.6. Indonesia Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2021-2030
11. Indonesia Social Commerce Industry Market Size and Forecast by Contents
11.1. Indonesia Social Commerce Market Share by Contents (%), 2024
11.2. Indonesia Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2021-2030
11.3. Indonesia Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2021-2030
11.4. Indonesia Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2021-2030
11.5. Indonesia Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2021-2030
11.6. Indonesia Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2021-2030
12. Indonesia Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Indonesia Social Commerce Spend Share by Age Group, 2024
12.2. Indonesia Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2021-2030
12.3. Indonesia Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2021-2030
12.4. Indonesia Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2021-2030
12.5. Indonesia Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2021-2030
12.6. Indonesia Social Commerce Share by Income Level, 2024
12.7. Indonesia Social Commerce Share by Gender, 2024
13. Further Reading
13.1. About PayNXT360
13.2. Related Research
Table 1: Indonesia Ecommerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 2: Indonesia Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 3: Indonesia Ecommerce - Transaction Volume (Million), 2021-2030
Table 4: Indonesia Social Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 5: Indonesia Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 6: Indonesia Social Commerce - Transaction Volume (Million), 2021-2030
Table 7: Indonesia Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2021-2030
Table 8: Indonesia Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2021-2030
Table 9: Indonesia Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2021-2030
Table 10: Indonesia Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2021-2030
Table 11: Indonesia Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2021-2030
Table 12: Indonesia Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2021-2030
Table 13: Indonesia Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2021-2030
Table 14: Indonesia Social Commerce Travel - Gross Merchandise Value (US$ Million), 2021-2030
Table 15: Indonesia Social Commerce Accommodation - Gross Merchandise Value (US$ Million), 2021-2030
Table 16: Indonesia Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 17: Indonesia Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 18: Indonesia Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 19: Indonesia Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2021-2030
Table 20: Indonesia Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2021-2030
Table 21: Indonesia Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 22: Indonesia Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 23: Indonesia Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 24: Indonesia Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 25: Indonesia Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 26: Indonesia Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2021-2030
Table 27: Indonesia Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 28: Indonesia Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2021-2030
Table 29: Indonesia Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2021-2030
Table 30: Indonesia Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2021-2030
Table 31: Indonesia Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2021-2030
Table 32: Indonesia Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 33: Indonesia Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2021-2030
Table 34: Indonesia Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2021-2030
Table 35: Indonesia Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2021-2030
Table 36: Indonesia Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Table 37: Indonesia Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Table 38: Indonesia Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2021-2030
Table 39: Indonesia Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2021-2030
Table 40: Indonesia Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2021-2030
Table 41: Indonesia Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 42: Indonesia Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 43: Indonesia Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 44: Indonesia Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 1: PayNXT360's Methodology Framework
Figure 2: Indonesia Ecommerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 3: Indonesia Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 4: Indonesia Ecommerce - Transaction Volume (Million), 2021-2030
Figure 5: Indonesia Social Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 6: Indonesia Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 7: Indonesia Social Commerce - Transaction Volume (Million), 2021-2030
Figure 8: Indonesia Social Commerce - Market Share Analysis by Key Players (%), 2024
Figure 9: Indonesia Social Commerce Market Share by Location (%), 2024
Figure 10: Indonesia Social Commerce by Cross-border - Gross Merchandise Value (US$ Million), 2021-2030
Figure 11: Indonesia Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2021-2030
Figure 12: Indonesia Social Commerce Market Share by Product Categories (%), 2024
Figure 13: Indonesia Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2021-2030
Figure 14: Indonesia Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2021-2030
Figure 15: Indonesia Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2021-2030
Figure 16: Indonesia Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2021-2030
Figure 17: Indonesia Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2021-2030
Figure 18: Indonesia Social Commerce Travel - Gross Merchandise Value (US$ Million), 2021-2030
Figure 19: Indonesia Social Commerce Accommodation - Gross Merchandise Value (US$ Million), 2021-2030
Figure 20: Indonesia Social Commerce Market Share by End Use Segment (%), 2024
Figure 21: Indonesia Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 22: Indonesia Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 23: Indonesia Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 24: Indonesia Social Commerce Market Share by End Use Device (%), 2024
Figure 25: Indonesia Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2021-2030
Figure 26: Indonesia Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2021-2030
Figure 27: Indonesia Social Commerce Market Share by Cities (%), 2024
Figure 28: Indonesia Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 29: Indonesia Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 30: Indonesia Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 31: Indonesia Social Commerce Market Share by Payment Method (%), 2024
Figure 32: Indonesia Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 33: Indonesia Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 34: Indonesia Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2021-2030
Figure 35: Indonesia Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 36: Indonesia Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2021-2030
Figure 37: Indonesia Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 38: Indonesia Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2021-2030
Figure 39: Indonesia Social Commerce Market Share by Platforms Method (%), 2024
Figure 40: Indonesia Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2021-2030
Figure 41: Indonesia Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 42: Indonesia Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2021-2030
Figure 43: Indonesia Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2021-2030
Figure 44: Indonesia Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2021-2030
Figure 45: Indonesia Social Commerce Market Share by Contents (%), 2024
Figure 46: Indonesia Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 47: Indonesia Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 48: Indonesia Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2021-2030
Figure 49: Indonesia Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 50: Indonesia Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2021-2030
Figure 51: Indonesia Social Commerce Share by Age Group (%), 2024
Figure 52: Indonesia Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 53: Indonesia Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 54: Indonesia Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 55: Indonesia Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 56: Indonesia Social Commerce Share by Income Level (%), 2024
Figure 57: Indonesia Social Commerce Share by Gender (%), 2024
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The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
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- Delivery
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Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
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- Shipping Charges
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As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
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- Prices
- Ordering
- By Credit Card
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We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
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- By Money Transfer
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If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
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- By Credit Card
- Security
- Website security
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We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
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- Credit Card Security
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We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
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- Website security