Please Wait.....
Report
Indian Toys Market Report by Toy Type (Plush Toys, Electronic Toys, Games and Puzzles, Construction and Building Toys, Dolls, Ride-Ons, Sports and Outdoor Play Toys, Infant/Pre-school Toys, Activity Toys, and Other Toys), Gender (Unisex Toys, Toys for Boys, Toys for Girls), Distribution Channel (Specialty Stores, Supermarkets and Hypermarkets, Online, and Others), and State 2024-2032
Market Report I 2024-01-30 I 117 Pages I IMARC Group
The Indian toys market size reached US$ 1.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 4.4 Billion by 2032, exhibiting a growth rate (CAGR) of 10.6% during 2024-2032.
Toys are miniature playthings that help shape the thought process and decision-making ability of infants and young children. They are made from various materials, including cloth, clay, plastic, metals, and wood. They include dolls, puzzles, cards, action figurines, board games, rattles, construction and building toys, kitchen sets, and mechanical cars. They help improve intelligence quotient (IQ), concentration and creativity and promote logical and spatial reasoning skills. Besides this, they assist children in improving social interaction and communication. At present, toys are available in various shapes, colors, and sizes and are extensively used in homes and play schools to facilitate overall child development across India.
Indian Toys Market Trends:
The increasing population of India represents one of the key factors catalyzing the demand for toys. In addition, inflating income levels and the rising awareness among individuals about the benefits of toys in improving the cognitive capabilities of children are positively influencing the market in the country. Apart from this, a shifting preference from conventional toys towards modern and hi-tech electronic toys is strengthening the market growth. In line with this, the escalating demand for sensory toys for kids with special needs is driving the market in India. Furthermore, the advent of advanced technology and machinery is encouraging manufacturers to produce innovative toys, which, in turn, is creating a positive market outlook. Moreover, the expansion of organized distribution channels, along with the proliferation of the e-commerce industry that provides doorstep delivery, exciting offers, and secured payment methods, is offering a favorable market outlook in the country. Additionally, the rising sales of smartphones, laptops, and personal computers (PCs), along with the increasing influence of social media, are propelling market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Indian toys market report, along with forecasts at the country and state level from 2024-2032. Our report has categorized the market based on toy type, gender and distribution channel.
Breakup by Toy Type:
Plush Toys
Electronic Toys
Games and Puzzles
Construction and Building Toys
Dolls
Ride-Ons
Sports and Outdoor Play Toys
Infant/Pre-school Toys
Activity Toys
Other Toys
Infant/pre-school toys currently dominate the market as they help develop problem-solving and motor skills and hand-eye coordination among children.
Breakup by Gender:
Unisex Toys
Toys for Boys
Toys for Girls
Unisex toys account for the majority of the market share as they can be enjoyed by siblings, playmates, and family members.
Breakup by Distribution Channel:
Specialty Stores
Supermarkets and Hypermarkets
Online
Others
On the basis of the distribution channel, the market has been segmented into specialty stores, supermarkets and hypermarkets, online, and others.
State Insights:
Maharashtra
Tamil Nadu
Karnataka
Gujarat
Delhi
Others
Maharashtra enjoys the leading position in the market due to the presence of various toy manufacturers in the state.
Competitive Landscape:
Some of the leading key players in the Indian toys industry are:
Funskool
Lego
Mattel
Hasbro
This report provides a deep insight into the Indian toys market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the toys market in any manner.
Key Questions Answered in This Report
1. What was the size of the Indian toys market in 2023?
2. What is the expected growth rate of the Indian toys market during 2024-2032?
3. What are the key factors driving the Indian toys market?
4. What has been the impact of COVID-19 on the Indian toys market?
5. What is the breakup of the Indian toys market based on the toy type?
6. What is the breakup of the Indian toys market based on the gender?
7. What are the key regions in the Indian toys market?
8. Who are the key players/companies in the Indian toys market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Toys Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Product Type
5.4 Market Breakup by Gender
5.5 Market Breakup by Distribution Channel
5.6 Market Breakup by Region
5.7 Market Forecast
6 Indian Toys Market
6.1 Market Overview
6.2 Market Performance
6.3 Impact of COVID-19
6.4 Market Breakup by Toy Type
6.5 Market Breakup by Gender
6.6 Market Breakup by Distribution Channel
6.7 Performance of Various States
6.8 Market Forecast
6.9 Key Price Indicators
6.10 SWOT Analysis
6.10.1 Overview
6.10.2 Strengths
6.10.3 Weaknesses
6.10.4 Opportunities
6.10.5 Threats
6.11 Value Chain Analysis
6.11.1 Overview
6.11.2 Research and Development
6.11.3 Raw Material Procurement
6.11.4 Manufacturing
6.11.5 Quality Control
6.11.6 Marketing
6.11.7 Distribution
6.11.8 Retailers
6.11.9 End Users
6.12 Porters Five Forces Analysis
6.12.1 Overview
6.12.2 Bargaining Power of Buyers
6.12.3 Bargaining Power of Suppliers
6.12.4 Degree of Competition
6.12.5 Threat of New Entrants
6.12.6 Threat of Substitutes
6.13 Government Initiatives
7 Market Breakup by Toy Type
7.1 Plush Toys
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Electronic Toys
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Games and Puzzles
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Construction and Building Toys
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Dolls
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Ride-Ons
7.6.1 Market Trends
7.6.2 Market Forecast
7.7 Sports and Outdoor Play Toys
7.7.1 Market Trends
7.7.2 Market Forecast
7.8 Infant/Pre-school Toys
7.8.1 Market Trends
7.8.2 Market Forecast
7.9 Activity Toys
7.9.1 Market Trends
7.9.2 Market Forecast
7.10 Other Toys
7.10.1 Market Trends
7.10.2 Market Forecast
8 Market Breakup by Gender
8.1 Unisex Toys
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Toys for Boys
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Toys for Girls
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Specialty Stores
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Supermarkets and Hypermarkets
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Online
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Others
9.4.1 Market Trends
9.4.2 Market Forecast
10 Performance by Various States
10.1 Maharashtra
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Tamil Nadu
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Karnataka
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Gujarat
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Delhi
10.5.1 Market Trends
10.5.2 Market Forecast
10.6 Other States
10.6.1 Market Trends
10.6.2 Market Forecast
11 Toys Manufacturing Process
11.1 Product Overview
11.2 Raw Material Requirement
11.3 Various Types of Unit Operations Involved
11.4 Key Success and Risk Factors
12 Competitive Landscape
12.1 Market Structure
12.2 Market Breakup by Key Players
13 Key Players Profiles
13.1 Funskool
13.2 Lego
13.3 Mattel
13.4 Hasbro
Figure 1: India: Toys Market: Major Drivers and Challenges
Figure 2: Global: Toys Market: Value Trends (in Billion US$), 2018-2023
Figure 3: Global: Toys Market: Breakup by Product Type (in %), 2023
Figure 4: Global: Toys Market: Breakup by Gender (in %), 2023
Figure 5: Global: Toys Market: Breakup by Distribution Channel (in %), 2023
Figure 6: Global: Toys Market: Breakup by Region (in %), 2023
Figure 7: Global: Toys Market Forecast: Value Trends (in Billion US$), 2024-2032
Figure 8: India: Toys Market: Value Trends (in Billion US$), 2018-2023
Figure 9: India: Toys Market: Breakup by Toy Type (in %), 2023
Figure 10: India: Toys Market: Breakup by Gender (in %), 2023
Figure 11: India: Toys Market: Breakup by Distribution Channel (in %), 2023
Figure 12: India: Toys Market: Performance of Various States (in %), 2023
Figure 13: India: Toys Market Forecast: Value Trends (in Billion US$), 2024-2032
Figure 14: Toys Manufacturing: Breakup of Production Cost (in %)
Figure 15: India: Toys Industry: SWOT Analysis
Figure 16: India: Toys Industry: Value Chain Analysis
Figure 17: India: Toys Industry: Porter's Five Forces Analysis
Figure 18: India: Plush Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 19: India: Plush Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 20: India: Electronic Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 21: India: Electronic Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 22: India: Games and Puzzles Market: Value Trends (in Million US$), 2018 & 2023
Figure 23: India: Games and Puzzles Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 24: India: Construction and Building Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 25: India: Construction and Building Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 26: India: Dolls Market: Value Trends (in Million US$), 2018 & 2023
Figure 27: India: Dolls Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 28: India: Ride-on Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 29: India: Ride-on Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 30: India: Sports and Outdoor Play Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 31: India: Sports and Outdoor Play Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 32: India: Infant/Pre-School Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 33: India: Infant/Pre-school Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 34: India: Activity Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 35: India: Activity Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 36: India: Other Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 37: India: Other Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 38: India: Toys (Unisex) Market: Value Trends (in Million US$), 2018 & 2023
Figure 39: India: Toys (Unisex) Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 40: India: Toys (Boys) Market: Value Trends (in Million US$), 2018 & 2023
Figure 41: India: Toys (Boys) Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 42: India: Toys (Girls) Market: Value Trends (in Million US$), 2018 & 2023
Figure 43: India: Toys (Girls) Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 44: India: Toys Market: Sales through Specialty Stores (in Million US$), 2018 & 2023
Figure 45: India: Toys Market Forecast: Sales through Specialty Stores (in Million US$), 2024-2032
Figure 46: India: Toys Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2018 & 2023
Figure 47: India: Toys Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2024-2032
Figure 48: India: Toys Market: Sales through Online Stores (in Million US$), 2018 & 2023
Figure 49: India: Toys Market Forecast: Sales through Online Stores (in Million US$), 2024-2032
Figure 50: India: Toys Market: Sales through Other Distribution Channels (in Million US$), 2018 & 2023
Figure 51: India: Toys Market Forecast: Sales through Other Distribution Channels (in Million US$), 2024-2032
Figure 52: India: Toys Market Forecast: Performance of Key Regions (in Million US$), 2024-2032
Figure 53: Maharashtra: Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 54: Maharashtra: Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 55: Tamil Nadu: Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 56: Tamil Nadu: Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 57: Karnataka: Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 58: Karnataka: Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 59: Gujarat: Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 60: Gujarat: Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 61: Delhi: Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 62: Delhi: Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 63: Other States: Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 64: Other States: Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 65: Plush Toy Manufacturing: Detailed Process Flow
Figure 66: India: Toys Market: Breakup by Key Players (in %), 2023
Table 1: Global: Toys Market: Key Industry Highlights, 2023 and 2032
Table 2: India: Toys Market: Key Industry Highlights, 2023 and 2032
Table 3: India: Toys Market Forecast: Breakup by Toy Type (in Million US$), 2024-2032
Table 4: India: Toys Market Forecast: Breakup by Gender (in Million US$), 2024-2032
Table 5: India: Toys Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 6: India: Toys Market Forecast: Performance of Various States (in Million US$), 2024-2032
Table 7: Plush Toy Manufacturing: Raw Material Requirement
Table 8: India: Toys Market: Competitive Structure
Table 9: India: Toys Market: Key Players
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security